LTC 478-2019 Allure Magazine Feature on Miami Beach Ocean Rescue LifeguardOFFICE OF THE CITY MANAGER
NO. LTC# 478-2019 LETTER TO COMMISSION
TO: Mayor Dan Gelber and Members oft e City Com
FROM: Jimmy L. Morales, City Manager
DATE: August 27, 2019
SUBJECT: Allure Magazine Feature on Miami each Ocean Rescue Lifeguard
The purpose of this Letter to Commission is to share a recent story about one of our Ocean
Rescue team members that was done by Allure Magazine.
In partnership with the Ocean Rescue team, the city's marketing & communications team
recently worked with Allure Magazine, a leading national women's publication focused on beauty,
to create a video featuring "day in the life of a Miami Beach lifeguard" from a beauty regiment
perspective.
Allure, part of the Conde Nast family of brands which also include Glamour, Self, Vanity Fair,
Vogue, the New Yorker and more, describes themselves as the beauty expert, an insiders' guide
to a woman's total image, with a print audience of 5.3 million and an average monthly online
audience of 8.3 million. Allure's mission is to investigate and celebrate beauty and fashion with
objectivity and candor and to examine appearance in a larger cultural context. Allure Magazine
has over 1.2 million YouTube subscribers, 1.4 million likes on Facebook, 576,000 Twitter
followers and 750,000 followers on lnstagram.
The 20-minute segment was a great opportunity for Miami Beach to highlight important beach
safety information as well as one of our many outstanding employees. Miami Beach Ocean
Rescue Lifeguard Brittany Austin was chosen by Allure and interviewed where she promoted her
career as a lifeguard in the City of Miami Beach, taught viewers not only about how she keeps
her skin safe from the sun but provided information on the tower flag warning colors and heat
safety. Austin was able to offer an inside look at what it takes to train and be a part of the Miami
Beach lifeguard family while offering an educational opportunity for viewers.
The video was placed online on Tuesday at noon and currently has over 480,000 views.
Here's a link to the video. ~~!.!.!!!.~~!2!~~:!.!..!...!!~~!..!...!.=.!...:~~~.!.~~
JLM~~/T&'O