LTC 251-2013 Vacant Storefront Window Ordinance and Program Update MIAMIBEACH X013 JUL 22 PH 3: 28
CITY CL_- ; °S UFFI
OFFICE OF THE CITY MANAGER
NO. LTC # 251 -2013 LETTER TO COMMISSION
To: Mayor Matti Herrera Bower and Members of the City Commission
From: Jimmy L. Morales, City Manager
Date: July 23, 2013
Subject: VACANT STOREFRONT WINDOW ORDINANCE AND PROGRAM UPDATE
The purpose of this Letter to Commission (LTC) is to provide you with a status of the Vacant
Storefront Window Ordinance program.
BACKGROUND
Vacant storefronts create blighted economic and social conditions contrary to the viable and
healthy economic, aesthetic and social fabric that the city has cultivated and encourages in its
commercial zoning districts. On May 9, 2012, the City Commission adopted an Ordinance that
was designed to permit vacant storefronts to be wrapped with attractive signage to obscure the
deteriorated or deconstructed interior conditions, while not contravening the City's long- standing
prohibition on general advertising. The ordinance permits full storefront window wraps on
vacant ground floor commercial spaces, but would not mandate window wraps for vacant
storefronts. This is a voluntary program, taking the form of either the City's pre - printed free of
charge window wrap signage, or other non - commercial graphic window wraps, to be reviewed
and approved by Design Review staff for aesthetics and appropriateness. Leasing information
or "coming soon" messages could be incorporated into the window wrap signage, the text of
which could equal 25% of the total window area
CURRENT STATUS
As part of the various efforts to improve the North Beach Commercial Corridor, the first
installations of the City's pre - printed free of charge window wrap signage have occurred in three
locations in that area:
• 7330 Ocean Terrace - St Tropez Building
• The former McDonalds on the corner of 71S and Collins Avenue.
• 219 71 st Street
The owners of these properties were informed of the advantages of the program and voluntarily
chose to cover their unoccupied storefronts to improve the aesthetics of their buildings.
Attached are pictures of those installations for your reference.
Economic Development Division Staff is coordinating with Code Compliance, Planning and
Building to assist in the education and outreach efforts. Marketing materials that include
Letter to City Commission
Vacant Storefront Window Ordinance And Program Status
Page 2 of 2
postcards (see attached) that detail the specific requirements of the code (Sec. 138 -140 Vacant
Storefront and Signs) and advantages of the program will be provided to the public, mailed to
the major property managers /owners within the city, featured in MB Magazine and also profiled
on the City's economic development website.
It is anticipated that the continued successful adoption of the program in North Beach in addition
to the aggressive marketing of the program to property owners and asset managers in the rest
of the city will encourage participation and reduce unsightly vacant storefronts, assisting the
sustainable and healthy economic environment the city has cultivated and encourages in its
commercial zoning districts.
Please feel free to contact me with any questions.
JLM /KGB/ wpPH
F: \INFO \$ALL \HALL \Storefront Window Wraps \Window Wrap LTC.docx
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