1674-59 Morris Lansburgh Uolooloo -- Hote! on -leach
Polynesia!' Area
Develops
By STUART AUERBACH �Kty a dd r
Herald Staff Writer s
s:.
In an example of survival •
of the fittest in the financial `,.na „i "',.,1',._.':e;" ' "i•' , * , �
jungle of the Miami Beach f' , 'y4•' R "p` "'r- i, .)�
hotel world,the Saxony Hotel �- '
has reduced a once-proud ' , 9�,.
competitor, the Robert Rich- NI •
ter to a satellite recrea- `
tion center.
N.
And with the victory comes R ' It '
the possibility of a coordinat• ft, %'
ed four-block empire presided. I s
over • hotel mogul(Ci orris I .1
gburgh general manage,' --t ��k•• j �.
m Beach Associated _7` ti,x;t S a
Hotels. •.a 1 . n _ ,g
The Saxony,crown jewel iniii. `li-1
• Miami Beach's post-World if•,i
War If galaxy of hot e is, lisr,. . 0 �} L 'A
opened the 1963-64 season r; -" I f.v. , 1 r"„y , V A. '`
I , vlth an Indication that some I
' f Its past glories might re- 'f
Morn. f` . • • •
� The Robert Richter was ¢ -
_4educed to a pile of rubble on --iii..,-,:i. ,A 0 -t,14....- -" .,ay
the ocean front, then became % s.0.'.'-"- -
the Saxony's Polynesian z ' -
_CJ;recreation area—the"Ooloo-
-71O°' Old Robert Richter Hotel Falls in a Heap
For the present, the Also-
elated Hotels management . . • new owners found it too old
to renorate
says the Richter property
will remain as recreation Robert R i c h t e r last year nesian island should look like. by the convention hall cur-
area for the Saxom' from the Richter family. Behind a bamboo f e n c e rently under consideration,
* * * Associated I•fotels a 1 r e a d y marking- the- boundary of the three "south hotels" of
FOR THE FUTURE they owned the San Souci, at 31st "Oolooioo," saronged serving the Lansburgh-Cohen group
are considering constructing St.; the Saxony, at 32nd St., girls wend their way among --the Versailles, Saxony and
a small convention hall there and the Versailles,at 34th St. wandering streams, thatched San Souci —will gain a tre-
to serve three of their hotels Purchase of the Richter huts and wooden Tiki gods. mendous a d v a n t age over
stretching from 31st to 34th gave Associated Hotels -- their competitors.
St. managed by Lansburgh --- a It's picturesque.It provided * * *
This would pull medium- four-block strip of ocean- a theme for the Saxony sea- NOW, MEDIUM size con-
sized conventions into the front. son,one that's drawing raves ventions — up to 2,000 per-
three Lansburgh-operated La ns b u r g h and Cohen from the guests. It gave the sons _ refuse to go to the ;
hotels during t1:: slow found the Richter was too old hotel much needed recreation "south hotels" because of a
months -- conventions they to be converted into a first space. lack of meeting rooms. They
can't handle now because of a rate hotel. It had reached a Besides it providd an consider the city's facilities,
lack of meeting rooms • state of obsolescence. e 15 blocks south,too far away.
When the Saxony opened * * * unusual way to utilize the the Lansburgh-Cohen group--
with a flourish in January NEVER A MAN to let land land while Lansburgh, Cohen bled the Robert Richter to
1949, there was no need to lie empty under his feet, and associates decide what gain new business.
Include convention facilities. Lansburgh came up with_the- will fit best there.And it can
It offered vacationers every- inventive notion of turning be uprooted without too If they win,other hotelmen
thing else,though. the p roper t y into Miami much of a financial loss. will be forced to study ,
The Saxony reigned as Beach's idea of what a Poly- If the Richter is replaced similar moves — cutting out
queen of Collins Ave. until
----- deadwood to improve better i
--- � hotels.
the Fontainebleau started the •
•
fad of "this year's hotel" in Get- Basic Facts It could bring more sun
1934. and air into the most densely ;
* * k built up strip of Miami
v IN THE PROCESS of Beach's oceanfront.
Dying to compete with the pit, Color Scheme It could also tighten Lane- .
new hotels,owner George Sax I burgh's hold on much of
tried adding 250 rooms to theMiami Beach's business.
217 rooms already there. Knowing a few basic facts Study color swatches in I
That cost him a season — I about color and how to use It both daylight and nightlight 1ffi Is. `
and the hotel. can give you a head start in as colors often change under is' MORTGAGES f""'
He sold it for $6.5 million ! planning a color scheme for artificial light. Have continu- a Rates
in 1959 to a hotel operating I one room or a whole house. ins color flow through the
k. firm,then took it back a year 10 OUT•1110• per rase .
I later to protect his mortgage. Mix both warm and coo! house, and use harmonious ARCO Assoc.,Inc. rno+t
colors in each room but don't colors In rooms that adjoin. DuPont Building 311.2641
It came under the banner use colors in equal propor- Don't choose neutral nega- -
of Associated Hotels afterCLASSIFIED DISPLAYthat,when Sam Cohen—the tions in any one room. I live co'ors just because they
i money man behind Lana- Remember colors are rela- are safe. Remember that
burgh — picked uphis $1.9 color in a large area looks
rg five and must be seen togeth- ,co.
so."Your color sample -
m i 1 11 o n second and third er so don't use too many col- should always be lighter than `
mortgages 1 ors in a room and don't use i the final results that you i
I
[� When Cohen bought the all neutral hues. I intend.
R• •-..--..•.•--•.••'•— - cvaSSIF:ED DISPLAY I