LTC 137-2021 Black Affairs Advisory Committee MotionsDocuSign Envelope ID: 12FBB58C-5AB3-4564-A24B-61278D741B5C
MIAMI BEACH
OFFICE OF THE CITY MANAGER
NO. LTC#
TO:
FROM:
DATE:
SUBJECT:
137-2021 LETT ER TO COMMISSION
Mayor Dan Gelber and Members of the City Commission r Raul Aguila, Interim City Manager ["
April 1, 2021
Black Affairs Advisory Committee Motions
The purpose of this letter to the Mayor and Commission is to provide an update regarding
two motions made during the March 30, 2021 Black Affairs Advisory Committee ("BAAC")
meeting:
Motion: To empower the BAAC Chair to meet with the Mayor and Commissioners,
to discuss the findings by the BAAC, on behalf of the BAAC, related to Miami
Beach's high impact periods.
During the March 30, 2021 BAAC meeting, the members individually discussed their
issues, concerns and recommendations about "Spring Break". The purpose of the BAAC's
unified thoughts and opinions is to share with the Commission, to assist with ongoing
discussions regarding the handling of high impact tourist periods. The list includes, but is
not limited to, the following:
• Parking - initiate and enforce capacity limitations in city owned parking garages
when necessary, allowing access to residents and beach employees, and
enhancing parking enforcement in adjacent neighborhoods;
• Hotels and Short Term Rentals (STR) - strict enforcement of hotel and STR
capacity limits, increasing fines;
• City and Miami-Dade County programming- to assist with crowd management
on Miami Beach, coordinate events countywide (Haulover, Virginia Key, etc.), as
well as create events/programming in Mid-Beach and North Beach to address
overcrowding in the Art Deco Cultural District (ADCD);
• Traffic - limit/prohibit the use of slingshot cars, golf carts, and scooters, and
encourage the use of electric bikes; improve foot traffic management;
• Zoning - incentivize varied commercial uses in the ADCD, yet discourage/limit
commercial growth that does not complement the rebranding efforts of ADCD and
the city (e.g., smoke shops/"Head Shops", etc.);
• Communications - improve the tone of messaging, use celebrities/influencers
(e.g., "Respect The Scene" program), which emphasized respecting the area
while partying responsibly, create PSAs, develop strategic placements of
messaging (e.g., airports) and market strategies that attract more mature
audiences;
• Collaborate with more stakeholders in the Spring Break discussion (e.g., Youth
Committee/Commission, hotels, City of Miami etc.) and leveraging the resources
and leadership of these stakeholders;
DocuSign Envelope ID: 12FBB58C-5AB3-4564-A24B-61278D741B5C
• Excessive noise enforcement;
• Sensitivity training for hospitality/restaurant employees;
• Increased sanitation pickup; and
• Recruit more Goodwill Ambassadors from across the county to welcome/assist
our visitors/residents (e.g., crowd control, advocate COVID-19 practices,
messaging/answer questions, litterbag distribution, reporting service issues, etc.)
For more information, please contact Heather Shaw at HeatherShaw@miamibeachfl.gov
or x26563.
cc: Marcia Monserrat, Chief of Staff, City Manager
Lissette Garcia Arrogante, Director, Tourism and Culture Department
Heather Shaw, Assistant Director, Tourism and Culture Department