1668-56 Economics, Development, & Real Estate 1927-1945 I
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FEBRUARY 12, 1945 1 0 CENTS
YEARLY SUBSCRIPTION $ 4 . 50
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.,LATHERS LOLL NEAR RONEY PLAZA POOL. RETURNED FROM THE ARMY, THE RONEY WAS REDECORATED AT A COST OF 5700,000, CHARGES 530 TO SIT A DAY FOR A ROOM , I
II 1, IAM I WORRIES ABOVE ANOTIIER 000M '
., k the sun was warm in Miami and Miami town was jammed.Soldiers,sailors,war workers and movie tickets and runs recreation centers.The Army .•
While the North was swept by icy winds, tourists were all looking in vain for places to stay. and Navy,said Miamians,should have appropriated
blew gently down Flagler Street,ruffled the The only empty rooms were in Miami Beach in the enough hotel and apartment space to take care of
on Biscayne Bay,cooled the brown backs luxury hotels,where a$15-a-day room was consid- their own people. 1
M. sun bathers(abore)as they lolled alongside ered a give-away. But these were of no value to In the midst of this confusion the most important
at the swank,expensive Roney Plaza Hotel. servicemen,many of whom had just returned from story went virtually unmentioned.This was that Mi-
I' good weather brought trouble,too,to Mi- overseas and wanted a place to live with their faro- ami and Miami Beach seemed headed for another 1
of the sun,industriesbuilttheirfactories ilies.As they saw the rich tourists sprawled on the real-estate boom like the disastrous one of 1933-1940. 1
,. use of the sun, the Army and Navy lo- sand,they could not help feeling bitter. Loyal Miamians kept saying publicly that talk of a
training schools,rehabilitation centers From the storm of criticism Miami Beach took ref- boom was ridiculous,that the whole country was en-
't. because of the sun,many tourists from uge in the argument that it was a community found- joying one. But Miami's was out of all proportion
1: continued to come to Miami in spite of ed on luxury,that its economy could not function ex- to the nation's,as the evidence on the following pages
the Office of Defense Transportation. ccpt at high prices. It insisted it was doing every- proves.Secretly and seriously manyof the responsible
was that last week,as last winter,the thing possible for the servicemen.It distributes free peopleof Miami were worried about their 10.13 boom.
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CONTINUED ON NEXT PAGE C3 i�
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Miami Worries about Another Boom
*6'944 RCaL ESTAT= EZtj` L S RENTALS LEA'
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. BUYING AND SELLih
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AT IONDIN'S BAR OF A,USIC BETH CHALLIS NIGHTL, SINGS OF DIFFICULTIES OF APARTMENT HUNTING T N E BIGGEST SINCE
This is Beth Challis' song about housing shortage in Miami
Ladies and gentlemen,I came to Miami for WE HAVE NO APARTMENT TODAY.
a vacation. BUT I finally found me o place and all EARLY 1944: $95,001 Hilt where do I live? At the railroad station! would agree LATE 1944: 142 500•,;
AI Now for ten weeks or more It's a pleasure,a treasure—it's a HOLE in a tree.
I've knocked on every door, And the landlord, the snooty with a high, Ire
nasals weak, 1 0
1 From every roof to the cellar Floor. 4
I And every answer I've had was"NO! Demanded "ONE HUNDRED AND FIFTY ' �T^", or
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!• A WEEK.' ���
NO,WE HAVE NO APARTMENT— .o.olnl«rsro.0 N
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1 ii 1 `l1 '.; I CROTON HOTEL IN MIAMI BEACH WAS SOLD THREE
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The Roney Plaza Hotel,»unt Ivxuriuv.in \Ienni It.:n 1,Ludt iR 194.i,,,:n...dd yerl:..t ....r G ->I.rmL.eI' I I
I I Army.Ull,P,rck.,nl...l••t\Ii:uui II,., I.'.h.,'a,l,•rtnad h.a,d.,bul I hrir I:dR."•tuns,,I,1o1 ,t jn.l ,I '.,rn c.4._ ter.
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there they went. people in :\hand were NM- file1111, a Ilille were responsilile. there would lie no been bought and soul six times in a year. Houses. 1 li tl
eil with the real-egati- I/00111. Nightclub en- cause for alarm. Prices would lie pegged to present particularly small ones.have tripled in value.Ilecent-
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ers(k1) .auig about it. S.ivi“ on the street and future demands. lint unfortunately prices have ly Ferman 1Vilsiiii. the real-estate editor of the)li-
jexcitedly'dared eviilmice of it.Not since 110.; also liven forced lip Is specidation. and //era/f. warned. ••The crucible of careless buy- i 1.
there heel'such a flurry of litlying and selling, .%It hough the real-estate men insist that this boom ers begins to bubble. ..there is no titus ins the pos. 1 I
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• &rapid clitialiing of prices. Partb this is caused is a sown! one because. unlike I9'.?5,it is based on sibility of a runaway market.- Like most conserv- .
the increase in population plusthe rides against cash purchases. not 011 margin. sonic speculators alive Miami and NI ianii Beach re.i I-.0:11.•Mull tie is .. '
construction.Partly it is...inst.,'by the expected have grown tilt overnight and almost all of the real- :aware of the dangers of inflation.is doing his hest to
costs of postwar eonst ruction. If these two estate limn have made a lot of money. Hotels have slop it.They have a tough problem on their link.
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945 FOR SALE : 8501 I 1944: 16 500
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.pu SMALL FRAME COTTAGE At 1415 N.W.WANE COUNT$445 ALMOST TRIPLED IN VALUE THIS SMALL COTTAGE IN SUA10111E.NORTH OF MIAMI REACH,SOLO IN 1140 FOR 54.500
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1941: $14,000' . ' •,‘.:. • :•:.: ' •-•• • ,.- . >,.., / .4,04.,, 'EARLY 1944: $36,500 . . ..,;., , '• , – , i
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1944: ••31 001 . ,., ‘.
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NE 1111 SALE WAS UNFURNISNIE041144 FURNISHED. THE FUR101501INill COST ABOUT 54.000 RELIABLE REALTORS SAY LARGE HOUSE LINE THIS IS BETTER BUY THAN SMALL ONE
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CONTINUED ON NEXT PAGE 65
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i'. My Valentine !
Miami Worries about Another Boom
(continad) ,
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Tastes best, its fine ! . . . . ,
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TEMPLE l ,
SHIRLEY 1
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.To prevent tourists from driving their ears to Florida,OPA inspectors ....,:
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ally all out-of-state cars.As a result thereeare fewer gas violators this year
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Caught by the OPA,Hyman Schwartz of Brooklyn explains bow he
44W Nese 1 ork to Palm Beach without aid of gas coupons.Ills rations w
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. SHIRLEY'S TASTE TEST SHOWED HER that I ''Itt..-.1; ....--
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one cola tastes best. She tried leading , :. .the -i1 ' — ' ----ik,-*!‘"*'" '•-k*, ..., .
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: •it, colas in paper cups. Her winner was ' .,'s.
Royal Crown Cola, cth
ola at's grown -.1....4. •
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80 times in 8 years! (Shirley adds,"Buy - •.-.L've?."
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_ . War Bonds! They grow in 10 years!")
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The closing of the race tracks—this is Hialeah Park-has robbed
sat season of much of its glitter.This would have been Florida's.• , ,
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Miami Worries about Another Boom (continued)
[_ MIAMI BEACH PUBLICITY CHANG S
- iami Beach owes much of its fame to Steve Hannagan and his ba
M girls(LIFE.Dec.2,1036).Under the flamboyant guidance of H
i gan's local manager,Tom Ferris,pictures of the girls have been p
{ �,� over every newspaper,magazine and newsreel in the land,adver•j;
;, delights to be found in this"paradise of the South."
The war has tempered Hannagan and Ferris. On one hand they.'
..4.•,• ����' •lir)
' the Office of Defense Transportation and the armed services begging'•
;; islenottocometoFlorida.OntheotherLandtheyhaveempty;R �/ I j rooms begging for customers.With customary adroitness they have i
" the problem(see below) by taking recruiting publicity pictures for.
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Vand Navy.Of course,when the pictures are released,the magic name
ami Beach"is printed in the caption.Thus they serve both war and
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good intentions ��
not14)
areh r �:
enough . : -
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Life is full of uncertainties,but the ulti- ill
mate fact of death is not one of them.And % 1 ,1 - e
your good intentions will be of no help to ,/ - 1 "44�
your family if you have failed to provide } _ pylij
for their protection. ��_ ' -
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Even modest deposits on the Lincoln Na- —��`� � L.r
fig:,... f
I tional Life Salary Continuance Plan will as- .� _
sure your wife of a monthly"salary"if you A carefully posed picture is made by Howe Sadler,Hannagan's phot
should die.And, should you live to retire- civilian and a soldier staring at a pretty WAC and ignoringa Hannagan•
ment age, this plan will assure you an in-
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come for life.
If you want to make your good intentions R N. .�;,<'�� i f; 4, •
effective,remember,this splendid Lincoln -• �!;
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policy offers protection for every income. t'I '" ' �' 4 _. f "
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Ask your local agent for details of the
j � salary Continuance Plan.Or write to us. 1
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More than one and one half billion dollars of ;
•
�,. insurance in force r ,,.
Lincoln National v, '
The " : -
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Life Insurance Company ( •�''.
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Fort Wayne ��\�y�`"-• �diana •� __� � 1
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h!..„.7,' This is the released picture,shown being made above.The caption
./ Beach,Flat No better WAC recruiting picture could have been staged
formal shot caught by an alert photographer on famed Lincoln Bo . "
Boa.
1 It5 Name indiCateS Its Characterand soldier are preoccupied by the WAC,paying no attention to ha.
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