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Resolution 2019-31002 k RESOLUTION NO. 20 1 9 - 3 1 0 0 2 A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE FINANCE AND CITYWIDE PROJECTS COMMITTEE AT ITS JUNE 28, 2019 MEETING,AND WAIVING THE SPECIAL EVENT PERMIT FEES FOR THE 2019 CELEBRITY BEACH SOCCER MATCH BENEFITING BEST BUDDIES EVENT, TO BE HELD ON NOVEMBER 23, 2019, IN THE SAND BOWL LOCATED EAST OF THE UNIDAD NORTH BEACH SENIOR CENTER AT 7251 COLLINS AVENUE, IN THE AMOUNT NOT TO EXCEED $20,226.49. WHEREAS, in November, 2018, the General American Capital Partners, LLC ("GACP") hosted the first annual Celebrity Beach Soccer Match benefiting Best Buddies, a nonprofit dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment and leadership development for people with intellectual and developmental disabilities; and WHEREAS, the 2019 Celebrity Beach Soccer Match will be held on Saturday, November 23, 2019, from 11:00 a.m. to 2:00 a.m., at in the sand bowl located east of the Unidad North Beach Senior Center at 7251 Collins Avenue (the "Event"); and WHEREAS, at the June 28, 2019 Finance and Citywide Projects Committee Meeting (the "Committee"), the Committee approved the waiver of special event permit fees, in an amount not to exceed $20,226.49; and WHEREAS, the special event fees for the 2019 Celebrity Beach Soccer Match, include, but are not limited to, $250.00 in application fees, $250.00 in permit fees, $750 in vehicle beach access passes, $6,600 in square footage fees, $2,630.50 in City Police Department fees, $1,340.24 in Building Department fees and $1,530 in City Fire Department fees. NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby accept the recommendation of the Finance and Citywide Projects Committee and waive the special event permit fees for the 2019 Celebrity Beach Soccer Match, benefiting Best Buddies, to be held on November 23, 2019 in the sand bowl located east of the Unidad North Beach Senior Center at 7251 Collins Avenue, in the amount[not to exceed $20,226.49. PASSED and ADOPTED this g day of �f � l , 2019 ATTEST: 7----a/ 1/10 B c � Gelber, Mayor I 0/- Il y �''0\.%%%% ` C1SAPPROVED AS TO Rafael E. Granado, City Clerk 3` -'. \f .''•.,' A FORM &LANGUAGE &FOR EXECUTION 0* ''•1N1CORPORATED: F i. .,LQ -) (0151cit City Attorney A.pip Date 411'- H2 • Resolutions -C7 E MIAMI BEACH COMMISSION MEMORANDUM TO: Honorable Mayor and Members of the City Commission FROM: Jimmy L. Morales, City Manager DATE: September 25, 2019 SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE FINANCE AND CITYWIDE PROJECTS COMMITTEE AT ITS JULY 17, 2019 MEETING, AND WAIVING THE SPECIAL EVENT PERMIT FEES FOR THE 2019 CELEBRITY BEACH SOCCER MATCH BENEFITING BEST BUDDIES INTERNATIONAL, TO BE HELD ON NOVEMBER 23, 2019, IN THE SAND BOWL LOCATED EAST OF THE UNIDAD NORTH BEACH SENIOR CENTER AT 7251 COLLINS AVENUE, IN THE AMOUNT NOT TO EXCEED $20,226.49. RECOMMENDATION The Administration recommends the approval of Special Event permit fee waivers, not to exceed $20,226.49 for the event taking place in the sand bowl behind the Unidad Center, and further recommends that the producers to secure future funding and sponsorship via the VCA granting system, which is funded by the City of Miami Beach. ANALYSIS In November 2018, the General American Capital Partners LLC (GACP) partnered with Sports Illustrated Swimsuit to merge the world of soccer, fashion and philanthropy for the first annual Celebrity Beach Soccer Match benefiting Best Buddies, a nonprofit 501(c)(3) organization dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment and leadership development for people with intellectual and developmental disabilities. The charity event featured a 7 v. 7 exhibition match with celebrities, athletes and SI Swimsuit models. Tickets were $50 and $200 (VIP). The 2019 event is planned for Saturday, Nov. 23rd from 11 am - 4pm to take place within the Sand Bowl at the Unidad Center. The organizers have requested a VCA grant of$30k and are also seeking $50k City sponsorship to upgrade tent, allow for free entry, Best Buddies employment opportunities, and a youth competition. Organizers shared that their 2018 costs were approximately$220k. For 2019, the festival projects the following: Total Expenses -$194,000.00 Page 143 of 680 Total Revenues from ticket sales and sponsorships - $308,000.00 ($150,000 in ticket sales, and $203,000 in sponsorships.) They have approached a number of sponsors, large and small, as well. North Bay Village is contributing $10k. The total cost of the 2018 Celebrity Beach Soccer Match special event fees included: $250.00 Application Fee $250.00 Late Fee (applied less than 60 days before event date) $250.00 Permit Fee Reinstatement Fee (did not submit all required documents 14 days before the $250.00 event load in date) $ 5,000.00 Security deposit(estimated attendance was 950) $ 750.00 vehicle beach access passes (5 total) $6,600.00 Square footage (26,400 sq.ft) $462.00 Sales tax $ 913.75 Collins Park $2,630.50 Police staffing $ 1,530.00 Fire staffing $ 1,340.24 Building permit fees (tent, restrooms $20,226.49 Total See Attachment 1 for the 2019 event budget. On September 24 2019, Best Buddies requested to change their location from 23rd Street to the Sand Bowl behind the Unidad Center. The above mentioned fee waiver amounts will apply as outlined per line item, and any unused amounts will be considered null and void. Pursuant to Sec. 12-7(a) of Chapter 12 (Arts, Culture and Entertainment) of the City Code, any request for City Sponsorship of an event of $25,000 or more shall only be considered through the City Commission's annual budget process. All other requests for City sponsorship, pursuant to 12-7(b) shall require "(I) an advisory recommendation of the Finance and Citywide Projects Committee; and (ii) by a five-sevenths (5/7th)vote, of the City Commission," and 12-7(c) states that 'in considering approval of a Sponsorship for an event, "the City Commission may consider (I) whether the event organizer has exercised good-faith diligent efforts to apply for grant funding that may be available from the City's Visitor and Convention Authority ("CVA" or Cultural Arts Council ("CAC"); (ii) the Event organizer's history and performance in delivering quality Events, (iii) any benefits being directly provided to the general public with respect to the Event, such as free or discounted tickets to persons residing in the City of Miami Beach, seniors,veterans, or member of disadvantaged groups; (iv)whether the event is accessible to the general public (either as a ticketed event or otherwise); (v) the demonstrable economic impacts associated with the Event; (vi)the demonstrable media commitments secured by the Event organizer for the Event; or (vii) the efforts undertaken by the Event organizer to mitigate any quality of life impacts associated with the Event, including noise, littering,traffic or parking impacts associated with an Event." The event consideration for sponsorship would meet the guidelines in the following manner: 1. Has the event applied for CAC or VCA?Yes, requested $30k from VCA 2. How many years has the event been active on Miami Beach? ONE (1)YEAR 3. Does the event generate significant room nights on Miami Beach? NO -approximately 200 non guaranteed rooms. 4. What is the public benefit provided by the event? Allow for free entry, Best Buddies employment Page 144 of 680 opportunities,and a youth competition. During the June 28, 2019 Finance and Citywide Projects Committee Meeting, the Committee approved the waiver of Special Event Permit fees in an amount not to exceed $20,226.49. CONCLUSION The Administration recommends the approval of Special Event Permit fee waivers in an amount not to exceed $20,226.49 to be used for their event within the Sand Bowl at the Unidad Center. Further, the Administration recommends that the producers secure future funding and sponsorship via the VCA granting system,which is funded by the City of Miami Beach. Applicable Area North Beach Is this a Resident Right to Does this item utilize G.O. Know item? Bond Funds? No No Legislative Trackina Tourism and Culture Sponsor Sponsored by Commissioner Michael Gongora ATTACHMENTS: Description © Attachment 1 © Resolution Page 145 of 680 CELEBRITY BEACH SOCCER MATCH BENEFITING BEST BUDDIES Program Projected Revenues Budget (400)VIP tickets with food&premier liquor: $200 per ticket S 80,000 (5)VIP Tables with server:$5,000 each $ 25,000 (500)General Admission Tickets:$40 per ticket total of$20,000 $ - Estimated Revenue from Ticket Sales Totals: $ 105,000 Program Funders Title Sponsors $ 75,000 Team Sponsors $ 30,000 Flag Sponsorship $ 5,000 Step&repeat: (up to 20)at $1,500 each $ 30,000 Hospitality Sponsorship $ 25,000 Health Booth Sponsorship $ 20,000 Vendor booths: (approx 6 at$2,500 each) $ 15,000 Misc Sponsorship: Essentia water $ 1,500 Misc Sponsorship: Health Aid S 1,500 Program Funders Totals: $ 203,000 TOTAL PROJECTED REVENUES $ 308,000 Expenses Misc: (wrist bands,card readers,swag i.e tee shirts for workers,green room set up) $ 3,200 Best Buddies-Labor $ 2,800 VIP tent&greenroom&check in tent $ 40,000 Food&Beverages(including service) $ 30,000 Boucher Brothers displacement fee&beach management $ 22,000 Bleacher&Guard fence $ 17,000 Step&repeat $ 1,200 Security $ 2,800 Rentals: (linens,tables,seating) $ 10,000 Bathroom trailer&attendant $ 3,000 Hospitality Expenses $ 32,000 VIP Reception $ 30,000 Projected Expense Totals: $ 194,000 TOTAL PROJECTED EXPENSES ' $ 194,000 BUDGET SUMMARY Total Projected Revenues for Celebrity Beach Soccer Match $ 308,000 Total Projected Expenses for Celebrity Beach Soccer Match $ (194,000) Potential Revenue for Best Buddies Totals $ 114,000 * Potential Revenue for Hospitality Industry in Miami Beach Hotel: 3 Nights Average of$400 per night for 400 VIP Guests/Talent $ 240,000 based on double occupancy per room(200 rooms approx) Restaurant/Bar/Entertainment total of 4 days at$100 pp(average) $ 160,000 Total Potential Revenue for Hospitality Industry in Miami Beach $ 400,000 Presented by:North Bay Village Commissioner Julianna Strout Page 146 of 680