Resolution 2019-31030 RESOLUTION NO. 2019-31030
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE
RECOMMENDATION OF THE FINANCE AND CITYWIDE PROJECTS
COMMITTEE AT ITS SEPTEMBER 20, 2019 MEETING TO ENTER
INTO AN AGREEMENT WITH FARAH SERVICE FOR ADDITIONAL
PLACEMENT OF VARIOUS URBAN SPORTS EQUIPMENT ("USE")
AT THE FOLLOWING LOCATIONS, INCLUDING, BUT NOT LIMITED
TO, ALLISON PARK, INDIAN BEACH PARK, 35TH STREET ALONG
THE BEACH WALK, FLAMINGO PARK, NORTH END OF LUMMUS
PARK, PALM ISLAND PARK, POLO PARK, NORMANDY ISLE PARK,
NORTH SHORE PARK, TATUM PARK, AND ALTOS DEL MAR PARK,
WITH SPONSORSHIP ADVERTISING SUBJECT TO CITY
COMMISSION APPROVAL; AND FURTHER REQUIRING THAT THE
PARKS AND RECREATIONAL FACILITIES BOARD TO BE
INFORMED OF THE LOCATIONS OF THE INSTALLATION OF THE
EQUIPMENT AND TO HAVE OVERSIGHT OF THE PROGRAM AS IT
EXPANDS.
WHEREAS, in November 2018, pursuant to Resolution 2017-30067, the City of Miami
Beach (the "City") initiated a one-year pilot program for the placement of various Farah
Service's Urban Sports Equipment ("USE"), a stainless-steel workout station with stretching and
fitness functions, at South Pointe Park, Brittany Bay Park, Bandshell Park (Sand Bowl) and the
Venetian Causeway; and
WHEREAS, the fitness stations had no financial impact on the City for the entire length
of the program, as Farah Service assumed responsibility for all required maintenance and
replacements; and
WHEREAS, per the 2017 resolution, no sponsorship or advertising was allowed on the
affixed display boards on the workout stations during the one-year pilot; and
WHEREAS, following the completion of the pilot program, the City Commission
directed the Administration to provide an analysis and recommendation as to the program's
success; and
WHEREAS, the stations have been well received by the public, as evidenced through
positive feedback; and
WHEREAS, the Administration deems the pilot program to have been successful in
meeting the needs of our community and recommends proceeding with a long-term
engagement with Farah Service, to not only retain the existing stations but also expand the
program to other parks; and
WHEREAS, at this point, the City may opt to engage in a long-term relationship with
Farah Service to include additional units and allow sponsorship advertising, or terminate the
program and have all units removed by the vendor at no cost to the City; and
WHEREAS, should the program be approved and continued, any sponsorship signage
will be subject to City Commission approval; and
WHEREAS, as illustrated in Exhibit A, the display boards are 60 inches high by 40
inches wide; however, the size of the display area for sponsored signage is only 7 inches high
by 40 inches wide; and
WHEREAS, if approved, the Parks and Recreation Department recommends initially
expanding the program to the following locations: Allison Park, Indian Beach Park, 35th Street
along the beach walk, Flamingo Park, north end of Lummus Park, Palm Island Park, Polo Park,
Normandy Isle Park, North Shore Park, Tatum Park, and Altos del Mar Park, and reserving the
option to install additional Urban Sports Equipment citywide based on demand; and
WHEREAS, at the September 20, 2019 Finance and Citywide Projects Committee
meeting, the Committee moved the item to City Commission with favorable recommendation;
and
WHEREAS, at the October 16, 2019 City Commission meeting, City Commission
passed the resolution as amended, further requiring the following: (1) Parks and Recreational
Facilities Board (the "Board") to be informed of the locations of the sports equipment prior to the
installation, and (2) the Board to have oversight of the USE program as it expands to other park
sites.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the Finance and Citywide Projects
Committee at its September 20, 2019 meeting to enter into an agreement with Farah Service for
additional placement of various Urban Sports Equipment ("USE") at the following locations,
including, but not limited to, Allison Park, Indian Beach Park, 35th Street along the beach walk,
Flamingo Park, north end of Lummus Park, Palm Island Park, Polo Park, Normandy Isle Park,
North Shore Park, Tatum Park and Altos del Mar Park, with sponsorship advertising subject to
City Commission approval; and further require that the Parks and Recreational Facilities Board
to be informed of the locations of the installation of the equipment and to have oversight of the
program as it expands.
PASSED AND ADOPTED this 16th day of October, 20
Dan Gelber, Mayor
ATTEST:
/el liNkt‘
Rafael E. Granado, City Clerk
•
APPROVED AS TO
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City Attorney Date
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Resolutions-C7 U
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Jimmy L. Morales, City Manager
DATE: October 16, 2019
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF
THE FINANCE AND CITYWIDE PROJECTS COMMITTEE AT ITS
SEPTEMBER 20, 2019 MEETING TO ENTER INTO AN AGREEMENT WITH
FARAH SERVICE FOR ADDITIONAL PLACEMENT OF VARIOUS URBAN
SPORTS EQUIPMENT ("USE") AT THE FOLLOWING LOCATIONS,
INCLUDING, BUT NOT LIMITED TO, ALLISON PARK, INDIAN BEACH
PARK, 35TH STREET ALONG THE BEACH WALK, FLAMINGO PARK,
NORTH END OF LUMMUS PARK, PALM ISLAND PARK, POLO PARK,
NORMANDY ISLE PARK, NORTH SHORE PARK, TATUM PARK, AND
ALTOS DEL MAR PARK, WITH SPONSORSHIP ADVERTISING SUBJECT
TO CITY COMMISSION APPROVAL.
RECOMMENDATION
Mayor and City Commission hereby accept the recommendation of the Finance and Citywide
Committee at its September 20, 2019 meeting to enter into an agreement with Farah Service for the
additional placement of various Urban Sports Equipment (USE) at, but not limited to,Allison Park,
Indian Beach Park, 35th Street along the beach walk, Flamingo Park, north end of Lummus Park,
Palm Island Park, Polo Park, Normandy Isle Park, North Shore Park, Tatum Park and Altos del Mar
Park, with sponsorship adverti5ing subject to City Commission approval.
BACKGROUND/HISTORY
In November 2018, pursuant to Resolution 2017-30067,the City initiated a one-year pilot program for
the placement of various Farah Service's Urban Sports Equipment ("USE"), a stainless-steel
workout station with stretching and fitness functions,at South Pointe Park, Brittany Bay Park,
Bandshell Park(Sand Bowl)and the Venetian Causeway.
The fitness stations had no financial impact on the City for the entire length of the program, as Farah
Service assumed responsibility for all required maintenance and replacements. Per the resolution, no
sponsorship or advertising was allowed on the affixed display boards during the one-year pilot.
Following the completion of the pilot program, the City Commission directed the Administration to
provide an analysis and recommendation as to the program's success.
Page 917 of 2557
The Administration deems the pilot program to have been successful in meeting the needs of our
community. The stations have been well received by the public, as evidenced through positive
feedback. The Administration's recommendation is to proceed with a long-term engagement with
Farah Service to not only retain the existing stations but expand the program to other parks.
At this point, the City may opt to engage in a long-term relationship with Farah Service to include
additional units and with sponsorship advertising or terminate the program and have all units
removed by the vendor at no cost to the City. Should the program be approved and continued, any
sponsorship signage will be subject to City Commission approval. As illustrated in Exhibit A, the
display boards are 60 inches high by 40 inches wide; however, the size of the display area for
sponsored signage is only 7 inches high by 40 inches wide.
If approved, the Parks and Recreation Department suggests initially expanding the program to the
following locations: Allison Park, Indian Beach Park, 35th Street along the beach walk, Flamingo
Park, north end of Lummus Park, Palm Island Park, Polo Park, Normandy Isle Park, North Shore
Park, Tatum Park and Altos del Mar Park. Additional Urban Sports Equipment will be installed
citywide, based on demand.
At the September 20, 2019 Finance and Citywide Projects Committee meeting,the committee moved
the item to commission with favorable recommendation.
Applicable Area
Citywide
Is this a Resident Right to Does this item utilize G.Q.
Know item? Bond Funds?
No No
Legislative Tracking
Parks and Recreation
ATTACHMENTS:
Description
❑ Exhibit A- USE Sports Equipment Station Renderings
❑ Resolution
Page 918 of 2557
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Page 921 of 2557
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Page 922 of 2557