2002-24995 Reso
RESOLUTION NO. 2002-24995
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, ESTABLISHING A
MAXIMUM SCHEDULE OF USER RATES FOR THE NEWLY
RENOVATED BA YSHORE GOLF COURSE AS DELINEATED IN
ATTACHMENT A; FURTHER PROVIDING THAT THE CITY
MANAGER OR HIS DESIGNEE MAY ESTABLISH LESSER RATES
FOR GOLF TOURNAMENTS, PROMOTIONS AND DAILY PLAY
RATES WHEN IT IS DEEMED NECESSARY FOR THE EFFICIENT
AND FINANCIALLY PRUDENT OPERATION OF THE GOLF
COURSE; AND AUTHORIZING THE CITY MANAGER OR HIS
DESIGNEE TO ESTABLISH A LESSER RATE FOR CHARITABLE
OR COMMUNITY BASED ORGANIZATIONS WHICH IN NO EVENT
SHALL BE LESS THAN 70% OF THE APPROVED RACK RATE
THEN IN EFFECT.
WHEREAS, discussions of future plans for the Bayshore and Normandy Shores
Golf Courses, clubhouses and related facilities began in earnest in December of 1995; and
WHEREAS, extensive discussions to determine future actions were held at the
Commission level, with various committees and boards; and
WHEREAS, since the mid 1990's when the City Commission decided the renovation
of the City's golf courses was a priority it has clearly been the directive that revenues
generated at the courses must cover the cost of the on-going operations as well as debt
service on the construction loan; and
WHEREAS, feasibility studies, financial analysis's, market comparisons of golf
courses of similar quality, meetings with the various hoteliers, bond counsel reviews,
Commission Committees and full Commission discussions have all moved the process
toward achieving this goal; and
WHEREAS, the development of the Bayshore golf course into a very high quality
tourist destination that would also serve our citizens and Normandy Shores into a quality
resident golf course has been the guiding vision of this process; and
WHEREAS, in furtherance of this goal, on February 9, 2000, the City Commission
approved the Financing Strategy for the renovation of the Bayshore and Normandy
Shores golf courses and clubhouses and authorized the Finance Director to take all
necessary actions subject to the final approval of loan documents by the Mayor and City
Commission; and
WHEREAS, included in the approval request was a statement that advised the
Commission that at the time the Gulf Breeze Loan was to be secured the City would offer a
covenant to budget and appropriate the debt service from any legally available non-Ad
Valorem revenues as the security for the loan and based on the feasibility consultant's
analysis it was anticipated that the net operating income from the two courses would be
sufficient to cover debt service on an annual basis; and
WHEREAS, on May 10, 2000, the City Commission approved a resolution declaring
the official intent of the City of Miami Beach to issue debt service in an aggregate principal
amount not to exceed $15,000,000 in order to among other things, reimburse itself from
the proceeds of such debt for funds advanced by the City for certain expenses incurred
with respect to improvements to certain City-owned golf courses; and authorizing certain
incidental actions; and
WHEREAS, The fees are in line with other golf high quality golf destinations within
Miami-Dade and Broward Counties; and
WHEREAS, the City's golf course feasibility consultant, David Leininger, of ERA
analyzed the proposed fees, projected number of rounds, revenue projections and the
operations budget on September 15, 2002, and has determined that the proposed fees
and total budget as proposed, although a variance of the original ERA projections will attain
our objectives in terms of projected revenues, levels of service and operational expenses;
and
WHEREAS, based on the history of this project it has clearly been the intention of
the Mayor and Members of the City Commission, the Mayor's Golf Ad Hoc Committee, the
Administration and the various City advisory boards that have actively participated in the
development of the Bayshore golf course project that it be as self-sustaining as possible;
and
WHEREAS, the F.Y. 2002/03 Bayshore golf course revenue projections and
operational budget were developed based on the premise that the course should be self-
sustaining.
NOW, THEREFORE, BE IT RESOLVED BY THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, that a schedule of maximum user rates for the
newly renovated Bayshore golf course as delineated in Attachment A are hereby approved
and shall be charged provided however that the City Manager or his designee shall be
authorized to establish lesser rates for golf tournaments, promotional rates, daily play rates
when it is deems it necessary for the efficient and financially prudent operation 'of the golf
course; the City Manager or his designee is further authorized to a lesser rate for charitable
or community based organizations which in no event shall Ie than 70% of the
approved rack rate then in effect.
PASSED and ADOPTED this 25th day of September 2002.
A~J r d,(,(];-v-
CITY CLERK
T:\AGENDA\2002\SEP2502\REGULAR\9_25_02 Golf Course User Fees Comm_Reso.doc
APPROVED AS TO
FORM & LANGUAGE
& EXECUTION
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ATTACHMENT A
BAYSHORE GOLF COURSE PROPOSED FEES
BA YSHORE GOLF CLUB
PROPOSED GOLF R~TES
(AS OF 9/1/02)
RACK SO.FL.RES. * MIA. BEACH RES.
PEAK SEASON
Dec.15 - April 30 $150.00 $90.00 $75.00
SHOULDER SEASON 90.00 70.00 55.00
Nov.1 - Dec 14
SUMMER SEASON
May 1- Oct. 31
75.00
55.00 Weekdays
70.00 Weekends
40.00 \Veekdays
55.00 Weekends
MEMBERSHIP
SINGLE
HUSBAND & WIFE
EACH DEPENDENT
(under 18 years ofage)
Miami Beach Res.
$3,000
$4,000
$500
N on Res.
4,000
. 5,000
750
......
Membership includes: 7 day advance tee time, bag storage, handicap service, and
membership at Normandy Shores Golf Course.
Member Cart $ 20.00
(includes G.P.S. yardage system and a complimentary bucket of practice balls with
each round of golt)
Non Resident Memberships not to exceed 50% of total memberships sold.
*Dade, Broward, and Monroe County residents.
ABOVE RATES SUBJECT TO 6 ~% SALES TAX
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ATTACHMENT A
BAYSHORE GOLF COURSE PROPOSED FEES
BAYSHORE GOLF CLUB
PROPOSED GOLF RATES
(AS OF 9/1/02)
RACK SO.FL.RES. * MIA. BEACH RES.
PEAK SEASON
Dec.15 - April 30 $150.00 $90.00 $75.00
SHOULDER SEASON 90.00 70.00 55.00
Nov.1 - Dee 14
SUMMER SEASON
May 1 - Oct. 31
75.00
55.00 Weekdays
70.00 Weekends
40.00 Weekdays
55.00 Weekends
HUSBAND & WIFE
EACH DEPENDENT
(under 18 years of age)
MEMBERSHIP
SINGLE
Miami Beach Res.
$3,000
$4,000
$500
Non Res.
4,000
.5,000
750
....
Membership includes: 7 day advance tee time, bag storage, handicap service, and
membership at Normandy Shores Golf Course.
Member Cart $ 20.00
(includes G.P.S. yardage system and a complimentary bucket of practice balls with
each round of goIt)
Non Resident Memberships not to exceed 50% of total memberships sold.
*Dade, Broward, and Monroe County residents.
ABOVE RATES SUBJECT TO 6 %% SALES TAX
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ATTACHMENT B
CHRONOLOGY OF ACTIONS RELATED TO BAYSHORE
GOLF COURSE RECONSTRUCTION, FEES
DEVELOPMENT AND MANAGEMENT STRUCTURE
. January 4, 1996 - Names of Mayor's Golf Course Ad Hoc Committee
submitted to the Mayor and Members of the City Commission.
. May 16, 1996 - A referral by the Capital Improvements/ Finance Committee -
Recommendations by the Ad Hoc Committee For Renovations and Management
of the Golf Courses. These recommendations included the capital improvements
be completed separately and the financing of the capital improvements to be
secured through the issuance of revenue bonds. It was the recommendation of
the Mayor's Golf Course Ad Hoc Committee that the Bayshore Golf Course be
designed and operated as a resort course capable of meeting the needs of the
Miami Beach hotel guest and day tourist as well as our residents and the
Normandy Shores Course be renovated and operated as an upscale residential
course.
Additional recommendations included that the City engage the professional
services of the National Golf Foundation (NGF) to prepare a comprehensive golf
course operations and facilities analysis. The services to be provided also
included a financial plan and marketing feasibility study to determine the ability to
finance the recommended improvements. Additional recommendations included
the development of an RFP for the design and construction for the rehabilitation
and renovation of the golf courses and another RFP for the interim management
of the golf courses.
. June 14, 1996 - City issued a Request For Proposals (RFP No. 116-95/96)
seeking professional services for an operator to manage and maintain the
Bayshore, Normandy Shores and Par 3 Golf Courses.
. September 11, 1996 - The City Commission authorized the execution of an
Agreement with the Chuck Hart Management Group, Inc. pursuant to RFP No.
116-95/96 for the Management of the City's Golf Courses for a period not to
exceed three (3) years.
. March 19, 1997 - The City Commission authorized the issuance of a Request
For Qualifications for Golf Course Architectural Services for the Redesign or
Renovation, or a Combination Redesign and Renovation, of the Bayshore,
Normandy Shores and Par 3 Golf Courses.
. October 8, 1997 - The City Commission accepted the ranking of proposals
received and authorized the Administration to enter into negotiations for a
contract with the Number- One ranked firm, Arthur Hills & Associates, pursuant to
RFQ Number 79-96/97 for a Golf Course Architect to Prepare Conceptual
Designs, Plans, and Specifications for the Upgrade of the City's Golf Courses.
City Commission Memorandum
September 25, 2002
Establishing Bayshore Golf Course User Fees
Attachment B - Chronology of Actions
Page 2
. October 21, 1997 - The City Commission authorized the execution of an
Agreement with Arthur Hills & Associates, Golf Course Architects, to Prepare
Conceptual Designs, Plans, and Specifications for the Upgrade of the City's Golf
Courses.
. December 3, 1997 - The City Commission authorized the issuance of a RFP
for Architectural Services for the Redesign or Renovation, or a Combination
Redesign and Renovation, of the Bayshore/ Par 3 and Normandy Shores Golf
Clubhouses and Related Facilities.
. May 16, 1998 - The City Commission Rejects All Proposals for the Golf
Course Clubhouse Architects and Adopted a Resolution Authorizing the Issuance
of a New RFQ with Revised Minimum Qualifications.
. June 17, 1998 - The City Commission approves the proposed schematic for
the renovation of the Bayshore, Normandy Shores and Par 3 Golf Courses, and
authorized the Administration to prepare a financing plan for the project costs
and phase II of the Arthur Hills Contract.
. November 4, 1998 - The City Commission authorized the execution of an
agreement for the development of an analysis of the City of Miami Beach public
Golf Course system with the firm of Economic Research Associates (ERA),
which would evaluate the future development of alternatives and market and
financial potential.
. January 6, 1999 - The City Commission authorized the execution of an
agreement with the firm of REG Architects, Inc., for the architectural/ engineering
services for the redesign and/ or renovation of the Bayshore/ Par 3 and
Normandy Shores clubhouses and related facilities.
. February 25, 1999 - The results of the study prepared by ERA were presented
and discussed at the Finance & Citywide Projects Committee meeting. The
Committee's report was forwarded to the City Commission on March 3, 1999.
. July 15, 1999 - The Mayor's Golf Course Ad Hoc Committee met with
representatives from ERA, and Arthur Hills. The purpose of the meeting was to
discuss the implementation of a different plan than proposed by ERA in the
feasibility study. The recommendations of the Mayor's Golf Course Ad Hoc
Committee included the following:
1. Bayshore Golf Course should be renovated to a Class A Course and
Normandy Golf Course should be more of a neighborhood course.
,-
City Commission Memorandum
September 25, 2002
Establishing Bayshore Golf Course User Fees
Attachment B - Chronology of Actions
Page 3
2. Increase the capital investment of Bayshore Golf Course to allow for
amenities currently not budgeted such as water treatment on the 1 ih hole,
signage, berming and landscaping of the stash site, additional landscaping
and fencing to reduce intrusion an encroachment from non-players.
3. Review/ analyze the projected cost for the Normandy Golf Course and
reduce to an amount more comparable to a neighborhood course and
increase the projected capital cost of Bayshore to allow for a additional
amenities needed to compensate for the retention of the stash site. ERA
concurred that would allow for a fee schedule which would generate the
revenue to cover debt service for the project.
. July 21, 1999 - The recommendations of the Mayor's Golf Course Ad Hoc
Committee were presented to the Finance and Citywide Projects Committee. At
this meeting both the feasibility consultant, David Leininger, ERA and the golf
course architect, Steve Forrest, Arthur Hills & Associates made presentations.
The recommendations of the consultants were to: 1) add additional funding to the
Bayshore Course to make it an upscale visitor-oriented course such that it can
command fees sufficient to pay the operating, maintenance and debt service for
itself and the short falls expected from the other two courses; 2) cleanup the
stash site and provide additional buffering by adding additional landscaping; 3)
rebuild the Landscape Division Yard using a reduced footprint, appropriate
landscape buffering the ingress/egress traffic; 4) provide an attractive continuous
barrier around the perimeter of Bayshore to reduce or limit intrusion by non-golf
users, road noise and visual interruptions.
The Finance and Citywide Projects Committee indicated that there were three
alternatives for this project: 1) an upscale Bayshore could be built if there was
sufficient commitment from the hotel community in the area; 2) lacking sufficient
level of commitment by the hotel community the City should seek private
investors to develop the course; and 3) in absence of both 1 and 2 go forward
with a Miami Shores "middle of the road' type rehabilitation of the courses.
Over the Summer, the Administration met with the managers of various hotels to
discuss the Bayshore Golf Course reconstruction project, and obtain their non-
binding commitment to purchase advanced tee times at rates based on the time
of year. The rates discussed at that time were as follows: Peak season $115,
Shoulder season $70.00 to $80.00 and Summer season $42.00 to 55.00. In
response to the discussions the hotels committed to a total of 20,780 rounds of
golf. At the time of the discussions the hotels made it clear this was a non-
binding commitment only as they wanted to see the progression of the project
prior to a more firm commitment.
City Commission Memorandum
September 25, 2002
Establishing Bayshore Goff Course User Fees
Attachment B - Chronology of Actions
Page 4
. October 20, 1999 - The City Commission approved the overall plan for the
renovation of the City of Miami Beach Golf Courses, Clubhouses and Related
Facilities and authorized the Administration to develop a plan to provide the
necessary financing to implement the project. At the time of approval the
Administration's recommendation to the Commission was to approve the
issuance of a revenue bond for the funding of the Bayshore Golf Course project
and continue with the development of construction documents for the clubhouses
and golf course. In summary, this recommendation was based on the following
reasons:
1. 19% of the hotel rooms had conservatively estimated the use of 20,780
rounds a year. This number of rounds is a conservative estimation from
the hotels because there were no golf packages advertised for the leisure
traveler norwas the City's golf courses marketed to the convention
industry. David Leininger, Senior Vice President of ERA, felt confident
with the interest expressed by the hotels and stated so in a letter to the
City. (Please refer to Attachment E). As stated in Mr. Leininger's
correspondence he felt the revenue projections were attainable but
cautioned "however, it is important to state that the City of Miami Beach
must accept substantial restrictions on local resident play during the
shoulder and peak season months in order for the golf courses to achieve
the projections contained in this report. This is especially true for the
Bayshore course and to a similar extent during high season for the
Normandy course. n
2. The City Administration received ample evidence of the interest of the
need for a golf course and support for one. It was stated jhat the
Administration was confident that once the golf course is renovated that
other hotels not visited during the summer would refer guests to Bayshore.
3. The Administration viewed the golf courses as an asset not just to Miami
Beach residents but also to its guests. ERA stated that the more golf
courses there are, the more visitors that would be attracted, because the
golf traveler will look for various courses to play during his/her stay.
4. The City needs to look forward to the future. The Diplomat Hotel was
going through a major renovation, which will include golf facilities
consisting of 45 holes and 1,060 rooms. Beach hoteliers expressed the
need for this City to renovate its courses to keep up with the renovations
at the Diplomat and with County courses, and to secure that future visitors
will be coming to Miami Beach.
City Commission Memorandum
September 25, 2002
Establishing Bayshore Golf Course User Fees
Attachment B - Chronology of Actions
Page 5
. February 9,2000 - The City Commission approved the Financing Strategy for
the renovation of the Bayshore and Normandy Shores golf courses and
clubhouses and authorized the Finance Director to take all necessary actions
subject to the final approval of loan documents by the Mayor and City
Commission. This approval was based on the securing of a loan from the City of
Gulf Breeze, Florida, Local Government Loan Program in an amount estimated
to be between $14,000,000 and $15,000,000. Of the amount approximately
$10,000,000 would be used to fund the improvements the Bayshore course and
clubhouse and $5,000,000 would be used to fund the Normandy Shores project.
Additionally, $750,000 of the recently approved General Obligation Bond would
be used to supplement the Gulf Breeze Loan funds for the clubhouse project at
Normandy Shores. Included in the approval request was a statement that
advised the Commission that at the time the Gulf Breeze Loan was to be secured
the City would offer a covenant to budget and appropriate the debt service from
any legally available non-Ad Valorem revenues as the security for the loan.
Based on the feasibility consultant's analysis it was anticipated that the net
operating income from the two courses would be sufficient to cover debt service
on an annual basis.
. May 10, 2000 - The City Commission approved a resolution declaring the
official intent of the City of Miami Beach to issue debt service in an aggregate
principal amount not to exceed $15,000,000 in order to among other things,
reimburse itself from the proceeds of such debt for funds advanced by the City
for certain expenses incurred with respect to improvements to certain City-owned
golf courses; and authorizing certain incidental actions.
. July 26, 2000 - The City Commission authorized the Administration to issue
Requests For Proposals (RFP) No. 114-99/00 for the comprehensive
management and operations of the City's golf courses, clubhouses and related
facilities following the completion of proposed renovations.
. November 29,2000 - The City Commission accepted the recommendation of
the City Manager pertaining to the ranking of proposals received in response to
the Requests For Proposals (RFP) No. 114-99/00 for the comprehensive
management and operations of the City's golf courses, clubhouses and related
facilities following the completion of proposed renovations; and authorized the
Administration to enter into negotiations with the most qualified firm of
Professional Course Management II, Ltd.
City Commission Memorandum
September 25, 2002
Establishing Bayshora Goff Course User Fees
Attachment B - Chronology of Actions
Page IS
. July 18, 2001 - The City Commission authorized the allocation of $1,100,000
from the Undesignated Fund Balance, for the construction of a horizontal wells
system for irrigation of the Bayshore golf course, funding to be reimbursed from
grants and other funding sources, as they become available.
. September 18, 2001 - The Administration issued Invitation To Bid No. 59-
00101 for the renovation of the Bayshore golf course. Bids were received on
October 10, 2001.
. October 17, 2001 - The City Commission approved a resolution awarding a
contract to TDI International, Inc., in the amount of $4,980,688.97, pursuant to
bid No. 59-00101 for the renovation of the Bayshore golf course, and the
landscaping of Chase Avenue and Alton Road on the perimeter of the golf
course, and appropriating the funding, in the amount of $7,039,928, for the
project, which included a contingency, testing and permitting for the irrigation
horizontal wells, the growing period, environmental remediation and renovation of
the tennis courts, and an agreement for the demolition of the existing clubhouse,
maintenance buildings, golf course bathrooms, and shelters, and tennis "pro"
office in the amount of $180,000 to be awarded to the firm of Metcalf and Eddy.
. May 29, 2002 - The City Commission approved a resolution appropriating
$450,000 from the City of Miami Beach General Fund Undesignated Fund
Balance to establish the Bayshore Golf Course Grow-in and Pre-opening
Marketing Program and further authorizing the Mayor and City Clerk to execute
an Interim Management Agreement with Professional Course Management II,
LTD., for the professional services needed for the grow-in and pre-opening
marketing of the Bayshore Golf Course. It was stated at the time that the
Administration would develop an annual operational budget for the golf course
that would be submitted with the Parks and Recreation Department's 2002/03-
budget request.
. May 29, 2002 - The City Commission approved a resolution appropriating
$625,000 from the City of Miami Beach General Fund Undesignated Fund
Balance into the General Fund Special Projects Machinery and Equipment
Account, established for the purchase of maintenance equipment for the
Bayshore Golf Course and authorizing the requisition of the funds from the
Agreement with Banc of America Leasing and Capital LLC, to reimburse the City,
upon the purchase of the equipment and authorizing the reimbursement of the
$625,000, plus interest, to the General Fund Undesignated Fund Balance as
funds become available from the golf course revenues to retire the loan debt
service.
City Commission Memorandum
September 25. 2002
Establishing Bayshore Golf Course User Fees
Attachment B - Chronology of Actions
Page 7
. September 11, 2002 - The City Commission approved a resolution awarding a
contract, in the amount of $2,669,000, pursuant to bid No. 54-01/02, to Tran
Construction, Inc., for the construction of the Bayshore Golf Course Clubhouse,
Maintenance Yard and Restroom Pavilions.
. September 11, 2002 - The City Commission approved a resolution adopting
tentative budgets for the General, Enterprise and Internal Service Funds for F.Y.
2002/02 subject to a second public hearing scheduled at 5:01 P.M., Thursday,
September 26, 2002. Included in this tentative budget was the F.Y. 2002/03
Bayshore operational budget and revenue projections. The revenue projections
were established on the schedule of fees as they are proposed in this document.
ATTACHMENT C
GOLF COURSES FEES COMPARISONS
FOR SIMILAR QUALITY GOLF COURSES IN MIAMI-
DADE AND BROWARD COUNTIES
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ATTACHMENT D
BAYSHORE GOLF COURSE PROPOSED BUDGET FOR
F.Y. 2002/03 AS INCLUDED IN THE BUDGET SUBMITTAL
PARKS & RECREATION
Administration
PRIORITY NO. 2
CITY OF MIAMI BEACH
PROPOSAL FOR ENHANCED SERVICE LEVEL
FY 2002103
Part I - Description of Program or Service
Please provide a description of the enhanced program or service.
Operations and management of the reconstructed Miami Beach Golf Course, new clubhouse
and related facilities.
Part II - Cost
Position Classification
Number Base
Positions Salary
Total
Salaries
Obj Code
Account Description
Amount
312
Professional Services
(Professional Course Management II, Ltd.)
t"'l
ClO
~
$2,283,750
Gulf Breeze Series 1985 (E) Payments
Loan Debt Service
800,969
(SEE ATTACHED BUDGET PROFORMA FY 2002/03)
TOTAL PROGRAM COST
$3,084,719
Part 111- Revenues (if applicable)
Description and Method of Calculation Amount
See attached revenue projections $2,283,750
TOTAL $2,283,750
TOTAL NET COST OF PROGRAM $800,969
OMB Form 5.1 - PROPOSAL FOR ENHANCED SERVICE LEVEL
Page 6 of 65
CITY OF MIAMI BEACH
PROPOSAL FOR ENHANCED SERVICE LeVEL
FY 2002/03
(Continued)
Part IV - Justification
Please provide a detailed justification for the enhanced program or service.
For the past several years the City has been renovating and reconstructing the Bayshore
Golf Course, clubhouse and related facilities. In December of 2001, the comprehensive
reconstruction of the golf course was initiated. It is anticipated that the new golf course- will
be completed and open for play in December of 2002. Additionally, the new clubhouse is
projected to be open in May of 2003. The City, through the RFQ process has selected
Professiona.l Course Management II, Ltd., to manage and operate the new golf course,
clubhouse and related facilities. The City will retain all revenues and be accountable for all
expenses.
The budget projections, revenue projections, and staffing schedules will accomplish the
service lever our residents, tourist, hotel operators, and administration envisioned when
undertaking the gold course reconstruction project.
~
..-l
OMB Form 5.1 - PROPOSAL FOR ENHANCED SERVICE LEVEL
}
Page 7 of 65
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ATTACHMENT E
ECONOMIC RESEARCH ASSOCIATES
CORRESPONDENCE OF 10/5/00
SUBJECT:
MIAMI BEACH HOTEL GOLF UTILIZATION
COMMITMENTS
CORRESPONDENCE OF 9/15/02
SUBJECT:
BAYSHORE GOLF BUDGET COMPARISON
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Economics Research Associe:'3te.,
lhtc:
October 5.1999
TO:
Mvra Vi37.-Buu:u::lvoli
D~.id LeiniDzer;tj:--
Miami Beach Hotel GoJf Cour!e {JtUi7.3tinn Commitments
FROM:
SUBJECT:
r have hml :In opportunity to review th~ re~ipon.";CS you h.1ve rl:ceivl:d 11'0 11 :~~kt"h~d
HI'C:l hotel:; with reguru [0 th~jr level of SUppl>rt for the Bu)'shon: Golf COllr~c ufh:r it b;;
been renovated. Based upun Lh~sc n::.'Ult~ thl.: lullowillg. conclusions app<.:UT W,U1;!ll(cd:
I) The areu hn1els won w~re ~pnmchcd clearly unJcrstood [he rain; whidl Ih~'
nc"~' would r~uire and the general terms and conditi(lllS und~r 'w\ hich
rounds wou)J be made available to participating hotels:
2) ^II four ufthe major hotels (as dl;ltcrmincd by nlOm inventory) ('cmlirmI11
their willingness to pmvide significant numtx.T ofgul.:st rounJ~ to' the
cn lITse
;) The total number ol"ruunds ~-pecified hy the hotels c..'xcc.:l.:ds 20.01l0 wirh 111l~
vast majority in the high season at peak seU-'iOn pricc:<<. ERA csto rtutt!1 (J ~al
the Loews, Wyndham,. ruuluinehle-.Ju and Eden Rue hnlcls ".Hull gcnd'uk
33.782 round~ thereby suggesting that the hotel conunitmcnts atC
conservative and wiIJ moRt likely be exceeded if capacity i... av-cli able.
4) Oivcn the fact that the City hns not yet approached the dO\,\ll1WWIl Miuflii
hotds nor ha.'; the City created a pouling entit:; to secure a gmup orrour I.b
tor smaller lodging and rental condominium rropcrtics 0" Miami Bc~ch. it
is clear th..1t a substtU1UaJ number ,.,radditional roundsofdenmllc CfJn ~
~t:cured Ihrnugh suhl'equenl negotiuliCln which wnul~t exceed the a....lli!abl<-
supply;
S) The: tuta! estimated fOUnds per munth in the high scaSCIn period w: 5.(l()I1
rllunds or 22.400 for the mid-UcCl:mbcr/mid-April high SC41S01l tin~ p~riod.
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Given lh~ h.:vcl tl f' slated intcrc:.1 among !v1iumi B~3Cb ll4llL:!s ;1Ilt! lhl:' "lh. r
d.;mand which i:) c!c:llly ~vjdcnt in the immediate l1Iarkd aI'C'..l.. lh ;rc S~i:II.'i
to Lx: ~Xl:tlllcm likelihomlthat the revenllt:~ rorccusl in lh.; ERA firlllm:l..tl
proforma will !-..e ::t:hicvcd.
(l)
The final dt:vclopmcnt program ~lgrCf,.-d upon by rhe \:it)' Sf,lft" and Fim\JlI:'~
('omll1itt~ is consistent wilh I.:HA recommendations which were oflb't:t 11\
nur meeting of Julv 15-16 in Miami Bcal:h. The fildlitics which ,~ould n.~
col1stnlcted, thcrcicre, should be cupublc of providing n guesl cxpericncl'
t:llnsistcnt with the expcct1:1tions ofthc out (lfwwn g(,ltcr *md the hotel
nmnagcment which is booking rounds at the COUTse.
The uhilil)' urIbe:: golf C()lIr~~s owned by the Cily of Miami B~:.lch h' genera1e 1h: gro::.." '''llI.l
nel revenues projcctcu in the original ERA report has been further cllnllrmcd hy the actlHlI
discussions which have OCCUlTed over the course of the SlUnmcr with local hotel i. . rhe
hotels tiki not express conct..'Tt1 about the Icvc III r pricing or the total number llf,.. )Unds lll~ll
they would n~t:d to genel'ate. The lun<.lamclllal ~rength orlhc market has htoen t1llcunK~rkll
hy these efforts.
II()w~wr, il imporuml to state that the City (}fMiami Reach must acctPI suhsUlrtial
rC::;lrictions on local resident pIny <.luring the shoulder and peak 5e".L.<;on mon1hs il: ()rdc:r l\.ll
Ih~ golfcOllfSl:S to achieve the projecri()n.. contained in the report. This is espedJlly lrlw ',ll
the Bayshore course aml to a similar extent during high se:.\sun ttlf the Norm.1.nd 'f coursl'.
BondllDldcr covenants will undouhtedly ()hli~ate lhe City to such stipulntions
ERA has not reviewed the pnlpo~r.l bnnc.! financing progmm and proposed mun 19cmenl
plan and cannot, th(''1"cforc, comment on these aspects ofthe Cily's initiative. Th.'
mllrmgemenl ()f tinancicll risk to the City must be addressed within the hmd agn:t'f1Icnl~
and the management contract with the firm who will dpcratc the golf courses ou t~ <.'iL \ .~;
tlt:hall: Until ~\K:h time as ERA httS had an opportunity to ~view both agl"C(.-menls nnd Ll~
suppm1ing financial projections. ERA is n<" in a position Ie> comment aboUl pro ')3blc
Hmmcial results nfthe progl"'cUn.
....
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MEMORANDUM
TO: KEVIN SMITH
FROM: DAVID LEININGER
SUBJECT: BAYSHORE GOLF BUDGET COMPARISON
DATE: 9/19/2002
I have had an opportunity to review the [mancial schedules you provided and compare them to
previously prepared estimates by ERA.
Essentially, in the first year of play, there would appear to be a difference of approximately
$772,000 (downward from the ERA estimates). The major differences are essentially in three areas:
. Composition of play (as opposed to total rounds)
. Pricing levels by different customer class
. General and administrative estimates
Composition of play is the most significant departure from the previous ERA estimates.
\Xlhereas ERA had estimated 24,000 rounds of outside visitor play, the current budget only has 6,800.
This is very significant. ERA had previously advised the city that it would need to sharply limit
resident play at the Bayshore complex in order to generate the amount of total revenue needed to
support the level of investment that was being proposed
The proposed pricing, on the other hand, is substantially above the ERA estimates. It should be
possible to raise the level of outside play to an amount required to meet the net revenue needs
without having to approach the original estimates that ERA provided.
The general and administration cost differences appear to reflect a difference in as~umptions
regarding the level of staffing and other support required to meet the operating needs of the facility.
The increase in cost estimates is approximately $270,000. The operator suggests that ERA's previous
estimates omitted a number of expense items and needed staff positions. The estimates prepared at
the times conformed to industry averages. There is most likely a middle ground.
'.
: ~
Without having access to a multi-year financial proforma, I am unable to estimate the extent to
which a significant financial deficiency may be likely. Based upon the budget submitted, and the
significant departure from the original estimated mix of business at the facility, it is my opinion the
City will experience substantial revenue shortfalls unless policies are adop~ed that significantly limits
in-season resident play.
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CITY OF MIAMI BEACH
COMMISSION ITEM SUMMARY
~
Condensed Title:
A Resolution of the Mayor and City Commission of Miami Beach, Florida establishing a schedule of user
rates for the newly renovated Bayshore golf course and authorizing the City Manager or his designee to
establish rates for golf tournaments, hotels, and other promotional rates as deemed necessary to attract
Qolfing patrons.
Issue:
Shall the City establish golf rates for the newly constructed Bayshore golf course sufficient to pay the
operating costs and debt service that are consistent with market rates of comparable high quality golf
courses in the area?
Item Summa IRecommendation:
Administration desires to formalize new golf rates fees for the Bayshore Golf Course per attached rates
sheet for Miami Beach residents, hotel guests and day visitors reflective of comparable rates with other golf
courses of similar high quality in Miami-Dade and Broward Counties as well as the final report prepared by
ERA (Economic Research Associates) in February, 1999. It is projected that the fees, as recommended,
will generate revenues to offsetting the operational expenses and debt service of the new Bayshore Golf
Course. The proposed rates and projected' operational budget for FY 2002/03 were developed by the
Administration and the City's golf management firm, Professional Course Management, II, Ltd. The fees
were reviewed by ERA (Economic Research Consultants) the City's consultant retained to analyze the
City's existing golf system and future alternatives. ERA found the rates and projections to be reflective of
the market for a course the quality standards of Bayshore and attainable. The ERA analysis did caution that
the City would experience substantial revenue shortfalls unless policies are adopted that maximizes play by
full rack rate a in tourists in season.
Advisory Board Recommendation:
Fees were discussed extensively at the Golf Advisory Board's June, July and September 2002 meetings. At
the July meeting the Board approved the daily rates for all categories but recommended reducing the
annual membership rates for the resident single and for the husbandlwife rate by $500, as well as establish
a senior citizen annual membership rate of $1,750 for the senior citizen single resident rate and $2,000 for
the senior citizen husband/ wife rate. Based on the need to generate the projected income necessary to
address the operational and debt services costs the Administration could not support these
recommendations. The rates in general were discussed at the Budget Advisory Committee meeting on
June 25,2002. Although the BAC took no formal action the Committee did support user-based fees for
services provided. A follow up discussion of fees is scheduled at Budget Advisory Committee's September
24,2002 meeting.
Financial Information:
Source of
Funds:
D
Finance Dept.
City Clerk's Office. Legislative Tracking:
I
Si
JMG
'R1E
q-;S-07-
AGENDA ITEM
DATE
CITY OF MIAMI BEACH
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139
http:\\ci.miami-beach.fl.us
COMMISSION MEMORANDUM
From:
Mayor David Dermer and
Members of the City Commission
Jorge M. Gonzalez \ - JL.../""
City Manager q ,.., - ()
Date: September 25, 2002
To:
Subject: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ESTABLISHING A MAXIMUM SCHEDULE OF
USER RATES FOR THE NEWLY RENOVATED BA YSHORE GOLF COURSE
AS DELINEATED IN ATTACHMENT A; FURTHER PROVIDING THAT THE
CITY MANAGER OR HIS DESIGNEE MAY ESTABLISH LESSER RATES FOR
GOLF TOURNAMENTS, PROMOTIONS AND DAILY PLAY RATES WHEN IT
IS DEEMED NECESSARY FOR THE EFFICIENT AND FINANCIALLY
PRUDENT OPERATION OF THE GOLF COURSE; AND AUTHORIZING THE
CITY MANAGER OR HIS DESIGNEE TO ESTABLISH A LESSER RATE FOR
CHARITABLE OR COMMUNITY BASED ORGANIZATIONS WHICH IN NO
EVENT SHALL BE LESS THAN 70% OF THE APPROVED RACK RATE THEN
IN EFFECT.
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
ANALYSIS
Discussions of future plans for the Bayshore and Normandy Shores Golf Courses,
clubhouses and related facilities began in earnest in December of 1995 with the
Commission authorizing the Administration to end the management agreement with the
American Golf Corporation due to on-going complaints related to poor quality maintenance,
courses conditions and lack of capital improvements.
Extensive discussions to determine future actions were held at the Commission level, with
various committees and boards. Please refer to Attachment B for a comprehensive
chronology of the relevant actions that have transpired to date resulting in the current
status of the Bayshore Golf Course reconstruction, fees development and management
structure.
In the mid 1990's when the City Commission made the policy determination that the
Bayshore golf course would be renovated into a high quality tourist destination that would
also serve our citizens and that Normandy Shores would be renovated into a quality
resident golf course.
City Commission Memorandum
September 25. 2002
Establishing Bayshore Golf Course User Fees
Page 2
Since that time, it has clearly been the directive of the Commission that revenues
generated at the courses must cover the cost of the on-going operations as well as debt
service on the construction loan. Feasibility studies, financial analysis's, market
comparisons of golf courses of similar quality, meetings with the various hoteliers, bond
counsel reviews, Commission Committees and full Commission discussions have all
moved the process toward achieving this goal.
In furtherance of this goal, on February 9, 2000, the City Commission approved the
Financing Strategy for the renovation of the Bayshore and Normandy Shores golf courses
and clubhouses and authorized the Finance Director to take all necessary actions subject
to the final approval of loan documents by the Mayor and City Commission. This approval
was based on the securing of a loan from the City of Gulf Breeze, Florida, Local
Government Loan Program in an amount estimated to be between $14,000,000 and
$15,000,000. Of this amount approximately $10,000,000 would be used to fund the
improvements to the Bayshore course and clubhouse and $5,000,000 would be used to
fund the Normandy Shores project. Additionally, $750,000 of the recently approved
General Obligation Bond would be used to supplement the Gulf Breeze Loan funds for the
clubhouse project at Normandy Shores.
Included in the approval request was a statement that advised the Commission that at the
time the Gulf Breeze Loan was to be secured the City would offer a covenant to budget
and appropriate the debt service from any legally available non-Ad Valorem revenues as
the security for the loan. Based on the feasibility consultant's analysis it was anticipated
that the net operating income from the two courses would be sufficient to cover debt
service on an annual basis.
On May 10, 2000, the City Commission approved a resolution declaring the official intent of
the City of Miami Beach to issue debt service in an aggregate principal amount not to
exceed $15,000,000 in order to among other things, reimburse itselffrom the proceeds of
such debt for funds advanced by the City for certain expenses incurred with respect to
improvements to certain City-owned golf courses; and authorizing certain incidental
actions.
Substantial work has been done by the Mayor's Golf Ad Hoc Committee, the Golf Advisory
Board, the Administration and the City's golf courses management company, Professional
Course Management II, Ltd., to determine a fee structure that would generate sufficient
income for the operations and debt service, while being comparable to market rates. These
fees are in line with other golf high quality golf destinations within Miami-Dade and Broward
Counties, as indicated in the Fees Comparison attached. (See Attachment C).
Presently, the Bayshore golf course is anticipated to "soft open" in early December and be
fully operational by the holidays. It should be noted that the golf course will be opening in
the third month of the fiscal year utilizing a temporary modular clubhouse, temporary cart
barn, and portable restrooms on the course and without a permanent golf course
maintenance facility. All these factors will impact the revenues for FY 2002/03.
City Commission Memorandum
September 25, 2002
Establishing Bayshore Golf Course User Fees
Page 3
It is projected that the revenues based on the fees as presented in this document will be
sufficient to generate the estimated projected operational budget of $2,283,750. Any
revision to these fees will impact the revenue projections accordingly. (Please see
Attachment D for the Bayshore golf course budget included in the F.Y. 2002/03 budget
submittal).
The City's golf course feasibility consultant, David Leininger, of ERA analyzed the
proposed fees, projected number of rounds, revenue projections and the operations budget
on September 15, 2002. Mr. Leininger has determined that the proposed fees and total
budget as proposed, although a variance of the original ERA projections will attain our
objectives in terms of projected revenues, levels of service and operational expenses. The
September 15, 2002, evaluation indicates a deficit of $772,000 for F.Y. 2002/03, which is
close to the 2002/03 debt service for Bayshore of $808,000. As a point of information the
Normandy Shores 2002/03 debt service is $407,000. The City's Chief Financial Officer has
indicated the debt service for both courses would be paid by an alternate City source for
this fiscal year. This is expected to be a one-year anomaly that is created by less than a full
year operation and incomplete facilities.
Mr. Leininger also very clearly cautioned that, in his opinion, the City would experience
substantial revenue shortfalls unless policies are adopted that significantly limits resident
play in season and a plan to aggressively market the tourist, paying the season rack rate.
Mr. Leininger also stated that the revenues would be negatively impacted by the lack of a
permanent clubhouse and other amenities that will not be completed when the golf course
opens. Mr. Leininger did state however, if the City proceeds as planned the Bayshore golf
course should be successful in 2003/04. The proposed fees and rounds/ revenue
projections were developed by Professional Course Management (the City's chosen golf
course management company) and the Administration based on current and anticipated
play, the present trends in leisure travel and Professional Course Management's
knowledge of the golf market trends in the South Florida area. The projections were
conservative based on the current economy, and the impact of the September 11th events.
It is also very important to the revenue generating process that the City Manager or his
designee have the flexibility to establish golf rates for tournaments, promotional rates and
other daily play rates, within the existing rates range at the time as deemed prudent and
necessary to attract the golfing patron. Using the schedule of user rates for the newly
renovated Bayshore golf course as delineated in Attachment A as the base line the City
Manager or his designee may establish lesser rates for golf tournaments, promotions and
daily rates when it is deemed in the best interest of the City. This process shall also permit
a lesser rate for charitable or community based organizations, which shall not be less than
70% of the approved rack rate then in effect to be established by the City Manager or his
designee.
Additionally, the City's management company will actively meet with the hotels on the
Beach as well as throughout Miami-Dade County to market the golf course and secure
annual "'play or pay" agreements that will assure their guests access to tee times through
the year. All rates shall be within the range of established user fees for the specific time of
year.
City Commission Memorandum
September 25, 2002
Establishing Bayshore Golf Course User Fees
Page 4
At this time the City's management firm (PCM) has tentatively reserved four (4)
tournaments representing approximately 500 players and are discussing future
tournaments with another six (6) groups, representing another 375 players, interested in
holding tournaments at Bayshore. PCM also has twenty-five individuals who have
requested to be placed on an annual membership waiting list. Additionally, the
implementation of an aggressive marketing and promotions plan to advise the golf playing
residents, tourists and day guests that the "new" Bayshore golf course is opening in
December can not be implemented until the rates are established.
The rate structure recommended is sufficient to support operational and debt services of
the course while being consistent with comparable with other rates for high quality golf
courses in the area. Therefore, the Administration recommends this resolution be adopted
as submitted to ensure this goal is achievable.
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