LTC 187-2019 Rue Vendome Activations - PRISM CREATIVE GROUP MIAMI BEACH
OFFICE OF THE CITY MANAGER
NO. LTC # 187-2019 LETTER TO COMMISSION
TO: Mayor Dan Gelber and Members if the Cit ommission
FROM: Jimmy L. Morales, City Manager COP-
DATE: April 2, 2019
SUBJECT: Rue Vendome Activations — PRIS i CREATIVE GROUP
The purpose of this Letter to the Commission ("LTC") is to inform the Mayor and City
Commission that the Administration has signed the contract with Prism Creative Group,
and as a result, will launch programming at Rue Vendome starting on April 28th 2019.
Prism Creative Group considers themselves "Community Builders", with a focus on re-
branding spaces within Miami Beach by connecting small business growth, existing
infrastructure, and public spaces with new and fresh programming, by making culture
accessible to residents and neighborhoods. They fill creative voids through experiences
and events, and stitch together the story of a city that is transforming before our very eyes.
The process between Tourism and Culture and Prism Creative Group is simple — hone in
on the concept, give it legs with compelling content, elevate it with buzz worthy, integrated
marketing, and bring it to life.
On Sunday April 28, 2019, we will hold our first "Motown Brunch" at Rue Vendome, where
we will transform the Normandy Fountain into a soulful brunch where everyone (and their
furry friends) are invited to say farewell to the weekend. Sway to a soulful tribute set by
our own hometown powerhouse lady, Yoli Mayor, which will also feature a selection of
Motown favorites from the 50s and 60s. Plus, a charming opening funk set by Alejandro
Elizondo. Sit down to some of Miami Beach's favorite breakfast eats boasting Brunch
classics, local artisan vendors, kid's activities and more.
Prism is working with the following local culinary offerings for this event:
• L'Artisane Creative Bakery - Croissants
• 7ty One Restaurant & Coffee - Coffee & Baked Goods
• Monkey's Bubble - Bubble Tea
• Taquiza Tacos - Breakfast Tacos
• Under the Mango Tree -Acai Bowls
• Stiltsville Fish Bar- Eggs Benedict, Avocado Toast, Chicken &Waffles
• El Bagel - Bagel Sandwiches
• Bixie Crepes - Sweet Crepes
Additional upcoming programming at Rue Vendome will include:
Milonga at the Fountain- May 23, 2019
- Let's fill the Rue with beloved Miami go-to spots featuring classic dishes,
family-friendly activities, live music, and an evening filled with
community.
Rhythm and Flow with NoBe Yoga- June 8, 2019
- A delicious sunset yoga flow on The Rue paired with local musicians for
a next-level wellness and musical experience and selection of flavorful
dessert vendors.
Timeless Soul- September 5, 2019
- A night of live performances, acoustic music, and a brilliant al fresco
selection of local treats and eats.
Marketing and Communication efforts surrounding this will include a press release,
inclusion on the culture calendars, social and digital ads, and being featured in our weekly
e-blast. Prism Creative Group will also be promoting through their marketing and
communications channels. Please find below, the official flyer for the first event.
Prism will activate additional programming in Lummus Park, starting in September 2019.
A separate notification will go out regarding that programming.
For more information, please contact Matt Kenny at mattkennymiamibeachfl.gov or
x6597.
cc: Kathie Brooks, Assistant City Manager
THE CITY OF MIAMI BEACH PRESENTS
_ o
604,401„
SUNDAY, APRIL 28TH FROM 11AM-2PM
YOLI MAYOR ii WITH ALEJANDO ELIZONDO
sunday morning classics,live soul tunes,
artisan vendors and more
PRISMCBEATIVEOROUP EVENTBRITE COM I AKNOWN00E
NORMANDY FOUNTAIN I' H I► �I
7802 RUE VENDOME MIAMI BEACH MIAMIBEACH . .. .