2016-29419 Reso RESOLUTION NO. 2016-29419
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, APPROVING AND
AUTHORIZING THE ACCEPTANCE OF $7,500 DOLLARS IN
SPONSORSHIPS AND DONATIONS MADE TO THE CITY FOR
THE CITY'S ANNUAL FOURTH OF JULY CELEBRATION
EVENT.
WHEREAS, in 1991, the City of Miami Beach launched the first 4th of July event as a means to
attract more visitors to the City(the"Event"); and
WHEREAS, this Event has been carried out year after year as a vehicle to continue to bring more
visitors to the City; and -
WHEREAS, the Event includes all-day activities, performances for the public, and a fireworks
show, all of which are free of charge to the public; and
WHEREAS, in furtherance of the City's July 4th 2016 Event, contributions were made by the
following entities to the City in the cumulative amount of$7,500.00:
o Coca-Cola,
o Terra Group,
o Ocean Cadillac,
o Miami New Times,
o Miami Herald; and
WHEREAS, such entities shall be recognized as Event sponsors; and
WHEREAS, the City Administration recommends that the Mayor and City Commission, on behalf
of the City, approve and accept such donations for the City's July 4, 2016 Event; and
WHEREAS, the City Administration further recommends that the Mayor and City Commission
authorize the City Manager, or his designee, to appropriate any such sponsorship funds to make any
necessary reimbursements and/or expenditures in furtherance of and consistent with the City's July 4,
2016 Event.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby approve and
authorize the acceptance of $7,500.00 in sponsorships and donations made to the City from Coca-Cola,
Terra Group, Ocean Cadillac, Miami New Times, and Miami Herald, for the City's July 4, 2016 Event, and
further authorize the City Manager, or his designee, to appropriate any such sponsorship funds to make
any necessary reimbursements and/or expenditures in furtherance of and consistent with the City's July
4, 2016 Event.
PASSED and ADOPTED this I day of JNnC , 2016.
ATTEST:
I� t.�AA%w fix%
44'17711 ,Le w0/�\_-p► d
....... , :
3 ti
tit
9 APPROVED AS TO
Raf.--I E. t ado, City C'-rk
T\AGENDA\2016\June\Communications\Jul 4 S o e c 18. FORM & LANGUAG
LANGUAGE
& FOP EXE UTION
.INCOR ORATED:'
c (�
A (r)_=�_
��I,"-9 � City Attorn=y Date
•
. •
COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution authorizing the acceptance of$7,500 in sponsorships made to the City for the annual Fourth of July
celebration.
Key Intended Outcome Supported:
Maximize The Miami Beach Brand As A World Class Destination
Supporting Data(Surveys, Environmental Scan,etc.):The 2012 Community Satisfaction Survey reported
that 66%of all resident respondents felts that the number of family friendly activities and cultural activities are
"about right". Additionally,on average, residents attended 15 cultural activities per year and 13 family friendly
activities per year. These indicate increased satisfaction from the 2009 survey.
Item Summary/Recommendation:
On July 4th, 2015, the City of Miami Beach will host its 23rd annual July 4th celebration. The event will again take
place at the North Shore Bandshell, 73rd Street and Collins Avenue. This year's program entitled "Coca-Cola
Presents Miami Beach Fire on the Fourth"will featured performances by Grand Funk and The Family Stone.The
programs began at 11 am with events for the family,food trucks,and much more. The aforementioned performances
will then start at 7pm followed by a sixteen(16)minute firework show at 9pm. Again this year we will also offer free
yoga on the beach at 73rd Street starting at gam. The free kid's zone will feature a rock climbing wall,face painting
and more. The City will also provide free transportation between 42nd Street/Sheridan Avenue and the North Shore
Bandshell.
July 4th is an all-day event and it is open to the general public at no charge.
Advisory Board Recommendation:
N/A
Financial Information:
Source off, 9' Amount Account
Funds: ` 1 $7,500 011.8000.366910
OBPI Total $7,500
Financial Impact Summary:
City Clerk's Office Legislative Tracking:
Tonya Daniels, Communications Director
Sign-Offs:
De art t Director tant City Manager
r_ II City Manager•
i.{
\ice / /i
T:\AGENDA\2016\June\Communications\jULY 4 Spon - ip Acceptance Summary2016.doc
V
es" MIAMI BEACH AGENDA ITEM r`E
DATE G C7'd -!/
G
MIAMIBEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139,www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Philip Levine and Members of the Cit; Commission
FROM: Jimmy L. Morales, City Manager
DATE: June 8, 2016
SUBJECT: A RESOLUTION OF THE MAY(+R AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING THE
ACCEPTANCE OF $7,500 DOLLARS IN SPONSORSHIPS AND DONATIONS
MADE TO THE CITY FOR THE CITY'S ANNUAL FOURTH OF JULY
CELEBRATION EVENT.
ADMINISTRATION RECOMMENDATION
Adopt the resolution.
FUNDING
Donations (including Sponsorships) made to the City for the July 4, 2016 event will be
expended from 011.9322.00353.
ANALYSIS
Fire on the Fourth
On July 4th, 2016, the City of Miami Beach will host its 23rd annual July 4th celebration.
The event will again take place at the North Shore Bandshell, 73rd Street and Collins
Avenue. This year's program entitled "Coca-Cola Presents Miami Beach Fire on the Fourth"
will featured performances by Grand Funk and The Family Stone. The programs began at
11 am with events for the family, food trucks, and much more. The aforementioned
performances will then start at 7pm followed by a sixteen (16) minute firework show at 9pm.
Again this year we will also offer free yoga on the beach at 73rd Street starting at 9am. The
free kid zonwill feature a rock climbing wall, face painting and more. The City will also
provide free transportation between 42nd Street/Sheridan Avenue and the North Shore
Bandshell.
July 4th is an all-day event and it is open to the general public at no charge. Marketing efforts
for this event will include :30 spots on Atlantic Broadband and MB77, printed ads in the
Miami Herald, out-of-home advertising, news and local programming coverage for the event,
as well as a heavy social media push utilizing FaceBook and Twitter, online.
The City has secured $7,500 from the following sponsors for the event at varying levels of
support:
o Coca-Cola;
o Terra Group;
o Ocean Cadillac;
o Miami New Times
o Miami Herald; and
CONCLUSION
Staff worked diligently to identify funding sources to off-set the costs of producing this event.
The Administration recommends the adoption of the attached Resolution authorizing the
acceptance of these donations, their appropriation to cover costs of July 4th
JLM/MM/TD