LTC 331-2021 Lincoln Road Business Improvement District (LRBID) Annual Report & Budget for FY 2021 & 22J\AIAMI AC
C ity of Miami Beach, 1700 Co nve ntion Center Drive, Miam i Bea c h FL 33 139
LTC#
TO:
FROM:
DATE:
331-2021 LETTER TO COMMISSION
Honorable Mayor Dan Gelber and Members of the City Commission
Alina T . Hudak, C ity Manager £w,_ ~.for
August 6, 2021
SUBJECT : Lincoln Road Business Improvement District (LRBID) Annual Report & Budget for FY
2021/22
The purpose of this Letter to Commission (L TC) is to provide the Mayor and City Commission
with the 2021 Lincoln Road Business Improvement District (LRBID) annual report and fiscal year
2021/22 budget.
On April 15, 2015, the Mayor and City Commiss ion of the City of Miami Beach adopted Resolution
No . 2015-28992. This resolution created a Special Assessment District to be known as the Lincoln
Road Business Improvement District ("LRBID") for a period of ten (10) years, to stabilize and
improve the Lincoln Road retail business district.
The Lincoln Road BID (LRBID) are optimistic about the early indicators for the upcoming fiscal
year. The evolution of retail and Lincoln Road's outdoor setting provides an ideal atmosphere for
shopping and dining in a safe, open air-environment. The reopening of the Road allowed this
unique outdoor business model to flourish with endless possibilities . The LRBID embraced the
opportunity, while prioritizing the health and safety of residents and visitors. Programed events in
the New Normal began in June 2020 which included the opportunity to experience music, dance,
exercise, theater, exclusive retail experiences and dining -safely. Lincoln Road continues to be
a vibrant town center for M iami Beach .
Should you have any questions, please contact Adrian Morales at 305-673-7631 .
A TH/MT/AM
LINCOLN RD
July 26, 2021
Honorable Mayor & City Commissioners
City of Miami Be ach City Hall
1700 Convention Center Drive
Miami Beach, Florida 33139
Honorable Mayor & City Commissioners,
On April 15, 2015 , the Mayor and City Commission of the City of Miami Beach (the City)
adopted Resolution No . 2015-28992, creating a special assessment district to be known as
the Lincoln Road Business Improvement District ("LRBID"), for a te r m of ten (10) years, to
stabilize and improve the Lincoln Road retail business district.
On November 2, 2105, the City and the LRBID entered into a Memorandum of
Und e rstanding ("MOU "). Section 8 of the MOU requires the LRBID prepare and submit to
the City Commission a budget accurately itemizing all estimated revenue and expenses for
the succeeding fiscal year beginning October 1. Section 8 further states the City
Commission's r e view of the LRBID budget shall limited solely to a determination of the
legality of the expenditures .
On July 23, 2021, LRBID Board of Directors unanimously approved the LRBID budget for
the fiscal year beginning Octobe r 1, 2021 and ending September 30, 2022 .
Attached pleas e find a copy for your review.
Respectfully,
Executive Director
cc: fil e
enc.
305.600.0219 Office
305.517.1307 Fa x
1620 Drexel Ave n ue, Suite 100
Miami Beach , FL 33139
Lincoln Road B usiness
Improveme nt Di str ict, Inc.
Li n c olnRd .com I LRBID.com
RESOLUTION 20-21-06
A RESOLUTION OF THE BOARD OF DIRECTORS OF THE LINCOLN
ROAD BUSINESS IMPROVEMENT DISTRICT, INC. ("LRBID")
ADOPTING AN ANNUAL BUDGET FOR THE LRBID FOR THE FISCAL
YEAR BEGINNING OCTOBER 1, 2021, AND ENDING SEPTEMBER 30,
2022.
WHEREAS, on April 15, 2015, the Mayor and City Commission of the City of Miami
Beach adopted Resolution No. 2015-28992, creating a special assessment district to be known
as the Lincoln Road Business Improvement District ("LRBID"), for a term of ten (10) years,
to st.'lbilize and improve the Lincoln Road retail business district; and
WHEREAS, pursuant to Section 8 of the Memorandum of Understanding ("MOU")
entered into on November 2, 2015, by and between the City of Miami Beach, Florida and the
Lincoln Road Business Improvement District, Inc., the LRBID must prepare and submit to
the City Commission a budget accurately itemizing all estimated revenue and expenses for the
succeeding fiscal year beginning October 1; and
WHEREAS, pursuant to Section 8 of the MOU entered into by and between the City
of Miami Beach and the LRBID, the City Commission's review of the LRBID budget shall
limited solely to a determination of the legality of the expenditures; and
WHEREAS, pursuant to Section 189 .016 (3) of the Florida Statutes, the LRBID must
adopt a budget by resolution each fiscal year.
WHEREAS, the LRBID, on July 23, 2021, at a duly noticed meeting of the LRBID
Board of Directors, by an affirmative vote approved the LRBID budget for the fiscal year
beginning October 1, 2021 and ending September 30, 2022 for the City Commission's review;
NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF
DIRECTORS OF THE LINCOLN ROAD BUSINESS IMPROVEMENT
DISTRICT, INC:
SECTION 1. That the budget for the fiscal year October 1, 202 ·1 through September 30,
2022, which is attached hereto and made a part of this Resolution, is hereby approved.
Approved and presented by the members of the Lincoln Road Business Improvement District
on this 23rd day of July of 2021.
Lyle Ste·
Presi
Lincoln Road Business Improvement District, Inc.
Lincoln Road Business Improvement District
Operating Budget
Fiscal Year 2021/2022
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Lincoln Road Business Improvement District
Operating Budget
Fiscal Year 2021/2022
Table of Contents
I. BID Members
11. Introduction
Ill. Budget Summary
IV. Operating Budget
VI. Organizational Chart
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Board of Directors
Lyle Stern, President
Mindy Mcilroy, Vice President
Glenn Boyer, Treasurer
Howard Herring, Secretary
Ben Brody, Executive Committee Member at Large
Alan Khoudari
Albert Cohen
Thelma Deutsch
David Herzberg
Melvyn Schlesser
Greg Galy
Executive Director
Timothy F. Schmand
Legal Counsel
Michael Llorente, Esq.
Llorente & Heckler, P.A.
City of Miami Beach Liaison
Adrian Morales
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Introduction
July 20, 2021
New Year, New View
Early indicators for Fiscal Year 2021/2022 are positive and cause for optimism . Real estate sales , a
perennial bellwether for economic forecasts , show a cons istent upward trend . As New Yorkers and
Californians pursue the lower taxes , stellar lifestyle , and the warm welcome offered in our reg ion ,
high-end restaurants have followed their patrons to Miami Beach . The appetite for office space from
migrating businesses has prompted action by the City to grow the inventory of office space. Retail
leasing on Lincoln Road is strong and attracting showcase stores, and our programming has provided
opportunities seen nowhere else during th is challenging year , driving traffic on the Road.
Residential Real Estate is surging
The exponential growth of residential sales has been largely fueled by the inflow of New Yorkers
purchasing first and second homes in Miami Beach. Volume is up , and so are prices . In the f irst six
months of 2021 , more than twice as many condos and four times as many homes were sold ,
compared to all of last year, at record-setting prices .
FY2020 YTD 2021 Change
# Median Price # Median Price # %
Condos 504 349 ,700 1 ,122 525 ,000 223 % 150 %
Single Family
Home 61 1,125 ,000 245 2 ,390 ,000 402 % 212 %
Restaurant inflow is following that wave
As those transplants make Miami Beach their home , New York C it y restauranteurs , attracted to
Florida 's favorable tax pol icies and enticed by the state 's faster reopen ing and economic recovery ,
resoundingly chose Miami Beach to open their South Florida outposts:
In a recent Miami Herald article , food editor Carlos Frias reported: "Owners with New York
restaurants had been frustrated by rules meant to control the spread of coronavirus , without ,
they say, the government assistance needed to help them stay afloat during the closures."
Jeff Zalaznick of Major Food Group said: "The more time we spend here , the more we want to
do business here. It 's open, it 's optimistic, it 's welcoming, it 's pro-business ."
Earlier this month , the Wall Street Journal reported: "During the past year, dozens of upscale
r estaurants in Manhattan or Brooklyn have opened or announced plans to open outposts in
South Florida 's trendiest neighborhoods."
New eateries include Michelin-starred Italian red-sauce j oint Carbone and Korean steakhouse Cote .
Red Rooster Overtown , a Miami version of chef Marcus Samue lsson 's Harlem restaurant, recently
opened with high-end comfort food like yassa rib-eye steak. In the Lincoln Road Distr ict , New York
taco shop Tacombi is currently bu il ding their first outpost, an d Sadelle's recentl y announced they w il l
occupy 10 ,000 sq uare feet of spa ce at the new 1212 Lincoln Road developmen t.
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Office space expansion is garnering local and national interest
Last year, the City of Miami Beach launched a Request for Letters of Interest (RFLI), directed at
commercial real estate developers to gauge their interest in building a business district made up of
brand-new Class A office space within the Lincoln Road Business Improvement District's boundaries
utilizing three current parking lots.
They sought interest from "local, national, and international developers capable of delivering a total of
383,439 square feet of office space through a public-private partnership that will activate city-owned
land ." The RFLI promoted our vibrant market opportunity:
Miami Beach's worldwide claim to fame is that we are a vibrant, beachfront city brimming with
world-class hotels, extravagant nightlife, chef-driven cuisine , and revered cultural institutions -but
as it stands today, we do not have the office space available for many of the leading firms that are
migrating to Miami's mainland. To create long-term and diversified growth , the City of Miami
Beach is launching a formal Request for Letters of Interest (RFU), directed at commercial real
estate developers to consider building Class A office space within the Lincoln Road Business
Improvement District's boundaries.
The RFLI garnered 18 responses from top local and national developers. Now, the City of Miami
Beach is about to launch a formal RFP, adding a fourth parking lot given the overwhelming response.
Lincoln Road continues to be a magnet for top retailers
The evolution of retail coupled with the current pandemic have proven --when it comes to retail
space, the three primary principles of real estate still apply: location , location, location.
Lincoln Road 's beautiful outdoor setting provides an optimal, welcoming atmosphere for an afternoon
of shopping , dining , and strolling in a safe, open-air environment. Property owners on Lincoln Road
continue to see strong leasing activity from brands seeking to showcase their leading-edge concepts
in a celebrated location.
• SHOWFIELDS, dubbed the most interesting store in the world, opened its second location
(following NYC) at 530 Lincoln Road in November 2020 , pioneering a cultural retail model
that works with artists to install readymade and site-specific works throughout the retail
space and is as unique as Lincoln Road itself.
• Nespresso just opened its new concept store on Lincoln Road
• Dr. Martens , famed English footwear brand, opened during the pandemic
• Amazon will open its first 4-star location in Miami later this year at 700 Lincoln Road
• Harry's Pizzeria by James Beard Award winner Michael Schwartz is underway
Linco l n Road offered programming that was impossible elsewhere .
Fifteen months ago, when COVID-19 reached our community, the Lincoln Road Business
Improvement District (LRBID), in concert with the City of Miami Beach, began preparations to close
Miami Beach's premier 8-block pedestrian promenade --Lincoln Road . During the sixty-day closure ,
the LRBID and our partners at the city planned the Road 's reopening. Our unique outdoor business
model offered possibilities no other destination could match, while protecting the health and safety of
residents and visitors. We rose to that opportunity , and accepted the responsibility it conferred.
• A communication strategy was created and implemented, based on Lincoln Road 's status as
an outdoor destination and its relative safety when compared with more traditional shopping
centers. Social and earned media, signage , and the Lincoln Road Ambassadors were all
en listed to communicate the message.
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• Together with the city, the LRBID developed and implemented strict CDC compliant sanitation
standards, including daily cleanings and an ongoing pressure washing schedule. The LRBID
deployed Ambassadors to enhance the daily cleaning schedule by disinfecting surfaces and
touch points throughout the day, and requesting visitors observe social distancing guidelines
and wear face coverings, when appropriate .
• The LRBID commissioned a Miami Beach-based artist to design stylish, branded face masks.
From May 2020 until early April 2021 , 32,000 masks were distributed free of charge to visitors.
Their use was encouraged to ensure the safety of our returning visitors to Lincoln Road.
Programming that could be safely offered in the New Normal began in June 2020. These programs
included opportunities to experience music, dance, exercise, theater, exclusive retail experiences,
and some of the best food in South Florida -safely.
• Musicians in Golf Carts: This program was developed to deliver classi cal music in a method
that would be safe for the performers and the audience. With the LRBID's partners at the New
World Symphony, we arranged for some of the world's best young classically trained
musicians to travel the Road's length in the back of electric golf carts , performing all the while.
The program was made fully operational on Father's Day Weekend (June 19 -21, 2020), with
three golf carts and three musicians for two hours on Lincoln Road . After a summer hiatus, the
program recommenced the first weekend of November 2020 and continued monthly on the first
weekends through April 2021. Musicians in Golf Carts proved successful for the earned media
it attracted as well as the joy it brought to the Lincoln Road visitor during those challenging
days.
• Work Out in the Sky: Recognizing the need for safe, socially distanced health and wellness
experiences during the pandemic, we made health and wellness programming available seven
days a week from September 2020 through May 2021. The 7th Floor of the 1111 Garage on
Lincoln Road was the ideal location: with 30-foot high ceilings and spectacular views of Miami
Beach and beyond, the Herzog & DeMeuron-designed garage became a most elegant workout
space. Social distancing requirements limited capacity to 77; floor markings for social
distancing and a sanitation procedure between classes ensured safety . We contracted with
the most popular health and wellness providers in Miami Beach, Tony Thomas' Beat the Gym
and Adrian Molina's Warrior Flow . Understanding the struggles of local fitness clubs and yoga
studios, we supplemented these free classes with paid classes starting in September, offering
the space to different providers each day of the week.
• Miami City Ballet x Lincoln Road: From July-October 2020, a former BCBG boutique on
the Road was transformed into a popup residence for the Miami City Ballet to practice their
pirouettes and plies before the public. This temporary "theater" provided the dancers with a
safe space to practice their craft and arts-starved locals with a safe and creative way to enjoy
the ballet at a time when cultural destinations remained closed. The pop -up, conceptualized by
The Comras Company and the LRBID, coincided with the Miami City Ballet's 35th anniversary,
honoring where the ballet first began in 1985 -on Lincoln Road . The popup was followed by a
live Miami City Ballet performance at the Lincoln Road Oval on January 30, 2021 .
• Fairchild Tropical Botanic Gardens on Lincoln Road : The LRBID partnered with Fairchild
Tropical Botanic Garden to reimagine the magnificent Lincoln Road plantings, while adding to
the already robust orchid collection. In addition to the 1,250 orchids along the Road, Fairchild
installed 120 informational QR-coded signs, on trees, palms and ground stakes. By scanning
the codes, visitors connect to plant specific information and videos, in both English and
Spanish, further enhancing the Lincoln Road visitor's exper ience.
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• El Bagel & Salty Donut Popup: From December 5, 2020 through February 21, 2021, we
hosted two of our community's most popular food vendors as Saturday and Sunday morning
popups on Lincoln Road. The presence of these two brands drove both social media and
pedestrian traffic and interest on Lincoln Road. Musical performances coordinated by Mark
Weiser added to the only on Lincoln Road atmosphere of the experience.
• South Beach Wine & Food Festival Artisan Market: Through a partnership with the South
Beach Wine & Food Festival (SOBEWFF), the LRBID launched the SOBEWFF Artisan Food
Market on Lincoln Road in January and continued once a month through April, supporting
small local culinary businesses. Each market featured 20 vendors, representing a rotating
roster of Miami's best small, local food entrepreneurs, giving our small businesses an
opportunity to showcase and sell their artisanal creations on the Road. The outdoor market, on
Michigan Avenue at Lincoln Road, drew both visitors and locals to the Road and will return
next fiscal year.
• Lincoln Loves Locals Food Residencies: An extension of the SOBEWFF Artisan Market,
"Lincoln Loves Locals Food Residencies" allowed three of Miami's most beloved small culinary
entrepreneurs to operate on the Road on consecutive Sunday mornings from February through
Memorial Day Weekend. These social media stars increased Lincoln Road visits, showcasing
some of the most exciting food being prepared in the region .
• Miami New Drama -Seven Deadly Sins on Lincoln Road: Lincoln Road became the
epicenter of cultural innovation amid the pandemic, thanks to the creative efforts of Miami New
Drama and their production of The Seven Deadly Sins on Lincoln Road. A diverse group of
internationally and nationally recognized award~winning playwrights premiered seven
commissioned short plays in Lincoln Road storefronts, each focused on one deadly sin: Lust,
Greed, Envy, Wrath, Sloth, Gluttony and Pride. In rotation over 90 minutes, groups of ten
theatergoers maintained social distance and listened through headphones while actors
performed the short plays safely behind the windows of the seven Lincoln Road storefronts.
Performances began in late November and ran through January 2021. The performance won
a prestigious Drama League Award for an Outstanding Interactive or Socially Distanced
Theater.
• South Beach Jazz Festival: The 5th Annual South Beach Jazz Festival, January 8 -10,
2021, was the first live music festival produced in Miami Beach since the start of COVID 19.
Modified for public health, the SOBE Jazz Fest delivered high quality cultural programming in a
safe environment for attendees and performers. Free programming on Lincoln Road on
Saturday and Sunday featured strolling musicians at the Road's eastern end and ensemble
performances at the Euclid Oval. The Lincoln Center Courtyard served as host site for a
children 's music activation and the 1111 Plaza hosted 4 sets by different bands exhibiting the
full range of jazz on Sunday, January 10th. Five full length musical performances were
recorded and will be played as 40 Minute segments beginning June 2021, to promote the
cultural distinction of Lincoln Road, Miami Beach, Miami Dade County, and The South Beach
Jazz Festival.
• Retail Popup Program: The Lincoln Road BID's retail popup program offered artists,
innovators , and trendsetters a piece of the city's premier real estate as a springboard to launch
a brand, refine a retail concept, or test the waters at a brick~and-mortar location . These popups
brought new excitement to Lincoln Road, created moments of interest for our locals and
visitors , and supported our startup business community. By promoting prime real estate and
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offering potential tenants 90-day leases at discounted rates, Lincoln Road activated store
fronts , generated opportunities for local entrepreneurs and established brands, and drove foot
traffic to Lincoln Road. Participants included Renegade Rustlers , Plant Daddy and David
Rosen Gallerie s .
• Car Show Popups: While the pandemic has forced the postponement of auto shows around
the planet, one smart car manufacturer brought mini-shows to one of the nation's most popular
pedestrian retail and entertainment d istricts. Toyota and Lexus hosted popups at 744 and 904
Lincoln Road respectively, running from Nov 1, 2020 -Jan 31, 2021.
• Holiday Program: Despite the pandemic, Lincoln Road held our annual Christmas Tree and
Menorah lighting events. We even featured a live visit from Santa Claus at our tree lighting
event, though the trademark Santa 's Cabana photo-op setting couldn 't be offered due to social
distancing requirements.
JAMES CORNER MASTER PLAN
The revitalization of Lincoln Road through a modified version of James Corner Masterplan remains a
goal of the LRBID. The essential elements of the original plan remain intact and the Lincoln Road
Bl D 's executive committee has urged the City of Miami Beach to consider a revised $50-60 million
plan -if approved , this would allow us to begin the revitalization process in later part of 01, 2022 .
The Tunnel 's End
The past fifteen months have been incredibly challenging . The human and economic costs are nearly
unimaginable: lives lost, businesses closed , entire sectors of our economy demolished. Yet through
the pandemic, the LRBID offered opportunities to connect safely, through encounters that couldn't
have happened anywhere else. We connected with both residents and visitors -diners, shoppers ,
exercisers, art appreciators , music fans , nature lovers. They will treasure these experiences, and
return to see how we can surprise and delight them next.
The upcoming fiscal year looks bright for Lincoln Road and all of our community .
The LRBID
The LRBID is a not-for-profit co rpora tion , created by the City of Miami Beach pu rsuant to Florida
Statutes, Chapter 170 and approved by majority vote of affected property owners in a special election
held from June 19, 2015 through July 24 , 2015. On September 30, 2015, the Miami Beach Mayor
and City Commission passed Resolution No . 2015-29145 approving the final assessment roll for the
LRBID and confirming such assessments as legal , valid and binding first liens upon the property
against which such assessments are made until paid.
The LRBID commenced operations in October of 2015 with the purpose of stabilizing and improving
the Linco ln Road retail business area, which is located in a nationally recognized historic district,
through promotion , management, marketing and similar services by : (i) representing and advocating
for property and business owners within the boundaries of the district ; (ii) promoting and encouraging
the conti nued development of a diverse , vibrant and pedestrian friendly Lincoln Road mixed-use
neighborhood, thereby providing a dynamic setting for businesses, the visiting public, arts and
entertainment, as well as area residents; (iii) serving as a cultural and civic hub for the community
and fostering a spirit of cooperation and maintenance of high standards of quality among its
members; and (iv) bring ing transformative projects into the district.
FY 2021/2022
The FY 2021/2022 LRBID budget builds upon the success of Fiscal Year 2020/2021, increasing
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Lincoln Road's cultural contributions to our community. LRBID funds will be used to support
programming of the highest quality and the marketing of those programs to our greater Miami Dade
Community, as well as nationally and internationally through online and social media channels,
traditional media and other advertising. The LRBID will engage local audiences to drive traffic to
Lincoln Road . Using partnerships with established cultural organizations (New World Symphony,
Miami City Ballet, Miami New Drama, Fairchild Tropical Botanic Gardens, SOBEWFF, Rhythm
Foundation) and recognized field leaders (Tony Thomas, Warrior Flow, The Salty, El Bagel) to create
elevated events and activations promoted through earned media (PR), social media, website, minimal
paid advertising, sponsorships and partnerships .
The LRBID will continue its close and cooperative relationship with the City of Miami Beach, and will
produce and promote outdoor activations of the highest quality to keep the excitement level high-on---
Lincoln Road.
In FY 2021/2022 the BID will:
• Identify and pursue innovative arts & culture opportunities;
• Promote and celebrate new openings on Lincoln Road;
• Identify and host celebrations of the highest caliber;
• Continue marketing and advertising efforts focusing on the cultural assets of the Lincoln Road
District, including:
• The Miami Beach Convention Center;
• The Fillmore at Jackie Gleason Theater;
• The New World Symphony, America's Orchestral Academy;
• Miami New Drama at the Colony Theatre;
• Florida International University's Miami Beach Urban Studios; and
• Oolite Arts a small collection of studios and gallery spaces for artists, whose
arrival on Lincoln Road in the 1980s (as the South Florida Art Center) signaled
the road's rebirth.
• Continue efforts with the City of Miami Beach to implement the James Corner Field Projects
Lincoln Road Renovation;
• Pursue a deeper partnership with South Beach Wine and Food Festival
• Continue the care and maintenance of the Lincoln Road brand;
• Continue its wellness programs, which engage both residents and visitors.
• Assist tenants and owners with activations on Lincoln Road;
• Continue its cooperation with the City of Miami Beach to plan, promote and coordinate Lincoln
Road's annual Halloween celebration;
• Continue providing free, community inclusive celebrations for Miami Beach's residents and
visitors; and
• Continue its work with Miami Beach Gay Pride and its sponsorship supporting the South
Beach Jazz Fest and Miami New Drama at the Colony Theatre.
As in the past, Lincoln Road will continue to play the role of the vibrant town center for Miami Beach,
helping the community to weather the current challenges, gather safely for joyful celebrations and
thrilling arts events, and emerge stronger than ever as a united community.
Questions about the Lincoln Road Business Improvement District and its programs may be directed to the Lincoln Road BID at 1620
Drexel Avenue, Suite 100, Miami Beach. Florida 33139 .
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Lincoln Road BID Budget Summary: 2021/2022 Operating Budget Summary
LINCOLN ROAD BUSINESS IMPROVEMENT DISTRICT
Oct-21 1 Nov-211 Dec-21 1 Jan-221 Feb-221 Mar-221 Apr-221 May-221 Jun-221 Jul-2 2 1 Aua-221 Sop-22 1 Budget
Revenue
2018·2019 Ta,c Assessme nts
Asseessment Fees/ Ta.-:es
Assessments s 23?,106 s 461,412 s 237,706 s 237 ,706 s 236,707 s s s s s $ s s 1.411 .237
Soonsorshio/GranlS s S,000 s 5.000
□ererred Revenue s
2020·2021 Surplus s
MB Block by Block Suooorl s 13 .333 s 13,333 s 13.333 s 13,334 s 13,333 s 13,334 s 13.333 s 13.334 s 13 .333 s 13.334 $ 13.333 s 13.333 s 160.000
Total Revenues s 2s1,039 I s 474,745 Is 2ss.039 Is 2s1 ,o,o I s 2so,040 Is t 3,J J4 Is 1J,J1J Is 1l,Jl4 I s t J ,JJJ\S 13.JJ4 \ S 13 ,333 I s 13 ,J.ll s 1,576.237
Expense
Tolal Payroll s 18,333 s 11UJ3 s 18,333 s 18 ,333 $ 18,333 s 18 ,333 s 18,333 s 18,333 s 18,333 s 18 .333 s 18,333 s 18,333 s 2 19,996
Total Office Expenses s 775 $ 6 .000 I 775 s s 775 s $ 775 s s 775 s s 775 s s 10.650
To tal Professional Services s 10.000 s 10,000 $ t 0,000 s 10,0 00 s 10,000 s 10 ,000 s 10 ,000 s 10.000 s 10,000 s 10 ,000 s 10,000 s 10,000 s 120.000
Total Profe ssion al Accoun tinQ Fees S 550 s 550 s 550 s 14 .300 s 550 s 550 s 550 s 550 s 550 s 550 s 550 s 550 s 20,350
BID Services & Proqrams s
Tota l Bid Services & Proarams s 61 ,409 s 122.409 s 58,055 s 59,699 s 57,303 s 68,199 s 59,519 s 48,34 1 s 40,809 s 85,1:109 s 85,809 s 40,609 s 767,966
Tota l Directorv Uodales s
Total Travel & Enlerlanment s 2,500 s $ $ s s 2,000 s s s s s s 2,000 s 6,500
To la! Commu nicalions s 260 s 260 s 260 s 260 s 260 s 260 s 260 s 260 s 260 s 260 s 260 s 260 s 3,120
To tal Postaae and Deliveries s 120 s 120 s 120 s 120 s 120 s 120 s 120 s 120 $ 120 s 120 s 120 $ 120 s 1,440
Total Rentals s 3.530 s 3,530 s 3,530 s 3.530 s 3,530 s 3 .530 s 3,530 s 3.530 s 3,530 s 3.530 $ 3,530 s 3.530 s 42.360
Total Insurance E.iccenses s 6 ,000 s s s s s s s 348 s s s 1,000 s 7,348
Tolal Recairs and Maintenance s s $ s s s s s $ s s s s
Total Prinlina and Recroduclions s 70 s 70 s 70 s 70 s 70 s 70 s 70 s 70 s 70 s 70 s 70 s 60 s 630
Total Marketina & Adverlisina s 26.801 s 22,741 $ 71.241 s 45 ,301 s 22,241 s 42,241 s 35,051 s 18,991 s 17,741 s 21 ,551 $ 17,741 s 18 ,991 s 360,632
Total Office Sucolies s 145 s 145 s 145 s 145 s 145 s 145 s 145 s 145 s 145 s 145 s 145 s 145 $ 1,740
Total Other Excenses s 3.870 s 345 $ 345 s 345 s 345 s 1,065 s 1,090 s 340 s 2.3'0 s 340 s 2,340 s 740 s 13,305
Total Excens&s s 134,1 62 I s 184,503 I s 163,424 I s 1s2,102 I s 113,672 I s 146,513 I s 129,442 Is 101,02a Is 94,673 I 5120,101 I s 139,673 I s 96,338 S 1,576,237
11
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OPERATING BUDGET
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Lincoln Road BID: Notes to Proposed 2021/2022 Operating Budget
Revenue
BUDGET DETAIL• 2021/2022
i --
Oot,2 1I Nov,21I Dec•21I Jan,22 1 Feb,22I Mar,22 I Apr,22 I May,22I Jun-22I Jul-22I Aug-22I Sep-22 Budget
LINCOLN ROAD BUSINESS IMPROVEMENT DISTRICT BUDGET
: Revenue ! ! ' i ' 2018-20 19 TaxAssessmont• ' i
; .. --
Aoseeesment Fees/ Taxes ; I i !
3160 Asses:!:lmenls $ 237,706 $ 461.412 $ 237,706 S 237,70& $ 236,707 s $ $ $ $ $ $ . $1 ,411,237
3160.01 Sponsorships/Grants $ 5,000 $ 6,000
3160,0l. De!erred Rovenue ·•---•-----· --.. ----.. -·---·-·····• ·---· ···----, . ------···-· -···· -------··---.... -. ----------; .. -----.. --------------·· ·····--·--.. . ·····-...... ······----.. -.. --------3160,03 -2020-2021 -Surnlus ·····--· ---.. -. ·-------------·--------·$
3160.04 MB Block bV Block Suooort $ 13,333 $ 13,333 $ 13,333 s 13,334 $ 13,333 S 13,334 $ 13,333 $ 13,334 $ 13,333 $ 13,334 $ 13,333 $ 13 ,333 $ 160,000
Total Revonues $ 2s1 ,039 I s 474,745 I s 2se 030 I s 2s1 040 I $ 2so,040 I $ 13,334 I s 13,333 I $ 13,334 I $ 13,333 I s 13,334 I s 13,333 I s 13,333 $1,678,237
3160 Assessments: $1,411 ,237 . The amount approved pursuant to Chapter 170, Florida Statutes,
and approved by majority vote of affected property owners in the special mail ballot election held
pursuant to City of Miami Beach Resolution No. 2015-29026. This amount also reflects a $14,000
revenue decrease as a result of the Miami Beach Community Church's removal from the assessment
roll.
3160.01 Sponsorships/Grants: $5,000. These funds represent projected amount of Baptist Health
South Florida's annual Zumba sponsorship.
3160.02 Deferred Revenue: proposed $0.
3160.03 FY 2020/2021 Surplus: proposed $0.
3160.04 Miami Beach Block by Block: proposed $160,000. The annual amount the City of Miami
Beach contributes for the Block by Block Ambassador services on Lincoln Road.
-13 -
!
i ;
Lincoln Road BID: Notes to Proposed 2021/2022 Ope rating Budget
Expenses
BUDGET DETAIL · 2021/2022
LINCOLN ROAD BUSINESS IMPROVEMENT DISTRICT BUDGET
E.xp en"
SllO Payroll 0:penses
5110.01 Payroll Fees & Expenses $ ,oo s 400 s 400 s 400 s 400 5 ,oo $ 400 s 400
5111 Executive Dlreclor S 10.000 S t0.000 S 10,000 S 10,000 S 10.000 S 10,000 S 10,000 S 10.000
5112 Staff Assistanl s 4.813 5 ◄.813 $ 4,813 ' 4 ,8 13 5 4,Hll 5 4 ,813 $ 4,813 s 4,813
5116 Compensated Absences $ 5 5 5 5 s 5 s
5121 Pavroll Taxos 5 1,670 $ 1,670 5 1,670 5 t .670 5 1.670 s 1,670 5 1.870 s 1,670
512] Health Insurance 5 USO 5 1250 5 1.250 s USO s 1.250 s 1250 ' 1250 s t.250
5124 Workers Comp $ 200 s 200 s 200 s 200 $ 200 $ 200 $ 200 s 200
Total Pay roll S 18,lll I S 18,lll S 18,Jll I S 18,lll S 18.333 S 11,lll I S 18.lll S 18,313
5130 Offi ce Expenses
Sl30,0l Meeting Ex penses s 775 s 775 s 775 s 775
5130.2 Annual Meeting $ 6.000 s $ s s
Tol al Office Exponsos s 775 1 s 6,000 s 775 \ S 5 775 5 Is 17S s
5131 Professional Services
Sl31.02 l eaal Fees & Govt Affa ir s S 10,000 S 10.00 0 S 10,000 S 10,000 $ 10,000 $ 10,000 $ 10,000 S 10,000
Total Prof e n to nal Strvlcos s 10,00 0 I s 10,000 l s 10,000 S 10 ,000 S 10,000 s 10,0 00 Is 10.000 S 10,000
5132 Profess ion al Accountlna Fen
5132.01 Annual Reporl s s s s s s s s
5132.02 Audit & Tax Prep Fees s s 5 S 13,750 s $ s s
5132 .03 Accounling/Consulling Fees s $50 s 550 s 550 s 550 s 550 s 550 s 550 s 550
$ ◄00 5 •oo $ ◄DO 5 400 s
S 10,000 S 10.000 S 10,0Q0 S 10000 ' $ ◄,1113 5 ◄,813 s 4,813 $ 4,813 s
5 s $ 5 5
s 1,670 5 1,670 s 1,670 5 1,670 s
$ 1.250 s USO s 1.250 s USO !
$ 200 $ 200 $ 200 s 200 s
S 11 ,l l l I S 18,Jll I S 18,lll I S 18.lll 5
s 775 s 775 Is
$ s 5 1,
s 775 Is Is ns I s I s
S 10.000 S 10.000 S 10,000 S 10.000 Is
s 10,000 I s 10.000 s 10,00 0 I s 10,000 I s
s s s s 5
s s s s s
' S50 s 550 s 550 s 550 5
Tot al Profe ssion al Accounti ng Fees s sso r s 550 rs 550 r $ 14,30 0 rs sso rs ssors 550 rs .. , r, sso r s ssors 550 rs $50 '
5134 BIO Serv l cas & Proarams
SU4.O1 Janit orra l Ex pense
5134.02 land scaping and Grounds s
5134,0] Ambassador Services s
Sll4.12 Block by Block $ 30,909 $ 30,9D9 S 30,909 S 30,909 S 30,909 S J0,909 S 30,g{)9 S 30,909 S 30,909 S 30,909 S 30,909 S 30,909 s
S134.13 Unifo rms 5 s s 5 s $ s s s 5 s
5114.04 Grounds Decorative s
5134.0S Gr ounds Even t 5
5134.06 Gr ounds SlgnagefBanner S 30,000 $ 30,000 s
Sll4.07 Gr ounds Holid av S 30 ,000 5
Sl.34.08 Grounds Holldav Llohtino s
5134.09 Vacant Storefronls s
5114.1 Evenl Production S 29,000 S 30,000 $ 25,646 S 27.290 S 24,894 S 35 ,790 S 27 ,110 S 15,932 s 8.400 S 33.400 S 23,-400 s 8200 5
Sll4.ll Renlillls & Talent s
Sll4.15 Conlfngency s 1,500 $ 1,500 $ 1,500 s 1,500 $ 1,500 s 1,500 s 1,500 s 1,500 s 1,500 s 1,SOO s 1,500 s 1,500 s
Total Bi d Ser.,lces & Progrll mS I fi 1,40 9 $122.-40 9 IS 55,055 S 59,699 $57,303 , H,1nl s S9,s1 , S 41,341 I 4U0 9I S ISS ,809 S 85,109 I 40,8 09 s
15134.14 Total Diractory Updates I I I I I s
IS140 Travel and Entertainment s 2,000 s s s s s 2POO s s s s ' s 2,000 s
15140.0l New Yo rk 8 10s s
15140.02 NADO 5
15 140.03 IOA s 500 s
Total Tra11 el & Entertanmen t s 2,500 s IS s s s 2,000 1 S s 15 15 s s 2,000 s
15141 Communication Services
15141.01 Emai l F ax Service s s s $ $ s s s s s s $ s
15 141.03 Cell Phone s s $ s s s $ s $ $ $ s 5
15141,0,4 Totophono/lntarnot Sarvico $ 260 s 260 s 260 s 260 s 260 s 260 s 260 s 260 5 260 s 260 s 260 ' 260 ' Total Communl callons s 260 s 1s o I s 260 s 260 s 260 $ 260 $ 260 s 250 I s 2&0 Is 260 s 260 5 260 s
51(2 Total Postage and Deliveries ' 120 ' 120 IS 120 ' 120 ' 120 ' u o l s 120 s 120 1 S 120 l l 120 ' 120 ' 120 '
5144 Rentals and Leasea
S144.01 Equipment Lease s 172 $ 172 s 172 s 172 s 172 s 172 s 172 s 172 s 172 s 172 s 172 s 172 5
5144.02 Rent Expense s 2.900 s 2,900 s 2,900 s 2,900 • 2.900 s 2900 ' 2300 • ~900 ' 2,900 ' 2,900 s ~•oo s 2.900 s
514.1.0J Equipment & Software s 462 s 458 s 458 s ,so s 458 s 458 s 458 s 458 $ ... ' .,. s 458 • 458 s
To t al Renlals s J ,5)4 ' 1,s10 I S l ,SlO s 3,530 5 l,510 I l,SJO 5 l ,SJO s l ,SlO I $ ],$30 I l .530 I S 3,SJO s l ,530 s
S145 l ns uranc• Expense
5145.01 lnsurancefOfficer•Olroctors s ' s • ' 5 s s ' s 1,000 s ' 5145.02 General lla bmty Insur ance 5 5,000 s s s s s s 5 s s ' s
5145.03 Event & Fitness Uabilit Policv s 1,000 s s s s $ s s 348 s s ' 5
Total Insurance Expenus ' 6,000 $ I s s s I s 141 s s $ 1,000 s s
5ld6 Total R•palm and M a\nten;1nce s s s s s $ s s s s s s '
5147 Total Printlnq and Reproductions ' 70 5 70 $ 70 ' 70 $ 10 I 70 ' 70 s 70 ' 70 ' 70 ' 70 ' 60 '
14
4,800
120.000
57 .756
20.040
15,000
vrno
219,996 ll9,99i
4.650
6.000
10,650 1G.6SOI
120,000
120,000 uo,oool
l l.750
6.600
10.350 zo.no]
370.904
60,000
30,000
289,062
18,000
787,989 161.9"
6.000
500
6,500 5,-IOO
3,120
3,110 J,UO
1,440 , ....
2,060
"'1 .800
5.500
42,360 42 .1'0
1.000
5,000
1,148
7,1411 1,141
830 "'
Lincoln Road BID: Notes to Proposed 2021/2022 Operating Budget (continued)
BUDGET DETAIL · 2021/2022
LINCOLN ROAD BUSINESS IMPROVEMENT DISTRICT BUDGET
Expen se Oct-211 N o v-21 I Dec-2 1I Jan-22I Fab -22 I M ar-22I Apr-22I M ay -22 I Jun-221 Jul -2 2 1 Aug-2 2I Sep-22 Budget
5 148 Markotina & Advertlslna -5 148.01 Website/Maintenance 2-_:_
5 148 02 Sponsorships 2-_:_
5148.03 Pu blic Relations s 7,000 s 7,000 s 7,000 s 7.000 s 7,000 s 7,000 s 7,000 s 7,000 s 7,000 s 7,000 s 7,000 s 7.000 ~
5148.04 Promotions 2-_:_
5 148,0S Production & Des1Qn .!__:_
5148.06 Printina s 7.213 s $ s 8 ,000 s s 7,213 s s s 7,200 s s S 29,625
5 148.07 Misc. Projecl Expense 2-_:_
5 148.08 Even t Prod uction s . -5 148.09 Creative Agency Retainer s 3,000 s 3,000 s 3,000 s 3.000 s 3.000 s 3,000 s 3,000 $ 3.000 s 3.000 s 3,000 s 3.000 s 3 .0 00 ~
5148.1 Adve rtising Ou!daor or Dlgitat s 3,000 s 3,0 00 s 3,000 s 3,000 s 3,000 s 3,000 s 3,000 s 3,000 s 3,000 s 3,000 s 3,000 s 3,000 S 36,000
S14 8.ll Social Media & Influencer Buys $ 1,400 s 650 s 650 s 1,400 s 650 s 650 s 650 s 1,400 s 650 s 650 s 650 s 1,400 ~
51 48.12 Advertlsno Print Media $ 1,091 s 1,091 s 1,091 s 1,091 s 1,091 s 1,091 s 1,09 1 s 1,091 $ 1,091 s 1,09 1 s 1,09 1 $ 1,09 1 $ 13 ,095
S148.13 Grap hic Design s .
5148.14 Social Media s 3 ,000 s 3 ,000 s 3,000 s 3 .000 s 3,000 s 3,000 s 3.000 s 3.000 $ 3.000 s 3,000 s 3,000 $ 3,000 $36.000
5148.15 Pholography s 500 s 500 s 500 s 500 ~
5148.16 Video Production ,i_____:_
5148.17 Pe destrian Counters $ 18,000 S 18,000
5148.18 New World Symphony 5 4 ,500 s 4,500 S 13.500 $ 4,500 $ 4 ,500 s 4,500 s 13.SOO $ s s s $ $49,500
5148,19 So uth Beach Jazz Fest s s S 20,000 s s s s s s s s s ~
5148.2 Colo nv Th eatre $ s S 20,000 $ $ s s s s s s 5 S 20.000
5148.21 Gay Prid e $ s s s s S 20,000 5 s 5 s s 5 s 20.000
Total Marketing & Adver1 1s ing s 30,2 04 Is 22,14 1 I s 11,241 I s 49,491 I s 22,2,1 I s 42,2 ,1 I s 33,4 s, I s 1s,991 I s 11 ,141 I s 24,94 1 I s 11 ,1,1 I s 18,991 s 375,020 s ns,010 I
15151 Total Office Supplles s 145 Is 145 I s 14S i S 145 I s 145 I s 145 I s 145 I s 145 I s 145 I s 145 I s 145 Is 145 s t ,740 s 1,1co I
5152 Other Expenses
~
5152 .0l Parking & Auto Expense s 300 5 300 s 300 s 300 s 300 s 300 s 300 s 300 s 300 s 300 s 300 s 300 S 3,600
5152 .02 Busin ess Licenses an d Permits s s s s s s s s s s 5 s 400 $400
5 152.13 Florida Depl of State Annual Report s s s s s ,-----
s 75 s s s s s s ~
5 152 ,03 Cert of Use s s s I s s s s s s s s L-
S 152.05 Memberships & Subscriptions s s s s s s s 750 s s 2 ,000 s s 2,000 s ~
S152.06 Equipment Rent al $ $ s $ s s s s s s s 5 L-:-
5 152.07 Bank Service Charges s 25 $ 25 s 25 s 25 s 25 5 25 s 25 s 25 s 25 s 25 s 25 s 25~
5152.14 Assess m ent Ma naqement Fee Withh s 5 s 5 s 5 5 5 s 5 s s s s s s s ~
S152.1S Wire transfer rees to City s 15 s 15 s 15 s IS s 15 s 15 s 15 s 15 s 15 s 15 s 15 s 15 ~
5152 .08 M B Chamber of Commerce s s $ s s 5 650 s $ s 5 s 5 ~
5152.09 GM BHA s 1,500 s s s s s s $ s s s s ~
5152 .1 GMCVB 5 575 s s 5 s s s 5 s s s s S 575
5152.11 SFCA s 650 5 5 s 5 s s s s s s s S6SO
SL52.12 Gay & Lesbian Chamber s 600 s s s s s s s s s s s S 600
5119 De preciation s s s s s s s s s s s s ~ f---
5 172 Interest Expense s $ s s s s s s s s s s s
Tot al Other Ex p en ses $ 3,6 10 Is 345 I s 34s Is 34s Is 34s I s 1,06s Is 1,090 I s 340 I s 2,3 40 I S 340 I s 2,3,0 Is 740 s 13,305 U,305 1
Total 5 1,s,s,231 I
5130 Payroll
5110.01 Payroll Fess & Expenses: proposed $4,800. These funds wi ll be used for the services of
ADP the LRBID 's payroll company .
5111 Executive Director: proposed $120 ,000 . The Ex ec utive Dire ctor prov ides overall
management for the LRBID .
5112 BID Administrator: proposed $57 ,756 . The BID Admin istrato r work s at the direction of the
Execu t iv e D ir ecto r an d provid e s ope rational and o rg an izat ional ma nage men t for di sc ree t port io n of
the BID 's ac ti vi ti es a nd projects .
15
----·
5116 Compensated Absences: proposed $0. The funds would be used in the event of an
employee who is owed hours leaving the BID
5121 Payroll Taxes: proposed $20,400 . These funds will be used for the payroll taxes of the LRBID
employees.
5123 Health Insurance: proposed $15,000. These funds will be used to pay a portion of the health
insurance costs of the LRBID employees, including the Executive Director's allowance for health,
dental and vision insurance of $7,200 annually.
5123 Workers Comp: proposed $2,400. These funds will be used to pay workers compensation
insurance for the LRB!D employees.
5130 Office Expenses
5130.1 Meeting Expenses: proposed $4,650. These funds will be used for expenses associated
with LRBID Board and Executive Committee meetings, as well as other meetings as needed.
5130.1 Meeting Expenses: proposed $6,000. These funds will be used for expenses associated
with the annual meeting of the LRBID.
5131 Professional Services
5131.01 Consulting Fees: proposed $0 .
5131.02 Legal Fees & Government Affairs: proposed $120,000. These funds will be used for
retaining legal counsel for the LRBID.
5132 Professional Accounting Fees
5132.01 Annual Report: proposed $0. These funds would be used for the development of an annual
report.
5132.02 Audit & Tax Preparation Fees: proposed $13,750. These funds will be used for
preparation of the annual audit and the LRBID's tax return.
5132.03 Accounting Consulting Fees: proposed $6 ,600 . These funds will be used for monthly
support from an accounting professional for management of the LRBID's finances.
5134 BID Services& Programs
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5134.01 Janitorial Services: proposed $0. These funds would be used for a janitorial service
provider if required by the LRBID.
5134.02 Landscaping and Grounds: proposed $0. These funds will be used for a landscaping and
grounds maintenance provider if required by the LRBID.
5134.03 Ambassador Services
5134.12 Block by Block: proposed $370,904. These funds will be used to provide 264 hours of
weekly Ambassador services on Lincoln Road, half of which is funded by the City of Miami Beach.
Services include cleaning, maintenance and customer services .
5134.13 Uniforms: proposed $0. Pursuant to the contract with Block by Block, that firm is
responsible for the uniform expense for the Lincoln Road BID Ambassadors.
5134.04 Grounds Decorative: proposed $0. These funds will be used for a decorative landscaping
should it be required by the LRBID.
5134.05 Grounds Event: proposed $0. These funds will be used for a grounds event preparation
should it be required by the LRBID.
5134.06 Grounds Signage/Banner: proposed $60,000. These funds will be used for to maintain
art on Jersey Barricades at Washington Avenue, Euclid Avenue and Alton Road Entrances to Lincoln
Road.
5134.07 Grounds Holiday: proposed $30,000. These funds will be used for the storage,
installation and removal of the LRBID's holiday tree ($7,000 annually), purchased in 2018, as well as
lighting and other holiday activations .
5134.08 Grounds Holiday Lighting: proposed $0. These funds will be used when necessary for
additional holiday lighting in the District.
5134.09 Vacant Storefront: proposed $0 . These Board of Directors voted to eliminate this
program.
5134.10 Event Production: proposed $289,062. These funds will be used for art installations,
activations and performances in the LRB ID , weighted toward "season," with less programming in the
-17 -
warmer months.
5134.11 Rentals & Talent: proposed $0 . These funds will be used for equipment rental and talent
fees as needed.
5134.15 Contingency: proposed $18,000. These funds will be used for unforeseen expenses.
5140 Travel and Entertainment
5140.01 Travel: proposed $6,000. These funds would be used for business related travel by the
-------------------------------
LRBID.
5140.02 NADO: proposed $0. These funds would be used for a janitorial service provider should it
be required by the LRBID.
5140.03 IDA: proposed $500 . These funds would be used for the annual dues for membership in the
International Downtown Association (IDA).
5141 Communication Services
5141.01 Email Fax Services: proposed $0 . These funds would be used for an email fax service
provider should it be required by the LRBID.
5141.03 Cell Phone: proposed $0 . These funds will be used for cell phone services should it be
required by the LRBID.
5141.04 Telephone/Internet Services: proposed $3,120. These funds will be used for internet and
landline services to the LRBID's offices.
5142 Postage and Deliveries
5142.01 Postage & Deliveries: proposed $1,440: The funds will be used for the LRBID's postage
and delivery needs.
5144 Rentals and Leases
5144.01 Equipment Leases: proposed $2,060 . These funds would be used for the LRBID's copier,
printer and fax machine.
5144.02 Rent Expenses: proposed $34 ,800. These funds will be used for office leasing .
5144.03 Equipment and Software: proposed $5,500. These funds will be used for annual fees
-18 -
associated with QuickBooks, Google G Suite, iTunes Storage, Go Daddy, Constant Contact, Drop
Box, Zoom, Later and Apple Storage.
5145 Insurance Expense
5145.01 Insurance/Officers & Directors: proposed $1,000. These funds would be to acquire
Officers & Directors Liability Insurance for the LRBID.
5145.02 Liability Insurance: proposed $5,000 . These funds will be used to acquire Liability
Insurance for the LRBID, which includes premises.
5145.03 Event Liability Insurance: proposed $1,348. These funds will be used to acquire event
liability and health and wellness practice insurances for Lincoln Road activations supported or
sponsored by the LRBID.
5146 Repairs and Maintenance
5146.01 Repairs and Maintenance: proposed $0. These funds would be used for equipment repairs
in the event the LRBID acquires equipment.
5147 Printing and Reproduction
5147.01 Printing and Reproduction: proposed $830. These funds would be used for the LRBID's
printing and reproduction costs of business cards and invitations.
5148 Marketing & Advertising
5148.01 Website Maintenance: proposed SO. These expenses are included in line item 5148.09.
5148.02 Sponsorship: proposed $0. These funds will be used for future sponsorships subject to the
approval of the LRBID.
5148.03 Public Relations: proposed $84,000 . These funds will be used for public relations and
related services for the LRBID.
5148.04 Promotions: proposed $0. These funds will be used for promotional activity for the LRBID's
offices.
5148.05 Production & Design: proposed $0. These expenses are included in line item 5148 .09 .
5148.06 Printing: proposed $15,237. These funds will be used to print brochures, flyers and other
-19 -
materials for the LRBID.
5148.07 Misc. Project Expenses: proposed $0. These funds will be used for project expenses.
5148.08 Event Production: proposed $0. These funds will be used for event production in the
future.
5148.09 Agency Retainer: proposed $36,000. These funds will be used for website maintenance,
advertising, design and creative services from a creative agency serving the LRBID.
---·--···-------------·------------------
5148.1 Advertising Outdoor and Other: proposed $36,000 . These funds will be used for
advertising expenses, whether billboards, bus-wraps, promotional materials, or other, to promote
Lincoln Road as a destination.
5148.11 Social Media & Influencer: proposed $10,800 . These funds will be used to contract with
social media influencers.
5148.12 Advertising Print Media or Other: proposed $13,095. These funds will be used for print
advertising to promote Lincoln Road as a destination, in Hotel Pocket Guides, and the SOMA Guide.
5148.13 Graphic Design: proposed $0. These expenses are included in line item 5148 .09.
to boost social media posts, promoting Lincoln Road as a destination.
5148.14 Social Media: proposed $36,000. These funds will be used for contracted social media
content management.
5148.15 Photography: proposed $2,000. These funds will be used for photographic services related
to social media content.
5148.16 Video Production: proposed $0. These expenses are included in line item 5148.09.
5148.17 Pedestrian Counters: proposed $18,000 . These funds will be used for the annual cost of
the Eco-Counters pedestrian counters located on Lincoln Road.
5148.18 New World Symphony: proposed $49,500 . These funds will be used for NWS Concerts on
Lincoln Road, with payments going to NWS Fellows and sound and light crew.
5148.19 South Beach Jazz Fest: proposed $20,000. These funds will be used to support the South
Beach Jazz Fest.
5148.2 Colony Theatre: proposed $20 ,000 . These funds will be used to support the LRBID's annual
-20 -
sponsorship of Miami New Drama at the Colony Theatre on Lincoln Road.
5148.21 Gay Pride: proposed $20,000. These funds will be used to support the LRBID's annual
sponsorship of the Miami Beach Gay Pride activities.
5151 Office Supplies
5151.01 Office Supplies: proposed $1,740. These funds would be used for office supplies required
by the LRBID, including but not limited to water service, paper, paperclips, pens, coffee, tea and
cleaning materials.
5152 Other Expenses
5152.01 Parking & Auto Expense: proposed $3,600. These funds would be used for parking
expenses for LRBID employees.
5152.02 Business Licenses & Permits: proposed $400. These funds will be used for annual
business permits and licenses required by the LRBID.
51452.13 Florida Dept of State Annual Report: proposed $75. These funds will be used for the
filing costs of the LRBID's annual report to the State of Florida.
5152.03 Certificate of Use: proposed $0. These funds will be used for a certificate of use, should it
become necessary for the LRBID's offices.
5152.05 Memberships and Subscriptions: proposed $4,750. These funds will be used for
additional memberships and subscriptions.
5152.06 Equipment Rental: proposed $0. These funds will be used for equipment rental.
5152.07 Bank Service Charges: proposed $300. These funds will be used bank service.
5152.14 Assessment Management Fee to City: proposed $25. These funds will be used for City of
Miami Beach assessment management process.
5152.15 Wire Transfer Fees to City: proposed $180. These funds will be used for to pay
assessment transfer fees the City of Miami Beach charges the LRBID .
5152.08 MB Chamber of Commerce: proposed $650. These funds will be used for annual
membership in the Miami Beach Chamber of Commerce .
-21 -
5152.09 Greater Miami Beach Hotel Association: proposed $1,500. These funds will be used for
annual membership in the Greater Miami Beach Hotel Association.
5152.1 Greater Miami Visitor and Convention Bureau: proposed $575. These funds will be used
for annual membership in the Greater Miami Visitor and Convention Bureau .
5152.11 South Florida Concierge Association: proposed $650. These funds will be used for
annual membership in the South Florida Concierge Association.
5152.12 Gay and Lesbian Chamber of Commerce: proposed $600. These funds will be used for
annual membership in the Gay and Lesbian Chamber of Commerce.
5159 Depreciation n/a
5172 Interest Expenses n/a
-22 -
........... -..... --ORGANlZ-ATIONAL -CHART -.
-23 -
THELMA DEUTSCH
Board Member
LRBID ORGANIZATIONAL CHART
MIN DY MCILROY
Vice Pres iden t
ALAN KHOUDARI
Boa rd Member
GLENN BOYER
Treasu rer
ALBERT COHEN
Board Member
LYLE STERN
Preside~!
HOWARD HERRING
Sec retary
MELVIN SCHLESSER
Board Membe r
TIMOTHY SCHMAND
ExeClltive Director
NATALIE MEJIA
BID Administrator
-24 -
BEN BRODY
Member at Large
DAVID HERZBERG
Board Member
GREG GAILY
Board Membe r
~
LINCOLN RD,;;-