2014-28663 Reso RESOLUTION NO. 2014-28663
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, AUTHORIZING THE ACCEPTANCE OF A
ONE HUNDRED AND FIFTY THOUSAND DOLLARS ($150,000.00)
SPONSORSHIP FROM CITIBANK, N.A. (CITI) IN SUPPORT OF THE
SOUNDSCAPE CINEMA SERIES FOR FISCAL YEAR 2014/15 UPON
EXECUTION OF A SPONSORSHIP AGREEMENT WITH THE CITY; AND
FURTHER AUTHORIZING THE CITY MANAGER OR HIS DESIGNEE TO
MAKE SUCH EXPENDITURES AND/OR REIMBURSEMENTS FROM THE
AFORESTATED SPONSORSHIP AMOUNT IN FURTHERANCE OF AND
CONSISTENT WITH THE SOUNDSCAPE CINEMA SERIES FOR FISCAL
YEAR 2014/2015.
WHEREAS, the City developed and produced the SoundScape Cinema Series at the
ExoStage, which launched in March 2011 and allows the public to experience free weekly
movies; and
WHEREAS, the Cinema Series is part of the City's Arts in the Park Program that was
launched in 2006 in response to the results of community surveys and focus groups that
indicated residents would like to see more free cultural events; and
WHEREAS, the SoundScape Cinema Series has been very well received by the
Community, generating an average weekly attendance of 938 people; and
WHEREAS, CITI would like to exclusively sponsor the Soundscape Cinema Series in
the amount of$150,000.00 for Fiscal Year 2014/15; and
WHEREAS, in consideration of this sponsorship, the City will work with CITI to agree on
a new name that will incorporate both the Soundscape Cinema Series and the CITI brand
pursuant to a sponsorship agreement, to be entered into with the City; in addition, CITI will be
recognized prior to each weekly movie and in marketing and promotions associated with the
Cinema Series. The sponsorship agreement will also provide CITI with rights to attend and
market at each weekly movie and first right of refusal for sponsorship of the Soundscape
Cinema Series in subsequent years.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby authorize the acceptance of a one hundred and fifty thousand dollar
($150,000.00) sponsorship from Citibank, N.A. in support of the SoundScape Cinema Series for
Fiscal Year 2014/15 upon CITI's execution of a sponsorship agreement with the City; and
further authorize the City Manager or his designee to make such expenditures and/or
reimbursements from the aforestated sponsorship amount in furtherance of and consistent with
the Soundscape Cinema Series for Fiscal Year 2014/15. '
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PASSED and ADO y 2014.,
ATTEST: ., �
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Rafael 1E. Grana , C° ORATED: Pha or, Mayor
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COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution authorizing the acceptance of one hundred and fifty thousand dollars ($150,000) in sponsorship from Citi
made to the City in support of the SoundScape Cinema Series for Fiscal Year 2014/15;and authorizing the City Manager or
his designee to make such expenditures and/or reimbursements from the aforestated sponsorship, in furtherance of and
consistent with the aforestated event.
Key Intended Outcome Supported:
Maximize The Miami Beach Brand As A World Class Destination
Supporting Data(Surveys, Environmental Scan,etc.): The 2012 Community Satisfaction Survey reported two out of
three residents(67%)believed the City offered the right amount of cultural activities,while 27%said there were too few. In
2005, 34%of residents thought there were too few cultural activities,and in 2009 the figure decreased to 24%. Residents of
North Beach 30% and South Pointe 31% were more likely to say there were too few cultural activities.
Item Summa /Recommendation:
As you know,the City developed and produced the SoundScape Cinema Series at the ExoStage,which launched in March
2011 and allows the public to experience FREE weekly movies. The Cinema Series is part of the City's Arts in the Park
program that was launched in 2006 in response to the results of community surveys and focus groups that indicated
residents would like to see more free cultural events. The SoundScape Cinema Series uses the state-of-the-art visual and
audio technology in SoundScape on a soaring, 7,000-square-foot projection wall. The inaugural season of the Cinema
Series ran fourteen(14)weeks,with movies shown on Wednesday nights in an effort to bring consumers to the area during
a slower night of the week. The SoundScape Cinema Series was very well received by the Community, generating an
average weekly attendance of 938 people,with a high of 1,200 for The Wizard of Oz. Attendees continue to provide very
positive feedback to City Staff regarding the experience, and many say it has enhanced their sense of community and
quality of life. Today.com, in cooperation with Travel+ Leisure, ran a story in the travel section of the website on June 10,
2011, highlighting America's Best Outdoor Movie Theaters, which included the City's SoundScape Cinema Series.
The Administration was recently approached by Citi with an interest in an annual exclusive sponsorship of the Soundscape
Cinema Series. After several discussions, Citi has agreed to a cash sponsorship of$150,000 in exchange for exclusive
sponsorship and naming rights to the Soundscape Cinema Series during the fiscal year 2014/2015. They will be invoiced
quarterly in October 2014,January 2015,April 2015 and July 2015. In exchange,the City will work with them to agree on a
new name that will incorporate both Soundscape Cinema Series and include the Citi brand. They will be recognized prior to
each weekly movie and in all marketing and promotions associated with the Cinema Series. Citi will also have unlimited
rights to attend and sample at each weekly movie. Citi will also have first right of refusal for sponsorship of the Soundscape
Cinema Series in subsequent years.
Advisory Board Recommendation:
N/A
Financial Information:
Source of Funds: Amount Account
1
OBPI Total
Financial Impact Summary:
Thesesponsors are providing a total of$150,000 insponsorship contributions to offset the costs for SoundScape Cinema Series.
City Clerk's Office Legislative Tracking:
Max Sklar,Tourism and Cultural Development Director
Sign-Offs:
F ep men irector Assistan ity Manager ity Manager
MIAMIBEACH AGENDA ITEM C 75
� .ATE l
MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive,Miami Beach, Florida 33139,www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Philip Levine and Members f the City C mission
FROM: Jimmy L. Morales, City Manager
DATE: July 23, 2014
SUBJECT: A RESOLUTION OF THE MAYOR ND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, AUTHORIZING THE ACCEPTANCE OF ONE
HUNDRED AND FIFTY THOUSAND DOLLARS($150,000)IN SPONSORSHIPS
FROM CITIBANK, N.A. (CITI) IN SUPPORT OF THE SOUNDSCAPE CINEMA
SERIES FOR FISCAL YEAR 2014/15 UPON EXECUTION OF A SPONSORSHIP
AGREEMENT WITH THE CITY;AND AUTHORIZING THE CITY MANAGER OR
HIS DESIGNEE TO MAKE SUCH EXPENDITURES AND/OR
REIMBURSEMENTS FROM THE AFORESTATED DONATIONS IN
FURTHERANCE OF AND CONSISTENT WITH THE AFORESTATED EVENT.
ADMINISTRATION RECOMMENDATION
Adopt the resolution.
ANALYSIS
As you know, the City developed and produced the SoundScape Cinema Series at the
ExoStage,which launched in March 2011 and allows the public to experience FREE weekly
movies. The Cinema Series is part of the City's Arts in the Park program that was launched
in 2006 in response to the results of community surveys and focus groups that indicated
residents would like to see more free cultural events. The SoundScape Cinema Series uses
the state-of-the-art visual and audio technology in SoundScape on a soaring,7,000-square-
foot projection wall.
In producing the SoundScape Cinema Series the City uses the following Selection Criteria:
1. Public Performance Event License availability
2. Rating of"G", "PG"or"PG-13"by the Motion Picture Association of America(MPAA)
3. History of critical and commercial success to appeal to largest resident population
4. Variety of programming through length of series: balancing recent and classic films
in numerous genres (action, comedy, musicals, drama, animation, suspense,
science fiction/fantasy); non-political content
5. Appropriateness of film to public outdoor large-screen format
The inaugural season of the Cinema Series ran for fourteen (14)weeks,with movies shown
on Wednesday nights in an effort to bring consumers to the area during a slower night of the
week. The SoundScape Cinema Series has been very well received by the Community,
generating an average weekly attendance of 938 people, with a high of 1,200 for The
Wizard of Oz. Attendees continue to provide very positive feedback to City Staff regarding
the experience and many say it has enhanced their sense of community and quality of life.
SoundScape Cinema Series
Citi Exclusive Sponsorship
July 23, 2014
City Commission Meeting
Page 2 of 2
Today.com, in cooperation with Travel + Leisure, ran a story in the travel section of the
website on June 10, 2011, highlighting America's Best Outdoor Movie Theaters, which
included the City's SoundScape Cinema Series.
Due to the program's success, additional movies were added to the schedule to be shown in
August prior to the start of the next school year. Unfortunately,weather and other technical
issues with the equipment forced the City to cancel those movies.
The Administration was recently approached by Citi with an interest in an annual exclusive
sponsorship of the Soundscape Cinema Series. After several discussions, Citi has agreed
to a cash sponsorship of$150,000 in exchange for exclusive sponsorship and naming rights
to the Soundscape Cinema Series during the fiscal year 2014/2015. They will be invoiced
quarterly in October 2014, January 2015, April 2015 and July 2015. In exchange, the City
will work with them to agree on a new name that will incorporate both Soundscape Cinema
Series and include the Citi brand. They will be recognized prior to each weekly movie and in
all marketing and promotions associated with the Cinema Series. Citi will also have
unlimited rights to attend and sample at each weekly movie. Citi will also have first right of
refusal for sponsorship of the Soundscape Cinema Series in subsequent years.
Citi has a location direct across from Soundscape Park, making this a great fit for their
sponsorship efforts. In addition to this sponsorship, Citi is working with the New World
Symphony to also sponsor some events as well as other groups within the City of Miami
Beach. Citi has 3 branch locations throughout Miami Beach in addition to other ATM
locations in locations such as 7ELEVEN.
CONCLUSION
Staff has worked diligently to identify funding sources to off-set the costs of producing this
event that provides a unique cultural experience for our residents and visitors. The
Administration recommends the adoption of the attached Resolution authorizing the
acceptance of the donation, their appropriation to cover costs of SoundScape Cinema
Series and authorizes the City Manager to make such expenditures and reimbursements
associated with the event.
JLM/KGB/MAS/TD
T:\AGENDA\2014\Ju1y\TCED\Citi Sponsorship Acceptance Memo.doc