Resolution 2019-30850 RESOLUTION NO. 2019-30850
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, APPROVING THE MIAMI BEACH
POP FESTIVAL EVENT (THE "EVENT"), A PRIVATELY-FUNDED
AND OPERATED SPECIAL EVENT ORGANIZED BY MIAMI BEACH
FESTIVAL LLC ("EVENT ORGANIZER"), TO TAKE PLACE WITHIN
THE CITY OF MIAMI BEACH FROM NOVEMBER 8, 2019 TO
NOVEMBER 10, 2019, WITH THE EVENT SITE TO CONSIST OF THE
AREA FROM 5TH STREET TO 10TH STREET, EAST OF THE
EASTERN BOUNDARY OF OCEAN DRIVE, LIMITED BY THE
WATERLINE (THE "EVENT SITE"); WITH SUCH APPROVAL
SUBJECT TO AND CONDITIONED UPON THE EVENT
ORGANIZER'S COMPLIANCE WITH ALL APPLICABLE SPECIAL
EVENT PERMIT REQUIREMENTS AND GUIDELINES, AND
PAYMENT OF ALL CITY FEES AND COSTS FOR EVENT-RELATED
PUBLIC SERVICES; FURTHER, APPROVING AND AUTHORIZING
FOR THE EVENT TO TAKE PLACE AT THE EVENT SITE ON SUCH
SPECIFIC DATES IN NOVEMBER, 2020 AND NOVEMBER, 2021 AS
MAY BE AGREED TO BETWEEN THE CITY COMMISSION AND THE
EVENT ORGANIZER, PROVIDED, HOWEVER, THAT THE
FOREGOING APPROVAL SHALL BE SUBJECT TO THE CITY
COMMISSION'S RIGHT TO TERMINATE THE EVENT, WITHOUT
CAUSE AND FOR CONVENIENCE, AND WITH NO LIABILITY TO
THE CITY, WITHIN THE NINETY (90) DAYS FOLLOWING THE
CONCLUSION OF THE PRECEDING YEAR'S EVENT.
WHEREAS, on or about October 18, 2017, the Miami Beach Festival ("Event
Organizer") requested approval from the City to conduct the Miami Beach Pop Festival,
an entertainment event featuring live music, and including food and beverage sales, for
up to 35,000 attendees (the "Event"), in the area located between 5th Street and 10th
Street, east of the eastern boundary of Ocean Drive, limited by the waterline (the "Event
Site"); and
WHEREAS, on September 12, 2018, the Mayor and City Commission authorized
the Event Organizer to proceed with the planning for the Event to take place from
November 8-10, 2019, subject to the Event Organizer complying with all City special
event permit requirements and payment of City fees and costs for Event-related public
services; and
WHEREAS, the Event Period ("Event Period") shall be November 8 - 10, 2019,
over a three-day period beginning at 1:00 p.m. and ending at 12:00 a.m. on Friday,
November 8, 2019 and Saturday, November 9, 2019, and beginning at 1:00 p.m. and
formally concluding the Event at 11:30 p.m. on Sunday, November 10, 2019; and
WHEREAS, notwithstanding the Event Period referenced above, the Event
Organizer may utilize the Thursday immediately preceding the event Period as a practice
day for performers and equipment utilized during the Event; and
WHEREAS, the Event Organizer has requested that the City Commission
authorize for the Event to take place in 2019, 2020, 2021, as well; and
WHEREAS, on June 5, 2019, the Mayor and City Commission agreed to the
Event Organizer request and to extend the Event for an additional two years (2020 and
2021, subject to the City Commission's right to terminate the Event, without cause and
for convenience, and with no liability to the City, within the ninety (90) days following the
conclusion of the preceding year's Event; and
WHEREAS, this Resolution including, without limitation, the City's right to
terminate the Event, shall be incorporated in, and made a part of, the City's special event
permit issued for the Event.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, hereby approve the Miami
Beach Pop Festival Event (the "Event"), a privately-funded and operated special event
organized by Miami Beach Festival LLC ("Event Organizer"), to take place within the City
of Miami Beach from November 8, 2019 to November 10, 2019, with the event site to
consist of the area from 5th Street to 10th Street, east of the eastern boundary of Ocean
Drive, limited by the waterline (the "Event Site"), with such approval subject to and
conditioned upon the Event Organizer's compliance with all applicable Special Event
Permit requirements and guidelines, and payment of all City fees and costs for event-
related public services; further, approve and authorize for the Event to take place at the
Event Site on such specific dates in November 2020 and November 2021 as may be
agreed to between the City Commission and the Event Organizer, provided, however,
that the foregoing approval shall be subject to the City Commission's right to terminate
the Event, without cause and for convenience, and with no liability to the City, within the
ninety (90) days following the conclusion of the preceding year's Event.
PASSED and ADOPTED this S day of JNh e- , 2019.
ATTEST: \C24)
Dan Gelber, Mayor
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Rafa I E. Granad City Clerk • APPROVED AS TO
FORM &LANGUAGE
&FOR EXECUTION
Ciry AttorneyDate
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Resolutions -C7 P
IAMI BEAH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: June 5, 2019
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, APPROVING THE FOLLOWING ACTIONS
RELATING TO 2019 MIAMI BEACH POP FESTIVAL: (1) APPROVING
SPECIAL EVENT PERMITS AND (2) AUTHORIZING THE CITY MANAGER
AND CITY CLERK TO EXECUTE A THREE (3) YEAR AGREEMENT WITH
THE EVENT ORGANIZER.
RECOMMENDATION
The Administration recommends proceeding with negotiating a three (3) agreement with the
Miami Beach Pop Festival and monitoring the process and execution for the November 2019
event.
ANALYSIS
Miami Beach-based ACT Productions, which worked with the City of Miami Beach to produce
the City's Centennial Celebration in March 2017, in partnership with concert producers Paul
Peck, Steve Sybesma, and Don Lockerbie, have expressed interest in bringing a similar three-
day concert event, currently being called the "Miami Beach Pop Festival" to Miami Beach. The
proposed location would be the Lummus Park beachfront and hard pack between 5th and 10th
Streets, similar to the Centennial event area, with three stages for live music performances,
bars, and concessions.
The Producers describe the event as a celebration of music, art, food and the City's diversity, to
feature top headline and local musical artists. Headlining artists suggested by the event
producer might include: Arcade Fire, Bruno Mars, Dave Matthews, Hall & Oates, Elton John,
Enrique Iglesias, Frank Ocean, Halsey, Jimmy Buffett, Juanes, Justin Timberlake, Kendrick
Lamar, Lady Gaga, Lana Del Rey, Lionel Richie, Lorde, Luis Fonsi, Mumford & Sons, Muse,
Neil Young, Niki Minaj, Phil Collins, Ringo Star, Robert Plant, Stevie Nicks, The Weeknd, and
Zedd (actual lineup is still TBD). The festival would follow in the spirit of the Coachella Valley
Music and Arts Festival in Indio, CA, the New Orleans Jazz Festival in New Orleans, LA, or the
Outside Lands Festival in San Francisco, CA. The goal would be to have an event that is
attractive to Miami Beach residents as well as potential visitors.
Page 457 of 868
Anticipated attendance for the inaugural concert event is estimated at 35,000 attendees each
day; with a total of nearly 100,000 attendees for the duration of the three-day festival. Additional
activations would take place City-wide, in hotels, restaurants, and other venues. The estimated
admission fee for the event will be $300 for a three-day festival pass.
Because of the large-scale impact of this proposed festival, the item was brought forward and
discussed at the Neighborhood and Community Affairs Committee on October 27, 2017 and
again on December 20, 2017 where the Committee directed the producers and staff to conduct
community outreach sessions to gamer public and stakeholder input on the proposed scope
and event plans. The Administration conducted two public outreach sessions — on February 7
and February 13, 2018.
On April 11, 2018, the Producers appeared before the City Commission to present alternative
plans -- proposing the first or second week in November (rather than the initial proposal of the_
weekend directly following Art Basel). The Commission directed staff to further explore dates
with the Producers, to fully vet the Police, Fire, Sanitation and overall Traffic and Special Events
Plan, and to return to Commission with an update. The Commission further noted that all event-
related costs would need to be borne solely by the Producers, and not passed along to the City
to absorb (this includes any major road closures, Sanitation, Special Event Permitting, Police
staffing, etc.). Producers were also asked to provide a resident public benefit associated with
this large-scale event, and have produced a document detailing potential resident benefits
including free and reduced tickets for residents, children, and seniors; a financial contribution
reflective of a percent of ticket sales; and several others. The document detailing resident public
benefit proposals is attached herein as "Resident Public Benefit."
Since then, the Administration has met several times both internally and with the Producers to
review the proposed date and plan. The current proposed date is the second weekend in
November, coinciding with Veteran's Day.
Administration has now fully explored all possible dates for the proposed concert, both
internally, and with the Producers. Due to turtle nesting season precluding any major beach
activity from April from April 1 through October 31, the only available date for this large scale
beach activation is this newly proposed date of the second weekend in November. However, the
Producers would have to obtain a State waiver in order to begin load-in in October, as that still
falls within turtle nesting season.
The proposed schedule details load-in beginning on Monday, October 30, 2019 with show days
on Friday, November 8, Saturday, November 9, and Sunday, November 10, 2019. The load-out
begins on Monday, November 11 and is complete, per the proposed schedule, by Thursday,
November 14, 2019. The concert hours would be as follows:
Friday: Doors Open at 1pm; Show hours 2pm-11 pm
Saturday: Doors Open at 12 noon; Show hours 1 pm-12am (midnight)
Sunday: Doors Open at 1pm; Show hours 2pm-10pm
Page 458 of 868
One consideration regarding the proposed schedule is the close overlap between the SCOPE
and Untitled art fairs which both use the exact same beach footprint, and which begin load-in on
November 15. Were the Pop Festival to be approved with the suggested November dates, the
beachfront area in question would be taken out of public use for no less than 42 consecutive
days.
Further, the stressors on the City's transportation fluidity as associated with Art Basel and the
satellite fairs will be extended through to the last week of October (overlapping with Halloween)
and then through the earlier weeks of November.
The suggested weekend in November is not traditionally a low occupancy time for Miami Beach
hotels. On the contrary, the average occupancy during that time period is 82%, with average
room night rates hovering just below $300 per night. Therefore, if hotels are not willing to
provide room block packages at lower room rates, or if the hotels are already fully booked,
attendees to the proposed Miami Beach Pop Festival may have to find hotel lodging on the
mainland, further necessitating a highly developed Transportation Plan.
After several meetings with Police and Transportation, the Producers have put forward a plan
which indicates a closure of Ocean Drive, ride share, and Police controlled access on the
MacArthur Causeway among other items.
Although the Police Department requested that the Producers consider scaling back from three
days to two days for the initial year of the festival, the Producers have declined to do so, stating
that this scaled back schedule will not fit within their business model. The Producers have
proposed to reduce show hours by a total of four (4) hours; however, they have also indicated a
new addition to the schedule whereby doors open one hour before show time on every day,
thereby adding in three (3) hours which previously had not been indicated on any proposed
show schedules, and ultimately lessening the impact of scaling back the initial four hours.
The Fire Department has been in review of the proposed site plan, and provided direct
feedback regarding the need for more emergency egress to be added to the plan; the need for
more detail on crowd management and life safety plans; and the need for consideration of Fire
emergency access lanes throughout the footprint.
There is no question that music festivals can be wonderful components of the cultural life of a
community, as well as destinations for tourist activity. New Orleans Jazz Fest is a perfect
example of that phenomenon. Furthermore, the proposed music festival is consistent with the
direction to activate Lummus Park with cultural activities and diversify the entertainment
offerings. Finally, if successful, such a festival would be consistent with the desire to brand
Miami Beach as a city of great art, culture and design. In fact, it is my understanding that the
Miami Beach Chamber of Commerce is partnering with the festival to include a component of
international culture and cuisine in the festival. The policy question for the City Commission is
whether the City wants to host another event that could have quality of life impacts on our
Page 459 of 868
residents.
The City staff remains open and flexible to working with the Producers to explore the proposed
event, however, remaining details and solutions still need attention in regards to how potential
timing, number of attendees, life safety plans, and large-scale event activity throughout the City
will impact safety and security, traffic and beach access, and overall resident quality of life.
Since the September 2018 City Commission meeting, where the Commission directed staff to
allow the producers the opportunity to put on a world-class concert and authorized the producers
to go through the permitting process, the City and the producers of the Miami Beach Pop
Festival have been meeting to solidify all required documentation needed to provide a safe,
family friendly and quality.event over the November 8-10, 2019 weekend. See attached Site
Plan and Resident Benefit Plan.
During the City and producer discussions, the producers have requested that the City agree to
allowing the producers to have a three (3) year agreement to produce the Miami Beach Pop
Festival during a similar timeframe for 2020 and 2021 and they are willing to accept that the City
Commission can review the event annually, after execution, to determine whether it is in the best
interest of the City to allow additional activation. The three years will allow the producers to
secure more prominent sponsorships and annual strategic planning. With the acceptance of
this three year approval, the City Manager continues to have the sole authority to cancel that
agreement at any time.
CONCLUSION
The Administration recommends proceeding with the negotiating a three (3) agreement with the
Miami Beach Pop Festival and monitoring the process and execution for the November 2019
event; and that each year the City Commission review whether the event is in the best interest of
_ the City, serves the residents of the City, and there is positive return to the City.
KEY INTENDED OUTCOMES SUPPORTED
Enhance Cultural and Recreational Activities
Legislative Tracking
Tourism and Culture
ATTACHMENTS:
Description
❑ Pop Fest Site Plan
o Pop Fest Resident Benefit Plan
Page 460 of 868
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Miami Beach Pop
MEMORANDUM
Re: Benefits for the City of Miami Beach
From: Steve Sybesma, CEO, Miami Beach Pop
Date:August 22, 2018
The Miami Beach Pop,festival will provide major direct and indirect,tangible and
intangible benefits to the City,the community as a whole,and to individual residents.
Music can be a powerful medium for positive change,and through the platform of
Miami Beach Pop we will help to raise the Miami Beach cultural profile,the standard
of tourism, and work for the sustainability and future of the City through an
integration of the festival's environmental theme. At the heart of the festival is the
beach itself. Miami Beach Pop will celebrate and cherish the ocean,the beach and
the coast,and illuminate the critical issues facing the city and the planet.
Miami Beach Pop will be an artfully crafted annual event made for Miami Beach,
well produced,well curated,with major talent from a wide variety of musical styles
and with a strong mix of Western and Latin talent that will bring authentic and
meaningful culture to South Beach, unique to the US festival market.
Marketed as a high-style Miami Beach cultural destination event, embracing the
city's tropical lifestyle,the art deco architecture and hotels, and celebrating the
City's rich history, a community of festival attendees will develop,grow, and evolve,
unlike anything anywhere else in America.
1. Introduction of a World-Class Music Event to Miami Beach
We will deliver a world-class,family friendly cultural celebration of music,art, and
community for people of different ages, ethnicities and backgrounds to experience
shared moments of inspiration in a beautiful natural location.
2. Branding Opportunity
Miami Beach Pop is a positive branding opportunity for Miami Beach that will
generate impressions around the world and bring a desirable, affluent audience to
Miami Beach. Also,the festival's association with the world's important
environmental issues is another way to spotlight Miami Beach as a role model and a
world leader in sustainability and resiliency.
Page 462 of 868
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3. Commitment to the Environment
The central theme of Miami Beach Pop is the human connection to the earth and sea,
the environment, and our ongoing responsibility to foster sustainability and
resiliency,things that are so important to the world and especially to Miami Beach.
We are committed to supporting the issues most important to the City, and working
with the City to achieve these goals.
• Environmental Team-We have assembled a festival environmental team
headed by dedicated local activists Delaney Roberts www.miamisearise.com,
www.delaneyroberts.com, and Dave Doebler,www.volunteercleanup.org who
will manage and coordinate the environmental initiatives of the festival and
guide our environmental mandate to optimize positive impact.
• Messaging&Awareness- Festivals are'a-proven effective way to motivate
people to action and for spreading awareness of social issues. Through our
powerful and far-reaching platform of traditional, digital,and social media we
will promote the positive messaging of environmental campaigns and issues
that are critical to Miami Beach. We will engage our audience about the urgent
issues facing the city including sea level rise,we will support Miami Beach
Rising, and generate direct financial support for key organizations that are
working for the healthy future of Miami Beach.
• Artist Endorsement/Testimonials - Many artists carry the message of
conservation. We will reach out to the artists performing at Miami Beach Pop
for interviews,testimonials,and endorsement for their support of the City's
important issues. These messages will be used on a number of different media
to help get the message across.
• Charitable Donations-We will include a $1 per ticket per day donation on
every ticket sold which will be donated to select Miami Beach environmental
organizations - estimated at$75,000 to $100,000 (we will work with the city
to identify which organizations will receive the contributions).
• Festival Eco Zone-We will produce an Eco Zone within the festival,which
will feature key environmental organizations (selected by the festival
environmental team) to engage audience, create a dialogue and motivate
people to take action. - Minimum value $25,000
• Cleanup/Sanitation- Cleanup is not a benefit; it is a responsibility,however
it is worth mentioning as part of our Commitment to the Environment. Our
experienced and highly skilled waste management team will ensure that we
leave the beach in better condition than we found it,work diligently to
minimize the waste generated by the event, and use our platform to educate
attendees on responsible day-to-day habits.
Page 463 of 868
• Plastic Free- as a sustainable event, our goal is to work toward becoming a
`plastic free' event,ideally in our first year if possible.
• Solar Powered Stage-As an example of our commitment, Miami Beach Pop
will utilize solar power to power our 3rd performance stage.
4. Local School Music Education Program and Participation
Festival music programming will include and support local music education and
youth music programs by featuring performing groups from Miami Beach Senior
High School, Nautilus Middle School,and Fienberg Fisher.
5. Resident Discount
A 20% Discount for all Miami Beach residents - estimated value (3,500 residents per
day x 3 days x$20) _ $210,000 -�
6. Kids Free&Family Friendly
To encourage a family friendly atmosphere,we will feature a variety of family
friendly and kids oriented activities,and all Miami Beach children 10 &under will
receive free admission when accompanied by a Miami Beach resident parent or
grandparent- estimated value (250 kids x 3 days x$100) = $75,000
7. Senior Citizen Allocation
A block of 250 free admission passes per day will be allocated for Miami Beach
senior citizens - estimated value (250 x 3 days x$100) = $75,000
8. Voter registration
Change comes from individuals with the power of the vote to ensure that the right
leadership is in place to make it happen. We will work with Headcount to register
young voters onsite during the event.
9. Tourism
Miami Beach Pop will introduce and reintroduce new and returning affluent visitors
to Miami Beach,who will come back again and more often, and help to ensure that
Important tourist revenues are here in the challenging years ahead.
10.Economic Impact
The festival will generate major direct and indirect economic benefits to the Miami
Beach community. We have worked with the Special Events Department and City
Services and have determined the most ideal weekend of the available dates. That
weekend is the second week of November.
November is the lowest City tax revenue month of the 6-month winter tourist
season (Nov-Apr) by far at only six million dollars ($6M). March is the highest with
nearly eleven million dollars ($11M), and only four months of the year are slower,
June,August, September,and October.
Page 464 of 868
Why is November tax revenue so low, and how can Miami Beach improve the
economy and tax revenue for the city without increasing taxes? Miami Beach Pop is
the perfect solution. The festival will produce millions of dollars of additional
revenue for Miami Beach, and a diverse cultural music program at the same time.
Music and sport are key drivers of desirable affluent tourists who spend money, and
music festivals are proven to provide substantial economic impact to their
communities.
Economic impact studies of similar festival events in markets throughout the US,
and including the Economic Impact for the 2018 SOBEWFF provide conclusive
supporting data Miami Beach can expect similar positive impact from the Miami
Beach Pop Festival.
New Orleans Jazz &Heritage Festival-$300 million
South by Southwest,Austin,Texas - $325.3 million
Milwaukee Summerfest- $181 million
Lollapalooza, Chicago -$141 million •
Ultra Music Festival, Miami- $79 million (2014)
Hangout Music Festival, Gulf Shores,AL-$47.5 million
South Beach Wine &Food Festival -$34.2 million
We expect the first year economic impact for Miami Beach to include the below
categories and direct revenue,which will grow year after year:
Festival production expenditures in Miami Beach- $3 million
Miami Beach hotel revenue for staffing,artists, and attendees - $10 million
Local food&beverage spending for staff,artists, and attendees - $3 million
City tax for 4% Resort Tax and 2% Food&Beverage Tax- $525,000 +
Miami-Dade County 1%tax revenue $110,000 +
Plus:Attendee spending in other categories including shopping,
transportation,parking
And: Other indirect positive impact
Minimum total Economic Impact expected in the first year: $20 million
A detailed economic impact study will be produced for the City of Miami Beach
following the initial Miami Beach Pop Festival.
In closing,we view Miami Beach Pop as a partnership with the City in the sense that
we will work closely with the City and its staff to achieve the City's goals.
Page 465 of 868
City of Miami Beach-Hotel Occupancy,Average Daily Rates and Tax Revenue
Monthly Tax Monthly Tax - Monthly Tax 3-Year
Revenue Revenue Revenue Monthly Averag,
Jun 2015 $4,357,324 Jun 2016 $5,832,183 Jun 2017 $5,670,949 $5,286,819
Jul 2015 $5,097,959 'Jul 2016 $6,477,985 Jul 2017 $6,899,257 $6,158,400
Aug 2015 $4,825,206 Aug 2016 $5,453,322 Aug 2017 $5,578,746 $5,285,758
Sep 2015 $4,109,313 Sep 2016 $4,633,837 Sep 2017 $3,609,947 (Hurricane Irma) $4,117,699
Oct 2015 $4,936,911 Oct 2016 $5,150,184 Oct 2017 $5,430,259 $5,172,451
r 2015-2016 2016-2017 2017-20.18 3-Year 3-Year
Week - Monthly Tax Week Monthly Tax Week Monthly Tax Weekly Average Monthly Average
Ending OCC ADR Revenue Ending OCC ADR Revenue Ending OCC ADR Revenue OCC ADR
7-Nov 76.8% $236.93 5-Nov 68.0% $224.66 4-Nov 72.1% $224.47 72.30% $228.69 November
14-Nov 78.7% $232.95 Nov 2015 12-Nov 72.7% $217.74 Nov 2016 11-Nov 82.6% $235.61 Nov 2017 78.00% $228.77 OCC ADR Tax Revenue
21-Nov 75.8% $235.99 $5,127,230 19-Nov 66.3% $207.12 $6,286,936 18-Nov 78.3% $223.85 $6,048,493 73.47% $222.32 72.83% $224.69 $5,820,886
28-Nov 67.1% $230.05 26-Nov 63.3% $203.70 25-Nov 72.2% $223.24 _ 67.53% $219.00
5-Dec* 78.6% $452.89 3-Dec* 77.9% $400.45 2-Dec 69.2% $222.45 75.23% $358.60
12-Dec 67.4% $232.79 10-Dec 74.2% $173.30 9-Dec* 83.4% $435.64 75.00% $280.58 December
19-Dec 59.0% $218.63 Dec 2015 17-Dec 54.4% $200.77 Dec 2016 16-Dec 67.0% $230.53 Dec 2017 60.13% $216.64 OCC ADR Tax Revenue •
26-Dec 70.1% $319.36 $8,754,360 $7
24-Dec 59.7% $241.50 '980,571 $
23-Dec 63.7% $252.81 9413626
, 64.50% $271.22 72.34% $324.70 $8,716,186
2-Jan 88.1% $519.34 31-Dec 85.7% $460.56 _ 30-Dec 86.7% $509.43 86.83% $496.44
9-Jan 71.8% $306.36 7-Jan 75.2% $313.07 6-Jan 81.9% $409.71 76.30% $343.05 January
16-Jan 78.0% $302.94 Jan 2016 14-Jan 69.0% $273.76 Jan 2017 13-Jan 78.6% $310.66 Jan 2018 75.20%
$295.79 OCC ADR Tax Revenue
23-Jan 80.3% $303.10 $8,600,975 21-Jan 79.9% $273.76 $7,707,116 20-Jan 83.8% $306.61 $8,509,591 81.33% $294.49 78.08% $304.86 $8,272,561
30-Jan 81.0% $299.40 28-Jan 75.8% $263.94 27-Jan 81.6% $294.97 79.47% $286.10
6-Feb 78.0% $304.08 4-Feb 77.8% $271.90 3-Feb 79.7% $307.19 78.50% $294.39 February
13-Feb 84.4% $355.55 Feb 2016 11-Feb 78.9% $276.50 Feb 2017 10-Feb 83.5% $315.65 Feb 2018 82.27% $315.90 OCC ADR Tax Revenue
20-Feb 83.8% $333.06 $8,170,258 18-Feb' 85.6% $319.45 $8,458,226 17-Feb 88.8% $391.05 $9,187,869 86.07% $347.85 83.00% $825.82 $8,605,451
27-Feb 79.7% $320.11 25-Feb 86.9% $324.94 _ 24-Feb 88.9% $390.32 85.17% $345.12
5-Mar 77.2% $313.08 4-Mar 81.8% $296.51 3-Mar 85.5% $337.34 81.50% $315.64
12-Mar 83.5% $305.41 11-Mar 86.1% $290.45 10-Mar 86.6% $333.12 85.40% $309.66 March
Mar 2016 Mar 2017 Mar 2018
19-Mar 88.0% $356.15 18-Mar 90.2% $294.53 17-Mar 90.7% $353.43 89.63% $334.70 OCC ADR Tax Revenue
26-Mar 85.9% $356.32 $9'271'820 25-Mar 83.7% $328.32 $9658,017 24-Mar 87.3% $395.03 $10,913,987 85.63% $359.89 85.41% $333.17 $9,947,941
2-Apr 78.8% $327.85 1-Apr 85.3% $299.25 31-Mar 90.5% $410.70 84.87% $345.93
9-Apr 78.5% $285.37 8-Apr 78.3% $279.89 7-Apr 89.4% $361.73 82.07% $309.00 ' April
16-Apr 76.3% $265.23 Apr 2016 15-Apr 89.8% $331.95 Apr 2017 14-Apr 82.5% $291.98' Apr 2018 82.87% $296.39 OCC ADR Tax Revenue
23-Apr 75.4% $260.62 $8,467,821 22-Apr 81.3% $279.55 $8,307,857 21-Apr 85.4% $284.71 $8,507,836 80.70% $274.96 81.66% $286.07 $8,427,838
30-Apr 80.6% $265.83 29-Apr 81.4% $262.04 28-Apr Data Not Received _ 81.00% $263.94
Source:Smith Travel Research Source:City Finance Source:Smith Travel Research Source:City Finance Source:Smith Travel Research Source:City Finance
May 2016 $6,880,593 May 2017 $6,676,887 May 2018 $6,954,470 - $6,837,317
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