2016-29553 Reso RESOLUTION NO. 2016-29553
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, APPROVING AND
AUTHORIZING THE CITY TO ACCEPT DONATIONS AND
SPONSORSHIPS FROM MIAMI BEACH MEDICAL GROUP,
THE COCA-COLA COMPANY, MB MIAMI BEACH SUNCARE,
SYSCO CORPORATION, T-MOBILE, PETERSON'S MIAMI
BEACH HARLEY DAVIDSON, AND LUXE PROPERTIES, LLC,
IN THE TOTAL AMOUNT OF $11,500 FOR THE CITY'S
ANNUAL VETERANS DAY PARADE.
WHEREAS, on November 11, 2016, the City of Miami Beach ("City") will stage the City's
Annual Veterans Day Parade, which celebrates the men and women who have served in the
U.S. Armed Forces to defend and protect our country; and
WHEREAS, the City's Veterans Day Parade draws thousands of residents and tourists to
the City to enjoy great food and music and to celebrate and honor the commitment and
sacrifices of our military veterans; and
WHEREAS, City staff has worked diligently to identify funding sources to offset the costs
of producing the parade; and
WHEREAS, City staff has secured partnerships, through donations and sponsorships in
the total amount of $11,500 for the City's Veterans Day Parade from Miami Beach Medical
Group, The Coca-Cola Company, MB Miami Beach Suncare, Sysco Corporation, T-Mobile,
Peterson's Miami Beach Harley Davidson, and Luxe Properties, LLC.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby approve and authorize the City to accept donations and sponsorships from
Miami Beach Medical Group, The Coca-Cola Company, MB Miami Beach Suncare, Sysco
Corporation, T-Mobile, Peterson's Miami Beach Harley Davidson, and Luxe Properties, LLC., in
the total amount of$11,500 for the City's Annual Veterans Day Parade.
PASSED and ADOPTED this 14th day of September, 2016.
ATTEST:
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Resolutions -C7 AD
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: September 14, 2016
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, APPROVING AND AUTHORIZING THE CITY TO
ACCEPT DONATIONS AND SPONSORSHIPS FROM MIAMI BEACH MEDICAL
GROUP, THE COCA-COLA COMPANY, MB MIAMI BEACH SUNCARE, SYSCO
CORPORATION, T-MOBILE, PETERSON'S MIAMI BEACH HARLEY DAVIDSON,
AND LUXE PROPERTIES, LLC, IN THE TOTAL AMOUNT OF $11,500 FOR THE
CITY'S ANNUAL VETERANS DAY PARADE.
RECOMMENDATION
The Administration recommends the adoption of the attached Resolution authorizing the acceptance
of these donations, their appropriation to cover costs of the Annual Veterans Day Parade.
ANALYSIS
On November 11, 2016, the City of Miami Beach will stage the City's Annual Veterans Day
Parade, which celebrates the men and women who have served in the U.S. Armed Forces to
defend and protect our country.
The Veterans Day Parade draws thousands of residents and tourists to the City to enjoy great
food and music and to celebrate and honor the commitment and sacrifices of our veterans
The Veterans Day Parade ends with a short ceremony and picnic. The picnic is open to the
general public at no charge. Marketing efforts for this event includes, but is not limited to PSAs,
digital and printed ads. The media plans included news and local programming coverage,
including MB77, the Miami Beach government channel, City of Miami Beach e-briefs, as well as
television, and newspaper calendars around South Florida.
The City secured the following sponsors for these events at varying levels of support:
o Miami Beach Medical Group
o The Coca-Cola Company
o MB Miami Beach Suncare
o Sysco Corporation
o T-Mobile
o Peterson's Miami Beach Harley Davidson
o Luxe Properties, LLC.
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CONCLUSION
Staff worked diligently to identify funding sources to off-set the costs of producing this event.
The Administration recommends the adoption of the attached Resolution authorizing the
acceptance of these donations, their appropriation to cover costs of the Annual Veterans Day
Parade.
Legislative Tracking
Marketing and Communications
ATTACHMENTS:
Description
❑ Resolution
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