2016-29464 Reso RESOLUTION NO. 2016-29464
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, APPROVING AND
AUTHORIZING THE CITY TO ACCEPT A SPONSORSHIP,
VALUED AT $20,000, FROM THE SWATCH GROUP, INC., FOR
VOLLEYBALL NETS TO BE INSTALLED ON THE CITY'S
VOLLEYBALL COURTS LOCATED AT TWO SITES ON OCEAN
DRIVE (AT 8TH STREET AND 12TH STREET).
WHEREAS, the City of Miami Beach (the "City") has received an offer from The Swatch Group,
Inc., a world-wide sporting brand ("Swatch"), to sponsor the volleyball nets on the City's volleyball courts
located at two sites on Ocean Drive (at 8th Street and 12th Street); and
WHEREAS, following negotiations between Swatch and the City's Parks and Recreation
Department, Swatch has agreed to sponsor these volleyball nets for a period of one (1) year; and
WHEREAS, under the terms of the proposed sponsorship, Swatch would supply the City's Parks
and Recreation Department with Swatch-branded volleyball nets, to be installed on the City's volleyball
courts on Ocean Drive at 8th and 12th Streets, in lieu of the City-branded volleyball nets currently used by
the City (the"Sponsorship"); and
WHEREAS, the City Administration recommends that the Mayor and City Commission approve
and authorize the City to accept the Sponsorship.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby approve and
authorize the City to accept a sponsorship valued at $20,000 from The Swatch Group, Inc., for volleyball
nets to be installed on the City's volleyball courts located at two sites on Ocean Drive (at 8th Street and
12th Street).
PASSED and ADOPTED this /3 day of 1-of , 2016.
Are, ,
ATTEST:
Philip Levi ,g
Mayor
■ t' -A.:. I ��y� APPROVED AS TO
Rafa- E. -nado 'Q. "' FORM & LANGUAGE
City Clerk °�� •
: ,� ... & FOR E CUTION
! :INCORF CRATED.
City Attorney Dot
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T:\ Sponsorship Acceptance Reso.doc
COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution authorizing the acceptance of$20,000 in sponsorships from The Swatch Group,Inc.,made to the City
for volleyball nets to be installed on the city's volleyball courts located at two sites on ocean drive(at 8th street and
12th street).
Key Intended Outcome Supported:
Maximize The Miami Beach Brand As A World Class Destination
Supporting Data(Surveys, Environmental Scan,etc.):The 2012 Community Satisfaction Survey reported
that 66% of all resident respondents felts that the number of family friendly activities and cultural activities are
"about right". Additionally, on average, residents attended 15 cultural activities per year and 13 family friendly
activities per year. These indicate increased satisfaction from the 2009 survey.
Item Summary/Recommendation:
The Swatch Group,Inc.,a world-wide sporting brand,which targets volleyball and other sporting events,approached
the City of Miami Beach with a desire to sponsor the volleyball nets along Ocean Drive. Upon internal discussion with
the Parks and Recreation Department and negotiation with Swatch representatives,a proposal was made for them to
sponsor these volleyball courts for a period of one year.
The sponsorship of these courts would include Swatch supplying the City of Miami Beach Parks and Recreation
department with Swatch branded volleyball nets to be placed at these courts in lieu of the volleyball nets the City
currently uses,which include the city logo.An image of the proposed nets is attached for your reference.
Advisory Board Recommendation:
N/A
Financial Information:
Source of Amount Account
Funds: 1
Total $20,000
Financial Impact Summary:
City Clerk's Office Legislative Tracking:
Tonya Daniels, Communications Director
Sign-Offs:
Department Director 1a.tant City Manager , City Manager
T:\AGENDA\2016\July\Communications\Swatch Sponsorship Acceptance Summary.doc
MIAMI BEACH AGENDA ITEM 7-13—/L
DATE
•
MIAMI BEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Philip Levine and Members the City ommission
FROM: Jimmy L. Morales, City Manager
DATE: July 13, 2016
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING THE CITY TO
ACCEPT. A SPONSORSHIP, VALUED AT $20,000, FROM THE SWATCH
GROUP, INC., FOR VOLLEYBALL NETS TO BE INSTALLED ON THE CITY'S
VOLLEYBALL COURTS LOCATED AT TWO SITES ON OCEAN DRIVE (AT 8TH
STREET AND 12TH STREET)
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
ANALYSIS
The Swatch Group, Inc., a world-wide sporting brand, which targets volleyball and other
sporting events, approached the City of Miami Beach with a desire to sponsor the volleyball
nets at the City's volleyball courts along Ocean Drive. Following negotiations between
Swatch and the City's Parks and Recreation Department, Swatch has agreed to sponsor
these volleyball nets for a period of one (1) year
Under the terms of the proposed sponsorship, Swatch would supply the City's Parks and
Recreation Department with Swatch-branded volleyball nets, to be installed on the City's
volleyball courts on Ocean Drive at 8th and 12th Streets, in lieu of the volleyball nets
currently used by the City (the "Sponsorship").
CONCLUSION
Staff worked diligently to negotiate the Sponsorship. The Administration recommends the
adoption of the attached Resolution authorizing the acceptance of the Sponsorship.
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