Resolution 2021-31784 RESOLUTION NO. 2021-31784
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF
MIAMI BEACH, FLORIDA ACCEPTING THE RECOMMENDATION OF THE
CITY MANAGER, TO REJECT THE SOLE PROPOSAL RECEIVED
PURSUANT TO INVITATION TO NEGOTIATE (ITN) 2021-153-KB
ACTIVATION OF THE LUMMUS PARK SPOIL AREA.
WHEREAS, on April 21, 2021, the City Commission directed the Administration to issue
a competitive solicitation requesting proposals from firms to implement sophisticated, family-
friendly options for activating the Lummus Park spoil area; and
WHEREAS, the solicitation did not include an estimated budget for the activations as
the City has not yet identified funding for any proposed activation; and
WHEREAS, the City envisioned activations that create sophisticated, family-friendly
experiences, highlighting the energy, history, and culture of Miami Beach and Ocean Drive; and
WHEREAS, on April 23, 2021, the ITN was issued and responses were due on June 18,
2021; and
WHEREAS, the ITN resulted in the receipt of a sole response from Teamwork
Marketing Solutions, Inc.; and
WHEREAS, the sole proposal, received from Teamwork Marketing Solutions, proposed
to install an art walk type exhibit that will include up to ten (10) international artists painting live
during a five (5) day period; and
WHEREAS, while the proposal included an interesting, innovative concept, City staff did
not find it consistent with the goals of the envisioned installation(s) for activation of the area;
and
WHEREAS, the installations are proposed to be on-site for a very short period of five (5)
days and, as such, is unlikely that it will attract a significant number of families and achieve the
longer term goals of promoting family-friendly opportunities to enjoy the Lummus Park area; •
and
WHEREAS, the proposed costs, of approximately $226,000, are significant and not
currently budgeted by the City; and
WHEREAS, while the proposal does mention possible sponsorship opportunities, it is
unlikely that these sponsorships will be able to cover all or most of the costs proposed; and
WHEREAS, after analyzing the proposal, City staff concluded that the potential costs,
even if offset by sponsorships, outweigh any possible benefits envisioned by the City that would
be generated by attracting families to the area; and
WHEREAS, the City Administration recommends that the Mayor and City Commission
accept the City Manager's recommendation to reject the sole proposal received pursuant to
Invitation to Negotiate (ITN) 2021-153-KB Activation of the Lummus Park Spoil Area.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the City Manager's recommendation to reject the sole proposal
received pursuant to Invitation to Negotiate (ITN) 2021-153-KB Activation of the Lummus Park
Spoil Area.
PASSED and ADOPTED this 21 day of guly 2021.
12-211
Dan Gelber, Mayor
ATTEST:
Raf el E. Granado, ity Clerk = `�,.
i''CORP ORAT[D
APPROVED AS TO
FORM & LANGUAGE.
& FOR EXECUTION
Date
City Attorney
Resolutions -C7 X
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Alina T. Hudak, City Manager
DATE: July 28, 2021
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF
THE CITY MANAGER, TO REJECT THE SOLE PROPOSAL RECEIVED
PURSUANT TO INVITATION TO NEGOTIATE (ITN) 2021-153-KB
ACTIVATION OF THE LUMMUS PARK SPOIL AREA.
RECOMMENDATION
It is recommended that the Mayor and City Commission accept the City Manager's
recommendation to reject the sole proposal received pursuant to Invitation to Negotiate (ITN)
2021-153-KB activation of the Lummus Park spoil area.
BACKGROUND/HISTORY
On April 21, 2021, the City Commission directed the Administration to issue a competitive
solicitation requesting proposals from firms to implement sophisticated, family-friendly options
for activating the Lummus Park spoil area. The spoil area is defined as the sandy space
between the coral wall abutting the Park's serpentine walkway and the protective sand dunes.
Specifically, the City sought to activate the areas currently identified as low use or infrequent
use. The existing high use areas currently contain permanent activations and, thus, the City is
not seeking to further activate high use areas at this time. The intent of this solicitation was to
activate under-utilized spaces in the spoil area without impacting existing programming and
amenities. The City envisioned activations that create sophisticated, family-friendly experiences,
highlighting the energy, history, and culture of Miami Beach and Ocean Drive.
The solicitation did not include an estimated budget for the activations as the City has not yet
identified funding for any proposed activation.
ANALYSIS
On April 23, 2021, the ITN was issued. Approximately 2,000 vendors were notified via
Periscope S2G and 61 via email notification. Fifty-four vendors accessed the solicitation. Two
(2)addenda were issued. ITN responses were due on June 18, 2021. The ITN resulted in the
receipt of a sole response from Teamwork Marketing Solutions, Inc.
Page 643 of 2012
Following the receipt of the sole proposal, the Procurement Department contacted several
viable bidders to understand why no other bids were received. Primarily, the bidders queried
indicated that either they were not in the business of providing the types of activations sought by
the City, the scope of the ITN was not sufficiently specific, or current workloads did not allow
them to respond.
Regarding the sole proposal (see Attachment A) received from Teamwork Marketing Solutions,
the firm proposes to install and art walk type exhibit that will include up to ten (10 ) international
artists painting live during a five (5) day period. The art proposed will include varying concepts,
styles, and techniques, which will allow visitors to the exhibit to witness the process of
completing an art piece from beginning to completion. The proposal primarily focuses on
installations that are three dimensional (3D) and are believed to be engaging by presenting
distorted images of visitors which will encourage interaction with the installations.
While the proposal includes an interesting concept, staff does not believe that it is consistent
with the goals of the envisioned installation(s)for activation of the area. First,the installations are
proposed to be on-site for a very short period of five (5) days. It is unlikely that such a short
period of time will attract a significant number of families and achieve the longer-term goals of
promoting family-friendly opportunities to enjoy the Lummus Park area. Second, the costs of
approximately $226,000 proposed are significant and not currently budgeted by the City. The
proposal does mention possible sponsorship opportunities; however, it is unlikely that these
sponsorships will be able to cover all or most of the costs proposed. Therefore, it is staffs
position that the potential costs, even if offset by sponsorships, outweigh any possible benefits
envisioned by the City that would be generated by attracting families to the area.
Finally, the City is currently working on a solicitation for fitness programming at Lummus Park
which is believed to be a longer-term means for attracting families, as well as visitors, to the
Lummus Park area. Additionally, the City is actively engaged with two consultants for the
redesign of Lummus Park, including the development of a master plan for the park, which will
set the long term vision and goals for the area.
SUPPORTING SURVEY DATA
Based on the 2019 resident survey,42% of residents feel that tourism adds to the quality of life
and 22% of residents visit Ocean Drive the most. In order to continue to provide these options
to our residents and in order to increase their satisfaction with the quality of life, cultural
opportunities, and activation options, the City intends to contract with an experienced firm to
activate the Lummus Park spoil area.
CONCLUSION
Based on the foregoing, I recommended that the Mayor and City Commission accept the City
Manager's recommendation to reject the sole proposal received pursuant to Invitation to
Negotiate (ITN)2021-153-KB activation of the Lummus Park spoil area.
Applicable Area
South Beach
Is this a "Residents Right Does this item utilize G.O.
Page 644 of 2012
to Know" item. pursuant to Bond Funds?
City Code Section 2-14?
No No
Legislative Tracking
Parks and Recreation/Procurement
ATT CHMENTS:
Description
❑ Attachment A- Proposal from Teamwork
❑ Resolution
Page 645 of 2012
teamwork
4000 Hollywood blvd, Suite 555, Hollywood, florida 33021
Ms. Kristy Bada
Procurement
1755 Meridian Avenue
3rd Floor
Miami Beach, FL 33139
Re: Proposal for activation of the Lummus Park Spoil Area
BID #2021-153-KB
Teamwork Marketing is please to present our proposal to produce, manage
and promote our International Artwalk 3D festival as activation to be held
in the Lummus park.
With its experience an event organizer and logistic producers around United
States, Teamwork Marketing can deliver unique events aligned with the goals
and expectations of their clients and creating memorable experience in their
target group.
Together with this cover letter, we enclose herewith the proposal that
outlines the details of our Artwalk 3D Festival including management plan,
methodology and cost.
Should you have further inquiries regarding this proposal, please contact
our Managing Director Andrea Tovar directly at 954.391.1679 or
atovar@teamwm.com for further rounds of discussions.
- nk you and best regards,
Andrea Tovar
Managing Director
Teamwork arketing Solutions
INTERNATIONAL
ARTWALK
MIAMI
BEACH
BIDDING DOCUMENTS
Table of Contents
Subject Page
TAB 2 - Experience and Qualification
TAB 2.1 - Qualifications of of Proposing Firm 1-16
TAB 2.2 - Qualifications of Proposer Team 17-23
TAB 3 - Proposed Concept 24-37
TAB 4. - Approach and Methodology 38-50
TAB 5 - Financial Proposal 51
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Page 659 of 2012
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ro : ARTWALK 3D COLOMBIA ° ' �'4. :,,,,,,..-1:),- ,.. ;',...,,i'r,..... -' °SN"':'
Project ,; , 1. „AIL . "�City: Bogota „446,.. ,• # :"4‘
Client: SANTAFE MALL '. 0111 . , l. ,: •” , r: '/.
Client Representative: • "
General Manager • ..,._ r ,,;,`: ,T '�° e',
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Andres Vargas .. -{ . , lie 1 ,�. ..,F
011+6050707 -4324219
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For the first time in South America and in
Colombia we brought the First anamorphic artr "•.1.
exhibition, INTERNATIONAL ARTWALK 3D, % -- .,
where 7 artists from Holland, Russia and the USA t :, ,.• ''�"` {'
made live paintings for 5 days. ;�` "
The exhibition was open to the public for 6 weeks, .: <
achieving 121,000 visitors in the exhibition and W. -,, , ,°"�`, :� 1 • q
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the presence of media such as TV, Radio and uy
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articles in newspapers. yw.,; t V { . „ { :Ykr
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Page 660 of 2012
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PROJECT: COLOMBIA TAKES TIMEux �° • ,,
SQUARE ,� . :;{ .
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City: New York h . `�` "'r
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Client: PROCOLOMBIA •
Client's Representative: .. ,
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Tourist Director USA - • -
Ma ose Abuabara , r_ . C ,4 - . . .". . ' 8,,,.. .:,.`' . . �r. THE ANSWER
maWara@procolombia.co M - �l ,t t�'Y 2,',
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2129229114 ext 66204 . .. .yam . 4 ^♦ = • 4 • `. i
Marca Colombia seeking to pos tion itself in the e, "' , �„ , � li + . fib,.'
international market, we developed a unique, ` a; ‘,4),',"'',4 ,. • 1 .• ! ".. ('
attract.ve, credible and memorable concept that `� ,, *RI mss`-I :•; ''� r} .
offered to potential trave.ers a^ experience that ,1 ,1
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allowed them to live and feel. Colombia. i"i': ° {,
For this we created a brand activation in Trme Square t ,h ',r cc', t �, • �,
where for 5 da s we had an interactive auction that ' , ) '-
comoined the time Square screens and social networks - "1 -r • �" - -
along with an opening concert with the singer Fonseca , ' 1 ` • '• . ; „•'` . - 4
► a flashmob that surprised the audience. Oi =,,-- �-'. ,- 1 '
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Page 661 of 2012
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ASK ABOUT CHILE s. 6
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City: Miami41101111
Client: FOUNDACION IMAGEN CHILE
Client Representative: ir
Head of Marketing Marca chile ,`A' •
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Camila Salas Naddaf „,; o' : '
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Marca Chile chose Miami as the launch city of ',
its country campaign "Ask About Chile, a
Gum,' GEW
world of Services” to present to American
investors the new proposals that Chile has to
offer and creating networking with Chilean
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entrepreneurs. We were appointed in the y,
N.selection , and search for a venue and the
creation of the experience from scenography, s,,"i . ,.. „, , .
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audiovisuals, staff and catering. s �e i '
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Page 662 of 2012
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DESTINATION BOGOTA CITY /4 . . . .
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City: Toronto ..,17,: iii,,,,ii. ..ri- ,ii.,... -i, • i 1 ....41-'0,,.414 4 1..',,''...:5.1'....It"!.''''..:4:',,"".
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Client: Greater Bogota Convention Bureau
Client Representative:
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station and queen Street, where promoters riding . .. ,
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invited the public to immerse into the experience. - • ,,,;!;-,,,,.10(v.:-.....42,,...i34: occ.":.'-''-
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Page 663 of 2012
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Page 664 of 2012
ORGANIZATIONAL CHART
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Page 665 of 2012
TEAM STRUCTURE
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ANDREA TOVAR VICTOR LOPEZ MALANIE STIMELL REMCO VAN LATUM
PROJECT MANAGER GENERAL EVENT .
LEAD ARTIST AND ARTIST MANAGER
PRODUCER CREATIVE DIRECTOR
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Page 666 of 2012
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Andrea Tovar our Project ,
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Manager has a reputation as a L.0,4,.... .
dedicated and highly- motivated •
professional with over 18 years ' ,
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experience in coordination and , .•
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budget working for clients suchostr::„:01figi .., .,4 - ..,-:..,...?:-•/....:,,,,,.),,,::.telti4 ;
as Colombia Tourism Bureau , , ,,,.. . . ..1;,::144;t 4. ,.. t:
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Chile Tourism Bureau , American 4 i,*'•".;":. ' '' -.T.FT',(.4F, ''F0 • go ..-
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Airlines, Spirit Airlines, Twitter, 1. r Ili 'eo' '' ' •-••• ,0 y,':
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Page 667 of 2012
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. '• Victor Lopez our General
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international Art walk 3D ,
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Melanie Stimmel Our Lead Artist anc Creative 1V,�p 11„.:','",,•:.;:',41:7074."'''....; '4 c �N{^ 511a n.4� y;a k �, , }
All lyt� 1 Il I(� .'J, .0:4•-.1''''01:.)(1'l , ,; y "I!u *P. S PM:„:;.. h� uul F"4 s'I '
hof e "' . Ilse x WIr• Fr ,'� i�,.*'• ,
director it is a Graduate of Art Center College of � „ � ,.ice :r* � 'tip I„ I•u�r� ' � , t
Design in Pasadena, Melanie Stimmel, Has nac quite Fy{ � r ,, ,• •"' ,� t'I,,Al, '"Ii t. ,. ,.. p„
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,t, ',4 ��ii4110 aJrl o. ,A -,, 0 4 ln'Vill 1'$I�`
the career. ,', Y l ^I .„ t4•
Though you wouldn't guess it by viewing her amazing .�;, ti- • „„Y, w f u 4 ;,; ;,,, ' ,`°a; .,ti�,r , ,..:1,,.4,1p..".14'.• �.
3D and Renaissance style street paintings, Melanie �C ' ``' ,,, '°":_ --y.10:0.14,.'a ''F � ° ' Jpp,,"^p "'' a
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has the incredible cool factor of spending 8 years ,.. yy -,,,,LA ,k��,o i � + �r��� e„„,a � _ '��� . I, • '
l a .. ' P cps rn••.,: w _+ w.Wi"r „1. x...''' MRS.{!.�it:u u4j��
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working on the iconic series South Park. Staring out l' rl .,; ; j5 � 4.4.•.',1114•144,'„4,1,0b,•,, r 1�u ti k "
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as a Lead Technical Director on the feature film, '.',47.;',,i'0,-.4". ..,
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South Park: Bigger, Longer, & Uncut', creators Trey ....•,,-i05.74..-d-'i�"L,,( 4 1�.,:.,k•,,, tx F; `,• .^i','"":"'• zk 40,44-,•',d.”� �,t,� , -<
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Parker and Matt Stone then asked ner to join the very 4 • • y� •„,eel � w 3, ,� . ,IM'4ip�,��� ^, ,° a I 1 i r r ,ly ,,,,,,,x
popular Comedy Central series where she oversaw , , ,, .,7.4,,,, 4, 1),yl �.F h ,M1x",, t* 1r„°N s;,pwk�r'.wA • S'' 11' e „
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;0 generate voice to voice through the stories of the
. your ,;M�,I,�; �rr ��
fitter Ii
s m �., 1 04. �x�. attendees on their social networks (Facebook and
1k , Instagram), which will be accompanied by a
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• ��' 1 +'i”Nd. °" hashtag of the festival.
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Page 691 of 2012
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RESIDENT AND VISITOR kT: r. �y
+ r� r �, y:
ENGAGEMENT - � � ; ^'
In strategically located places on ocean drive lig . '=�, y,l r
(restaurant, hotel, shops) between 5th and 15th f
streets, we will install Beacons: proximity �, 4kr r _ ' x :�
marketing devices, to generate a Call to Action, h ,,. :"*, ' ', ' , . .-. . f:
sending a PUSH (Push Notification message) to ,, I ` •.1. ,+
their cellphones of people who pass within a 15 "` ., "'
. r ,o, ,
ft radius. of them. ,,�,,, ,,;�` ,i :I� p I�� : ; INTERNATIONAL
. ' °,N
�ihn� hof y2,40....1�1•';,. �..,,.r I�' 41 F1•+u rs
Through this message we will invite you to visit . ,
„-�..
our exhibition and indicate the exact location to ``
•
visit and this will increase traffic in the Lummus ' 30
Park spoil area.
�..„.„, MIAMI
.._ BEACH
• Trick you eye and immerse
in the exhibition.
• CLICK HERE
•
Ir 4'
Page 692 of 2012
•
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I '474;:k;:,til ,,,,,.:41.0 44 ° p
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COMMUNITY ENGAGEMENT
Each painting will have a sponsor such us
,Ic,1 restaurant, hotel or any kind of shop that is
i: Ifw r' ,r �1 I1I1I 4*;!AO. Family-friendly located in Miami Beach.
- — Giving the opportunity to the sponsor to
a, I5
1: ' , 01.010 1 promote their place and offering a special
- s .,, to their potential clients.
When the public visit each painting will
EMIR have the opportunity to scan the OR Code
313
....,„..,.:1,..,,,,,:,,,..,,,i r.;: .,.•
nII II�1�,,I„;';‘,,',;",,,,,:,11� ” �� i and receive a promotional message and- a
MIMr, coupon to be use.
M�� Itfl
., •; BFACH
Each sponsor will be free to decide what
•�.- , MARGARITA promotion will be offer to their potential
FREEclients.
..guir,ui i 8+'0,r.
CONGRATULATIONS! '"
You have successfully completed
the experience.
Share your picture and Tag
Havanal957.
46
Page 693 of 2012
■ I
" O D COMMUNITY ENGAGEMENT
-Jog n
rv4 ' , • ;,•ys Scan the OR
*„I I,,,q�l,+,l�ui' q�"I, Nr code and enjoy.
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tilo
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tr.
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oFF •
•
When you visit a painting
and scan the QR Code get
0, $r, discounts at Miami Beach
�, i ,, „ participating business. Visit the paintings located in
U „ w.;, different areas of Lummus park.
47
Page 694 of 2012
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COMMUNITY ENGAGEMENT
Ti NF
i azar �g t, ..
But our activity do not end here. .. ,, ' r ': '' `,'`SI.„,,,,
Since we want the international art Walk 3D to
accompany the attendees for a longer time; \ "'
days after the event and using the collected
giiir
i
database, we will send the attendees an email ; `
* 100
thanking them for their visit to the event,
accompanied by relevant content from Miami
Beach and upcoming events in Lummus Park. '",
/ . : ,1
Page 695 of 2012
/ PLANNING
SET UP IMPLEMENTATION SAFETY AND SECURITY CLEAN UP
Days prior to the arrival. During th'e 6 weeks of activation,
of the artists, we will we will have a team of brand The paintings will be delimited Every day the paintings will
install the structures ambassador circulating in the with stanchions to guarantee the be checked by the general
where the artists will paintings in charge of protection of the space. producer who will verify that
After closing time to the public, the paintings are in
paint their paintings. guaranteeing the good use of
there will be a security service adequate condition for the
additionally, signs and the paintings by the public, as
location maps will be well as welcoming the works, circulating to prevent the works next day.
from being vandalized In case the paintings have
installed. explaining photography points
and helping visitors taking photo color damage due to high
in case they require it. The use, a local artist will be in
estimated opening hours to the charge of color touch-ups.
public will be from 10am to 7pm,
this time will be defined
according to the season of the
year that the city of Miami Beach
wishes to implement this event.
49
Page 696 of 2012
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Page 698 of 2012
Ma
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30 FINANCIAL PROPOSAL
g Isatil
:.g - Yr:
- -_. UNIT PRICE/
70 QTY HOURS DAYS DESCRIPTION HOUR PRICE per TOTAL
hour
ARTIST AND MATERIALS
3D Painting-temporal paint average size 250 square feet,5 days 10
10 . •• artist painting live onsite in Miami Beach.Include:artist,production& $7,500.00 $75,000
paints
10 •• •• Airfares from Italy,Amsterdam,Kiev and USA. (Average price) $800.00 $8,000
10 1 '• 7 Hotel acomodation for 7 days $300 $21,000
10 '• 7 Transportation for 7 days $400 $2,800
10 " •• Painting plataform $3,600 $36,000
¢_' 10 •• •• One time painting installation $250 $2,500
10 '• . Stanchion Stanchion set per painting $150 $1,500
30 '• " Outdoor sign -Advertising festival maps $180 $5,400
j •• •• Set up-Break Down and transporation $4,800 $4,800
DIGITAL MARKETING
Proximity MarkeHng
Beacons-proximity marketing
Digital marketing Implementation.It includes programming of the
1 •• •• devices(beacons)control panel,push notifications through the $2,850 $2,850
,y _= physical web,development of metrics and analytics and alerts for 10
' '=. beacons during 1 month.Does not include cost of beacons
.._--*---.1.;'?..
Beacons Rental for 4 weeks. Beacons Ref:NRF52 SOC with 64mhz
l 0
•• '• $187 $1,870
,_•,= arm cortex-m4f processor,512 lbs ram and 2.4ghz bluethoot
Beacons Instalation and programming Includes:device installation,
ir 10, . •• '• range configuration,space noise measurement and connection with $2,000 $2,000
web platform.
- LANDING PAGE
Landing page include planning,design,implementation and
development for events.Includes event map,registration form
1 . •• •• integrated with am(maitchimp)event information,artist information $3,150 $3,150
- section,sponsorship module.Optimized for mobile devices
(responsive)and sharing modules.
AUGMENTED REALITY FILTER
Filter-type augmented reality development for social media(facebook
- and instagram)includes development and programming of the view,
2 •• •• integration of objects and materials,optmization,uploading and $2,520 $5,040
validation with fb business and publication.Cost per filter.Does not
include objects or 3D models
STAFF AND LOGISTIC
•
1 ' 8 30 Event Producer $30 $7,200
-= 5 - 8 30 Brand Ambassadors 10am to 6pm $25 $30,000
1 ` 1 10 Touch up-artist $120 $1,200
2 12 30 Overnight security $22 $15,840
Grand Total $ 226,150.00
Paintings, hotel accommodations and digital marketing
campaign can be sponsor by local businesses in Miami Beach.
The sponsor package will be developed in further
52
conver i vf*th the City Miami Beach.