2002-24858 Reso
RESOLUTION NO.
2002-24858
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, APPROVING THE CITY OF MIAMI BEACH
AS INTERMEDIARY FOR THE TEMPORARY OUTDOOR SCULPTURE
PROJECT, AS ENDORSED BY THE MIAMI BEACH ART IN PUBLIC
PLACES COMMITTEE, ENTITLED "FLAMINGOS ON THE BEACH," AT
NO COST OR PROFIT TO THE CITY; ACCEPTING SPONSORSHIP
DONATIONS OF UP TO $100,000, AND DISBURSING PAYMENTS TO
THE FABRICATOR, KERN STUDIOS, NOT TO EXCEED $43,750; AND
FURTHER AUTHORIZING THE CITY MANAGER TO EXECUTE A LETTER
OF -AGREEMENT WITH LAURA JAMIESON, AS PRINCIPAL OF SOUTH
BEACH PUBLIC RELATIONS, FOR PROJECT ADMINISTRATION FEES
NOT TO EXCEED $10,000, AND PROJECT EXPENDITURES NOT TO
EXCEED $46,250.
WHEREAS, a Miami-Dade County group of cultural tourism related entities created
a temporary outdoor sculpture project, entitled "Flamingos in Paradise," based on the
highly successful "Cows on Parade" event held in Chicago; and
WHEREAS, the Miami-Dade County group project manager and the flamingo
sculpture fabricator approached the City's Art in Public Places Committee with an offer to
donate the juried artist portfolios with designs and the flamingo project website layout ifthe
pro~ect could be realized in Miami Beach, in an attempt to save the project after September
11t. and
,
WHEREAS, in January 2002, with the idea of supporting the "Festival Season"
cultural tourism incentives of the City, the Art in Public Places Committee recommended
partnering with the Greater Miami Convention & Visitors Bureau, the Miami Beach Visitor &
Convention Authority, the Miami Beach Cultural Arts Council, and the Miami Beach
Chamber of Commerce, to implement a scaled down local version of the project entitled
"Flamingos on the Beach;" and
WHEREAS, due to the non-profit status of the City and the overriding financial
condition of the project, requiring all funds to be raised through sponsorships and for no
City dollars to be used, it was determined that the City would serve as intermediary and
issue payments to only two vendors for all project expense disbursements; and
WHEREAS, the Finance Department established specialty accounting codes forthe
project and recommended that the Administration issue lump sum payments to both the
fabricator and the project manager for preject administration costs, once sponsorship
checks had cleared; and
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WHEREAS, sponsorship expenditures will be disbursed to Kern Studios, not to
exceed fees of $43,750, for project fabrication, and to Laura Jamieson, as principal of
South Beach Public Relations, not to exceed $10,000, for project administration, and
$46,250, for project expenses; and
WHEREAS, this Citywide temporary outdoor sculpture project, "Flamingos on the
Beach," will be launched on June 13, 2001, as part of the 2nd Thursday Cultural Arts
Council programming and continue throughout the Festival Season.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission approve the temporary outdoor sculpture project, endorsed by the Art in
Public Places Committee, entitled "Flamingos on the Beach," at no cost or profit to the City;
authorize the City Manager or his designee to accept sponsorship donations of up to
$100,000; and disburse payments to the fabricator, Kern Studios, not to exceed $43,750;
and authorize the City Manager to execute a Letter of Agreement with Laura Jamieson, as
principal of South Beach Public Relations, for project administration, not to exceed
$10,000, and project expenditures, not to exceed $46,250.
PASSED and ADOPTED this 29th
,2002.
ATTEST:
~ P cudu.---
CITY CLERK
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
F:\INFO\$ALL\JodMiPP\Commission Memos\Ramingo reso.doc
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City Attorney 0IIit
Flamingos on the Beach
Page 1 of5
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INTRODUCTION
PROJECT DESCRIPTION
SPONSORSHIP
SPONSOR TERfV1S &
CONDITIONS
COM fVlIlTEE
CONTACT INFO
FLAMINGO GALLERY
Introduction
Remember "Cows on Parade" in Chicago and New York? Well, Miami
Beach is getting "Flamingos on the Beachl"
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"Flamingos on the Beach" is an outdoor sculpture installation of larger-
than-life flamingos that will be a major exhibition from May through October
2002. Flocks of these beautiful birds will be found in public areas
throughout Miami Beach - painted, cOllaged, bejeweled and bedazzled - by
artists from near and far.
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What better way to promote tourism and support the artsl This will be a
major component of the multi-million dollar "Festival Season" national
advertising and marketing campaign to promote tourism in Miami Beach
from May 9 through October 14, 2002. A detailed guide and map will be
published and distributed nationwide as part of this cultural tourism effort.
One-of-a-kind flamingos will be prominently located throughout Miami Beach, providing excellent
publicity and promotion for companies and individuals. These high impact flocks of flamingos will
provide local businesses the opportunity to create special events around their flamingos.
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Flamingo sponsors may choose designs from a portfolio of over 400 artist renderings, or they may
choose their own artist. Any flamingo design that was not juried into the project must be reviewed
and accepted by the Flamingos on the Beach panel prior to implementation.
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Flamingos are available in two poses: wings folded or wings outstretched. Flamingo sponsorahips
at $2000 per flamingo are tax deductable - and the sponsor keeps the flamingo at the end of the
project. Sponsorship includes fees to the artist, installation, labor and transportation.
Any flamingo that is not picked up by the sponsor on October 15th will become property of the
Miami Beach Art in Public Places Program.
let your imagination take f1ight.... think pink... ,think Flamingos on the Beach.
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Project Deacriptlon
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A Call to Artist was distributed and over 600 artists submitted proposals to
be considered for the Flamingo project, a temporary public art installation.
Over 400 designs were selected for sponsorship "adoption."
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http://www.cLmiami-beach.fl.uslnewcity/deptslarce/flamingos J>8geslflamingos.html
5/2312002
Flamingos on the Beach
Page 2 of 5
The fiberglass flamingos are fabricated in two poses and win be secured to
a concrete base. Flamingos will be painted, coIlaged, or decorated in any
number of ways. Flamingos may be sculpturally enhanced or changed.
however, the structural integrity of the flamingo must not be compromised and the mechanisms for
attaching the flamingo to its concrete base may not be obstructed.
Flocks of flamingos will be on display in Miami Beach from May through
October 2002. These artistically embellished eight-foot-tall birds will be
perched in Miami Beach public locations as part of the Miami Beach
"Festival Season." At the end of the exhibition period, any unclaimed birds
will become the property of the Miami Beach Art in Public Places Program.
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A Flamingo Review Committee, comprised of art professionals, juried all proposals and rnateriaIa.
Public accessibility, safety and Miami Beach weather conditions must be taken into consideration
in the design and execution of the flamingos. Materials must be able to withstand climatic
conditions and exposure by the public for up to one year. This is a fun and funky family oriented
outdoor public art project. Any designs which include religious, political, or inappropriate references
are not acceptable.
SeJected concept drawings have been placed in a portfolio and are aVallable for nwiew by po8'Iti8I
Flamingos on the Beach sponsors. Only sponsored flamingos will be realized. Thole artists whose
flamingos are sponsored wiJl be provided with a blank fiberglass flamingo as their "canvas" and will
receive an honorarium of $500 (to include all material and labor costs).
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Flamingos on the Beach is a community partnership presented through the oooperation of the
Miami Beach Art in Public Places Program, the Greater Miami Convention & VISitors Bureau, the
Miami Beach Visitor & Convention Authority, the Miami Beach Chamber of Commerce, and the
Miami Beach Cultural Arts Council.
Special thanks to the Flamingos in Paradise county wide originating group: Senator Gwen
Margofis, Chairman, Miami-Oade Commission; Elaine Adler, Aventura Marketing Council; lifi8
Garcia, Miami-Dade County Public Schools; George Neary, Greater Miami Convention & VISitors
Bureau; Andrew Hertz, Miami Seaquarium; Beba Luzarraga, The Miami HeraldlEI Nuevo Herald;
Marian Milgram, Charfee; Ivan A Rodriguez and Lea Nickless Verrecchia, Miami-Dade Art in Pubic
Places; Carol Romaine, Washington Mutual Coconut Grove Arts Festival; Debra Weiss
Goodstone, lack Koanitzky, P.A.; Michael L Stem, Discover Aventura Magazine; Erick T Feinbefg,
Lisa Norris, Out & About; Logistics Management; and Kern Studio www.kernstudios.com .
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. Complete the information requested on the Sponsor Agreement
. Include tax deductible check for $2,000 payable to Miami Beach Art In Public Plac..
. Submit to:
Flamingos on the Besch, Miami Beach Art in Public PIace8
1700 Convention Center Drive, Miami Beach FL 33139
~73-7577 phone, ~73-7063 fax
emaiI: ace@cLmiami-beach.f1.us
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http://www.ci.mbuPi-beach.fl.us/newcity/deptslarcelflamingos -pagesltlamingos.html
5/2312002
Flamingos on the Beach
Page 3 of5
Sponsor T....... and Condltlona
In exchange for promotional benefits provided by Flamlnl104
on the Beach, all flamingo sponsors agree to be legally
bound by the terms and conditions set below.
1. Flamingos on the Beach Committee reserves final
determination on placement of flamingos and on time period
of exhibition. i
2. Flamlnl1O$ on the Beach will provide potential
sponsors with a portfolio of over four hundred artists
renderings from which they may select flamingo designs, or
sponsor may commission artist independently.
3. If damage to the flamingo(s) occurs during the event, Flamingos on the
Beach wiD not be responsible for repairs. Sponsor must make arrangements with
artist to maintain sculpture during the installation period.
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4. In the unlikely event of theft, Flamingos on the Beach will work with
appropriate law enforcement agencies to recover the artwork and/or prosecute
perpetrator(s) to the fullest extent of the law.
5. All flamingos left in public spaces after the termination of the exhibit will
become property of the Miami Beach Art in Pubtic Places Program Flamingos on the
the Beach flock.
6. Sponsor may not transfer or assign this Adoption Agreement or any part of it
without receiving prior written consent from Flamingos on the Beach.
7. No waiver or any term or condition in this agreement witl be valid unless in
writing and signed by waiving party. Any modification of any term or condition in this
agreement will not be effective unless in writing and signed by both parties.
Spoll8OlWhlp Propou" for New Deelgns:
The eight foot fiberglass flamingos have been fabricated in two poses and witt be secured to a
cement base. Sponsors with artist design proposals to paint, collage, or augment the flamingo in
any number of ways, must be submitted by March 1 st for review on March 4th.
Public accessibility I safety and Miami Beach weather conditions shoutd be taken into consideration
in the design and execution of the flamingos. Materials must be able to withstand climatic
conditions and touching by the public for one year or more. Artists are responsible for the purchase
of all materials for the project.
Flamingos on the Beach Concept Drawings:
. WINGS UP
. WINGS DOWN
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Committee
,j
http://www.cLmiami..beach.tl.uslnewcity/deptslarceltlamingos...Jl8ges/tlamingos.html
5/23/2002
Flamingos on the Beach
Page 4 of5
. Greater Miami Convention & Visitors Bureau - George
Neary
. Director, Office of Arts, Culture & Entertainment -
James Quinlan
. Project Coordinator, Office of Arts. Culture &
Entertainment - Jody Vargas
. Co-Chair, Miami Beach Art in Public Places - Merle
Weiss
. Miami Beach Cultural Arts Council - Roger Abramson
. Executive Director. Miami Beach Visitor and Convention Authority - Grisette
Roque Marcos
. South Beach Public Relations - Laura Jamieson
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. Sponsorship Recruitment, The Market Group Claire Tomlinson
Sponaorahlp coordinators
. Miami Beach Chamber of Commerce - Dona Zemo
. The Market Company - Claire Tomlin. Su Rudy
. SunPost Newspaper - Clay Hamilton
. Cultural Consultant - Darryl Calvin
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Contact Infonnatlon
Flamingos on the Beach
Miami Beach Art in Public Places
1700 Convention Center Drive
Miami Beach FL 33139
305-673-7577 phone
305-673-7063 fax
email: ace@cLmiami-beach.f1.us
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. Cows in New York Chicago, IL - 2000 auction raised $3.5 million for charity, incuding $1.4
million on-line.
http://www.ci.miami-beach.f1.usInewcity/deptslarce/f1amingos~es/f1amingos.htm1
5/23/2002
Flamingos on the Beach
. Pigs in Cinncinati
. Moose in Toronto
. Beagles in Seatle
. Potato Heads in Rhode Island
. Kows for Kids - Portland. Oregon
. Horse Mania - Lexington. KY
. Painted Ponies - New Mexico Office of Cultural Affairs
. 100 donkeya/100 elephants - "Party Animals," Washington, DC
. 200 people figures - St. Louis, MO
. 28 wooden park benches - "SItting Pretty Bench Project," Rocky River, OH
Art in Public Places
City of Miami Beach ~ Home Page
http://www.cLmiami-beach.fl.us/newcity/depts/arce/flamingos -pages/flamingos.html
Page 5 of5
5/23/2002
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OFFICE OF THE CITY ATTORNEY
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MURRAY H. nUBBIN
City Attorney
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Telephone:
Telecopy:
(305) 673-7470
(305) 673-7002
May 24, 2002
Ms. Laura Jamieson
South Beach Public Relations
531 10th Street, Suite 11
Miami Beach, FL 33139
Re: "Flamingos on the Beach"
Dear Ms. Jamieson:
This Letter Agreement shall confirm the understanding between you, as principal of South
Beach Public Relations, and the City of Miami Beach, Florida (the "City"), for project
administration, public relations and editorial services, event coordination, and marketing of the
above referenced "Flamingos on the Beach," a project sponsored and presented by the City's Art in
Public Places Committee.
Laura Jamieson, as principal of South Beach Public Relations, will serve as project
administrator throughout the "Flamingos on the Beach" project. Responsibilities shall include:
. Coordination of flamingo delivery with Kern Studios, fabricators of the fiberglass
flamingo sculptures
. Compile marketing materials, including press kit, brochures, maps, etc.
. Grant writing for VCA "Festival Season" support
. Coordination of sales with sponsorship teams, including the Miami Beach Chamber
of Commerce, the SunPost, the Market Company, Network Marketing, and others
. Conduct weekly sales team meetings for reporting and motivation
. Respond to public information requests, sponsorship and referrals
. Ct:eate a database of artists
. Artist relations, serving as liaison with 180+ accepted artists in the project
. Transportation of sculptures to and from fabricator to artist studios and return for
installation
. Source a workspace so the public can view flamingo artists at work
. Media relations-writing and distribution of a series of news releases
. Arrange print, radio and television interviews for local and foreign news media,
including European and Latin American tourism publications
. Write feature articles for placement in newspapers and magazines
1700 Convention Center Drive -- Fourth Floor -- Miami Beach, Florida 33139
. Arrange and provide photography for media placement
. Supervise all photo shoots
. Liaison with Greater Miami Convention & Visitors Bureau, among others, in
marketing and promotions, including printing flamingo installations guidemap
. Publicity for flamingo-related events for Second Thursdays and other cultural
activities; creation of "flamingo unveiling" events
. Event planning and management for receptions and promotional events
. Write invitation copy, oversee design, printing' and distribution of invitations
. Coordinate with City of Miami Beach on flamingo installation locations
. Oversee installation and on..:going programs
Laura Jamieson and City agree that "Flamingos on the Beach" must operate within the City's
established budget limitations for the project, based on a sponsorship fee of $2000 per flamingo, to
be broken down as follows:
$875 Kern StudioslFabrication
$ 5 00 Artist fee
$100 Transportation
$200 Sales commissions
(Sales commissions generated by the City become part of the Project Fund)
$125 Project Fund (to be utilized solely to reimburse project-related expenses, which must
be approved by the City Manager or his designee prior to incurring same).
$200 Project Administrator fee
Notwithstanding the preceding paragraph, the total compensation to Ms. Jamieson for this
Agreement shall not exceed $10,000. The parties herein acknowledge and agree that this Letter
Agreement contemplates the services to complete the project will be reimbursed on an installment
basis; accordingly, project fees, as set forth above, will be billed on an interim basis with "flocks"
of six (6)-twelve (12) flamingos, to make the project work most efficiently.
If the aforestated terms and conditions meet your approval, please acknowledge, execute and
have same fully witnessed in the space provided below. Upon execution by the City, we will
forward a fully executed copy to your office for your records. Subject to a Letter Agreement being
executed by the parties, this Letter Agreement shall be enforceable in Miami-Dade County, Florida,
and iflegal action is necessary by any party with respect to the enforcement of any or all of the terms
or conditions herein, exclusive venue for the enforcement of same shall lie in Miami-Dade County,
Florida.
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First Assist t City Attorney
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OFFICE OF THE CITY ATTORNEY. 1700 CONVENTION CENTER DRIVE. MIAMI BEACH. FLORIDA 33139
...
I have read this Letter Agreement and, fully understanding same, agree to be bound by the terms and
conditions contained herein. Facsimile copies of this Letter Agreement shall be deemed originals.
South Beach Public Relations
City of Miami Beach
By:
Laura Jamieson, on Behalf of
South Beach Public Relations
Jorge M. Gonzalez
City Manager
Date
Date
3
OFFICE OF THE CITY ATTORNEY .1700 CONVENTION CENTER DRIVE - MIAMI BEACH, FLORIDA 33139
CllY OF MIAMI BEACH
CONMISSION ITEM SUMMARY
m
Condensed Title:
City of Miami Beach as intermediary for the temporary outdoor sculpture project, endorsed by Miami Beach
Art in Public Places Committee, titled "Flamingos on the Beach"
Issue:
Does the City Commission want to approve the acceptance of sponsorship donations, at no cost or profit
to the city, of up to $100,000, and disperse payments to the fabricator, Kern Studios, not to exceed
$43,750.00, for the "Flamingos on the Beach" project? In addition, does the City Commission want to
authorize the City Manager to execute a letter of agreement with laura Jamieson & Associates for project
administration fees not to exceed $10,000.00, and proiect expenditures not to exceed $46,250.00.
Item Summary/Recommendation:
Adopt the resolution.
Board Recommendation:
This resolution was endorsed b Art in Public Places Committee in Janua 2002.
Financiallnfonnation:
Amount to be expended:
D
Finance Dept.
Source of
Funds:
AGENDA ITEM C 7 j)
DATE S:-J. 9 -0 ;2..
CITY OF MIAMI BEACH
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139
http:\\ci.miami-beach.fl.us
Mayor David Dermer and Date: May 29, 2002
Members of the City Commission
Jorge M. Gonzalez 1 .~'
City Manager 0 -tJV" ~
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, APPROVING THE CITY OF MIAMI
BEACH AS INTERMEDIARY FOR THE TEMPORARY OUTDOOR
SCULPTURE PROJECT, ENDORSED BY MIAMI BEACH ART IN
PUBLIC PLACES COMMITTEE, TITLED "FLAMINGOS ON THE
BEACH," AT NO COST OR PROFIT TO THE CITY; TO ACCEPT
SPONSORSHIP DONATIONS OF UP TO $100,000, AND DISBURSE
PAYMENTS TO THE FABRICATOR, KERN STUDIOS, NOT TO
EXCEED $43,750, AND AUTHORIZING THE CITY MANAGER TO
EXECUTE A LETTER OF AGREEMENT WITH LAURA JAMIESON &
ASSOCIATES FOR PROJECT ADMINISTRATION FEES NOT TO
EXCEED $10,000, AND PROJECT EXPENDITURES NOT TO EXCEED
$46,250.
ADMINISTRATION RECOMMENDATION
To:
From:
Subject:
COMMISSION MEMORANDUM
Adopt the Resolution.
ANALYSIS
Based on the highly successful "Cows on Parade" event in Chicago 2000, a temporary
outdoor sculpture project titled "Flamingos in Paradise," originated in the spring of 2000.
The original committee included Rosie O'Donnell as Spokesperson, Senator Gwen
Margolis, Chairman, Miami-Dade Commission as Project Chairperson; Elaine Adler,
Aventura Marketing Council as Project Manager; Lilia Garcia, Miami-Dade County Public
Schools; George Neary, Greater Miami Convention & Visitors Bureau; Andrew Hertz,
Miami Seaquarium; Beba Luzarraga, The Miami Herald/EI Nuevo Herald; Marian Milgram,
Charlee; Ivan A Rodriguez and Lea Nickless Verrecchia, Miami-Dade Art in Public Places;
Anne Lee Jaffee, Miami Beach Art in Public Places; Carol Romaine, Washington Mutual
Coconut Grove Arts Festival; Debra Weiss Goodstone, Zack Kosnitzky, P.A.; Michael L
Stern, Discover Aventura Magazine; Erick T Feinberg, Lisa Norris, Out & About; Logistics
Management; and Kern Studio.
A call to Artist was distributed by Miami-Dade Art in Public Places and over 600 artists
submitted proposals to be considered for the Flamingo project, a temporary public art
installation. Over 400 designs were selected for sponsorship "adoption." Despite worthy
efforts the county was not able to successfully launch the project and it folded after the
September 11 th event.
In an attempt to save the project, the County Project Manager and the Flamingo sculpture
fabricator approached Miami Beach Art in Public Places with an offer to donate the juried
artist portfolios with designs with the flamingo project website layout, if the project could be
realized in Miami Beach. In January 2002, with the idea of supporting the "Festival
Season" cultural tourism incentives ofthe City, Miami Beach Art in Public Places, partnered
with the Greater Miami Convention & Visitors Bureau, the Miami Beach Visitor &
Convention Authority, the Miami Beach Cultural Arts Council, and the Miami Beach
Chamber of Commerce, to implement a scaled down local version of the project, titled
"Flamingos on the Beach."
"Flamingos on the Beach" will be available for public viewing during the months of June
through October 2002. The Greater Miami Convention & Visitors Bureau will provide a
printed map ofthe flamingo locations and include the project in it's season marketing. The
Chamber of Commerce will assist to solicit sponsorships, and the Cultural Arts Council will
assist with project launching. All terms and conditions ofthe Flamingo Project were scaled
down and the cost of sponsorship was reduced from $4,000 to $2,000.
Due to the non-profit status of the project, it was determined that the City of Miami Beach
will serve as intermediary and issue payment to only two vendors for all project expense
disbursements. The overriding financial condition of the project was that all funds required
were to be raised and no city dollars were to be used. The Finance Department
established specialty accounting codes for the Project and recommended the City
Administration issue lump sum payments to both the Fabricator and the Project Manager
for Project Administration costs, once sponsorship checks had cleared. The Project
Manager issues payments for all administrative expenses to include artist fees ($500 per
flamingo), sponsorship expenses ($200 commission to sale of sponsorship), transportation
is to include on site installation ($100 per flamingo round trip from warehouse to studio to
site), identification plaque printing, marketing, promotion, and accounting fees to be
determined. The Project Manager's fee for administration of this project will not exceed
$10,000.
The project fund balance of $125 per outside generated sponsorship, and $325 per inside
generated sponsorship (AiPP, ACE, orVCA), will be utilized to create a project-generated
public flock for display. For a project total goal of fifty (50) flamingos, the sponsorship
income will not exceed $100,000. The sponsorship expenditures will be disbursed to Kern
Studios, not to exceed fees of $43,750 for fabrication, and to Laura Jamieson &
Associates, not to exceed $10,000 for project administration, and $46,250 for project
expenditures.
The citywide temporary outdoor sculpture project "Flamingos on the Beach" will be
launched on June 13th as part of the 2nd Thursday Cultural Arts programming and continue
throughout the Festival Season.
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T:\AGENDA\2002\MA Y2902\CONSENT\AiPP Flamingos.doc