2018-30633 Resolution RESOLUTION NO. 2018-30633
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
FINANCE AND CITYWIDE PROJECTS COMMITTEE AND APPROVING THE
CREATION AND PROMOTION OF CAPACITY BUILDING WORKSHOPS, AND
DIRECTING THE CITY ADMINISTRATION TO EXPLORE OPPORTUNITIES
FOR DISCOUNTS FOR SHARED WORK SPACES IN ORDER TO ATTRACT
ENTREPRENEURS AND SMALL BUSINESSES TO THE CITY.
WHEREAS, on April 11, 2018, the City Commission referred a discussion to the Finance
and Citywide Projects Committee ("FCWPC") regarding a potential partnership with WeWork, to
provide discounts for shared work spaces at WeWork's Miami Beach locations, in order to
attract entrepreneurs and small businesses within and to Miami Beach; and
WHEREAS, on April 20, 2018, the FCWPC requested that the City Administration
explore a potential partnership (including marketing and promotion) with WeWork's Miami
Beach locations,'to better support local businesses and entrepreneurs based in Miami Beach
(including those who have relocated to Miami Beach), and to allow businesses to take part in a
reduced monthly fee, which would encourage them to further develop their business in Miami
Beach; and
WHEREAS, on November 30, 2018, the City Administration presented the FCWPC with
an opportunity for the City to launch a partnership with WeWork in January 2019, including
discounted WeWork membership fees for WeWork's Miami Beach locations, to help better
support and expand the Miami Beach small business community and promote a culture of
entrepreneurship; and
WHEREAS, the proposed WeWork partnership would also include a series of capacity
building workshops at WeWork's Miami Beach locations, offered at no charge to Miami Beach
businesses, on subjects including, without limitation, financial literacy, storytelling and branding,
technology and innovation, social media, andnavigating local government.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the Finance and Citywide Projects
Committee and approve the creation and promotion of capacity building workshops, and direct
the City Administration to explore opportunities for discounts for shared work spaces in order to
attract entrepreneurs and small businesses to the City.
PASSED and ADOPTED this 12th day of December, 2018.
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MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: December 12, 2018
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE
FINANCE AND CITYWIDE PROJECTS COMMITTEE TO APPROVE CREATING
AND PROMOTING CAPACITY BUILDING WORKSHOPS AND EXPLORING
DISCOUNTS FOR SHARED WORK SPACES IN ORDER TO ATTRACT
ENTREPRENEURS AND SMALL BUSINESSES.
RECOMMENDATION
The administration recommends moving forward with capacity building workshops.
ANALYSIS
City Staff has been working with the Department of Public Affairs at WeWork to better understand
their government partnership model and how the City can partner with WeWork services to support
our local small business community. The City is working with Work to develop a similar discount
program that was launched in the City of Miami at the two South Beach coworking locations. The
idea is to create a unique message and program to help diversify the Miami Beach partnership from
other municipalities.
Staff is working to launch this partnership in January 2019. The focus would be to help better
support and expand our small business community and promote a culture of entrepreneurship. In
addition to the discounted membership fees, the City is currently developing a capacity building
program with Work that would be offered at no charge to Miami Beach small businesses. These
Capacity Building Workshops will mirror the similar series that is currently run out of the TCED
Cultural Affairs division, offering capacity building workshops to cultural and non-profit organizations.
Additionally, staff feels there is synergy between the two Capacity Building Workshop series, and
may invite cultural organizations to attend the business workshops, and vice versa; hopefully, an
added value would be a synergistic collaboration between the arts and business communities.
These two opportunities -- discounted space and the capacity building series -- would be bundled
together for a public announcement and launch in the January 2019. Below is a list of potential
course topics that staff has created:
Capacity Building Series: Small Business Focus
• Financial Literacy
• Storytelling and Branding: How to build a brand that matters? What is your competitive
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advantage?
• Technology and Innovation: How to use emerging technologies to your benefit)
• Social Media: How to use social media to reach new audiences and customers
• Understanding the Process: How to navigate your local government
CONCLUSION
During the November 30, 2018 Finance and Citywide Projects Committee, the committee
recommended moving forward with the Capacity Building Workshops to be held at WeWorks Miami
Beach accompanied by WeWorks membership discounts for Miami Beach businesses and non-profit
organizations.
Capacity Building Workshops can begin in January and continue through the first quarter of 2019 as
we build a better understanding of the small business community needs, subject to Commission
acceptance of the recommendation.
Legislative Tracking
Tourism, Culture and Economic Development
Sponsor
Commissioner Mark Samuelian
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