1616-62 Super Bowl 2007- Room Blitz Scoring Hotels SUPER BOWL
BR WARD C0 (
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ill +`T'" South Florida's three
TT � `�..,_ , �� counties have pledged
Dolphin n,' I 4,,r,-p''''' 17000 rooms to the
IN
Stadium
t a NFL for 2OO7's Super
.,. ■ Bowl, but at least seven
/ O11Ve hotels included in the
State y
' m region's bid may not be
10 / n q operating by then.
1 ,e
e 1 se% Bal Sheraton Bel _
`.. I °r O R Harbour Beach
14 `if
�, M^__ , Resort, l`" t4- ,
lO� 9701 Collins Ave. 'r
i Miami I I 400 rooms k •,
r. _ Beach
ip
I
.,, iys a I AtUI'II tSWY .:� Q /� .4. , .-1,-,_.�rT�.
Comfort Inn on
$ •� the Beach,
00. ;� Miami Beach, Sheraton Bal Harbour Beach Resort
l v -•I south 6261 Collins Ave.
Or iff
L 1 __... Beach 25 rooms 1
,‘,P Stickel pr w / 4 '
�--- �T ( Ramada Miami „�I _ .: " ,>
:'4r ,
O., v,,er � Beach Resort, �� , r' �+r 'M` � ;�
1 . O 4041 Collins Ave. ' 'r e
acr.,
175 rooms F� lI I
,i Comfort Inn on the Beach
Key
Btscame i!pJ Roney Plaza,
2301 Collins Ave.
-N" ;. 350 rooms _ y
lRitz Plaza Hotel •€ ' ` ,
r moo.
Sonesta Beach Resort, Sheraton Biscayne South Beach,
1701 Collins Ave. a ' i -a`
Key Biscayne, Bay Hotel, � +� >p q�^
350 Ocean Dr. 495 Brickell Ave. 90 rooms :' t t»u
,a. yµ i4..99.
4.
200 rooms 300 rooms Roney Plaza
LORI TODD,ZACH FOLZENLOGEN/HERALD STAFF
SCORING HOTELS .
THINK IT'S HARD FINDING A ROOM FOR THE spokesman insist South Florida
SUPER BOWL? SOUTH FLORIDA MUST FIND 1,500 will have more than enough beds
for the big game. The region's
OF THEM BEFORE THE BIG GAME IN 2007. Super Bowl bid identifies roughly
60,000 upscale hotel rooms in
BY DOUGLAS HANKS III ers asking Broward County to Broward, Miami-Dade and Palm
dhanks@herald.com pitch in rooms from the half- Beach counties.
The construction spree remak- dozen new hotels scheduled to Jacksonville,this year's Super
ing South Florida's hotel industry open by then in Fort Lauderdale. Bowl host city,had to bring in five
has complicated preparations for From the scheduled demolition cruise ships just to meet the NFL's
what could be the region's biggest of the Sonesta Key Biscayne in room minimum.
weekend ever: Super Bowl 2007. 2006 to make way for a new "Whichever way you cut it,
The football championship resort,to the recent closing of the we've got the strongest hotel
comes to Dolphins Stadium that Ramada Miami Beach for conver- package in Super Bowl history,"
year, but at least 1,500 of the sion to an apartment complex,big said William Talbert III,head of
17,000 rooms South Florida has changes on the hotel landscape the Greater Miami Convention&
promised the National Football will take rooms out of service ata Visitors Bureau.
League are slated to be torn down time when the region will need Added Greg Aiello,vice presi-
or gutted by then. them most.
That has Miami-Dade organi7- Local organizers and an NFL •TURN TO ROOMS,3C
----
SUPER1 BOWL7+ ,'",;:.-2.'_';',-,..-_-;'DtLBERT I SCOT[ADA
S. Flu'ida THE C{iEMATED E
HABITUAL.LIAR ., YOU AKE NOT �L�
SALSA DANCING! o To I
searches for : 3 2 INS
I'M LEARNING a YOU HAVE N
yy� TO SALSA DANCE
r,hotel rooms IN HERE. E BODY
'ROOMS,FROM 1C - V as _ - So
dent of public relations for f ,7 �.F ; ,1 , "a
the NFL:"It's not anything I I - ; .,,i,
we're concerned about.It's - s
not a big deal."
Even so,local organizers'
must find another team-head- - _ _
quarters hotel with 300 rooms •• : _
to spare at a discounted rate .(\1 111]
now that the Sheraton Bal --I.' l'
a
Harbour is set to be razed for --
a smaller resort and condo-
minium complex.-
And last week,the Greater
Miami CVB asked its Broward •fi.
counterpart to roundup more
hotels for the Super Bowl
because about 1,500.rooms
_ would be missing by 2007.
Whatever` the logistical - - - once-.--
challenges, the NFL's -
thinned-out roster of roomsSave u p to 85%on gre
here offers another look at
how South Florida's red-hot - -
real estate market is remaking
the hotel industry. -.
As'property values soar, Buik•irt -
some large.resorts are being VGA Camera
torn down to make way for ''-
condominiums or condo-ho-
tel complexes,where rooms ��=' -'�
are owned individually.The .o-,„,t*c fk--_,k.',C-A,
Related Group is set to raze '41 Snt t.„--,0E.. Sprint PCS Vis
the Sheratons in Miami and t ”'^ }
Bal Harbour,while Sonesta -
•
Tans to knock.down its Key - '� k 2,
Biscayne property and build aow '+
more upscale resort there. _ r t
The :Roney Palace: in i# ; - s Save$200 instars
Miami Beach has convene ' fi w.' '+
its 585 rooms to condomini-
C � •SMS Text MBs: - -
ums,and the Ramada Miami _ * - :';� I -r•Built-in Speak
Beach will be remade into a
rental-apartment complex. "'� } j neosasss song res vm..r
according to Beach officials. ,.�
A W condo-hotel is set to '`�^^ ` -'--K
replace the 355-room Holiday
Inn in Miami Beach. � -
Critics contend condo-ho- � Hunt'ONers end 4/6q
tels are less attractive for big \ � cava,_ er
groups and conventions, agRm amin
which book large clusters of ,.x- 1, e'
• rooms years in advance.The I = ' ,......=_..,'
;�, � �� +"
worry is that too many own- � � z 1-_�., 1,ote ,ntltlai ?
ers will use their units instead w, 1� . irli "� I,I
of renting them to guests ga .fli .� '' tiA111`,0 nYt9e r
Though the Super Bowl is a R. `' s , s ,4�,. ir -i7 ARt ttlllee
mammoth draw — South # + .�,ti , ., s ,c„ Nemo- IlgeOt
Florida expects 100,000 pro- „-:,,,,,,„.„-,3--,,,,,`:,,;,,,,'-t,* 7roa -T' +
pie to come just for the auxil- e , f ESek4 raaFa
lazy parties and game related :'�.,,�q p tt 'Gtr.,1CS1
events—aned expert ins sports ” 4 ' tLs t�arryvreucFfanda-
booking predicted the week- .' c 1 ,-r 4 n,r ,-Adjusta6re prim
end's sky-high rates would ' wit, „„ Ct' i!rAtedNight,&
keep most condo-hotel own �" m -' -' "` l.`l.t u r.
ers from using their units s' V ki �,,' 0zar
themselves *a j " .`S .s�., ,,
"Its jus[ lake Pinehurst N'rx ''>n�" ,w �' �, 3 3.,
now during the U.S.Open-So 3''` ra j, , `' - ,�', r �,,s„,x--Ts
many people are renting their
houses,"Brian Wilder,press _ 7 I
1-,,_. ►,i
dent of Premier Sports - j
Travel,said of the North Car-
olina town hosting the golf for complete demonstrations and customer service:
championship this summer.
To win a Super Bowl,a city
must secure as many as 19,000 .�Sprint Store'
rooms ahead of time that the I ,.„�,;;Os2i ^' r'rm,,mac`
NFL can rent for executives,. r"`.10 .wwuvxwcs ,9,a,y
sponsors,team members and Forfr�feliyryw/thOwep�rehesea-danvnnIn; imz s.��
9
other MVPs. Hotels must wwwsprmtpcs-coin ,: r,a„n„ - ueUIR1MU n ,
agree to the NFL rates in t-80o-deg-4vcs osce
advance. - oaten » .ewE
Nicki Grossman,head of "p'fHO,„ `i,°,°"".`,w amw
the Greater Fort.Lauderdale - "'�� t" "' "`18i
ts:hada isp.ad
Convention & Visitors
Bureau, said her staff will —Taxes and surcharges pncludmg a USF charge of 2 and cost-recovery fees of$0.05,or
have little trouble fording as
many as 2,000 new rooms for - Nat onwide network reaches over 250 million people Coverage not available everywhere Subject to
and whle supplies.last Offers end 4/6/05.Savings:Instant savings only available at participating
the Super Bowl_At least half a Service Plen:Offer ends 50/05.Subject:to qualifying.credit.Includes:.000 monthly.Anytime Minutes a
dozen new hotels not on 1,000 Anytime Minute plans with average charges of$0.35—$0.45 per minute-base monthly charg
included in the original bid Weekend Hours are Monday-Thursday Spm-7am and Friday Spm—Monday lam.Domestic roaming ca '
should be open by then- Sprint PCS Vision:Sprint PCS Vision is additional and is not available with any device used as a moth