2018-30243 ResolutionRESOLUTION NO.
2018 -30243
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, APPROVING, PURSUANT TO
ORDINANCE NO. 2018-4170 THE GRANTING OF A WAIVER OF THE
HISTORIC PRESERVATION BOARD APPLICATION FEE TO REVIEW
A SUPER GRAPHIC ART PIECE, FOR THE MIAMI DESIGN
PRESERVATION LEAGUE, A FLORIDA NOT- FOR- PROFIT, BY A
4/7TH VOTE OF THE CITY COMMISSION, WHICH ART PIECE IS TO
BE LOCATED AT 1001 OCEAN DRIVE, MIAMI BEACH, FLORIDA.
WHEREAS, on March 7, 2018, the Mayor and City Commission shall hear, on second reading,
public hearing, Ordinance No. 2018 -4176 which ordinance would allow the City Commission to waive
development application fees for nonprofits, by a 4 -7t" vote of the City Commission, for a nonprofit art in
public places application to the Historic Preservation Board or the Design Review Board; and
WHEREAS, the Miami Design Preservation League ( "MDPL "), is a Florida not- for - profit
preservation and arts organization founded in 1976, which preserves, protects and promotes the
architectural, cultural, social and environmental integrity of Miami Beach and the surrounding areas; and
WHEREAS, MDPL provides cultural and educational programs to Miami -Dade County residents,
surrounding counties, citizens of Florida and to national and international visitors and tourists. Our
programs are developed for the general public and have special appeal to those interested in art, design,
architecture, history, preservation, urban and community planning and development; and
WHEREAS, MDPL is seeking to install a super graphic within a Historic Preservation District, The
Ocean Drive /Collins Avenue Historic District, on the property MDPL leases from the City as the MDPL
`Visitor Center" located at 1001 Ocean Drive, Miami Beach, Florida; and
WHEREAS, under Ordinance No. 2018- 417,6the super graphic would first be reviewed by the Art
in Public Places Committee, and then reviewed by the Historic Preservation Board; and
WHEREAS, the fee associated with the Historic Preservation Board is $2,500, and may be
waived by the City Commission; and
WHEREAS, MDPL is proceeding with review by the Historic Preservation Board of its proposed
super graphic, and as such has already paid the fee associated with the review, and is requesting
reimbursement of the cost for such super graphic; and
WHEREAS, MDPL requests that the application fee for appearing before the Historic
Preservation Board to review the super graphic art in public places piece be waived by the City
Commission.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA that the Mayor and City Commission approve, pursuant to
Ordinance No. 2018 -4176, the granting of a waiver of the Historic Preservation Board application fee to
review a super graphic art piece, for the Miami Design Preservation League, a Florida not - for - profit, by a
4 /7th vote of the City Commission, which art piece is to be located at 1001 Ocean Drive, Miami Beach,
Florida.
PASSED and ADOPTED this 7 day of gal -du -. 017.
ATTEST:
•
41C- 1 V
Rafa I E. Granado, City Clerk �,y r,
Dan Gelber, Mayor
APPROVED AS TO
FORM & LANGUAGE
F R ELUTION
City Attorney , I Date
MIAM
BEACH
Resolutions - C7 X
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Raul J. Aguila, City Attorney
DATE: March 7, 2018
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, APPROVING, PURSUANT TO ORDINANCE NO.
, THE GRANTING OFAWAIVER OF THE HISTORIC PRESERVATION
BOARD APPLICATION FEE TO REVIEW A SUPER GRAPHIC ART PIECE, FOR
THE MIAMI DESIGN PRESERVATION LEAGUE, A FLORIDA NOT- FOR- PROFIT,
BY A 4 /7TH VOTE OF THE CITY COMMISSION, WHICH ART PIECE IS TO BE
LOCATED AT 1001 OCEAN DRIVE, MIAMI BEACH, FLORIDA.
RECOMMENDATION
Please see attached Memorandum.
Legislative Tracking
Office of the Mayor and Commission /Office of the City Attorney
Sponsor
Commissioner Ricky Arriola
ATTACHMENTS:
Description
D Memorandum
o Letter for Artwork Fee Waiver
o Resolution
Page 1006 of 1522
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Dan Gelber and Members of the City Commission
FROM: Ricky Arriola, Commissioner
DATE: February 14, 2018
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, APPROVING, PURSUANT TO
ORDINANCE NO. 2018 -4174, THE GRANTING OF A WAIVER OF THE
HISTORIC PRESERVATION BOARD APPLICATION FEE TO REVIEW
A SUPER GRAPHIC ART PIECE, FOR THE MIAMI DESIGN
PRESERVATION LEAGUE, A FLORIDA NOT - FOR - PROFIT, BY A
4 /7TH VOTE OF THE CITY COMMISSION, WHICH ART PIECE IS TO
BE LOCATED AT 1001 OCEAN DRIVE, MIAMI BEACH, FLORIDA.
Background
On March 7, 2018, the Mayor and City Commission shall hear, on second
reading, public hearing, Ordinance No. 2018 - 4174, which ordinance would allow
the City Commission to waive development application fees for nonprofits, by a
4 -7th vote of the City Commission, for a nonprofit art in public places application
to the Historic Preservation Board or the Design Review Board. I sponsored
Ordinance 2018 -4174, so that not -for- profits that benefit our community can
reduce their costs associated with providing certain benefits to our community.
The Miami Design Preservation League ( "MDPL "), is a Florida not- for- profit
preservation and arts organization founded in 1976, which preserves, protects
and promotes the architectural, cultural, social and environmental integrity of
Miami Beach and the surrounding areas. MDPL provides cultural and
educational programs to Miami -Dade County residents, surrounding counties,
citizens of Florida and to national and international visitors and tourists. Our
programs are developed for the general public and have special appeal to those
interested in art, design, architecture, history, preservation, urban and community
planning and development.
Under Ordinance NO. 2018 -4174, MDPL is seeking a waiver to install a super
graphic within a Historic Preservation District, "The Ocean Drive /Collins Avenue
Historic District," on the property MDPL leases from the City as the MDPL 'Visitor
Center" located at 1001 Ocean Drive, Miami Beach, Florida.
Pursuant to Ordinance No. 2018 -4174, the super graphic would first be reviewed
Page 1007 of 1522
Commission Memorandum
March 7, 2018 Page 2 of 2
by the Art in Public Places Committee, and then reviewed by the Historic
Preservation Board. The fee associated with the Historic Preservation Board is
$2,500, and may be waived by the City Commission. MDPL is proceeding with
review by the Historic Preservation Board of its proposed super graphic, and as
such has already paid the fee associated with the review, and is requesting
reimbursement of the cost for such super graphic.
MDPL requests that the application fee for appearing before the Historic
Preservation Board to review the super graphic art in public places piece be
waived by the City Commission.
The proposed art installation will greatly enhance the sense of arrival and
experience for residents and tourists who visit the Art Deco Welcome Center on
Ocean Drive. The public art pieces also underscore the vital importance Art Deco
has had on the Miami Beach brand and identity.
Recommendation:
Approve the resolution recommending waiver of the Historic Preservation Board
fees (or reimbursement of same) for MDPL.
Page 1008 of 1522
Dear Commissioner:
MIAMI DESIGI1 PRESERUFITIOII LEAGUE
1001 Ocean Drive, Miami Beach, FL 33139
P.O. Box 190180, Miami Beach, FL 33119 -0180
Phone 305 -672 -2014 www.mdpl.org
I am writing in reference to our request for a fee waiver on the application fee to the Historic
Preservation Board, in order to help offset the costs of our planned artwork installations at the Art
Deco Welcome Center, a city -owned building managed by Miami Design Preservation League,
located at 1001 Ocean Drive.
Miami Design Preservation League has had a presence at the building since 1993. Over the
decades, we have worked tirelessly to provide visitor and resident services at the facility. As part
of our plans to enhance the overall appearance and experience at the facility, we embarked last
year on a program to install artwork on the east facade of the building.
The artwork includes pieces by two artists - both of whom were selected to design Art Deco
Weekend posters in the past - winning this prestigious competition to be the official Art Deco
Weekend posters of Miami Beach's longest - running free community cultural festival.
The first piece is by Sergey Serebrennikov and will be placed over the entrance to the Art Deco
Welcome Center. This center greets approximately 120,000 visitors per year, and is the most
visited visitor center by volume in South Florida. We currently have a blank white wall facing the
exterior. Sergey has designed a delightful piece of artwork that welcomes visitors to the center
and to Ocean Drive and Miami Beach. It incorporates Art Deco elements and we hope it will
become another photo opportunity for residents and visitors along the street.
The second piece is a series of three murals by Gabriela David. These show vignettes of Art
Deco lifestyle on Ocean Drive, incorporating deco motifs as well as other well -known elements of
South Beach, including flamingos, classic cars, and a seaside atmosphere.
By waiving the $2,500 application fee, the City will allow us to reinvest the funds into our ongoing
programs and future artwork installations at the center.
We thank you and the City Commission again for your ongoing support of our efforts to preserve,
protect, and promote historic resources in Miami Beach and surrounding areas.
Sincerely,
Daniel Ciraldo
Executive Director
Miami Design Preservation League
daniel! mdpl.org
Preserving, promoting and protecting the Miami Beach's historic resources since 1976
Page 1009 of 1522
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