96-22199 RESO
RESOLUTION NO. 96-22199
A RESOLUTION OF THE MAYOR AND CITY COMMISSION
OF THE CITY OF MIAMI BEACH, FLORIDA APPROVING
TEMPORARY LIGHT POLE BANNERS FOR THE ART
MIAMI INTERNATIONAL EXPOSITION AT 41ST STREET
BETWEEN ALTON ROAD AND INDIAN CREEK; 5TH
STREET BETWEEN ALTON ROAD AND OCEAN DRIVE;
CONVENTION CENTER DRIVE BETWEEN DADE
BOULEVARD AND 17TH STREET; WASHINGTON AVENUE
BETWEEN DADE BOULEVARD AND 17TH STREET, AND
17TH STREET FROM WASHINGTON TO MERIDIAN
A VENUES.
WHEREAS, the Art Miami International Art Exposition has been held successfully in at the
Miami Beach Convention Center for the past six years and is the largest mid-winter contemporary
art fair in the country; and
WHEREAS, in order to publicize this event and the City's importance in the international
art world, temporary light pole banners measuring 2.4' x 6' have been requested to be placed at 41 st
Street between Alton Road and Indian Creek; 5th Street between Alton and Ocean Drive;
Convention Center Drive between Dade Boulevard and 17th Street; Washington Avenue between
Dade Boulevard and 17th Street, and 17th Street from Washington to Meridian Avenues from
December 30, 1996 to be removed by January 20, 1997; and
WHEREAS, Art Miami International Art Exposition will post a performance bond to ensure
the removal of the banners within seven days after the special event and to ensure that any damage
to said light poles will be repaired; and
WHEREAS, pursuant to Section 9-3.C.4 of the Zoning Ordinance, the right to install, as
well as the number, location, and method of installation of banners in the public right-of-way is
subject to approval by the City Commission; and
WHEREAS, the City of Miami Beach will receive positive publicity, nationally and
internationally, as a result of the upcoming Art Miami International Art Exposition.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA that the temporary banners
requested by the applicant for the Art Miami International Art Exposition as set forth herein is
approved.
PASSED and ADOPTED THIS
day of
1996.
ATTEST:
R~~ 9AA~
CITY CLERK
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APPROVED AS TO
FORM & lANGUAGE
& FOREXECunON
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CITY HALL 1700 CONVENTION CENTER'DRIVE MIAMI BEACH FLORIDA 33139
CITY OF MIAMI BEACH
COMMISSION MEMORANDUM NO. '=. q '- ~ L.
TO:
Mayor Seymour Gelber and
Memben of the City Commission
DATE:
FROM:
Jose Garcia-Pedrosa ~
eMy Manager IJ"
November 20, 1996
SUBJECT:
A RESOLUTION APPROVING THE INSTALLATION OF LIGHT POLE
BANNERS FOR THE ART MIAMI INTERNATIONAL ART EXPOSITION
RECOMMENDATION
The Administration recommends that the City Commission approve the placement of banners for
the Art Miami International Art Exposition as requested by the applicant at the following locations:
41 st Street between Alton Road and Indian Creek; 5th Street, between Alton Road and Ocean Drive;
Convention Center Drive between Dade Boulevard and 17th Street; Washington Avenue between
Dade Boulevard and 17th Street; and 17th Street from Washington to Meridian Avenues. Said
banners would be affixed to light poles in the public right-of-way, measure 2.4' x 6' and have a copy
and design as shown on the attached drawing. The Administration further recommends that these
banners be installed no earlier than December 30, 1996 (approximately one week prior to the
commencement of the event in January 8, 1997) and removed by January 20,1997.
BACKGROUND
The Art Miami International Art Exposition has been held successfully in Miami Beach at the
Convention Center for the past six years. Indeed, it has become the largest mid-winter contemporary
art fair in the country. Organized by International Fine Art Expositions, the event showcases high
quality international and Latin American Contemporary Art. This upscale event regularly draws
more than 35,000 attendees each year.
ANALYSIS
The purpose of the banners is clearly to promote the event. However, the presence of these banners
will also do much to publicize the City's importance in the international art world, drawing attention
AGENDA ITEM
LIE-
DATE~
1
of the media, visiting art dealers and the public at large to this extraordinary event.
The Zoning Ordinance requires that the City Commission approve the installation of temporary
banners, pursuant to Section 9-3.C.4 which reads, in part:
Light Pole Banners affixed to light poles or other similar structures on the public right-of-
way shall be subject to the following regulations:
a. The right to install, as well as the number, location and method of installation of
banners shall be subject to the Design Review process and approved by the City
Commission and the Public Works Department.
* * *
e. Banners announcing special events either to be held in Miami Beach or to be
associated in some manner with Miami Beach, as determined by the City
Commission, may be erected up to thirty days prior to the event being announced and
must be removed within seven days after said event.
f. A performance bond shall be required to ensure the removal of the banners in case
of advanced deterioration of the banners, or if a dangerous condition presents itself,
the City may at its sole discretion direct the banners to be removed at any time.
If approval is granted, the proposed temporary banners are recommended to be installed no earlier
than December 30, 1996 and removed within seven days after the end of the event, or no later than
January 20, 1997.
CONCLUSION
The Administration has concluded that this event draws much positive publicity to the City as an
international art center and that therefore, the City Commission should approve the installation of
the subject light pole banners.
JGP~cs
encl.
2