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December 1, 1926.
-rtami--Beachlac4
Dear Sir:-
The Florida East *oast Railroad advertises its group of hotels in every
advertisement placed in newspapers and magazines.
The Seaboard, having no hotels to ballyhoo clings to the conventional
railroad advertising.
It is logical, I believe, that no guest of a Flagler hotel will have much
of an opportunity to purchase tickets 4111 the Seaboard. The hotel officials
and employees will naturally make that a difficult procedure, as you probably
already know.
Then why would it not be an excellent business program for you to advertise
better hotels in Miami Beach, Miami and Palm Beach along with your railroad
advertising; carry announcements and the like on your Florida bound trains ,
and otherwise induce your patrons to patronize hotels which would make it
} easy and a pleasure for their guests to make reservations and purchase
accomodations to make the return trip via your Railroad.
At Miami Beach there is the Roney-Plaza, the five Carl C. Fisher Botsls,-
I the Flamingo, Nautilus, Lincoln, King Cole and Boulevard; the Floei*aod;
Floridian, Wofford, Pabooast and many others catering to all sized purses.
The Miami Beach Apartment Rouse Owners have announced a reduction of 40%
in rentals. 1
You will find this a profitable plan, I am sure, and you will be able to
have all of these hotels you mention in your advertising reciprocate in their
transportation arranging departments.
Sincerely,
•
•
Steve Rannagan
Official News Bureau
City of Miami Beach.