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CENTENNIAL
P4RbE• S• S
PoST Q1ca Box 011830°MIAMI,FLORIDA 33101.1830°Telephone: (305)854.4428° Facsimile: (305) 858-5874
January 14, 1992
The following proposal has been carefully prepared for the consideration of:
Miami Beach Hotel Association and Stuart Blumberg
PRODUCTION SPECIFICATIONS
The history of Miami Beach will be an 8.5 x 11 hard cover and paper cover book
comprised of 288 pages (plus or minus 16 pages) mostly black 6r white with the last
chapter in full color. Two to three hundred photographs will be featured. The hard
cover version will be case bound, will have a photographic image printed onto the
endsheets, a foil stamping application on the spine and front cover and a glossy
four-color dust jacket, The paper cover will be four-color, film laminated, smyth
sewn and glued to the flush trimmed body. An elaborate limited edition can be
designed with a handsome hardcover incorporating an inset photograph and
embossed leather finish—not calling for a dust jacket. F.O.B. Marceline, MO.
&UTHOR
Howard 1<leinberg will write the history of Miami Beach,
J 13LIS IER
Centennial Press will produce (edit, design, layout and print), market and distribute
the history of Miami Beach.
SP4NSQR`V ov Y f C, `
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Miami Beach Hotel Association and Stuart Blumberg will agree to purchase e_Ip
front 3788Q-eopies of the history, which will aid underwriting the cost of the project,
'The sponsor will continue to enjoy favorable discounts beyond the first printing.
MARKETINQ & PRO4OTION
Centennial Press will assist Miami Beach Hotel Association and Stuart Blumberg
with a pre-sell campaign by offering to provide them with at-cost promotional
materials such as media kits, direct mail brochures/envelope stuffers, flyers, point of
purchase displays and camera-ready print ads. Book plates, adapted to the sponsors's
promotional logo, can be made available for gift copies at cost. The author, Howard
Kleinberg, will be available for speaking, media contacts and book signing events.
DISTRIBUTION
The books will be made available to local retailers through the regional distributor
for Centennial Press.
ON
FINANCIAL �ti'
6 \U ,
2,, 1000 books. $60,000.00 (Y0.00) 9%4
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Detail value (9(° 1 10
Hard cover version
$30.00 �),‘N, cr.
Paper cover version $20.00 1,4
Direct sales of 3,000 copies Q $30.00 each = $90,000
Direct sales of 4,000 copies Q $20.00 each = M0,000 ((AI ' ti� k
it
1 Profit potgntiat
1
�4') ti
$90,000 revenue from retail sale of hard cover version --- 60,000 cost 1
= $30,000 PROFIT ti
DELIVERY eA'I 0
TX 4etnber- ,Tr,,bulk to Stuart Blumberg. Shipping billed direct. f`,, `"
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TIEMS
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60% Deposit ($36,000.00) requ ed upon acceptance. Proposal made for 60 day
acceptance. Mutually accepted„ ;reemcnts are considered lawful contracts.
Remaining 40% of contract ($24,000) due upon receipt of delivery.
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