2009-27017 Reso RESOLUTION NO. 2009-27017
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI
BEACH, FLORIDA, RELATIVE TO THE RANKING OF VALET PARKING OPERATORS,
PURSUANT TO REQUEST FOR PROPOSALS (RFP) NO. 40-07/089 FOR THE
MANAGEMENT AND OPERATION OF VALET PARKING SERVICES AT THE MIAMI
BEACH CONVENTION CENTER, THE FILLMORE MIAMI BEACH AT THE JACKIE
GLEASON THEATER, AND OTHER CITY PROPERTY AS MAY BE REQUIRED,
AUTHORIZING THE ADMINISTRATION TO ENTER INTO NEGOTIATIONS WITH FIRST
CLASS PARKING, LLC; AND, IF UNSUCCESSFUL IN NEGOTIATING AN
AGREEMENT WITH FIRST CLASS PARKING, LLC, AUTHORIZING THE
ADMINISTRATION TO ENTER INTO NEGOTIATIONS WITH SELIG PARKING, INC.
D/B/A AAA PARKING;AND FURTHER AUTHORIZING THE MAYOR AND CITY CLERK
TO EXECUTE AN AGREEMENT UPON COMPLETION OF SUCCESSFUL
NEGOTIATIONS BY THE ADMINISTRATION
WHEREAS,the initial term of the concession agreement with First Class Parking, LLC for
valet parking services is in its first term (three years), expiring on October 31, 2008; and
WHEREAS, at its October 7, 2008 meeting, the City Commission adopted Resolution No
2008-26917, authorizing a month-to-month extension of the concession agreement with First Class
Parking, Inc., following the expiration of the initial term of the agreement on October 31, 2008, upon
the same terms and conditions, until such time as competitive bidding for a new agreement was
concluded and the Mayor and City Commission approved and authorized an award for these services
pursuant to a new proposed Request for Proposals; and
WHEREAS,on July 16, 2008,the Mayor and City Commission authorized the issuance of
a Request for Proposals(RFP)for the Management and Operation of Valet Parking Services at the
Miami Beach Convention Center, the Fillmore Miami Beach at the Jackie Gleason Theater, and
other City property, as may be required; and
WHEREAS,on July 25, 2008, RFP No.40-07/08 was issued; the Procurement Division e-
mailed the RFP, uploaded it to both RFPDepot.com and to BidNet, resulting in notices being sent to
over 600 firms; and
WHEREAS,on the specified RFP due date of August 28, 2008,the Procurement Division
received responses from Selig Parking, Inc. d/b/a AAA Parking; Boca Parking Systems, Inc.;
Double Park, LLC; First Class Parking, LLC; Grossy Parking, Inc.; Millennium Parking, LLC; and
Park One of Florida, LLC; and
WHEREAS,on September 17, 2008,the City Manager via Letter to Commission No.234-
2008, appointed an Evaluation Committee(the"Committee"), consisting of the following individuals:
Sidney Goldin, MB Resident/Neighborhood Leadership Academy Graduate;
Jo Manning, MB Resident/Neighborhood Leadership Academy Graduate;
Max Sklar, CMB Director of Tourism, Culture, and Development,
James Sutter, CMB Internal Auditor;
Laura Veitia, MB Resident/Neighborhood Leadership Academy Graduate; and
WHEREAS, the Committee convened on September 26, 2008, and was provided with an
overview of the RFP, information relative to the City's Cone of Silence Ordinance, Government in
the Sunshine Law, and discussed the evaluation criteria to be utilized as outlined in the RFP; and
WHEREAS, the Committee recommended Selig Parking, Inc. d/b/a AAA Parking as the
top-ranked firm, and First Class Parking LLC as the second-ranked firm; and
WHEREAS,the City Manager, in performing due diligence, requested that the Committee
reconvene to have an opportunity to listen to presentations and participate in question and answer
sessions with the four top-ranked proposers; and
WHEREAS, the Committee re-convened on January 14, 2009, and was provided with
presentations from AAA Parking, First Class Parking Service, LLC, Park One of Florida, LLC, and
Double Park LLC; and
WHEREAS,the Committee recommended AAA Parking as the top-ranked firm; First Class
Parking Services as the second-ranked firm; and Park One as the third-ranked firm; and
WHEREAS, the City Manager concurred with the Committee's recommendation; and
WHEREAS, at its February 25, 2009 meeting, following extensive discussion, the City
Commission directed the Administration to enter into negotiations with First Class Parking, LLC.,
and if unsuccessful, enter into negotiations with Selig Parking, Inc., D/B/A AAA Parking.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission
hereby authorizes the Administration to enter into negotiations with First Class Parking, LLC; and if
unsuccessful in negotiating an agreement with First Class Parking, LLC, authorize the Administration
to enter into negotiations with Selig Parking, Inc. D/B/A AAA Parking, pursuant to Request for
Proposals No. 40-07/08 for Valet Parking Services at the Miami Beach Convention Center, the
Fillmore Miami Beach at the Jackie Gleason Theater, and other City properties, as may be required;
and further authorizing the Mayor and City Clerk to execute an agreement upon completion of
successful negotiations by the Administration.
PASSED AND ADOPTED this O?� day of Ae j"Y_, 2009.
ATTEST:
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Cit ttorney Date
COMMISSION ITEM SUMMARY
Condensed Title:
Resolution Accepting The City Manager's Recommendation Pursuant To RFP No.40-07/08 For Valet
arking Services, Authorizing The Administration To Enter Into Negotiations, Authorizing The Mayor And City
lerk To Execute An Agreement.
Key Intended Outcome Supported:
Maintain or improve traffic flow and improve parking availability.
Supporting Data(Surveys, Environmental Scan, etc.): There had been an overall increase of 9.57% in
total vehicle entries in City garages between 2004 and 2007,thus maintaining the need for ancillary parking
ervices such as valet parking.
Issue:
Shall the Commission Adopt the Resolution?
Item Summa /Recommendation:
The Administration recommended the issuance of a Request for Proposals in order to: (1) increase the
financial return to the City. Currently, the City receives $93,400 ($75,000 per year under the $15 valet
parking fee and$18,400 under the$20 valet parking fee for specified events as approved by the Mayor and
Commission on February 13, 2008) and (2) seek alternative private parking locations for valet parking
storage.
On July 16,2008,the Mayor and City Commission authorized the issuance of a Request for Proposals(RFP)
for the Management and Operation of Valet Parking Services at the Miami Beach Convention Center, the
Fillmore Miami Beach at the Jackie Gleason Theater, and other city property as may be required.
RFP No. 40-07/08 was issued and sent to over 600 firms and 7 proposals were received, An Evaluation
Committee appointed by the City Manager reviewed the proposals and scored and ranked them based on
the published evaluation criteria. The Committee reconvened and was provided presentations form the top
four proposers. The Committee unanimously ranked AAA Parking as the top-ranked firm.
Adopt the Resolution.
Advisory Board Recommendation:
N/A
Financial Information:
Source of Amount Account Approved
Funds: This is a revenue generating contract.
No account number is required
2
3
4
OBPI Total
Financial Impact Summary:
City Clerk's Office Le isl ive Tracking:
Gus Lopez, Procurement
Sign-Offs:
Department Director essistant City Manager City Manager
SF THW PDW JMG
T:\AGENDA\2009\Feb25\Consent\ValetSummary.doc
j AGENDA ITEM C 71
G.M NS:-0?—
MIAMIBEACH DATE g
IM MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive,Miami Beach, Florida 33139,www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Matti Herrera Bower and Members of the City Commission
FROM: Jorge M. Gonzalez, City Manager
DATE: February 25, 2009
SUBJECT: A RESOLUTION OF THE MAYOR FDCITY COMMISSION OF THE CITY OF MIAMI
BEACH, FLORIDA,ACCEPTING THE RECOMMENDATION OF THE CITY MANAGER
RELATIVE TO THE RANKING OF VALET PARKING OPERATORS, PURSUANT TO
REQUEST FOR PROPOSALS (RFP) NO. 40-07/08, FOR THE MANAGEMENT AND
OPERATION OF VALET PARKING SERVICES AT THE MIAMI BEACH CONVENTION
CENTER,THE FILLMORE MIAMI BEACH AT THE JACKIE GLEASON THEATER,AND
OTHER CITY PROPERTY AS MAY BE REQUIRED; AUTHORIZING THE
ADMINISTRATION TO ENTER INTO NEGOTIATIONS WITH THE TOP-RANKED
PARKING OPERATOR, SELIG PARKING, INC. D/B/A AAA PARKING; AND IF
UNSUCCESSFUL IN NEGOTIATING AN AGREEMENT WITH THE TOP-RANKED
PARKING OPERATOR, AUTHORIZING THE ADMINISTRATION TO ENTER INTO
NEGOTIATIONS WITH THE SECOND-RANKED PARKING OPERATOR, FIRST CLASS
PARKING, LLC; AND IF UNSUCCESSFUL IN NEGOTIATING AN AGREEMENT WITH
THE SECOND-RANKED PARKING OPERATOR, AUTHORIZING THE
ADMINISTRATION TO ENTER INTO NEGOTIATIONS WITH THE THIRD-RANKED
PARKING OPERATOR, PARK ONE OF FLORIDA,LLC;AND FURTHER AUTHORIZING
THE MAYOR AND CITY CLERK TO EXECUTE AN AGREEMENT UPON COMPLETION
OF SUCCESSFUL NEGOTIATIONS BY THE ADMINISTRATION.
ADMINISTRATION RECOMMENDATION
Adopt the Resolution
KEY INTENDED OUTCOMES SUPPORTED
Maintain or improve traffic flow and improve parking availability
ANALYSIS
It is the City of Miami Beach's intent to retain the highest quality valet parking service for the
patrons of The Fillmore Miami Beach at the Jackie Gleason Theater, 1700 Washington Avenue,
Miami Beach, Florida("Theater");at the Miami Beach Convention Center, 1901 Convention Center
Drive, Miami Beach, Florida ("Convention Center"), and at other sites within the City of Miami
Beach.
The City of Miami Beach ("City') has contracted valet parking services for these venues since
October 1, 1986, and the Citywishes to continue providing such parking services to patrons of both
facilities, even when events are scheduled simultaneously at both facilities.
The current Concession Agreement was awarded to Gold Star Parking System, Inc.on January 12,
2005. In 2006, Gold Star informed the City of a pending transaction that would transition a majority
interest of its corporation from Gold Star to First Class Parking, Inc. and pursuant to their
Concession Agreement with the City requested approval to assign its Concession Agreement with
February 25, 2009
Valet Parking Services
Page 2 of 6
the City to First Class Parking, Inc. On January 17,2007,the Mayor and Commission approved the
Consent to Assignment from Gold Star Parking to First Class Parking.
RFP PROCESS
On July 16, 2008, the Mayor and City Commission authorized the issuance of a Request for
Proposals(RFP)for the Management and Operation of Valet Parking Services at the Miami Beach
Convention Center,the Fillmore Miami Beach at the Jackie Gleason Theater,and other city property
as may be required.
RFP No. 40-07/08 was issued on July 25, 2008, and uploaded in the Bidsync system,which in turn,
transmitted notices to over 614 firms or individuals registered for applicable commodity codes
pursuant to the scope of the RFP. Additionally, the RFP was posted in BidNet, the City's bid
notification agency, as well as e-mailed to over 15 firms. This outreach resulted in the receipt of
proposals from the following firms:
Selig Parking, Inc. d/b/a AAA Parking
Boca Parking Systems, Inc
Double Park, LLC
First Class Parking LLC
Grossy Parking, Inc.
Millennium Parking, Inc.
Park One of Florida, LLC
On September 17, 2008, the City Manager via Letter to Commission No. 234-2008, appointed an
Evaluation Committee (the "Committee"), consisting of the following individuals:
Sidney Goldin, MB Resident/Neighborhood Leadership Academy Graduate
Jo Manning, MB Resident/Neighborhood Leadership Academy Graduate
Max Sklar, CMB Director of Tourism, Culture, and Development
James Sutter, CMB Internal Auditor
Laura Veitia, MB Resident/Neighborhood Leadership Academy Graduate
The Committee convened on September 26, 2008, and was provided with an overview of the
project, information relative to the City's Cone of Silence Ordinance and the Government in the
Sunshine Law. The Committee discussed the evaluation criteria to be utilized as outlined in the
RFP.
• Proposer's experience with similar contracts: 25%
• Fixed Monthly Payments to the City: (Committee to evaluate proposals as to direct financial
return as a resuilt of the agreement and any indirect financial return and/or benefit to the City
as a result of proposals suggesting alternate parking space use under Alternate Two: 25%
• Completeness of Proposed Operational Plan: 20%
• Qualifications of Personnel/Staffing Pattern: 15%
• Evidence of Financial Stability: 15%
After discussing the pros and cons of each proposal, the Committee proceeded to score and rank
the firms as follows:
February 25, 2009
Valet Parking Services
Page 3 of 6
Max James Sidney Jo Laura
Parking Operators Sklar Sutter Golden Manning Veitia
AAA Parkin 93 (l) 90 (1) 84 (2) 85 (l) 90 0)
Boca Parking
System, Inc 61 6 73 (6) 71 5 61 5 66 (5)
Double Park LLC 70 (5) 86 (3) 74 (4) 73 (4) 69 (4)
First Class Parking
Services 80 (3) 88 (2) 87 (l) 80 (2) 83 (3)
Grossy Parkin 58 (7) 71 7 65 (6) 45 7 43 (7)
Millennium Parking
LLC 73 (4) 78 (5 59 (7) 47 6 65 (6)
Park One of
Florida LLC 1 86 (2) 85 (4) 84 (3) 77 (3) 85 2
The Committee unanimously recommended AAA Parking as the top-ranked firm, and First Class
Parking Services as the second-ranked firm. The Committee's ranking of AAA as the top-ranked
firm was in large based on the following:
1. Experience and qualifications. Although First Class Parking is the current Valet Parking
Operator and is familiar with the Miami Beach Convention Center and the Fillmore, the Committee
was impressed with the properties that AAA operates nationally and locally. Specifically, AAA
operates nearly 250 properties in Florida, Tennessee, Georgia, Alabama, and Missouri. These
properties consist of multi-level garages and decks, surface lots and event parking operations and
over 40 upscale hotel valet and self-parking locations. Combined, AAA Parking manages over
75,000 parking spaces daily.
AAA currently manages the Westin Diplomat Golf Resort&Spa, and the AAA Four-Diamond Marco
Island Resort&Spa. AAA Parking operates parking for the following business centers such as the
Georgia World Congress Center,the Georgia Dome, Bank of America Plaza, Northside Hospital and
the Atlanta Civic Center.
AAA Parking served as the official parking operator for the 1996 Summer Olympic Games Park-n-
Ride Lots. Additionally, AAA Parking served also as the official parking operator for XXXIV Super
Bowl (January 31, 2000 in Atlanta).
AAA Parking has acquired and installed CVPS system which consists of bar code based accounting
and inventory control equipment designed to expedite valet park and delivery.
2. Staffing Plan. The Committee believed that AAA's staff plan would result in the highest
level of valet parking services to patrons of The Miami Beach Convention Center, The Fillmore at
the Jackie Gleason Theatre of the Performing Arts and other City property. The Committee cited
the following reasons for being comfortable with AAA's staffing plan:
The proposed project manager,Vicente Gonzalez, has fifteen years of parking industry experience
and has managed multiple properties in South Florida including the Shore Club, the Delano, the
Courtyard Ocean Front, and the Westin Diplomat.
February 25, 2009
Valet Parking Services
Page 4 of 6
AAA Parking will utilize only experienced valet attendants for the City of Miami Beach project. An
extensive training program is required of all valet personnel prior to beginning employment
regardless of previous experience. AAA Parking realizes the importance of proper training to
maintain high service standards. Every employee is subject to a ninety-day probationary period,
where zero tolerance rules apply.
Valet parking attendants will be scheduled as needed for the events at the various locations. While
staffing requirements will vary based upon the size of the event,adequate staffing will be provided to
ensure no customer will wait more than two minutes before being assisted and no more than 10
minutes for delivery of their vehicle. The following staffing ratio shall be utilized based upon the
number of cars expected:
Operations Manager 1 per event Supervisor 1 per 50 cars
Valet Attendant 1 per 15 cars Cashier 1 per 100 cars
Additional staffing may be added with minimal notice. More than 200 AAA Parking employees are
located in the South Florida area.
For the reasons set forth above, the Committee believed that AAA would offer a higher level of
service than the current operator, First Class Parking.
3. Customer Refunds
AAA Parking shall maintain a 100% customer satisfaction goal. However, in the event a customer is
subjected to a wait of more than 15 minutes for the delivery of their car during any standard event, a
full refund shall be provided. Location supervisors shall also be empowered to immediately review
any customer complaint and refund any dissatisfied customer. Furthermore, customer complaints
received by the AAA Parking corporate office shall be reviewed in an expeditious manner and
refunds provided along with a written, formal apology letter from the corporate office customer
service manager.
Refunds to customers shall be at the expense of AAA Parkin and will not be deducted from the
p 9
guaranteed monthly payment to the City of Miami Beach.
4. Financial Strength
AAA's submitted financial statements that provided the Committee with a comfort level that AAA was
financially strong. On the other hand, First Class Parking did not provide financial statements, but
rather provided a one-page"assurance" letter stating the amounts of money deposited on a monthly
basis with their bank. The Committee believed in AAA's ability to refund customers if they were not
completely satisfied. AAA's financial statement showed that AAA was financially strong,while there
were concerns over First Class Parking's financial strength.
5. Amounts Payable to the City
AAA Parking proposed a fixed monthly payment to the City of Miami Beach for the duration of the
Agreement in the amount of$120,000 per year payable in 12 monthly installments of$10,000 per
month.
First Class Parking proposed $161,000 per year payment payable in 12 monthly installments, the
Committee expressed higher levels of satisfaction with AAA's ability to provide excellent services
based on their experience and qualifications,financial strength, staffing plan, and key personnel that
outweighed the possible increased payment to the City.
February 25, 2009
Valet Parking Services
Page 5 of 6
The City Manager, in performing due diligence, requested that the Committee reconvene to have an
opportunity to listen to presentations and participate in question and answer sessions with the four
top-ranked proposers.
At its October 7, 2008 meeting, the City Commission adopted Resolution No 2008-26917 authorizing
a month-to-month extension of the concession agreement with First Class Parking, Inc. for valet
parking services, following the expiration of the initial term of the agreement on October 31, 2008,
upon the same terms and conditions, until such time as the competitive bidding has concluded and
the Mayor and City Commission have approved and authorized an award for these services pursuant
to the RFP.
The Committee reconvened on January 14, 2009 and was provided with presentations from AAA
Parking, First Class Parking Service, LLC, Park One of Florida, LLC, and Double Park LLC. The
Committee participated in question and answer sessions with each of the four proposers.
The Committee was asked to score and rank the four proposals based on three out of the five
original criteria, as the proposed fixed monthly payments to the City cannot change during the
competitive process and are negotiable upon award, and the evidence of financial stability of the
firms was established in the initial Committee meeting. The criteria to be considered for the
presentations and question and answer session with the four proposers was(for a total potential of
60%):
• Proposer's experience with similar contracts: 25%
• Completeness of Proposed Operational Plan: 20%
• Qualifications of Personnel/Staffing Pattern: 15%
After discussing each of the four presentations, the Committee proceeded to rank and score the
firms as follows:
Max James Sidney Jo Laura
ling O rators Sklar Sutter Goldin Manning Veitia
AAA Parkin 60 (l) 59 (l) 60 (2) 60 (l) 58 (l)
First Class Parking
Services 55 (2) 58 (2) 60 (l) 58 (2) 53 (2)
Park One of Florida,
LLC 51 3 56 (3) 52 (4) 50 (3) 50 (3)
Double Park LLC 48 (4) 48 (3) 55 (3) 35 (4) 40 (4)
The Committee unanimously recommended AAA Parking as the top-ranked firm, First Class Parking
Services as the second-ranked firm, and Park One as the third-ranked firm. The recommendation
for AAA Parking mirrored all the reasons outlined above as a result of the initial Committee meeting,
as well as their satisfaction with the presentation by AAA Parking.
L
February 25,2009
Valet Parking Services
Page 6 of 6
CONCLUSION
The Administration recommends that the Mayor and City Commission approve the attached
resolution, which recommends the acceptance of the ranking of firms and authorizes the
Administration to enter into negotiations with the top-ranked firm of Selig Parking, Inc. d/b/a AAA
Parking, and if the Administration is unable to negotiate an agreement with the top-ranked firm,
authorize the Administration to negotiate with the second-ranked firm of First Class Parking LLC,
and if the Administration is unable to negotiate an agreement with the second-ranked firm,authorize
the Administration to negotiate with the third-ranked firm of Park One of Florida, LLC; and further
authorize the Mayor and City Clerk to execute an agreement upon the completion of successful
negotiations by the Administration.
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