2014-28489 Reso RESOLUTION NO. 2014-28489
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, WAIVING THE SPACE RENTAL
FEE OF $1,100 AT THE COLONY THEATRE FOR THE MIAMI HERALD
MEDIA COMPANY'S SCREENING OF "THE DAY IT SNOWED IN
MIAMI," A FEATURE LENGTH DOCUMENTARY BY JOE CARDONA,
ON MARCH 4, 2014.
WHEREAS, "The Day It Snowed in Miami" is a chronology of the gay rights movement
which examines (through primary source interviews with the protagonists) the events of 1977
that created the political chasm that many feel is still prominent today; and
WHEREAS, this feature-length film by Joe Cardona, in association with the Miami
Herald Media Company (Miami Herald) and WPBT2, is the second film the Miami Herald Media
Company is collaborating on with Mr. Cardona; their first film, "Nou Bouke: Haiti's Past, Present
and Future," followed the devastating 2010 disaster and was honored with an Emmy Award
(2011); and
WHEREAS, these documentaries have aired on WPBT2 and PBS affiliates throughout
the United States as well as various outlets throughout Europe and Latin America; and
WHEREAS, "The Day It Snowed In Miami" Cocktail Reception and Film Screening will
be held at the Colony Theatre on Tuesday,- March 4, 2014 and, in exchange for waiver of the
space rental fee at the Colony Theater which is valued at $1,100, the Miami Herald will provide
the City and Colony Theatre with sponsorship benefits valued at over $100,000.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby waive the space rental fee of $1,100 at the Colony Theatre for the Miami
Herald Media Company's screening of "The Day It Snowed In Miami," a feature length
documentary by Joe Cardona, on March 4, 2014.
PASSED AND ADOPTED this 12th day of February, 2014.
ATTEST: f
PHILIP LEVINEIM�4' ,
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COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution Waiving Space Rental Charges At The Colony Theatre, For The Miami Herald Media
Company's Screening Of "The Day It Snowed In Miami" A Feature Length Documentary By Joe
Cardona On March 4, 2014.
Key Intended Outcome Supported:
Increase community ratings of.cultural activities.
Supporting Data (Surveys, Environmental Scan, etc.): N/A
Item Summary/Recommendation:
The Day It Snowed in Miami, is a chronology of the gay rights movement, which examines (through
primary source interviews with the protagonists) the events of 1977 that created the political chasm
that many feel is still prominent today. The feature-length film by Joe Cardona in association with the
Miami Herald Media Company (Miami Herald) and WPBT2, is the second film the Miami Herald Media
Company is collaborating on with Mr. Cardona. The first -- "Nou Bouke: Haiti's Past, Present and
Future"following the devastating 2010 disaster–was_honored with an Emmy Award (2011).
Joe Cardona was born in San Juan, Puerto Rico (of Cuban parents) on "all saints' day" 1967. He has
directed 15 feature length documentaries, among them the Emmy Award-winning "Nou Bouke,"
named after the Creole term, "We're Tired." Thirteen of these documentaries have aired on WPBT2
and PBS affiliates throughout the United States as well as various outlets.throughout Europe and Latin
America. Joe has also directed, produced and written two feature films, Water, Mud and Factories and
Bro. Both films have traveled the world through film festivals and the film Bro was been awarded the
prestigious Flickapalooza Film Festival's"Best Screenplay" (2001) award.
The Day. It Snowed In Miami — Cocktail Reception and Film Screening will be held at the Colony
Theatre on Tuesday, March 4, 2014. In exchange for the rental fee waiver, the Miami Herald Event
will provide the City and Colony Theatre with sponsorship benefits valued at over$100,000.00.
Advisory Board Recommendation:
N/A
Financial Information:
Source of Amount Account Approved
Funds: 1
2
3
4
OBPI Total
Financial Impact Summary: The space rental charges valued at$1,100.
City Clerk's Office Legislative Tracking:
Max Sklar
Sign-Offs:
,D partme Director Assistant City Manager City anager
tr .
AGENDA ITEM 7 L-
nniAMIBEACH
DATE
MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive,Miami Beach, Florida 33139,www.miamibeachfl.gov
C MMISSION MEMORANDUM
TO: Honorable Mayor Philip Levine an Member of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: February 12, 2014
SUBJECT: A RESOLUTION OF THE MAYO AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH; FLORIDA, WAIVING SPACE RENTAL CHARGES AT THE
COLONY THEATRE, FOR THE MIAMI HERALD MEDIA COMPANY'S
SCREENING OF "THE DAY IT SNOWED IN MIAMI" A FEATURE LENGTH
DOCUMENTARY BY JOE CARDONA ON MARCH 4, 2014.
BACKGROUND
The Day It Snowed in Miami, is a chronology of the gay rights movement, which examines
(through primary source interviews with the protagonists) the events of 1977 that created the
political chasm that many feel is still prominent today. The feature-length film by Joe Cardona in
association with the Miami Herald Media Company (Miami Herald) and WPBT2, is the second
film the Miami Herald Media Company is collaborating on with Mr. Cardona. The first -- "Nou
Bouke: Haiti's Past,.Present and Future" following the devastating 2010 disaster–was honored
with an Emmy Award (2011).
Joe Cardona was born in San Juan, Puerto Rico (of Cuban parents) on "all saints' day" 1967.
He has directed 15 feature length documentaries, among them the Emmy Award-winning "Nou
Bouke," named after the Creole term, "We're Tired." Other films by Mr. Cardona have dealt with
issues of cultural. identity and Cuban history. Among them: Adios Patria, Cafe con Leche, The
Flight of Pedro Pan, Jose Marti: Legacy of Freedom, Havana: Portrait of Yesteryear, Honey Girl,
White Elephant, and Celia the Queen. Thirteen of these documentaries have aired on WPBT2
and PBS affiliates throughout the United States as well as various outlets throughout Europe
and Latin America. Mr. Cardona has also directed, produced and written two feature films,
Water, Mud and Factories and Bro. Both films have traveled the world through film festivals and
the film Bro was been awarded the prestigious Flickapalooza Film Festival's "Best Screenplay"
(2001) award.
The Day It Snowed In Miami — Cocktail Reception and Film Screening will be held at the
Colony Theatre on Tuesday, March 4, 2014.
In exchange for the rental fee waiver, the Miami Herald Event will provide the City and Colony
Theatre with the following sponsorship benefits:
• The Colony Theatre and the City of Miami Beach will receive logo inclusion in the
following ad schedule. Artwork: 3 columns x 10.5 (5.04 inches x 10.5 inches) color ads in
Miami Herald and el Nuevo Herald as follows:
o Miami Herald Section el Nuevo Herald Section
o Sunday 2/16 Tropical Life Main
o Wednesday 2/19 Main Locales
o Friday 2/21 Weekend Viernes
City Commission Meeting
The Day It Snowed In Miami— Colony Theater Fee Waivers
February 12, 2014 Page 2
• Sunday 2/23 Main Galeria
• Wednesday 2/26 Tropical Life Viva Mas
• Friday 2/28 Weekend Viernes
• Sunday 3/02 Tropical Life Main
• Monday 3/03 Main Main
• Tuesday 3/04 Main Main
• Onsite at Event Screening
o Opportunity to host a display table with Colony Theatre and City of Miami Beach
. collateral
o Opportunity to distribute goody bags/premiums to all participants
o Opportunity to have a Colony Theatre and City of Miami Beach executive
address participants during welcome remarks prior to screening
• Film Credit
o Inclusion in the crawl
o Banner in sponsor thank you slides
Promotional Schedule and Event Sponsor Benefits Value: Over $100,000.00
RECOMMENDATION
The City Administration recommends waiving space rental charges valued at $1,100 at the
Colony Theatre for the Miami Herald Media Company's screening of "The Day it Snowed In
Miami" a feature length documentary by Joe Cardona on March 4, 2014.
JLM/KGB/
TAAGENDA\2 14\February\Miami Herald Colony Theater Waiver Reso Memo doc.docx