2002-24893 Reso
RESOLUTION NO. 2002-24893
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, APPROVING THE
SECOND OF THREE ONE (1) YEAR RENEWAL OPTIONS TO THE
CONCESSION AGREEMENT WITH GOLD STAR PARKING
SYSTEMS, INC. FOR VALET PARKING SERVICES FOR THE
MIAMI BEACH CONVENTION CENTER AND JACKIE GLEASON
THEATER OF THE PERFORMING ARTS, AND OTHER CITY
PROPERTY, AS REQUIRED; SAID ONE YEAR OPTION
COMMENCING ON SEPTEMBER 15, 2002, AND EXPIRING ON
SEPTEMBER 14, 2003.
WHEREAS, the City is currently providing ancillary parking services in the form of
valet parking services at the Jackie Gleason Theater of the Performing Arts (TOPA), the
Miami Beach Convention Center (MBCC), and other City property, as may be required; and
WHEREAS, Gold Star Parking, Inc. has provided valet parking services for the City
since October 1, 1986; and
WHEREAS, the Administration has competitively bid this service, most recently on
May 13, 1999; and
WHEREAS, the first of the three one-year renewal options of the existing Valet
Parking Services Concession Agreement with Gold Star Parking, Inc. expires' on
September 14, 2002; and
WHEREAS, the Concession Agreement provides for two (2) additional one-year
renewal terms, at the sole discretion of the City; and
WHEREAS, the Transportation and Parking Committee reviewed and endorsed the
Administration's recommendation to exercise the second one (1) year option under the
Agreement; said option commencing on September 15, 2002 and ending on September
14, 2003.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission herein approve the second of three one-year renewal options to the
Concession Agreement with Gold Star Parking Systems, Inc. for Valet Parking Services for
the Miami Beach Convention Center and Jackie Gleason Theater of the Performing Arts
and other City property, as required; said second one-year option commencing on
September 15, 2002, and expiring on September 14, 2003.
PASSED and ADOPTED this 19th day of J e
ATTEST: APPROVED AS TO
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CITY CLERK
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MAYOR
CITY OF MIAMI BEACH
COMMISSION ITEM SUMMARY
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Condensed Title:
A Resolution to approve the second of three one-year renewal options of the Concession Agreement with
Gold Star Parking Systems, Inc., for providing valet parking services at the Miami Beach Convention
Center, Jackie Gleason Theater of the Performing Arts (TOPA), and other City property, as required. The
second one-year renewal option is to commence on September 15, 2002 and expire on September 14,
2003.
Issue:
Should the second of three one-year renewal options of the Concession Agreement with Gold Star Parking
Systems be approved?
Item Summary/Recommendation:
Gold Star provides valet parking services with personnel at the abovementioned venues. The Parking
Department's Assistant Director of Off-Street Operations performs the contract management. Gold Star's
performance has been measured and rated positively by using the following criteria: (1) responsiveness to
the City's directivesl requests, including scheduling and deployment; and (2) customer service and related
complaints, and financial return to the City. Gold Star has been consistent and timely in their payments to
the Parking Department since the inception of the Agreement.
The Administration recommends this resolution be adopted.
Adviso Board Recommendation:
Endorsed by the Transportation and Parking Committee on June 3, 2002.
Financial Information:
Amount to be expended:
N/A
D
Finance Dept.
Source of
Funds:
SF
T:\AGENDA\2002\JUN 1902\CONSENT\topa02.SUM.DOC
AGENDA ITEM C 7L
DATE lI-lq~O~
CITY OF MIAMI BEACH
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139
www.ci.miami-beach.f1.us
COMMISSION MEMORANDUM
To:
Mayor David Dermer and
Members of the City Commission
Date: June 19, 2002
From:
Jorge M. Gonzalez
City Manager
Subject:
A RESOLUTION OF THE MAYOR AND C COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, APPRO G THE SECOND OF THREE
ONE (1) YEAR RENEWAL OPTIONS TO THE CONCESSION
AGREEMENT WITH GOLD STAR PARKING SYSTEMS, INC. FOR
VALET PARKING SERVICES FOR THE MIAMI BEACH CONVENTION
CENTER AND JACKIE GLEASON THEATER OF THE PERFORMING
ARTS (TOPA) AND OTHER CITY PROPERTY, AS REQUIRED; SAID
SECOND ONE (1) YEAR OPTION COMMENCING ON SEPTEMBER 15,
2002, AND EXPIRING ON SEPTEMBER 14, 2003.
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
ANALYSIS
Currently, the City is providing ancillary parking services in the form of valet parking
services in the Jackie Gleason Theater of the Performing Arts (TOPA), the Miami Beach
Convention Center, and other City property as may be required. Gold Star Parking
Systems, Inc. has provided valet parking services at these venues since October 1 , 1986.
Most recently, the Administration competitively bid this service on May 13, 1999. The first
of three one (1) year renewal terms expires on September 14, 2002. The terms of the
Agreement allow for two (2) additional one (1) year terms, at the sole discretion of the City.
This recommendation would constitute the second ofthree renewal options. Remuneration
for services is in the form of fixed monthly payments to the City totaling $60,000 annually.
The Assistant Director of Off-Street Operations performs the contract management. Gold
Star's performance has been measured using the following criteria: (1) responsiveness to
the City's directives/requests, including scheduling and deployment; and (2) customer
service and related complaints, and financial return to the City.
1. Responsiveness to the City's directives/requests, including scheduling and deployment.
Gold Star has been responsive in ensuring all of their employees are qualified, trained,
and customer-friendly. The ability to consistently provide a qualified labor pool for valet
parking services is, at times, challenging. Gold Star has been responsive and
Commission Memorandum
June 19, 2002
Page 2
consistent in providing these services.
2. Customer service and related complaints.
This discipline of the parking industry is also quite challenging and key to providing a
pleasant encounter for all citizens, including tourist and visitors. Valet parking
attendants/runners are often the first and/or last person a visitor or tourist encounters
when visiting our great City. It is essential that this experience always be a positive
one. If not, the visitor may have a negative perception, no matter how much they
enjoyed their stay. Gold Star is proactive in ensuring their employees are always well
groomed, uniformed, and courteous.
3. Financial return to the City.
Revenue to the City is in the form of a fixed monthly payment adjusted for seasonality
totaling $60,000 annually. Gold Star Parking Systems has been consistent and timely
in their payments to the Parking Department since the inception of the Agreement.
Furthermore, in a continuing effort to improve service to users ofthe valet parking service
and parking overall, the Administration is utilizing the "Client Critique" form produced by
SMG, the contractor managing both the Miami Beach Convention Center and Jackie
Gleason Theater of the Performing Arts. This critique (or performance survey) evaluates a
number of services provided by the Convention Center. Parking and specifically valet
parking are services evaluated by the user(s). This is a valuable tool for the Parking
Department in determining the level of service provided, customer satisfaction, and areas
in need of improvement. In addition, at the June 3, 2002, Transportation and Parking
Committee Meeting, the Committee reviewed and endorsed this recommendation.
CONCLUSION
The Administration recommends that the Mayor and City Commission approve the second
of three one-year renewal options of the Concession Agreement with Gold Star Parking
Systems, Inc. for providing valet parking services at the Miami Beach Convention Center,
Jackie Gleason Theater of the Performing Arts (TOPA), and other City property, as
required. The second one-year renewal option is to commence on September 15, 2002
and expire on September 14, 2003.
JMG/CMC/SF
T:\AGENDAI2002\JUN1902\CONSENTIlopa02CME.doc
CITY OF MIAMI BEACH
..,
June 26, 2002 \
Mr. Arthur Schultz, President
Gold Star Parking Systems, Inc.
1521 Alton Road, Suite 514
Miami Beach, Florida 33139
RE: VALET PARKING SERVICES CONCESSION AGREEMENT
hll~ ~~I,z:
Dear Mr. SCj_z: .
This correspondence serves to inform you that on June 19, 2002, the City of Miami Beach Mayor
and Commission approved (Resolution No. 2002-24893) the second of three one-year renewal
options, pursuant to the Valet Parking Services Concession Agreement between the City of Miami
Beach, Florida and Gold Star Parking Systems, Inc, to provide valet parking services at the Miami
Beach Convention Center, Jackie Gleason Theater of the Performing Arts (TOPA), Lincoln Road
Unified Valet Parking Program, and other City property, as required. Said renewal commencing on
September 15,2002, and expiring on September 14, 2003.
I would like to take this opportunity to convey my appreciation for the continued excellent service
provided by Gold Star Parking Systems, Inc. to the City of Miami Beach. I look fOIWard to a
continued successful relationship with you and your organization! If you should have any further
questions, please contact Chuck Adams, Assistant Parking Director/Off-Street Operations at (305)
673-7000, extension 6863 or me at extension 6483.
Sincerely,
saw~~
Parking Director
c: Jorge M. Gonzalez, City Manager
Christina M. Cuervo, Assistant City Manager
Chuck Adams, Assistant Parking Director/Off-Street Operations
SF/sf
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