Resolution 2019-30886 RESOLUTION NO. 2019-30886
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI
BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE FINANCE AND
CITYWIDE PROJECTS COMMITTEE AND WAIVING THE SPECIAL EVENT PERMIT
FEES FOR THE 2019 CELEBRITY BEACH SOCCER MATCH BENEFITING BEST
BUDDIES INTERNATIONAL, TO BE HELD ON NOVEMBER 23, 2019, IN THE
AMOUNT NOT TO EXCEED $20,226.49.
WHEREAS, in November, 2018, GACP, LLC ("GACP"), a Florida limited liability corporation,
hosted the first annual Celebrity Beach Soccer Match benefiting Best Buddies International; and
WHEREAS, Best Buddies International is a nonprofit organization with national and
international programs dedicated to establishing a global volunteer movement that creates
opportunities for one-to-one friendships, integrated employment and leadership development for people
with intellectual and developmental disabilities; and
WHEREAS, the 2019 Celebrity Beach Soccer Match will be held on Saturday, November 23,
2019, from 11:00 a.m. to 2:00 a.m., at 21st Street, beachfront; and
WHEREAS, at the June 28, 2019 Finance and Citywide Projects Committee Meeting (the
"Committee"), the Committee approved the waiver of special event permit fees, in an amount not to
exceed $20,226.49; and
WHEREAS, the special event fees, for the 2019 Celebrity Beach Soccer Match, include, but
are not limited to, $250.00 in application fees, $250.00 in permit fees, $750 in vehicle beach access
passes, $6,600 in square footage fees, $2,630.50 in staffing the City's Police Department„ $1,340.24 in
the City's Building Department permit fees and $1,530 in staffing the City's Fire Department.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION
OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby accept the
recommendation of the Finance and Citywide Projects Committee and waive the special event permit
fees for the 2019 Celebrity Beach Soccer Match, benefiting Best Buddies International, to be held on
November 23, 2019, in the amount not to exceed $20,226.49.
PASSED and ADOPTED this 17 day of Jill , 2019
A/010111' - ---
Dan Gelber, Mayor
ATTEST: p ;�
Rafael E. Granado, City Clerk : ,^-- APPROVED AS TO
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City Attorney i`' Date
Resolutions-C7 P
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: July 17, 2019
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI
BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE FINANCE AND
CITYWIDE PROJECTS COMMITTEE AND WAIVING THE SPECIAL EVENT
PERMIT FEES FOR THE 2019 CELEBRITY BEACH SOCCER MATCH BENEFITING
BEST BUDDIES INTERNATIONAL, TO BE HELD ON NOVEMBER 23, 2019, IN THE
AMOUNT NOT TO EXCEED $20,226.49.
RECOMMENDATION
The Administration recommends the approval of Special Event permit fee waivers, not to exceed
$20,226.49 and further recommends that the producers to secure future funding and sponsorship via the
VCA granting system,which is funded by the City of Miami Beach.
ANALYSIS
In November 2018, the General American Capital Partners LLC (GACP) partnered with Sports
Illustrated Swimsuit to merge the world of soccer, fashion and philanthropy for the first annual Celebrity
Beach Soccer Match benefiting Best Buddies, a nonprofit 501(c)(3) organization dedicated to
establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated
employment and leadership development for people with intellectual and developmental disabilities.
The charity event featured a 7 v. 7 exhibition match with celebrities, athletes and SI Swimsuit
models. Tickets were$50 and $200 (VIP).
The 2019 event is planned for Saturday, Nov. 23rd from 11 am-2am.
The organizers have requested a VCA grant of$30k and are also seeking $50k City sponsorship
to upgrade tent, allow for free entry, Best Buddies employment opportunities, and a youth competition.
Organizers shared that their 2018 costs were approximately$220k.
For 2019,the festival projects the following:
Total Expenses-$194,000.00
Total Revenues from ticket sales and sponsorships - $308,000.00 ($150,000 in ticket sales, and
$203,000 in sponsorships.)
They have approached a number of sponsors, large and small, as well. North Bay Village is contributing
$10k.
The total cost of the 2018 Celebrity Beach Soccer Match special event fees included:
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$250.00 Application Fee
$250.00 Late Fee (applied less than 60 days before event date)
$250.00 Permit Fee
Reinstatement Fee (did not submit all required documents 14 days before the
$250.00 event load in date)
$5,000.00 Security deposit(estimated attendance was.950)
$750.00 vehicle beach access passes (5 total)
$ 6,600.00 Square footage (26,400 sq.ft)
$462.00 Sales tax
$ 913.75 Collins Park
$2,630.50 Police staffing
$ 1,530.00 Fire staffing
$ 1,340.24 Building permit fees (tent, restrooms
$20,226.49 Total
See Attachment 1 for the 2019 event budget.
Pursuant to Sec. 12-7(a) of Chapter 12 (Arts, Culture and Entertainment) of the City Code, any request
for City Sponsorship of an event of $25,000 or more shall only be considered through the City
Commission's annual budget process. All other requests for City sponsorship, pursuant to 12-7(b) shall
require "(I) an advisory recommendation of the Finance and Citywide Projects Committee; and (ii) by a
five-sevenths (5/7th)vote, of the City Commission," and 12-7(c) states that'in considering approval of a
Sponsorship for an event, "the City Commission may consider (I) whether the event organizer has
exercised good-faith diligent efforts to apply for grant funding that may be available from the City's Visitor
and Convention Authority ("CVA" or Cultural Arts Council ("CAC"); (ii) the Event organizer's history and
performance in delivering quality Events, (iii) any benefits being directly provided to the general public
with respect to the Event, such as free or discounted tickets to persons residing in the City of Miami
Beach, seniors, veterans, or member of disadvantaged groups; (iv)whether the event is accessible to the
general public (either as a ticketed event or otherwise); (v) the demonstrable economic impacts
associated with the Event; (vi)the demonstrable media commitments secured by the Event organizer for
the Event; or (vii) the efforts undertaken by the Event organizer to mitigate any quality of life impacts
associated with the Event, including noise, littering, traffic or parking impacts associated with an Event."
The event consideration for sponsorship would meet the guidelines in the following manner:
1. Has the event applied for CAC or VCA?Yes, requested $30k from VCA
2. How many years has the event been active on Miami Beach? ONE (1)YEAR
3. Does the event generate significant room nights on Miami Beach? NO -approximately 200 non
guaranteed rooms.
4. What is the public benefit provided by the event? Allow for free entry, Best Buddies employment
opportunities,and a youth competition.
During the June 28, 2019 Finance and Citywide Projects Committee Meeting, the Committee approved
the waiver of Special Event Permit fees in an amount not to exceed $20,226.49.
CONCLUSION
The Administration recommends the approval of Special Event Permit fee waivers in an amount not to
exceed $20,226.49. Further, the Administration recommends that the producers secure future funding
and sponsorship via the VCA granting system,which is funded by the City of Miami Beach.
Legislative Tracking
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Tourism and Culture
Sponsor
Sponsored by Commissioner Gongora
ATTACHMENTS:
Description
D Attachment 1
❑ Resolution
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CELEBRITY BEACH SOCCER MATCH
BENEFITING BEST BUDDIES
Program
Projected Revenues Budget
(400)VIP tickets with food&premier liquor: $200 per ticket $ 80,000
(5)VIP Tables with server: $5,000 each $ 25,000
(500)General Admission Tickets:$40 per ticket total of$20,000 $ -
Estimated Revenue from Ticket Sales Totals: $ 105,000
Program Funders
Title Sponsors $ 75,000
Team Sponsors $ 30,000
Flag Sponsorship $ 5,000
Step&repeat: (up to 20)at $1,500 each $ 30,000
Hospitality Sponsorship $ 25,000
Health Booth Sponsorship $ 20,000
Vendor booths: (approx 6 at$2,500 each) $ 15,000
Misc Sponsorship: Essentia water $ 1,500
Misc Sponsorship: Health Aid $ 1,500
Program Funders Totals: $ 203,000
TOTAL PROJECTED REVENUES $ 308,000
Expenses
Misc: (wrist bands, card readers, swag i.e tee shirts for workers,green
room set up) $ 3,200
Best Buddies-Labor $ 2,800
VIP tent&greenroom&check in tent $ 40,000
Food&Beverages(including service) $ 30,000
Boucher Brothers displacement fee&beach management $ 22,000
Bleacher&Guard fence $ 17,000
Step&repeat $ 1,200
Security $ 2,800
Rentals: (linens,tables, seating) $ 10,000
Bathroom trailer&attendant $ 3,000
Hospitality Expenses $ 32,000
VIP Reception $ 30,000
Projected Expense Totals: $ 194,000
TOTAL PROJECTED EXPENSES $ 194,000
BUDGET SUMMARY
Total Projected Revenues for Celebrity Beach Soccer Match $ 308,000
Total Projected Expenses for Celebrity Beach Soccer Match $ (194,000)
Potential Revenue for Best Buddies Totals $ 114,000
* Potential Revenue for Hospitality Industry in Miami Beach
Hotel: 3 Nights Average of$400 per night for 400 VIP Guests/Talent $ 240,000
based on double occupancy per room(200 rooms approx)
Restaurant/Bar/Entertainment total of 4 days at$100 pp(average) $ 160,000
Total Potential Revenue for Hospitality Industry in Miami Beach $ 400,000
Presented by:North Bay Village Commissioner Julianna Strout
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