Ordinance 96-3035 ORDINANCE NO. 96-3035
AN ORDINANCE OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, AMENDING COMPREHENSIVE ZONING
ORDINANCE NO. 89-2665 BY:
1. AMENDING SECTION 3, ENTITLED "DEFINITIONS", AMENDING
SUBSECTION 3-2, ENTITLED "TERMS DEFINED", BY MODIFYING THE
DEFINITIONS FOR AN ESTABLISHMENT IDENTIFICATION SIGN AND A
PYLON SIGN;
2. AMENDING SECTION 9 ENTITLED "SIGNS", AMENDING
SUBSECTION 9-2, ENTITLED "GENERAL SIGN REGULATIONS" BY
CLARIFYING THAT CHANGING COPY ON A DIRECTORY SIGN IS EXEMPT
FROM OBTAINING A PERMIT,AND AMENDING THE REGULATIONS FOR
WINDOW SIGNS;
3. AMENDING SECTION 9 ENTITLED "SIGNS", AMENDING
SUBSECTION 9-3,C, ENTITLED "SIGNS OVER PUBLIC PROPERTY" BY
CLARIFYING WHICH SIGNS ARE PERMITTED TO PROJECT OVER PUBLIC
PROPERTY AND BY CREATING REGULATIONS FOR LIGHT POLE
BANNERS LOCATED IN THE RIGHT-OF-WAY;
4. AMENDING SECTION 9 ENTITLED "SIGNS", AMENDING
SUBSECTION 9-5 ENTITLED "SIGN REGULATIONS PER ZONING
DISTRICT" BY ELIMINATING ACCESSORY USE SIGNS AS ONE OF THE
SIGNS THAT MAY BE LOCATED ABOVE THE GROUND FLOOR, BY
AMENDING THE SCHEDULE OF SIGN REGULATIONS FOR THE
RESIDENTIAL MULTI-FAMILY DISTRICTS, COMMERCIAL DISTRICTS,
MXE DISTRICT, MIXED USE ENTERTAINMENT DISTRICT, TH,
TOWNHOME DISTRICT AND THE RMPS-1, RESIDENTIAL MIXED USE
DISTRICT BY MODIFYING THE REGULATIONS FOR THE NUMBER OF
SIGNS,AWNING,MARQUEE,FLAT,PROJECTING AND DETACHED SIGNS,
MODIFYING THE ACCESSORY SIGNS AND THE SPECIAL CONDITIONS;
5. AMENDING SECTION 9 ENTITLED "SIGNS", AMENDING
SUBSECTION 9-6 ENTITLED "SIGNS FOR FILLING STATIONS, SHOPPING
CENTERS, MAJOR CULTURAL INSTITUTIONS AND ARTISTIC OR SUPER
GRAPHICS" BY CLARIFYING THE REGULATIONS FOR PRICE SIGNS ON
FILLING STATIONS, BY MODIFYING THE SIGN REGULATIONS FOR
SHOPPING CENTERS AND FOR CULTURAL INSTITUTIONS, AND
PROVIDING FOR INCLUSION IN THE ZONING ORDINANCE; REPEALER,
SEVERABILITY AND AN EFFECTIVE DATE.
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WHEREAS, Signs identifying multifamily and commercial buildings are necessary so that
the public and especially safety and emergency personnel can locate establishments expeditiously;
and
WHEREAS, the City Commission wishes to protect the public from the proliferation of
signs which, if left unregulated, would threaten aesthetic values and traffic safety throughout the
City.
NOW, THEREFORE, BE IT ORDAINED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA:
SECTION 1. That Subsection 3-2,entitled "Terms Defined" of Section 3, entitled "Definitions"of
Zoning Ordinance 89-2665 of the City of Miami Beach, Florida is hereby amended as follows:
3-2 TERMS DEFINED
* * *
183. SIGN,ESTABLISHMENT SERVICE- IDENTIFICATION: A Sign which pertains
only to the Use of a Premises and which,depending upon the zoning district in which
it is located, contains any or all of the following information:
a. The name of the owner, operator eecupant,and/or management of the
Use.
b. Information identifying the types of services or products provided by
the establishment.
b. Thc address of the Usc.
c. Thc kind of business and/or thc brand namc of thc principal
commodity sold on thc Premises.
d. Other information relative to a service or activity involved in the
Ordinance.
* * *
191. SIGN, MONUMENT PYLON: A free standing Sign permanently affixed to
a monument or other similar detached architectural feature
without the need of posts and/or poles. A monument sign may be a Double-
faced Sign. , .. - . --:. .. - ; • . - _ - : ; - • : ' : -- . .
elevation.
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SECTION 2. That Subsection 9-2, entitled "General Sign Regulations" of Section 9, entitled
"Signs" of Zoning Ordinance 89-2665 of the City of Miami Beach, Florida is hereby amended as
follows:
9-2 GENERAL SIGN REGULATIONS.
* * *
C. Exempt Signs. The following Signs may be erected, posted or constructed without
a permit but in accordance with the structural and safety requirements of the South
Florida Building Code and all other requirements of this Ordinance:
1. Official traffic Signs or Sign Structures, or governmental information Signs
and provisional warning Signs or Sign Structures, when erected or required
to be erected by a governmental agency, and temporary Signs indicating
danger.
2. Historical Markers approved by the Historic Preservation Board.
3. Signs directing and guiding traffic and parking on private property, but
bearing no advertising matter and not exceeding two (2) square feet in area.
4. Changing of the copy on a bulletin board, poster board, display encasement,
directory sign or marquee.
5. Signs on trucks,buses or other vehicles, while in use in the normal course of
a business.
6. Temporary Signs authorized by Sub-section 9-4 which are composed of
paper,cardboard,plastic film or other similar material and are affixed directly
to a window.
* * *
F. Window signs.
1. In addition to other permitted signs in the MXE District or any commercial
district, one Sign is permitted on one window or door with copy limited to
the address, name of the Commercial Use, phone number and hours of
operation. The size of the numerals letters for the address store name shall
not exceed six (6) four-(4) inches in height and the numerals and site letter
size for the phone number and hours of operation shall not exceed two (2)
inches in height.
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2. The name of the establishment may be repeated more than once subject to
Design Review approval. The letters shall not exceed six (6) inches in
height. The aggregate area of the above signs shall not exceed 5%of the total
glass window area and door area.
3. I•Iewever; When there are no other Signs associated with the use, the main
permitted sign or signs may be located on the window with a total aggregate
size not to exceed 20 square feet.
4. Restaurants may also have a menu board besides other signs provided herein.
When a menu board is affixed to a window, it shall be limited to an area of
three (3) square feet. If a menu display case is affixed to the building wall,
it shall be limited to an overall area of four(4) square feet.
5. Commercial uses may also have one Establishment Services Identification
Sign located on one window or door with letters no higher than two inches
and a total area of two square feet.
6. Commercial establishments that offer for sale or lease products which are not
located on the premises(e.g.,real estate)may place up to three display boards
type signs on the window. Such display boards shall be limited to six (6).
square feet each and are subject to Design Review approval.
* * *
SECTION 3. That Subsection 9-3,C, entitled "Signs Over Public Property" of Section 9, entitled
"Signs" of Zoning Ordinance 89-2665 of the City of Miami Beach, Florida is hereby amended as
follows:
9-3 SIGNS AND SIGN DEVICES PROHIBITED
* * *
B. Pennants, Banners, Streamers, Flags and Flagpoles.
1. Pennants,banners,streamers,and all other fluttering, spinning or similar type
Signs and advertising devices are prohibited except as provided in Section 9-
4B.6, 9-4B.8. 9-3.C.4 and 9-6D, and except for national flags and flags of
political subdivisions of the United States,civic, charitable, fraternal,welfare
and other organizations.
* * *
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C. Signs Over Public Property
1. Except as provided in this Section or by City ordinance, by statutes or by
County Ordinance, no Sign of any character shall be suspended across any
public Street, Alley or Waterway; nor shall any Sign of any description be
posted or painted on or applied to any curb, sidewalk, tree, light standard,
utility pole, hydrant, bridge, wall, or any Structure, other than an Awning,
which is within the property lines of any Street, Alley or Waterway within
the City. The following Signs shall be exempt from this requirement:
a. Official traffic Signs, information Signs and warning Signs erected
by a governmental agency and temporary Signs indicating danger.
b. Temporary Special Public Event Directional Signs approved pursuant
to Subsection 9-4.
c. Historical markers approved by the Historic Preservation Board.
d. Light Pole Banners as provided for in Section 9-3,C.4 herein.
Penalties and enforcement of Subparagraph 1 shall be in accordance with
Section 25-81 of the Miami Beach City Code.
2. No portion of any Sign which extends over a public sidewalk or Alley shall
be less than nine(9)feet above such sidewalk or fifteen(15) feet above such
Alley, measured vertically directly beneath the Sign to Grade.
3. No ' -- •- •_- i i • -•; Sign shall extend or project over any portion
of any Street, Alley, Waterway or any other public way or any public
property except for Marquee and Projecting Signs which shall only be
permitted to extend over the right-of-way.
4. Light Pole Banners: Banners affixed to light poles or other similar structures
on the public right-of-way shall be subject to the following regulations:
a. The right to install, as well as the number, location and method of
installation of banners shall be subject to the Design Review process
and approved by the City Commission and the Public Works
Department.
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Banners shall not exceed three feet in width by seven feet in length,
Banners ma be double sided. The color desi•n and material i f all
banners shall be approved under the Design Review process.
c. Banners directing the public's attention to a public institution or
special district may be erected for an indefinite period, subject to
being maintained in good condition and periodic review for
appropriateness under the Design Review process.
d. Any text shall be limited to a maximum of 25% of the total area of
the banner,unless the text constitutes the overall image of the banner.
e. Banners announcing special events either to be held in Miami Beach
or to be associated in some manner with Miami Beach,as determined
by the City Commission,may be erected up to thirty days prior to the
event being announced and must be removed within seven days after
said event. Special event banners shall require prior approval by the
City Commission.
1) Text for special event banners shall be limited to the name of
the event,the name(s)of the sponsor(s) and the date(s) of the
event.
Any single corporate symbol or logo associated with the
sponsorship of any special event shall be limited to 5%or one
square foot of the total area of the banner, whichever is
smaller., two or more symbols or logos associated with
sponsorship shall be limited to 10%, or two square feet of the
total area of the banner, whichever is smaller.
f. A performance bond shall be required to ensure the removal of the
banners in case of advanced deterioration of the banners, or if a
dangerous condition presents itself,the City may at its sole discretion
direct banners to be removed at any time.
The City shall require the sponsoring organization to provide a
certificate of insurance that covers the sponsor's property as well as
the property of City. This certificate of insurance shall be approved
by the City's Risk Management Division.
SECTION 4. That Subsection 9-5, entitled "Sign Regulations per Zoning District" of Section 3,
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entitled "Signs" of Zoning Ordinance 89-2665 of the City of Miami Beach, Florida is hereby
amended as follows:
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9-5 SIGN REGULATIONS PER ZONING DISTRICT
A. General Provisions
1. Accessory Signs shall have copy limited to the Uses permitted in the zoning
district in which the property is located.
2. Aggregate Sign Area shall include the principal and accessory Signs.
3. A request to exceed the maximum number of Signs shall be considered as an
amendment to the Ordinance and processed under the procedures set forth in
Section 14, Changes and Amendments. All other requests shall be processed
as a Variance, as provided in Section 16 of this Ordinance.
4. All Signs shall front on a Street or waterfront unless as set forth in paragraph
9-5,A.5 below.
5. Signs fronting on an Alley are prohibited unless the Alley abuts or is adjacent
to a Parking Lot or garage, or where the Alley provides a means of entrance
to a business,the area of the Sign shall be the same as if the Sign fronted on
a Street.
6. Logos, trademarks, insignias and similar emblems shall be considered as
Signs.
7. Signs located above the ground floor shall be limited to the name of the
Building or the Use that encompasses the largest amount of Floor Area on the
Building and to permittcd
8. Oceanfront or Bayfront Buildings shall have no more than one Sign facing
the ocean or bay identifying the main permitted Use. The area and location
of the Sign shall be approved by the Design Review Board. In addition one
flat Sign, per 100 feet of Lot width, with copy limited to the advertisement
of an Accessory Use is permitted. The maximum height of the Sign shall not
exceed 12 inches.
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B. Table 3 - Schedule of Sign Regulations
Principal Use Signs
Zoning Number Awning/ Flat Projecting Detached Accessory Signs Special
District Marquee (Monument Conditions
fkoleMyloit)
1. RS-1 Residential Use: Not Residential Not Permitted Not Permitted Not Permitted 30 sq.ft.for a
RS-2 one Sign per Street Permitted Use:six(6) religious
RS-3 frontage that has inch letters. institution,public
RS-4 copy limited to the and semipublic
name of the Uses,clubs or
Building. schools.
2. RM-1 No more than one 1044 sq.ft.•the One per Street 15 sq.ft. 15 sq.ft;however,if One sign for all tte The height of •
RM-2 Sign identifying height of the frontage; 10 Not permitted sign is setback 20 _ems
RM-3 the main permitted letters shall not sq.ft.for every in the RM-3 feet from front Accessory Uses; ce d one
R-PS 1 Uses for each exceed 12 50 ft.of linear District property line,area area of eeeli-Sign on-a marquee-or
R-PS 2 Street frontage. inches. Not frontage,or may be increased to shall not exceed-1- ing-sigt3;
R-PS 3 Unless otherwise permitted in the fraction thereof a maximum of 30 sq.ft.per linear Maximum size for
R-PS 4 listed in Section A RM-3 District up to max.of soft.height not to foot of frontage schools is 30 sq.ft.
above,all Signs 30 sq.ft.max. exceed 4 ft.above not to exceed 75% Signs shall not
must front on a Flat signs shall Grade. of the main Use have copy
Street. not be located Pole signs are not Sign,20 square indicating prices.
above the permitted. Existing feet maximum. An exterior
ground tloor Pole Signs may be However,in the directory sign,up
repaired only as RM-3 District only to six sq.ft..
provided in detached accessory listing the name of
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Subsection 9-2,1. signs are all licensed uses
Notwithstanding the permitted. within the
above,a detached building is
sign located on a permitted.
perimeter wall shall
be limited to five so.
ft.and shall not
have to comply with
the setback
requirements of
Subsection 9-2,H.
The height and size
of the monument
shall be determined
under the Design
Review process.
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Zoning Number Awning/ Flat Projecting Detached Accessory Signs Special
District Marquee (Monument Conditions
Ptt+rfPl Ion)
3. CD-I One Sign per street Awning:See 20 sq.ft.for the 15 sq.ft. N -permitted I S sg. One for each A directory sign,
CD-2 frontage for each Section 9-2,E first 25 feet of ft Accessory Use; up to six sq.ft.,
CD-3 licensed principal Marquee: linear frontage Pole signs are not area of each Sign listing the name of
C-PS 1 and licensed Ac- 175 sq.ft.only plus 1 square permitted. Existing shall not exceed 1 all licensed uses
C-PS 2 cessory Use in commercial foot for every Pole Signs may be sq.ft.per linear within the
C-PS 3 pertivitted; districts. three feet of repaired only as foot of frontage building is
C-PS 4 however,multiple linear frontage provided in not to exceed 20 permitted.Windew
1-I signs for the same over 25 feet up Subsection 9-2,1. square feet. Signs when sign is
MXE licensed to a maximum Detached signs are eft-a-Canopy- See
establishment may of 30 sq.ft; not permitted in the rection 9 2E.
be permitted however one MXE District.The Temperer!'
through the Design Building identi- height and size of windewaigns-for
Review procedure fication Sign, the monument shall a-peried-of-time
if the aggregate for buildings be determined under net•to-exeeed49
sign area does not two stories or the Design Review 414rys-eeftti-With-e ,
exceed the higher located process.hewewer ns time windew
maximum size on the parapet exsting pok ns coverage of 15%
permitted under facing a Street ere permitted
this subsection. is permitted Building Permit No Pete-Signs
with an area not shall be-per»titted to shall ne-have
to exceed I% be-retained-whit copy indicating
of the wall area copy en4r-indicating prices except as
on which it is the name-af-the provided in this
placed.that mein- se-or'the Section.
fans the Street. name'of'eatma;
Corner build-
ings may tainment or
provide one _r ctin_mes:ol3.
combined sign
instead of the
two permitted
signs. This sign
shall be located
on the comer of
the building.
visible from
both streets and
shall have a
maximum size
of 40 sq,ft.
4, MXE
One half the site
No-melt-theft Ir'e-mere-Eimn �'d Nat-Prrmitted *�
take-deter mined 30 aq.ft.unless :0 sq.ft.unless ef-the-nrineirel p `=d age
n etite*wicedeter- etherwi;e `ase` -Perm+ shah-be
Peviee.p*eee- mined-underthe detertttined when-permitted- dtleffti4fte4A-ttft4er
dares- underthe 40 sq.ft.Uses not the Design
Pigsrw Streetsh.,., 11 not cedar
havveexterior design-and copy
signs;-hemwer a e€-aH�igns-shall
beeempatible
ted- with the
arehiteeture-of the
$en+dingand the
feeelteftter4tftiens
and-design
speeialttreet
studies.Signs
shall fot ha:e
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CITY OF MIAMI BEACH
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH FLORIDA 33139
COMMISSION MEMORANDUM NO. B9 -9(d
TO: Mayor Seymour Gelber and
Members of the City Commission DATlcebruary 20, 1996
FROM: Jose Garcia-Pedrosa
City Manager
SUBJECT: I
Second eading Public Hearing - An Ordinance
Amending Zoning Ordinance No. 89-2665 by:
1. Amending Section 3, Entitled "Definitions" ,
Amending Subsection 3-2, Entitled "Terms Defined"
Modifying the Definitions for an Establishment
Identification Sign and a Pylon Sign;
2 . Amending Section 9 Entitled "Signs, " Amending
Subsection 9-2, Entitled "General Sign Regulations"
by Clarifying That Changing Copy on a Directory
Sign Is Exempt from Obtaining a Permit, and
Amending the Regulations for Window Signs;
3 . Amending Section 9 Entitled "Signs, " Amending
Subsection 9-3,c, Entitled "Signs over Public
Property" by Clarifying Which Signs Are Permitted
to Project over Public Property and by Creating
Regulations for Light Pole Banners Located in the
Right-Of-Way;
4 . Amending Section 9 Entitled "Signs, " Amending
Subsection 9-5 Entitled "Sign Regulations per
Zoning District" by Eliminating Accessory Use Signs
as One of the Signs That May Be Located above the
Ground Floor, by Amending the Schedule of Sign
Regulations for the Residential Multi-Family
Districts, Commercial Districts, MME, Mixed Use
Entertainment District, TH, Townhome District and
the RMPS-1, Residential Mixed Use District by
Modifying the Regulations for the Number of Signs,
Awning and Marquee, Flat, Projecting and Detached
Signs, Modifying the Accessory Signs and the
Special Conditions;
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AGENDA ITEM R 5 a
DATE 2-20—
5 . Amending Section 9 Entitled "Signs, " Amending
Subsection 9-6 Entitled "Signs for Filling
Stations, Shopping Centers, Major Cultural
Institutions and Artistic or Super Graphics" by
Clarifying the Regulations for Price Signs on
Filling Stations, by Modifying the Sign Regulations
for Shopping Centers and for Cultural Institutions;
Providing for Inclusion in the Zoning Ordinance;
Providing for Repealer, Severability and an
Effective Date.
RECOMMENDATION
The Administration recommends that the City Commission, after
holding a public hearing, approve on second reading the attached
amendment regarding the sign regulations within Zoning Ordinance
No. 89-2665 .
BACKGROUND
The Planning, Design and Historic Preservation Division staff,
through the Administration and input from various neighborhood and
business groups, has requested amendments to the sign section of
the Zoning Ordinance to address design, visibility and other
related issues with regard to signage.
On December 19, 1995 the Planning Board held a public hearing and
voted 4-0 (3 absentees) in favor of recommending adoption of the
amending ordinance with a minor change to the banner regulations
regarding corporate symbols or logos associated with the
sponsorship of a special event .
On February 7, 1996, the City Commission adopted the Ordinance on
first reading (by a vote of 5-0) , with a recommended change
regarding special event banners on light poles, requiring that said
banners may only announce events located in, or associated in some
manner with, Miami Beach and be subject to City Commission
approval . Questions were also raised by the Commission regarding
street locations for light pole banners and that these be modified,
including limiting banners in the 4000 blocks of Collins Avenue
only to the hotel area and excluding Lincoln Road from Alton Road
to West Avenue .
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Staff has made the above changes to the Ordinance. However, it has
concluded that banners should be allowed on Lincoln Road from West
Avenue to Alton, since this area is part of the Lincoln Road
Capital Improvement District; furthermore, all side streets
included in said district should also be allowed to have banners .
Erring on the conservative side, staff has also included Biscayne
Street, Alton Road south of 5th Street and Washington Avenue
between 4th and 5th Streets in the South Pointe area, with the
understanding that the City Commission can remove these and any
other locations now delineated in the list .
Of additional note, staff has modified the language in the
Ordinance relative to the price sign requirements for filling
stations in order to conform with State regulations which govern
such signage, thereby ensuring minimum standards of visibility for
motorists . This change was seen as necessary to avoid confusion on
this portion of the Ordinance.
With regard to the issues raised by the Washington Avenue
Association, the Commission verbally expressed reticence to further
relax the proposed regulations . However, it asked staff to prepare
presentation drawings for the second reading public hearing which
would help depict the visual consequence of the proposed Ordinance
amendments and aid in ascertaining if the Association' s concerns
are valid. These drawings will be available and presented at the
hearing.
ANALYSIS
What follows is a section by section analysis of the proposed
amending ordinance . Proposed new language is underlined.
Section 1 .
This section of the proposed ordinance clarifies and amends the
definitions regarding an establishment identification sign and a
pylon sign.
An Establishment Identification sign has been amended to be defined
as an, "Establishment Service Identification Sign" . Specifically
these signs would pertain to the name of the owner, operator and/or
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management of the use. New language has been added which would
allow information identifying the types of services or products
provided by the establishment to be included within the sign copy.
Prices and product names would continue to be prohibited.
A pylon sign would be re-named as "monument" sign which would
include any free standing sign permanently affixed to a monument or
other similar detached architectural feature without the need of
posts and/or poles . A monument sign may be a double-faced sign.
The five foot height restriction would be removed, but the overall
design and proportionality of the sign would be subject to Design
Review. Monument signs must adhere to existing setback requirements
which would site these structures at a minimum 10 feet from the
front and side yard facing a street property lines and 7 . 5 feet
from an interior side yard property line .
Section 2 .
This section of the proposed ordinance amends the regulations
regarding exempt and window signs .
Within the exempt sign category, a directory sign has been included
with other signs that do not require a building permit, such as,
the changing of the copy of a bulletin board, poster board, display
encasement or marquee sign.
The regulations for window signs would be amended as follows :
F. Window signs .
1 . In addition to other permitted signs in the MXE
District or any commercial district, one Sign is
permitted on one window or door with copy limited
to the address, etc of the Commcrcial Ucc, phone
number and hours of operation. The size of the
numerals lcttcrs for the address otorc namc shall
not exceed six (6) four (4) inches in height and
the numerals and sizc letter size for the phone
number and hours of operation shall not exceed two
(2) inches in height .
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2 , The name of the establishment may be repeated more
than once subject to Design Review approval . The
letters shall not exceed six (6) inches in height .
The aggregate area of the above signs shall not
exceed 596- of the total glass window area and door
area.
3 . IIowcvcr, When there are no other Signs associated
with the use, the main permitted sign or signs may
be located on the window with a total aggregate
size not to exceed 20 square feet .
4 . Restaurants may also have a menu board besides
other signs provided herein. When a menu board is
affixed to a window, it shall be limited to an area
of three (3) square feet . If a menu display case
is affixed to the building wall, it shall be
limited to an overall area of four (4) square feet ,
5 . Commercial uses may also have one Establishment
Services Identification Sign located on one window
or door with letters no higher than two inches and
a total area of two square feet .
6 . Commercial establishments that offer for sale or
lease products which are not located on the
premises (e ,g. , real estate) may place up to three
display board type signs on the window. Such
display boards shall be limited six (6) square feet
each and are subject to Design Review approval .
Of particular interest are the inclusion of restaurant menu boards
and menu display cases within the code and the newly defined
establishment services identification sign which would be allowed
in a window or door with two inch high letters and a maximum sign
area of two square feet . Also, display type signs for commercial
establishments that offer for sale or lease products which are not
located on the premises (e .g. , real estate office) would be able
place up to three of these types of signs on the window. Display
boards would be limited to six square feet each and would be
subject to design review approval .
Other proposed changes include a window sign in addition to other
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permitted signs with copy limited to the address, phone number and
hours of operation of the establishment. Numerals for the address
would be permitted with a maximum height of six inches, (previously
four inches) and the phone number and hours of operation would be
limited to two (2) inches in height .
New proposed regulations would permit the name of the establishment
to be repeated more than once subject to design review approval .
Maximum height of these letters would be six inches and subject to
a maximum aggregate not to exceed 596- of the total glass window area
and door area.
Section 3 .
This section of the proposed amendment creates new regulations
regarding light pole banners on public right-of-way property. The
number, location and method of installation of banners would be
subject to the design review process and approval from the City' s
Public Works Department in conjunction with the Risk Management
Division of the City' s Finance Department regarding appropriate
insurance coverage.
Specifically the new regulations would be as follows :
4 . Light Pole Banners : Banners affixed to light poles
or other similar structures on the public right-of-
way shall be subject to the following regulations :
a. The number, location and method of
installation of banners shall be subject to
the Design Review process and approved by the
Public Works Department and City Commission.
b. Banners shall only be located on light poles
in the right-of-way of the following streets :
1 . Alton Road - Biscayne Street to Dade
Boulevard
2 . Biscayne Street - all
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3 . Washington Avenue - 4th Street to Dade
Boulevard
4 . Collins Avenue - 5th Street to 23rd
Street
5 . Collins Avenue - 44th Street to and
including the 4800 block
6 . Collins Avenue - 65th Street to 75th
Street
7 . Meridian Avenue - 17th Street to Dade
Boulevard
8 . Convention Center Drive - 17th Street to
Dade Boulevard
9 . 5th Street - West Avenue to Collins
Avenue
10 . Espanola Way - Collins Avenue to Drexel
Avenue
11 . Lincoln Road - from West Avenue to the
Ocean, including all side streets within
the Lincoln Road Capital Improvement
District
12 . 17th Street - Alton Road to Collins
Avenue
13 . Dade Boulevard - Alton Road to 23rd
Street
14 . 21st Street - Washington Avenue to
Collins Avenue
15 . Park Avenue - 21st Street to 22nd Street
16 . Arthur Godfrey Road (41st Street) -
Alton Road to Collins Avenue
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17 . Normandy Drive - Rue Notre Dame to Indian
Creek Waterway
18 , 71st Street - Rue Notre Dame to Collins
Avenue
19 . Harding Avenue - 71st Street to 75th
Street
20 . MacArthur Causeway - within the
jurisdiction of Miami Beach
21 , Julia Tuttle Causeway - within the
jurisdiction of Miami Beach
c . Banners shall not exceed three feet in width
by seven feet in length, Banners may be
double sided. The color, design and material
of the banner shall be approved under the
Design Review process .
d. Banners directing the public ' s attention to a
public institution or special district may be
erected for an indefinite period, subject to
being maintained in good condition and
periodic review for appropriateness under the
Design Review process ,
e. Any text shall be limited to a maximum of 25%
of the total area of the banner, unless the
text constitutes the overall image of the
banner.
f . Banners announcing special events either to be
held in Miami Beach or to be associated in
some manner with Miami Beach, as determined by
the City Commission may be erected up to
thirty days prior to the event that they are
announcing and must be removed within seven
days after said event ; special event banners
shall require prior approval by the City
Commission.
8
1 . Text for special event banners shall be
limited to the name of the event , the
name (s) of the sponsor (s) and the date (s)
of the event .
2 . Any single corporate symbol or logo
associated with the sponsorship of any
special event shall be limited to 5% or
one square foot of the total area of the
total area of the banner. whichever is smaller;
two or more symbols or logos associated with
sponsorship shall be limited to 10% or two
square feet of the total area of the banner,
whichever is smaller.
g. Any single corporate symbol or logo associated
with the sponsorship of any special event
shall be limited to 5% or one square foot of
the total area of the banner, whichever is
smaller; two or more symbols or logos
associated with sponsorship shall be limited
to 10% or two square feet of the total area of
the banner, whichever is smaller.
h. A performance bond shall be required to ensure
the removal of the banners in case of advanced
deterioration of the banners . or if a
dangerous condition presents itself, the City
may at its sole discretion direct banners to
be removed at any time .
h. The City shall require the sponsoring
organization to provide a certificate of
insurance that covers the sponsor' s property
as well as the property of City. This
certificate of insurance shall be approved by
the City' s Risk Management Division.
Of particular note are the proposed regulations for banners of
special events, special districts and public institutions . Special
events banners would be permitted to be erected up to 30 days prior
to the event and removed within 7 days after the event and require
City Commission approval . Furthermore, said banners must announce
9
events in Miami Beach, or associated in some manner with Miami
Beach, as determined by the City Commission. However, public
institutions and special districts, (e .g. , Convention Center or
Historic District) banners would be permitted to remain for an
indefinite period of time providing the banners are maintained in
a good condition and periodic review for appropriateness under the
design review process .
Section 4 ,
This section of the proposed amendment amends the specific sign
regulations within each zoning district as depicted in Table 3 -
Schedule of Sign Regulations .
The sign regulations for the single family districts would not be
changed by the amendment (see page 9 of the amendment) .
Within the residential multi-family districts and the residential
performance standards districts within the South Pointe
Redevelopment Area the regulations for an awning/marquee sign would
be amended to decrease the maximum size of these signs from 15 sq.
ft . to 10 sq. ft . , with 12 inch maximum height of letters; these
signs would not be permitted within the RM-3 Residential Multi-
Family District. Flat wall signs would not be permitted above the
ground floor in any multi-family residential district .
Also, the newly defined monument sign regulations would be included
under the detached sign category with the provision that these
types of signs may be doubled in size provided the structure is
setback 20 ft . from the front property line . There would also be
a setback exclusion for a sign located on a perimeter wall provided
the sign area does not exceed 5 square feet . Pole signs would now
not be permitted within these districts . Additionally, a directory
sign of up to 6 square feet in sign area would now be codified
within the code (see page 9) .
On page 10 of the amendment, the sign regulations for the
commercial districts would now also include the MXE Mixed Use
Entertainment District . All regulations that pertained exclusively
to the MXE district would be deleted. The reference to licensed
principal and licensed accessory use would be also added to the
10
code .
Multiple signs for the same licensed establishment would be
permitted through the design review process although the aggregate
sign area would not be permitted to exceed the maximum permitted
size permitted under this section. The size of flat wall signs
would be permitted to be increased, under a specified formula
regarding the frontage of the commercial establishment, from the 20
sq. ft . current maximum up to a proposed maximum of 30 sq. f t .
total sign area (for the latter to occur, a storefront would need
linear street frontage of forty-five feet) .
There would be new provisions for corner signs and for directory
signs for buildings with multiple uses . The monument sign
regulations are codified for detached signs and would be permitted
in the City' s commercial districts where they are now prohibited.
Pole signs would continue to be prohibited. Detached signs would
be prohibited in the MXE district .
On page 11 of the amending ordinance, the newly defined monument
sign would be included as a detached sign for the TH Townhome and
RM-PS1 (the Courts of South Beach) districts. The regulations are
the same as for the residential multi-family districts .
Section 5 .
This section of the proposed amendment amends the sign regulations
for filling stations, shopping centers and major cultural
institutions (see pages 11 and 12 of the amendment) .
The newly defined monument sign would be included within the
regulations for these types of uses . Filling station sign area
would remain at 20 sq. ft . , but additional square footage for
price signs would be allowed, but no greater in size than the
minimum required by the State of Florida. The regulations for
shopping center signs would remove the reference to each store
front maximum sign area of 30 sq. ft . since these establishments
are already limited to 10 sq. ft . of sign area under the previous
notation. A monument sign would be permitted as the main shopping
center signage. A pole/pylon sign for a major cultural institution
would not be permitted. One monument sign per site would be
allowed with a maximum of 15 sq. ft . of sign area, subject to
11
approval under the design review procedure .
The last sections of the amendment provide for inclusion in the
Zoning Ordinance, repealer, severability and an effective date.
There are no other proposed changes within the amendment .
CONCLUSION
Based on the foregoing, the Administration has concluded that the
City Commission should adopt on second reading the attached
amending ordinance, as changed to reflect modifications made at
first reading.
JGP\HM\DJJG7
DJG\MQtrHFyF:\Plan\$A11\CCMEMO\1246CM1.96
12
•
}
•
March 4, 1997
City of Miami Beach
Planning Board
Planning, Design and Historic Preservation Division
1700 Convention Center Drive, 2nd Floor, City Hall
Miami Beach, FL 33139
Greetings:
As both a resident of Miami Beach and a Member of the Board of Directors of the Miami Jewish
Home and Hospital for the Aged, I am writing in opposition to the proposed zoning change as
requested by Heritage House Corporation.
Their plan to open an Alzheimer's facility at the former St. Francis Hospital is duplicative of the
comprehensive Alzheimer's services being provided by the Home. I would draw your attention
to the fact that the Home has consistently, over an eleven year period, provided $11.5 million
each year in uncompensated care to area residents, regardless of their ability to pay.
I also believe this zoning change would also be detrimental to the neighborhood and request that
it be denied.
Thank you for your careful consideration of this matter.
Sincerely,
3 /.> n„ //
Zoning Number Awning/ Flat Projecting Detached Accessory Signs Special
District Marquee (Monument Conditions
PolcrP+Ion)
4. TH One Sign per Not Permitted 15 sq.ft. Not Permitted Not-Pern+fttrd 5 sq.ft.per Nene
4- RM-PSI Street frontage 15 sqft if sign is Commercial Use Exterior Signs not
indicating the setback 20 feet from visible from the
name of the front property line public right-of-
project;or Sign area may he way may be
per Commercial increased to a permitted,subiect
Use. maximum of 30 to Design Review
sq.ft. approval.
Pole signs are not
permitted.Existing
pole signs may be
repaired only as
provided in
Subsection 9-2,1.
Notwithstanding the
above.a detached
sign located on a
perimeter wall shall
he limited to five so.
ft.and shall not
have to comply with
the setback
requirements of
Subsection 9-2,H.
SECTION 5. That Subsection 9-6, entitled "Signs for Filling Stations, Shopping Centers, Major
Cultural Institutions and Artistic or Super Graphics" of Section 9, entitled "Signs" of Zoning
Ordinance 89-2665 of the City of Miami Beach, Florida is hereby amended as follows:
9-6 SIGNS FOR FILLING STATIONS, SHOPPING CENTERS, MAJOR CULTURAL
INSTITUTIONS AND ARTISTIC OR SUPER GRAPHICS
A. Signs for Filling Stations and any other Use that sells gasoline shall be subject to
the following:
Type of Sign Number Sign Area Aggregate Area Special Conditions
I. Flat wall Signs or Total of one Sign per Street 40 sq.ft.maximum. 80 sq.ft.maximum. None.
Canopy/Marquee Sign: frontage.
Identifying �4 ettising the
name of the establishment.
2. Detached Pole/Monument One fixed Sign per Site. 20 sq.ft.maximum for 40 3Q-sq.ft.maximum. Height shall not exceed 25 feet
Pt4eft Signs:Identifying each establishment sign: to the top of the Sign.
.ldyzrti:;ing the name of the in addition.the price sign
establishment or prices. shall be no greater than
the minimum necessary
to meet State of Florida
requirements.
3. Service Bay Identification: One Sign per service bay 5 sq.ft.maximum. 15 sq.ft.maximum. The information displayed by a
Providing direction or located on the Premises. service bay identification Sign
instructions,but containing shall be in compliance with
no advertising material. Section 9A-7,10 of the City
Code.
10
5'
4. Service Island Identification: One Sign per service island 5 sq.ft.maximum. 10 sq,ti.maximum. The information displayed by a
Indicating type of service located on the Premises. service island identification
offered,prices of gasoline Sign shall be in compliance
and other relevant with Section 9A-7,10 of the
information or instructions City Code.
but containing no advertising
material.
5. Signs having copy indicating the sale of Alcoholic Beverages or tobacco products-the height of the letters shall not exceed two(2)inches.
B. Signs for shopping centers (for purposes of this Section a shopping center is a main
permitted Use in a commercial district with three (3) or more individual stores) shall be
subject to the following:
Type of Sign Number Sign Area Aggregate Area Special Conditions
I. Individual store Sign:a Flat One per store front. 10 sq.ft. N/A None.
Sign identifying the name of the
establishment.
2. Main Shopping Center Sign: One Sign per Street frontage 30 sq.ft. NrA Pole Signs are prohibited.A
Identifying the name of the or waterfront. detached horizontal-Py4en
shopping center and the names Monument Sign is permitted as the
of the stores. main shopping center Sign;;the
height and size of the monument
shall be determined under the
Design Review process.hzighht not
to cxscd five(5)feet. One 5
sq.ft.Directory Sign per 20,000
sq.ft.or fraction thereof of Floor
Area is permitted when located on
the Exterior wall of the Building.
C. Signs for Major Cultural Institutions, as defined in Section 10A-2 of this Ordinance, shall
be subject to the following:
Type of Sign Number Sign Area Special Conditions
1 Flat wall Signs or Canopy/Marquee Sign: Total number of signs to be Total sign area to be None.
Identifying the name of the institution. determined under the determined under the Design
Design Review procedures. Review procedures.
2 Detached Pole/Pyler+-Monument Signs: One fixed Sign per Site. 15 sq.ft.maximum. Height and size of monument shall of
Identifying the name of the institution.. sign be determined under the Design
Review process.procedure.
11
SECTION 6. INCLUSION IN ZONING ORDINANCE NO. 89-2665. It is the intention of the City
Commission, and it is hereby ordained that the provisions of this ordinance shall become and be made
part of the City of Miami Beach Zoning Ordinance No. 89-2665 as amended; that the sections of this
ordinance may be renumbered or relettered to accomplish such intention; and that the word "ordinance"
may be changed to "section" or other appropriate word.
SECTION 7. REPEALER. That all Ordinances or parts of Ordinances in conflict herewith be and the
same are hereby repealed.
SECTION 8. SEVERABILITY. If any section, subsection, clause or provision of this Ordinance is
held invalid, the remainder shall not be affected by such invalidity.
SECTION 9. EFFECTIVE DATE. This Ordinance shall take effect on the 1st day of
March , 1996.
PASSED and ADOPTED this 20th day of February / , 1996.
-4411111.
MAYA (
ATTEST:
RoLu i
CITY CLERK
1st reading 2/7/96
2nd reading 2/20/96
Underlined=new language
Strikcettt=deleted language
DJG/JGG FORM APPROVED
June 21,1995
November 1,1995 By
November 27,1995
January 10,1996 Date
February 9,1996
F:\PLAN\$ALL\DRAFT ORWDOPTED\SIGNORD.WPD
12
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