LOOK BOOK LINCOLN ROAD DESTINATION BRANDINGWelcome to Lincoln Road
ALIVE AND WELL
LINCOLN ROAD is thriving
‣Fairchild on Lincoln
‣Musicians in Golf Carts
‣Workout in the Sky
‣El Bagel Salty Donut Popup
‣Miami City Ballet
‣MBSH 2020 Graduation
‣Menorah & Dreidel
‣Christmas Tree
‣Lincoln Road Farmers Market
‣Lincoln Road Antique & Collectible Market
‣SHOWFIELDS
‣Unleash Your Love
‣Light The Arts
2020-2021 EVENTS
Fairchild on Lincoln
‣Partnering with Fairchild
Tropical Botanic Gardens
‣A reimagined Lincoln Road
as a botanic garden.
‣Launched November 2020
‣120 QR codes on trees,
palms & orchids
‣Relighting of Lincoln Road
plantings
Musicians in Golf Carts
‣New World Symphony
Players
‣Socially Distanced
‣3 musicians, 3 golf carts
‣ 3 nights / 8 – 10 pm
‣1st weekend of the month
Workout in the Sky
‣1111 Lincoln Road
‣25,000 square foot fitness
studio
‣6289 participants to date
‣Six studios/Seven Days per
Week
El Bagel | Salty Donut Popup
‣Saturday and Sunday
‣Lincoln Road’s 700 Block
‣550 bagels out the door
‣NWS Symphony Performers:
3 locations, 4 musicians, 4 hours
music, X2 days
Miami City Ballet
‣July – October 2020
‣MBC 35th anniversary
‣Popup Studio at 744 Lincoln
MBSH 2020 Graduation
‣June 15th, 2020
‣Car Parade + Celebration
‣Event at Euclid Oval
Menorah & Dreidel
‣Among Lincoln Road’s most
admired traditions
‣November 25 – January 2, 2021
Christmas Tree
‣LRBID sponsored 30-foot Majestic Pine
Double Strung, Christmas TreeMBC 35th
anniversary
‣November 27 – January 2, 2021
Lincoln Road Farmers Market
‣16 vendors
‣Every Sunday 9 a.m. – 6 p.m.
Lincoln Road Antique & Collectible Market
‣Wednesdays + Sundays
‣December - May
‣42 Vendors
SHOWFIELDS
‣Experiential Retail
‣Speakeasy Bar
‣Indoor and Outdoor Food
Concept
‣Art Installations
‣14,300 Sq/Ft
‣530 Lincoln Road
Unleash Your Love
‣The Dog Bar
‣Humane Society of
Greater Miami
‣February 16, 2020
‣Donations for Dog-
Lovers to Benefit the
Humane Society
Light The Arts
‣miami new drama lights up the
colony theatre to support out of
work artists and technicians
‣October 2020
PRESS COVERAGE
SAMPLE MEDIA HITS 2020
SATISFACTION
84% of Miami Beach Residents Visit Lincoln Road Monthly
#1 Destination on Miami Beach
*ETC Institute survey conducted on behalf of Miami Beach to assess residents’ satisfaction
Timothy Schmand
Executive Director
Lincoln Road Business Improvement
District, Inc.
tim@lincolnrd.com
305-600-0219