2016-29585 Reso RESOLUTION NO. 2016-29585
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, CREATING AN ADVISORY AD HOC RESILIENCY
COMMUNICATIONS COMMITTEE IN ACCORDANCE WITH NATIONAL FLOOD
INSURANCE PROGRAM REQUIREMENTS FOR CREDIT UNDER THE
COMMUNITY RATING SYSTEM, TO DEVELOP A PROGRAM FOR PUBLIC
INFORMATION (PPI) FOR FLOOD RELATED INFORMATION, AND
PRESCRIBING THE PURPOSE, DUTIES,APPOINTMENTS,AND TERMS OF THE
COMMITTEE'S MEMBERS.
WHEREAS,the goals of the National Flood Insurance Program (NFIP)are to provide flood
insurance to property owners, to encourage flood loss reduction activities by communities, and to
save taxpayers' money; and
WHEREAS, the City of Miami Beach participates in the NFIP and the Community Rating
System (CRS). The CRS is a voluntary program that provides both incentives and tools to further
these goals; and
WHEREAS, participation in the CRS saves residents money by reducing flood insurance
premiums; and
WHEREAS, creating a Program for Public Information (PPI)will help provide activity points
to improve the City's CRS score, reduce flood insurance premiums, and complement
communications efforts for our Miami Beach Rising Above Resiliency Strategy; and
WHEREAS,the Program for Public Information(PPI)must be developed by a PPI Committee
according to a seven-step planning and public involvement process defined by the Community
Rating System Program; and
WHEREAS,the purpose of this Committee,which will be an ad hoc committee, is to serve in
an advisory role to the City Commission by developing a PPI document for consideration and
adoption by the City Commission; and
WHEREAS, membership criteria for the Committee is specified by the Community Rating
System and must include: real estate agent(s), insurance agent(s), banking industry
representative(s), the City's Floodplain Manager, and a Communications Department
representative; and, at least half of the Committee's members must be from outside the local
government; and
WHEREAS,after a Program for Public Information document has been adopted by the City
Commission, an evaluation report will be prepared annually for consideration by the City
Commission; and -
WHEREAS, the Program for Public Information (PPI) Committee will be referred to as the
Resiliency Communications Committee to be in alignment with the Miami Beach Rising Above
Resiliency Strategy; and
WHEREAS,the members of the advisory ad hoc Program for Public Information Committee
shall be as follows: the City's Communications Director; the City's Floodplain Manager; Scott
Diffenderfer, a real estate agent; Carlos Gutierrez, a real estate agent; Terri Echarte, a local bank
representative; and, John Lee, a local insurance agent; and
WHEREAS,the terms of membership for the Program for Public Information Committee shall
commence on October 1, 2016, and expire on October 1, 2017.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND THE CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that an advisory ad hoc Resiliency
Communications Committee is hereby created, as set forth herein,with members whose terms shall
commence on October 1, 2016 and expire on October 1, 2017, subject to later or earlier sunset by
the City Commission.
PASSED AND ADOPTED this 017 day of cep-feMbKK, 2016.
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MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: September 27, 2016
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, CREATING AN ADVISORY AD HOC RESILIENCY
COMMUNICATIONS COMMITTEE IN ACCORDANCE WITH NATIONAL FLOOD
INSURANCE PROGRAM REQUIREMENTS FOR CREDIT UNDER THE
COMMUNITY RATING SYSTEM, TO DEVELOP A PROGRAM FOR PUBLIC
INFORMATION (PPI) FOR FLOOD RELATED INFORMATION, AND
PRESCRIBING THE PURPOSE, DUTIES, APPOINTMENTS, AND TERMS OF
THE COMMITTEE'S MEMBERS.
RECOMMENDATION
City of Miami Beach administration recommends the creation of a Program for Public Information
Committee, referred to as the Resiliency Communications Committee, to provide support to the
Mayor's Blue Ribbon Panel on Sea Level Rise. Miami Beach is actively investing in its infrastructure
to reduce risk and adapt to sea level rise and climate change. This communications effort focuses
on yet another component of resilience: economic resilience. The Committee, along with staff, will
create a concrete public information plan that will provide information to reduce flood risk and
ultimately reduce the cost of flood insurance. The creation of the Resiliency Communications
Committee is an activity of the National Flood Insurance Program Community Rating System (CRS)
that also compliments our approach to public participation.
Creating the Committee will enhance the City's participation, and ultimate score, in the Community
Rating System. The Committee will advise on public information needs, communication messages,
outreach projects, and outreach implementation. The Mayor's Blue Ribbon Panel on Sea Level
Rise includes the development of a Miami Beach Rising Above Communications Strategy in its work
plan. Integrating this communications strategy with activities to improve our CRS score will leverage
both efforts to the benefit of our residents by raising awareness, preparedness, and reducing the
cost of flood insurance premiums. A list recommended list of Committee members, based on
experience and qualifications, is included for your consideration and approval.
The Mayor's Blue Ribbon Panel on Sea Level Rise endorsed this recommendation at their August
30, 2016 meeting.
•
ANALYSIS
The goals of the National Flood Insurance Program (NFIP) are to provide flood insurance to
property owners, to encourage flood loss reduction activities by communities, and to save
Page 509 of 692
taxpayers' money. The City of Miami Beach has participated in the NFIP and the Community
Rating System (CRS) since 1996. The CRS is a voluntary program that provides both
incentives and tools to further these goals.
Our goal is to improve our CRS score from a Class 6 rating to a Class 5 rating. Participation in
the program has resulted in significant savings. Over the years, the City has gradually improved
its score, and was awarded a Class 6 rating in 2012. This rating currently saves residents 20%
on their flood insurance premiums - an estimated $6 million annually. This equates to $136 in
savings for the average $527 premium. Achieving the next level, a Class 5 rating, will add
another 5% in savings, and increase the savings to an estimated $7.5 million. This equates to
$170 in savings for the average premium.
The CRS program has a five-year recertification process and an audit is expected in February
2017. Mohsen Jarahpour is the City's Floodplain Manager responsible for this comprehensive
effort; with full support from Susanne Torriente, Chief Resiliency Officer/Assistant City Manager,
and project management by Amy Knowles, Deputy Resiliency Officer. The City is engaging in
several new activities to maintain our rating due to significant changes to the scoring system,
and more activities to improve our rating.
The Resiliency Communications Committee will develop a Program for Public Information
(PPI), a new activity that will provide important activity points to improve our score and that
compliments communications for our Miami Beach Rising Above Resiliency Strategy. The
National Flood Insurance Program Community Rating System requires that the Program for
Public Information (PPI) be developed according to a seven-step planning and public
involvement process defined by the Community Rating Score Program:
• Step 1: Establish a Committee that meets at least twice. The group must include a
real estate agent, an insurance agent, a banking industry representative, the City's
Floodplain Management Office representative, and the Public Information Office
representative, with at least half of its members from outside local government.
Step 2: Assess the community's public information needs, specifically delineating
different target areas within the community, based on different flooding or development
conditions.
Step 3: Formulate messages. The public information messages needed for each
target audience are determined. The Committee identifies a desired outcome for each
message.
Step 4: Identify outreach projects to convey the messages. The Committee
considers what media to use to deliver the identified messages to the target audiences.
This may include continuing or revising existing public information and outreach efforts
that are already being conducted in the community. Step 4 must produce a list of specific
projects and identify who is responsible for them and when they will be implemented.
Step 5: The Committee looks at other public information activities in addition to
outreach projects. This could include how to best set up a website on flood protection
(Activity 350), what technical assistance is needed throughout the community (Activity
360), or how to publicize flood protection services (Activities 320, 350, and 360).
Step 6: Prepare the Program for Public Information (PPI) document. The
committee's work is recorded in a formal document. The PPI must be adopted by the
community through the City Commission.
Step 7: Implement, monitor, and evaluate the program. The Committee meets at
Page 510 of 692
least annually to monitor the implementation of the outreach projects. The committee
assesses whether the desired outcomes were achieved and what, if anything, should be
changed. This work is described in an evaluation report that is prepared each year, sent
to the governing body, and included in the annual recertification.
The Committee will meet at least twice this year and at least once yearly going forward. An
annual evaluation report will be provided to the City Commission, and include any change in
Committee membership. The Committee needs to meet as soon as possible in order to
accomplish its tasks before the February 2017 audit. Elizabeth Wheaton, Director of the
Environment and Sustainability Department, and Amy Knowles, Deputy Resiliency Officer in the
City Manager's Office, will serve as liaisons to the Committee. Due to the tight timeframe, and
.based on the membership criteria required by the Community Rating System, the
recommended Resiliency Communications Committee members are:
RECOMMENDED RESILIENCY COMMUNICATIONS COMMITTEE
Tonya Daniels Director, Communications Department
Mohsen Jarahpur Floodplain Manager, Building Department
Scott Diffenderfer Real Estate Agent, Compass
President of the Belle Isles Homeowners Association
Terri Echarte Senior Vice President, Gibralter Private Bank and
Trust
Carlos Gutierrez Real Estate Agent, Keller Williams
President of the Real Estate Association of Miami
John Lee Insurance Agent, First Service Financial
CONCLUSION
The Administration recommends the creation of the Resiliency Communications Committee to
support the Mayor's Blue Ribbon Panel on Sea Level Rise. Creating the Committee will
enhance the City's participation, and ultimate score, in the National Flood Insurance Program
Community Rating System. The Committee will advise on the development of the Program for
Public Information (PPI) deliverable, a concise document that will be brought to the City
Commission for approval this winter, and evaluation reports annually.
JLM/SMT/AK
F:\cmgr\$ALL\SUSY1Resiliency Communications Committee Commission Memo.doc
KEY INTENDED OUTCOMES SUPPORTED
Ensure Reliable Stormwater Management And Resiliency Against Flooding By Implementing Select
Short And Long-Term Solutions Including Addressing Sea-Level Rise
Legislative Tracking
Office of the City Manager
. Page 511 of 692
Sponsor
Commissioner John Elizabeth Aleman
ATTACHMENTS:
Description
❑ Resolution
Page 512 of 692