2016-29600 Reso RESOLUTION NO. 2016-29600
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, RETROACTIVELY APPROVING AND
AUTHORIZING THE CITY MANAGER TO ACCEPT A SPONSORSHIP FROM
CITIBANK, N.A., IN THE AMOUNT OF $150,000.00, IN SUPPORT OF THE
SOUNDSCAPE CINEMA SERIES FOR FISCAL YEAR 2016/2017; AND
FURTHER AUTHORIZING THE CITY MANAGER, OR HIS DESIGNEE, TO
MAKE SUCH EXPENDITURES AND/OR REIMBURSEMENTS FROM THE
AFORESTATED SPONSORSHIP AMOUNT IN FURTHERANCE OF AND
CONSISTENT WITH THE SPONSORSHIP AGREEMENT FOR THE
SOUNDSCAPE CINEMA SERIES FOR FISCAL YEAR 2016/2017.
WHEREAS, in March, 2011, the City of Miami Beach developed and produced the
SoundScape Cinema Series at the ExoStage (the Cinema Series), that allows the public to
experience free weekly movies at Soundscape Park; and
WHEREAS, the Cinema Series is part of the City's Arts in the Park Program that was
launched in 2006, in response to the results of community surveys and focus groups, indicating
that residents would like to see more free cultural events; and
WHEREAS, the SoundScape Cinema Series has been very well received by the
community, generating an average weekly attendance of 938 people; and
WHEREAS, in 2014, the City was approached by Citibank, N.A. (CITI) which had an
interest in an annual exclusive sponsorship of the Soundscape Cinema Series; and
WHEREAS, on July 23, 2014, the Mayor and City Commission adopted Resolution No.
2014-28663, authorizing the acceptance of a cash sponsorship of $150,000 from CITI and the
City and CITI executed a sponsorship agreement; and
WHEREAS, in consideration of this sponsorship, CITI will continue to be the premier
sponsor of the series, and will continue to be recognized prior to each weekly movie and in
marketing and promotions associated with the Cinema Series; and
WHEREAS, the sponsorship agreement will also provide CITI with rights to attend and
market at each weekly movie and first right of refusal for sponsorship of the Soundscape
Cinema Series in subsequent years; and
WHEREAS, due to the continued success of the Cinema Series, on July 8, 2015, the
Mayor and City Commission adopted Resolution No. 2015-29070 approving the CITI
sponsorship for the 2015/2016 fiscal year;
WHEREAS, CITI has already renewed its sponsorship commitment for fiscal year
2016/2017, in the amount of$150,000, to maintain its exclusive sponsorship of the Soundscape
Cinema Series; and
WHEREAS, the Administration seeks the retroactive approval to accept the $150,000
donation from CITI, as the exclusive sponsor of the 2016/2017 Soundscape Cinema Series,
consistent with the sponsorship agreement for the Soundscape Cinema Series for Fiscal Year
2016/2017.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby retroactively approve and authorize the City Manager to accept a
sponsorship from Citibank, N.A., in the amount of $150,000, in support of the SoundScape
Cinema Series for Fiscal Year 2016/2017; and further authorize the City Manager, or his
designee, to make such expenditures and/or reimbursements from the aforestated sponsorship
amount in furtherance of and consistent with the sponsorship agreement for the Soundscape
Cinema Series for Fiscal Year 2016/2017.
PASSED and ADOPTED this If day of Ocfobe►' , 2016.
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City Attorney _, Dote
Resolutions - C7 J
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: October 19, 2016
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, RETROACTIVELY APPROVING AND AUTHORIZING
THE CITY MANAGER TO ACCEPT A SPONSORSHIP FROM CITIBANK, N.A., IN
THE AMOUNT OF $150,000.00, IN SUPPORT OF THE SOUNDSCAPE CINEMA
SERIES FOR FISCAL YEAR 2016/2017; AND FURTHER AUTHORIZING THE
CITY MANAGER, OR HIS DESIGNEE, TO MAKE SUCH EXPENDITURES
AND/OR REIMBURSEMENTS FROM THE AFORESTATED SPONSORSHIP
AMOUNT IN FURTHERANCE OF AND CONSISTENT WITH THE SPONSORSHIP
AGREEMENT FOR THE SOUNDSCAPE CINEMA SERIES FOR FISCAL YEAR
2016/2017.
RECOMMENDATION
Adopt the resolution.
ANALYSIS
The City of Miami Beach developed and produced the SoundScape Cinema Series at the ExoStage
(the Cinema Series), which launched in March 2011, which allows the public to experience FREE
weekly movies at Soundscape Park. The Cinema Series is part of the City's Arts in the Park program
that was launched in 2006 in response to the results of community surveys and focus groups that
indicated residents would like to see more free cultural events. The SoundScape Cinema Series
uses the state-of-the-art visual and audio technology in SoundScape Park on a soaring, 7,000-
square-foot projection wall.
In producing the Cinema Series the City uses the following Selection Criteria:
1. public performance event license availability;
2. rating of"G", "PG" or"PG-13" by the Motion Picture Association of America (MPAA);
3. history of critical and commercial success to appeal to largest resident population;
4. variety of programming through length of series: balancing recent and classic films in numerous
genres (action, comedy, musicals, drama, animation, suspense, science fiction/fantasy); and
non-political content; and
5. appropriateness of film to public outdoor large-screen format.
The inaugural season of the Cinema Series ran for fourteen (14) weeks, with movies shown on
Wednesday nights in an effort to bring consumers to the area during a slower night of the week.
The Cinema Series was very well received by the community, with attendees providing very positive
feedback to City Staff regarding the experience and many say it has enhanced their sense of
Page 650 of 1614
community and quality of life.
In 2014, the Administration was approached by Citibank, N.A. (CITI) which had an interest in an
annual exclusive sponsorship of the Soundscape Cinema Series. After several discussions, CITI
agreed to a cash sponsorship of $150,000 in exchange for the exclusive sponsorship of the
Soundscape Cinema Series during fiscal year 2014/2015. On July 23, 2014, the Mayor and City
Commissioner approved Resolution No. 2014 — 28663 authorizing the acceptance of the sponsorship
and the City and CITI executed a sponsorship agreement. Pursuant to the agreement, the Cinema
Series was was renamed the SoundScape Cinema Series Presented by CITI. CITI is recognized
prior to each weekly movie and in all marketing and promotions associated with the Cinema Series.
CITI also has unlimited rights to attend and sample at each weekly movie. CITI also has the first
right of refusal for sponsorship of the Soundscape Cinema Series in subsequent years. On July 8,
2015, the Mayor and City Commissioner adopted Resolution No. 2015-29070, authorizing the
$150,000 sponsorship for the fiscal year 2015-2016.
CITI has already renewed its sponsorship commitment for fiscal year 2016/2017, in the amount of
$150,000, to maintain its exclusive sponsorship of the Soundscape Cinema Series. The
Administration seeks the retroactive approval to accept the $150,000 donation from CITI, as the
exclusive sponsor of the 2016/2017 Soundscape Cinema Series, consistent with the sponsorship
agreement for the Soundscape Cinema Series for Fiscal Year 2016/2017.
CONCLUSION
Staff has worked diligently to identify funding sources to off-set the costs of producing this
event that provides a unique cultural experience for our residents and visitors. The
Administration recommends the adoption of the attached Resolution retroactively approving and
authorizing the City Manager to accept the one hundred and fifty thousand dollar ($.150,000.00)
sponsorship from Citibank, N.A. in support of the SoundScape Cinema Series for Fiscal Year
2016/17; and further authorizing the City Manager, or his designee, to make such expenditures
and/or reimbursements from the aforestated sponsorship amount in furtherance of and
consistent with the sponsorship agreement for the Soundscape Cinema Series for Fiscal Year
2016/17.
KEY INTENDED OUTCOMES SUPPORTED
Maximize The Miami Beach Brand As A World Class Destination
FINANCIAL INFORMATION
These sponsors are providing a total of $150,000 in sponsorship contributions to offset the
costs for SoundScape Cinema Series.
Legislative Tracking
Marketing and Communications
ATTACHMENTS:
Description
❑ Resolution
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