MBCC renovation and expansion booking policy 11.18.14MIAMI BEACH
CONVENTION CENTER
RENOVATION & EXPANSION
Booking Policy
November 18, 2014
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CONVENTION COMPARISON
Number of Average
ExhibitSFConventionsAttendanceAttendance
MiamiBeach500,000524,1854,837
LARGER
Chicago2,598,50047905,18919,259
Orlando2,053,820901,071,13311,901
Atlanta1,366,00034365,74310,757
Houston862,00047284,5586,054
Dallas745,81618n/an/a
Average1,525,22747656,65613,912
SIMILAR
Phoenix612,50041666,02916,245
Denver579,00052252,7114,860
SanFrancisco538,66046492,02910,696
BostonBCEC516,00028239,0878,539
SanAntonio438,51385169,1881,990
Average536,93550363,8097,218
Averagew/oSanAntonio42412,46410,085
SMALLER
Seattle205,70081138,8091,714
BostonHines176,00045143,6773,193
Average306,21255264,6904,853
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UTILIZATION SCENARIOS
MBCCPerform at Similar Cities
20132014LowAverage
NUMBER OF EVENTS
Conventions452842
Trade Shows1824158
Consumer Shows1629158
Art Basel1111
Boat Show1111
Special Events36212121
Local Social Events20191919
Local Meetings19343434
115134134134
MBCC calendar is full during prime
ATTENDANCE
Conventions39,85124,185201,600302,400
convention periods, additional
Trade Shows106,426118,45274,03339,484
conventions would require
Consumer Shows228,935337,467174,55293,094
reductions in consumer and trade
Art Basel70,00070,00070,00070,000
Boat Show100,689140,000140,000140,000
shows...type of attendance
Special Events32,42726,45226,45226,452
changes
Local Social Events3,6508,8358,8358,835
Local Meetings7,68512,86312,86312,863
589,663738,254708,334693,128
AVERAGE ATTENDANCE
Conventions9,9634,8377,2007,200
Trade Shows5,9134,9364,9364,936
Consumer Shows14,30811,63711,63711,637
Art Basel70,00070,00070,00070,000
Boat Show100,689140,000140,000140,000
Special Events9011,2601,2601,260
Local Social Events183465465465
Local Meetings404378378378
5,1285,5095,2865,173
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ELEMENTS OF CONVENTION
CENTER SUCCESS
HQ
Hotel
Sales &
Marketing,
Booking Policy
MBCC
Renovation/Expansion
4
CURRENT BOOKING POLICY
Events can book:
24 months and out if:
•
115,000+ sf of exhibition space
–
Room block over 3 nights with 1,500 rooms peak
–
If no block, can be verified via independent audit
•
Grandfathered First Priority Events
–
Antique Show (Jan), Boat Show (Feb), Home Show (Sep),
•
JIS (Oct), Auto Show (Nov) –
Totals 64 days of prime convention
•
dates
24 months and under
•
All other events
–
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POTENTIAL BOOKING POLICY
Discussion topics
Does City want room night generating, economic
•
impact-oriented bookings in the new MBCC?
How can we maximize our marketing team’s
•
potential for success?
How should current “Grandfathered First
•
Priority” events be handled in the future?
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