Resolution 2018-30357RESOLUTION NO. 2018 -30357
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH,
FLORIDA, ACCEPTING THE RECOMMENDATION OF THE NEIGHBORHOOD /COMMUNITY
AFFAIRS COMMITTEE AT ITS MAY 20, 2018 MEETING TO NAME THE 9TH STREET FITNESS
AREA WITHIN LUMMUS PARK AS MUSCLE BEACH SOUTH BEACH AND, PURSUANT TO
SECTION 82 -503 OF THE CITY CODE, SETTING A PUBLIC HEARING FOR JULY 25, 2018
TO CONSIDER THE NAMING, AND DIRECTING THE CITY CLERK TO PUBLISH THE
APPROPRIATE PUBLIC NOTICE.
WHEREAS, at the April 11, 2018 City Commission meeting, a discussion regarding the naming
of the fitness area in Lummus Park was referred to the Neighborhood /Community Affairs Committee
("NCAC"); and
WHEREAS, at the May 22, 2018 NCAC meeting, the Committee recommended the following
names for the 9th Street fitness area in Lummus Park, and moved the discussion to the City Commission:
• "Muscle Beach at Lummus Park"
• "Muscle Beach at South Beach"
• "Muscle Beach South Beach "; and
WHEREAS, following the NCAC discussion, a review of trademarks revealed that there is
currently a holder of a trademark for the name "Muscle Beach South Beach "; and
WHEREAS due to the similarity of the names "Muscle Beach South Beach" and "Muscle Beach
at South Beach," neither of these names is recommended unless permission is obtained from the holder
of the "Muscle Beach South Beach" mark; and
WHEREAS, pursuant to the City's existing policies and procedures for the naming of interior
portion(s) of a public facility, proposals must be in compliance with the provisions set forth in Section 82-
503(b) of the City Code, which includes a referral to NCAC, a recommendation from NCAC, a public
hearing by the City Commission, and a 5 /7ths vote of approval by the City Commission at the public
hearing; and
WHEREAS, the Mayor and City Commission wish to name the 9th Street fitness area within
Lummus Park as Muscle Beach South Beach, subject to the City entering into an agreement with the
holder of the "Muscle Beach South Beach" trademark which grants the City permission to use the mark.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION
OF THE CITY OF MIAMI BEACH, FLORIDA, that Mayor and City Commission hereby accept the
recommendation of the Neighborhood /Community Affairs Committee at its May 20, 2018 meeting to
name the 9th Street fitness area within Lummus Park as Muscle Beach South Beach as set forth herein
and, pursuant to Section 82 -503 of the City Code, hereby set a Public Hearing for July 25, 2018 to
consider the naming, and direct the City Clerk to publish the appropriate public notice.
PASSED AND ADOPTED this 6th day of June,_20'I`
ATTEST:
Dan Gelber, Mayor
Rafael E. Grana.o, City Clerk'
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
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MIAMIBEACH
Resolutions. -_R7 M
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: June 6, 2018
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
NEIGHBORHOOD /COMMUNITY AFFAIRS COMMITTEE AT ITS MAY 20, 2018
MEETING TO NAME THE 9TH STREET FITNESS AREA WITHIN LUMMUS PARK
AS AND, PURSUANT TO SECTION 82 -503 OF THE CITY CODE, SETTING A
PUBLIC HEARING FOR JULY 25, 2018 TO CONSIDER THE NAMING, AND
DIRECTING THE CITY CLERK TO PUBLISH THE APPROPRIATE PUBLIC
NOTICE.
RECOMMENDATION
Commission approval of the NCAC recommendation of either "Muscle Beach at Lummus Park," "Muscle Beach at
South Beach," or "Muscle Beach South Beach" as the name for the 9th Street fitness area which is within an interior
portion of Lummus Park, which name would then move forward for consideration at a public hearing.
ANALYSIS
At the April 11, 2018 Commission meeting, a discussion regarding the naming of the fitness area in Lummus Park
was referred to the Neighborhood /CommunityAffairs Committee ( "NCAC ").
At the May 22, 2018 NCAC meeting, the Committee recommended the following names for the 9th street fitness
area in Lummus Park, and moved the discussion to Commission:
• "Muscle Beach at Lummus Park"
• "Muscle Beach at South Beach"
• "Muscle Beach South Beach"
Following the NCAC discussion, a review of trademarks reveals that there is currently a holder of a trademark for the
name "Muscle Beach South Beach." Due to the similarity of the names "Muscle Beach South Beach" and "Muscle
Beach at South Beach," neither of these names is recommended unless permission is obtained from the holder of
the mark.
Pursuant to the City's existing policies and procedures for the naming of interior portion(s) of a public facility,
proposals must be in compliance with provisions set forth in Section 82- 503(b) of the City Code, which includes a
referral to NCAC, a recommendation from NCAC, a public hearing by the City Commission, and a 5 /7ths vote of
approval by the City Commission at the public hearing.
This discussion item is to be heard in con unction with the resolution to set the public hearing for the selected name
for this interior portion of a park.
Page 1023 of 1269
The popular 9th Street outdoor fitness gym in Lummus Park recently underwent significant upgrades.
Though this portion of the park does not have an official name, many locals already commonly refer
to it as "Muscle Beach."
Within the last six months, the 9th Street fitness community created a social media page named
"Muscle Beach South Beach," which has gained over 5000 followers to date.
Legislative Tracking
Parks and Recreation
Sponsor
Ricky Arriola
ATTACHMENTS
Description
a Resolution - Supplemental
Page 1024 of 1269