2014-28844 Reso RESOLUTION NO. 2014-28844
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA,APPROVING AND AUTHORIZING A
CONTRIBUTION IN THE AMOUNT OF FIFTY-FIVE THOUSAND
DOLLARS ($55,000), TO THE MIAMI BEACH BOWL, IN SUPPORT OF
THE INAUGURAL MIAMI BEACH BOWL 2014.
WHEREAS, the American Athletic Conference, also known as the AAC, is an
American collegiate athletic conference with member institutions located in the
northeastern, midwestern, and southern part of the United States; and
WHEREAS, the AAC participates in the National Collegiate Athletic Association
(NCAA) Division I in athletic competitions; for football, it is a part of the Football Bowl
Subdivision (FBS); and
WHEREAS, the AAC is currently one of the six automatic qualifying conferences of
the Bowl Championship Series (BCS), also known as a "Power Six Conference"; and
WHEREAS, the Miami Beach Bowl is a newly created postseason college football
game under the ownership of the American Athletic Conference, which will take place at
Marlins Park on December 22, 2014; and
WHEREAS, the Miami Beach Bowl has signed a 6 year contract with Marlins Park
along with an 8 year deal with ESPN to broadcast the game; and
WHEREAS, the Miami Beach Bowl is expected to generate 322,000,000 media
impressions for bowl names/logos with incorporated city names; and
WHEREAS, the Washington Economic Group conducted a study anticipating over
$23,000,000 in economic impact to the City; and
WHEREAS, the bowl week schedule consists of four days of activities taking place
at Miami Beach, with all team travel members, bands, cheerleaders and fans staying at
Miami Beach hotel properties, including our headquarter properties, such as
Fontainebleau, Loews Miami Beach and Eden Roc; and
WHEREAS, the Administration recommends that the City support the inaugural
Miami Beach Bowl with a contribution of$55,000, in exchange for the City's recognition as
an associate sponsor of the Miami Beach Bowl 2014.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission of the City of Miami Beach, Florida, hereby approve and authorize a
contribution in the amount of fifty-five thousand dollars ($55,000), to the Miami Beach
Bowl, in support of the inaugural Miami Beach Bowl 2014.
PASSED and ADOPTED this 19th day of November, 2014.
ATTEST:
y{, PHILIP E AYOR
AEL E. GRANADO, =pct I IKATED
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JLM/KGB/MAS � f 2r°
T:\AGENDA\2014\November\TCED\Miami Beach Bowl Reso.doc
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
Date
City Attomey .
COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution Of The Mayor And City Commission Of The City Of Miami Beach, Florida, Approving And Authorizing A
Contribution In The Amount Of Fifty-Five Thousand Dollars ($55,000), To The Miami Beach Bowl, In Support Of The
Inaugural Miami Beach Bowl 2014.
Key Intended Outcome Supported:
Maximize Miami Beach as a Destination Brand
Supporting Data (Surveys, Environmental Scan, etc.): N/A
Item Summa /Recommendation:
The Miami Beach Bowl is a newly created postseason college football game under the ownership of the American
Athletic Conference, which will take place at Marlins Park on December 22, 2014. The Miami Beach Bowl has signed
a 6 year contract with Marlins Park along with an 8 year deal with ESPN to broadcast the game.
Bowl games of this size create in the neighborhood of 322,000,000 media impressions for city name incorporated bowl
names/logos. The Washington Economic Group conducted a study anticipating over$23,000,000 in economic impact
to the area. The bowl week schedule consists of four days of activities taking place on Miami Beach, with all team
travel parties, bands, cheerleaders and fans staying at Miami Beach hotel properties, including our headquarter
properties, Fontainebleau, Loews Miami Beach and Eden Roc. The Miami Beach Bowl's goal is to increase
awareness of Miami Beach as a travel destination while increasing economic impact during a relatively and historically
slower tourism week each year(pre-Christmas).
The Administration has been working with the Miami Beach Bowl to ensure a strong presence for them in the City and
at the game itself. The Administration believes the City should support the inaugural Miami Beach Bowl with a
contribution of$55,000. In exchange for this contribution, the Miami Beach Bowl has agreed to recognize the City as
an Associate Sponsor, the details of the recognition is attached for your review.
Advisory Board Recommendation:
N/A
Financial Information:
Source of Fun Amount Account
1 $55,000 Resort Tax acct# 160-4300-000349
OB I Total
Financial Impac Sununary: N/A
City Clerk's Office Legislative Tracking:
Max Sklar, Tourism, Culture, and Economic Development Director
Sign-Offs:
S
Depa a irec Assistan ity Manager City Manager
6
•
MIAMIBEACH AGENDA ITEM �7 J
DATE fl-N-ig-
MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive,Miami Beach,Florida 33139,www.miamibeachfl.gov
COMMISS ON MEMORANDUM
TO: Mayor Philip Levine and Members the City mmission
FROM: Jimmy L. Morales, City Manager
DATE: November 19, 2014
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH,FLORIDA,APPROVING AND AUTHORIZING A CONTRIBUTION
IN THE AMOUNT OF FIFTY-FIVE THOUSAND DOLLARS ($55,000), TO THE
MIAMI BEACH BOWL, IN SUPPORT OF THE INAUGURAL MIAMI BEACH
BOWL 2014.
ADMINISTRATION RECOMMENDATION
Adopt the resolution.
FUNDING
$55,000 is available in the FY 2014/15 Resort Tax acct# 160-4300-000349
BACKGROUND
The American Athletic Conference, also known as the AAC, is an American collegiate
athletic conference with member institutions located in the northeastern, midwestern, and
southern part of the United States. The AAC participates in the National Collegiate Athletic
Association (NCAA) Division I in athletic competitions;for football, it is a part of the Football
Bowl Subdivision (FBS).
The AAC has member institutions that are spread throughout a wide portion of the United
States. The majority of its members are located in urban metropolitan areas, or at least on
the fringes thereof. The conference is one of two successors to the all-sports Big East
Conference(1979-2013).While the other successor,which does not sponsor football, kept
the Big East Conference name, the American Athletic Conference inherited the old Big
East's structure and is that conference's legal successor. The prior league underwent
substantial turmoil during the 2010-13 NCAA conference realignment period.
The AAC is currently one of the six automatic qualifying conferences of the Bowl
Championship Series (BCS), also known as a "Power Six Conference." The conference
inherited the old Big East's BCS berth for the 2013 season. However, the new conference
will lose its automatic berth as part of the upcoming College Football Playoff in 2014 and
become a part of the"Group of Five", which shares automatic access to one spot in the six
premier bowl games. The other four conferences in the group are Conference USA (C-
USA), the Mid-American Conference (MAC), the Mountain West Conference, and the Sun
Belt Conference.
The Miami Beach Bowl is a newly created postseason college football game under the
ownership of the American Athletic Conference, which will take place at Marlins Park on
December 22, 2014. The Miami Beach Bowl has signed a 6 year contract with Marlins Park
along with an 8 year deal with ESPN to broadcast the game.
City Commission Meeting
Miami Beach Bowl
November 19, 2014
Page 2 of 2
Bowl games of this size create in the neighborhood of 322,000,000 media impressions for
city name incorporated bowl names/logos. The Washington Economic Group conducted a
study anticipating over $23,000,000 in economic impact to the area. The bowl week
schedule consists of four days of activities taking place on Miami Beach,with all team travel
parties, bands, cheerleaders and fans staying at Miami Beach hotel properties, including our
headquarter properties, Fontainebleau, Loews Miami Beach and Eden Roc. The Miami
Beach Bowl's goal is to increase awareness of Miami Beach as a travel destination while
increasing economic impact during a relatively and historically slower tourism week each
year (pre-Christmas).
The Administration has been working with the Miami Beach Bowl to ensure a strong
presence for them in the City and at the game itself. The Administration believes the City
should support the inaugural Miami Beach Bowl with a contribution of$55,000. In exchange
for this contribution,the Miami Beach Bowl has agreed to recognize the City as an Associate
Sponsor, the details of the recognition is attached for your review.
CONCLUSION
The Ad 'nistration recommends the adoption of the attached Resolution.
JLM/K /MAS
T:\AGENDA\2014\November\TCED\Miami Beach Bowl Memo.doc
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