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Resolution 2022-32259 RESOLUTION NO. 2022-32259 A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, APPROVING THE RELOCATION OF THE LUMMUS PARK ARTISANAL MARKETS TO THE AREA OF LUMMUS PARK GENERALLY LOCATED BETWEEN 6TH STREET AND 8TH STREET,AND AUTHORIZING THE ADMINISTRATION TO ENTER INTO NEGOTIATIONS WITH FLORIDA FRESH - MARKET TO ACTIVATE ARTISANAL MARKETS'IN OTHER AREAS OF THE CITY, IN ADDITION TO LUMMUS PARK. WHEREAS, on. September 16, 2020, Commissioner Michael Gongora sponsored a referral to.the Neighborhood and Quality of Life Committee to discuss establishing an Art Deco Market in Lummus Park. It was proposed that a market would help improve the arts &.culture offerings of the area and provide revenue to artists who were suffering from ongoing closures during the pandemic; and WHEREAS,at the October 19, 2020 and November 6, 2020 Neighborhood and Quality of Life Committee meetings, discussions took place regarding the City's plan to relaunch and manage the operation of an artisanal and product market in Lummus Park in early 2021. The market would be a free weekend market featuring curated artistic goods, services, and organic produce year-round. Previously managed by a 3rd party,the management of the market would be a joint effort between the Tourism and Culture and Property Management Departments. These departments would lead the daily management of the vendors and assets, with additional support provided by the Parks and Recreation, Police, and Sanitation Departments; and WHEREAS, at the January 13, 2021 City Commission meeting, a proposed budget amendment to include the Lummus Park Artisanal Market was presented. The Interim-City Manager expressed concerns of staff taking on the responsibility of overseeing the market due to resources that would have to be put forward for this initiative. The City Commission agreed and directed the Administration to place the Lummus Park Artisanal Market management out to bid; and WHEREAS, on May 12., 2021,the Mayor and City Commission authorized the issuance of the RFP (RFP 2021-151-ND) to solicit proposals for the management and operation of an artisanal market in Lummus Park. The RFP was developed for the Lummus Park market specifically as it is likely to be the largest artisanal market within the City; and WHEREAS, on July 30, 2021, the Administration provided a status update on the Request for Proposals (RFP 2021-151-ND) for Management and Operations of an Artisanal Market in Lummus Park in LTC-315-2021. The Administration worked to identify potential artisanal markets in other areas to promote activations within certain neighborhoods or commercial districts. The areas that would potentially benefit from an artisanal market include: the Normandy Fountain area, Collins Park, the 41 Street corridor, and Pride Park, as well as other areas that could be identified in the future. The additional markets would serve as informal social gatherings where residents and visitors could meet and interact with local artists and designers, stimulate community development, and provide family-friendly engagements. Accordingly, the Administration released an addendum to the RFP to allow future additional markets to be added to the resulting agreement by mutual agreement, subject to City Commission approval; and WHEREAS, the Evaluation Committee convened on August 27, 2021, to consider proposals received. The Committee was comprised of staff from the Parks and Recreation, Property Management, and Tourism and Culture Departments, as well as members of the Art in Public Places Committee and the Miami Beach Convention Center; and WHEREAS, on October 13, 2021, the Mayor and City Commission authorized the Administration to enter into negotiations with Florida Fresh Market, the top ranked proposer. Florida Fresh Market was the best qualified firm to manage and operate the artisanal markets. Florida Fresh Market demonstrated vast experience in collaborating with other municipalities such as Bal Harbour Village, the City of Coral Gables, and the City of Miramar in the development of their farmers' and artisans' markets. The process of contract negotiations between the City and Florida Fresh Market began immediately; and WHEREAS,on April 6, 2022, the Tourism and Culture department contacted the Ocean Drive Association to schedule a meeting to present the Lummus Park Artisanal Market details to include the footprint, and tent and logo design.; and WHEREAS, on April 19, 2022, City Staff and Florida Fresh Markets presented the Lummus Park Artisanal Market to the Ocean Drive Association (ODA), and the ODA shared concerns regarding the location, public safety and the new Ocean Drive Promenade; and WHEREAS, on April 26, 2022 the Administration received a letter (attached) from the ODA regarding the Lummus Park Artisanal Market where they further detailed their concerns with the location north of 12th Street; and WHEREAS, on May 31, 2022, the Administration and Florida Fresh Markets presented the Lummus Park Artisanal Market at a publicly noticed Community Discussion, to which included the history of Florida Fresh Markets, the various locations in current operation as well as the proposed Lummus Park location between 13 Street and 14 Place in Lummus Park. The aesthetics of the vendor tents along with a logo for the Lummus Park Artisanal Market were also presented and well received. The overall community feedback was favorable, but the concern was shared that a market should not be placed north of 12 Street in Lummus Park; and WHEREAS,on.June 21, 2022 City staff received an electronic petition from SOBE Safe stating concerns with the market; and WHEREAS, on July 20, 2022, the Mayor and City Commission approved the relocation of the Lummus Park Artisanal Market from 13 Street and 14 Place to 6 Street to 8 Streets and r authorized the Administration to enter into negotiations with Florida Fresh Market to activate artisanal markets in other Miami Beach locations. NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, approving the relocation of the Lummus Park Artisanal markets to the area of Lummus Park generally located between 6th Street and 8th Street, and authorize the Administration to enter into negotiations with Florida Fresh Market to activate artisanal markets in other areas of the City, in addition to Lummus Park. PASSED AND ADOPTED this 20th day of July 2022. ATTEST: ,.....ai, gAq)1292,7 \ BE RAF EL E. GRANAD , CITY CL `::ti N GELBER, MAYOR INCORP ORATED RCH2b APPROVED AS TO FORM&LANGUAGE &FION Q-1 i�1.-L City Attorney gb9r Date New Business and Commission Requests-R9 J MIAMIBEACH COMMISSION MEMORANDUM TO: Honorable Mayor and Members of the City Commission FROM: Alina T. Hudak, City Manager DATE: July 20,2022 SUBJECT:DISCUSS AND TAKE ACTION, IF NECESSARY, ON THE RELOCATION OF THE APPROVED LUMMUS PARK ARTISANAL MARKET WITH MANAGEMENT AND OPERATION BY FLORIDA FRESH MARKET ENTERPRISES, INC. RECOMMEND TION Based on overall community feedback regarding the Lummus Park Artisanal Market, the Administration recommends the City Commission discuss and provide direction on a possible relocation of the market, and authorize the administration to enter into negotiations with Florida Fresh Market to activate artisanal markets in other Miami Beach locations. BACKGROUND/HISTORY Artisanal markets serve several objectives for cities, including enhancing and providing a community gathering place, adding value to neighborhoods and existing commercial districts,offering an economic opportunity to local vendors and businesses,and providing a diverse marketplace for residents,visitors, and tourists. As a result,the City Commission directed the Administration to seek a vendor for the operation and management for the Lummus Park Artisanal Market. ANALYSIS On the September 16,2020 City Commission meeting agenda, Commissioner Michael Gongora sponsored a referral to the Neighborhood and Quality of Life Committee to discuss establishing an Art Deco Market in Lummus Park. It was proposed that a market would help improve the arts&culture offerings of the area and provide revenue to artists who were suffering from ongoing closures during the Pandemic. At the October 19,2020 and November 6,2020 Neighborhood and Quality of Life Committee meetings,discussions took place regarding the City's plan to relaunch and manage the operation of an artisanal and product market in Lummus Park in early 2021.The market would be a free weekend market featuring curated artistic goods, services,and organic produce year- round. Previously managed by a 3rd party,the management of the market would be a joint effort between the Tourism and Culture and Property Management Departments.These departments would lead the daily management of the vendors and assets,with additional support provided by the Parks and Recreation, Police, and Sanitation Departments.The mission of the market was to engage residents,tourists, and visitors,with a welcoming,fun, and safe place to shop and connect. At the January 13. 2021 City Commission meeting.a oronosed budaet amendment to include Page 1309 of 1502 the Lummus Park Artisanal Market was presented. The Interim-City Manager expressed concerns of staff taking on the responsibility of overseeing the market due to resources that would have to be put forward for this initiative.The City Commission agreed and directed the Administration to place the Lummus Park Artisanal Market management out to bid. On May 12,2021,the Mayor and City Commission authorized the issuance of the RFP(RFP 2021- 151-ND)to solicit proposals for the management and operation of an artisanal market in Lummus Park. The RFP was developed for the Lummus Park market specifically as it is likely to be the largest artisanal market within the City. On July 30,2021, the Administration provided a status update on the Request for Proposals (RFP 2021-151-ND)for Management and Operations of an Artisanal Market in Lummus Park in LTC-315- 2021.The Administration worked to identify potential artisanal markets in other areas as a way to promote activations within certain neighborhoods or commercial districts.The areas that would potentially benefit from an artisanal market include:the Normandy Fountain area, Collins Park,the 41 Street corridor, and Pride Park,as well as other areas that could be identified in the future:The additional markets could serve as informal social gatherings where residents and visitors could meet and interact with local artists and designers, stimulate community development, and provide family-friendly engagements. Compared to the Lummus Park market,the additional markets referenced would likely be significantly smaller and some could be activated only episodically.Accordingly,the Administration released an addendum to the RFP to allow future additional markets to be added to the resulting agreement by mutual agreement. Additional markets would require City Commission approval. The Evaluation Committee convened on August 27,2021,to consider proposals received. The Committee was comprised of staff from the Parks and Recreation, Property Management, and Tourism and Culture Departments,as well as members of the Art in Public Places Committee and the Miami Beach Convention Center. On October 13,2021,the Mayor and City Commission approved the recommendation to authorize the Administration to enter into negotiations with Florida Fresh Market,the top ranked proposer. Florida Fresh Market was the best qualified firm to manage and operate the artisanal markets. Florida Fresh Market had vast experience in collaborating with other municipalities such as Bal Harbour Village,the City of Coral Gables,and the City of Miramar in the development of their farmers'and artisans' markets.The process of contract negotiations between the City and Florida Fresh Market began immediately. On April 6,2022 the Tourism and Culture department contacted the Ocean Drive Association to schedule a meeting to present the Lummus.Park Artisanal Market details to include the footprint,and tent and logo design. On April 19,2022, City Staff and Florida Fresh Markets presented the Lummus Park Artisanal Market to the Ocean Drive Association(ODA).The ODA was impressed by the presentation but shared concerns regarding the location, public safety and the new Ocean Drive Promenade. On April 26,2022 the Administration received a letter(attached)from the ODA regarding the Lummus Park Artisanal Market where they further detailed their concerns with the location above 12th Street. On May 31,2022,the Administration and Florida Fresh Markets presented the Lummus Park Artisanal Market at a publicly noticed Community Discussion to the Art Deco Cultural District residents via Zoom.The presentation attached included the history of Florida Fresh Markets,the various locations in current operation as well as the proposed Lummus Park location between 13 Street and 14 Place in 1 .....,.....,., f]..d. 'TI..,, ......i{..d:.... ..1 ►..,. ..d...♦....a.. ..1........a{..,�..,...,s...iL... 1 ....,......., n...a, A.i:........1 Page 1310 of 1502 LUI 111 I IUJ r cal n. I I IC dCJU ICUI.J UI U IC VCI IUUI LCI ILJ 4:11UI IIJ, WIU I a IUIyu I UI U IC LUI I II I IUJ r CI n rl1 UJGI Idl Market were also presented and well received.The overall community feedback was favorable, but the concern was shared that a market should not be placed north of 12 Street in Lummus Park. On June 21,2022 City staff received an electronic petition(attached)from SOBESafe stating concerns with the market. SUPPORTING SURVEY DATA In the 2022 City of Miami Beach Resident Survey, 86%of residents agreed that free or City sponsored art and cultural activities contribute to their quality of life in Miami Beach and 86%of residents agreed that Miami Beach Cultural Activities (such as art shows, film festivals, musicals, and live performances) contribute to the quality of life in Miami Beach. FINANCIAL INFORMATION n/a CONCLUSION Based on overall community feedback regarding the Lummus Park Artisanal Market, the Administration recommends the City Commission discuss and provide direction on a possible relocation of the market, and authorize the administration to enter into negotiations with Florida Fresh Market to activate artisanal markets in other Miami Beach locations. Applicable Area South Beach Is this a"Residents Right Does this item utilize G.O. to Know"item.pursuant to Bond Funds? City Code Section 2-14? Yes No Strategic Connection Prosperity - Market and promote Miami Beach as a world class arts, culture, and quality entertainment destination. Legislative Tracking Tourism and Culture ATTACHMENTS: Description o Exhibit A Lummus Park Artisanal Market Presentation o Exhibit B Letter from Ocean Drive Association o Exhibit C Letter from SOB ESafe • Exhibit D LTC 315-2021 Page 1311 of 1502 • • • _ . , . . - ., .:. • .:"§$'1',••;;!..,.."•.;•:•:-.:.:.-• , • - •,••pr z.g...3‘.'1'r--.•,i'f- . . - -. - . • ,'-•••,.‘t-e..e.:v..":61--•.r,,,-';•'- .• •,. •, • - . :611 -'' '' ' —;;;'1"11.414. 'kt'i?-0:4;::-I'.-.41.4: '- '....,'-.'-:.3..,..:. . .. . , . , • •,,, •••., 1:1,01.1.M.,03,t,i.,,•„,.; , '''''1•,0.'J',,':-..1.4''4,14k.,4,14-U,,,...;',1,1,•,,ya.,m,'„,',„,,,..; "•11134,4*.q,ON'iltf,q•qpr,',1,,Fl•I,,',+,.,,,6,44,,,,:`,,4 ..'4,15•,'4,..,4''''',Iilli4111,041,1&::Z••••:' ' .-• - ' • . •':. 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M'.0 f ;:�..* r v4 fi �'+r,•.s: : : ,< .:':..f4t+ i.'-'tie 2 1'.b`�di .T3; `` 7` - t.- ''::'.: t1 t. !,_ af.}r rih 'a, rk.:' :7 '� ...: 11111111 .+ X }3 t. y�' �„ +�Fi P'p'Xv.. ;; r 04°,:ii� - .n4 „t.^±8 i ; b -:�. "i �9+ Y: . . _ o n.4 +. s r� ` :':.. I . '3..i +u''.+ C. S `hS r 7A �. -,.'1�h '�' M G Y��. C ..1::f.+ •Our partners Brookfield �YJ Nicklaus MI.Mt BRIG ANDERSON Children's ISLAND,FIOME. :IESIL N JJLL Properties SIMON° .b. r Hospital �ISTICT Square M I7NER t3�L H A R (}U R SHOPS AT DOWNTOWN c l I'Y cal PARK MERRICK PARK CORAL GABLES Boca Raton Downtown West Palm VILLAGE - SWINE SS II.P OVE LINT GIST OICI Page 1314 of 1502 ,. �MiNF ti r w• Cry ,,;. I <. _ I1 Ail.. q i / \ ,� rtl{ ( ) 00€k4fide pA rvu =.,, .. �lii' F44 , ^�-, I d }ir' I ''''0011 i k . y Page 1315 011502 . 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',0111-St*: '•':'.:;.•• . •.4„,1,,,i.,. ;•-'"'',',-`1"" ,'-= Ai • I-I 1 ...., ... 1 i 4% 't t - & ... c .•,--.- 7.-4.4 ...- ,..;--...,0...,e.• •. . - . _- • . . .-T:.. .-: . .4...... .-... - . ... _.,_,..7,4 4410._. ......t.:•. A.. • .,...,.‘,4„,,..„...„ _ ..„.....,:......Ato,..,,,,,..• , ,, ,_ ,.Aliutir., -....,. .• -,...e.... .--:-,,, ,c,„.. ..--- t.,-7•••,. , ‘,.... .. t... -.. .. ..... . - -;•:• "*,Zr•' ...A.,. _. Z. .t..,-,-.E•1:0-,—,-'1 - .4,:,,--.': '-'4". .,-0-•-.F-1.-60;=,.----7 = C YC; ' 111 VOYA 3''- t it `,' l'' ri I :gib i it . ,m 4:} j�. ()WV' Ptoin .4. Goal -. - $, ,,r 1- t At the core of Florida Fresh Markets • a ,mow ` ° `• ;` ,sl,.,k' is bringing small local businesses and •y , rW • K3 L Y" W 'a,li..�n Pin�' 'L'r-' " � �\ p.,,,,,,, communities together. — ' , .. ,.• . Prioritizing local vendors - z . } _ Priority will be given to vendors residing in t " ;. I - • �°V ... i `;F. ,. • the City of Miami Beach for the first 30 y;,, -4 ' -_ days upon the commencement date of the `' `� - ,t • i� ! irw; fi. Concession Agreement when developing !! , I ' 'n • ` , the roster of vendors. i ;,4 I p • f a 3 1 XZy go- ray+` % Page 1318of1502 ;i i yp.'41'� Q i „` , ltr�v- t .4 i! M� ^l• J I r. 1 r v. ` .•d .. -*y.yu;':' • ''PS as--' j S . a,x i � 4t , Street �. • ° • 'Y ti ' 1 J (illareqtteh u 5 �, w ?e,, Cry x ,... kill ,: o v 1416 , Page 1319 of 1502 ,} • lc I:Hf ir4<Nlh 'NE rti a .'• ,• 1 •..,,•;,,iti,.,:i': 1,',.'i,':41,>-'',:'' �• ^'^ 1 a TS • • 1 V N.J NE Y�,dTT :u'} E .s. { N 7• �f4. KY�Iti'.. �.q.% rd t1 North of t , Street `' 47 wad.' ... , .. , . :'. (iliare .'.!.' 441, , ._ ,.,..,. r ,,,. . 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' :: - MIAMIBEACH 3....,...---:%:1.-",:lt-' ::'-::::' I:11:''',6'':;:ii.:::,.::....'!1:''1''::'...:::'':E':::':::71.1:'::,:;* .,..„,....11 tvo40 Lan,,P,r4 I : -7.*-•7- ..,: •;,.7.,.t.. .0,:.. -.-. .......4). - .. .,...:.t. .•:-. Et - .'P!.., Page 1321 of 1502 • ... 7r4efc'ionotoe ar► • I°°- yR"Era*.,;::apt 5ppt;�fa,-rq . 1 '' .e 4r . 4 "i c,' '. P G rf'!Tvy�F�p v.+� �.F ! Ya: P yr td y"FE'9 9 " �s ff • Vendors will be required to place 99�� 1".f,.�" ,ry�� =fj�,7 r, f y4 4f w¢xt y1:d '1f v,rN $4:.1i�� `(iryMk,in( their individual Vendor ID in a visible location within their booth. VENDOR NAME @instagramaccount r rj 123-456-7890 aY.'.i. Florida J? W.' +nE v. �P IP Rim tr'�t� Jtif, .ro , f5 o �`. 1Tr1;L 4, �b , a>41441 . itf, 9 0 �rE 'i r" '� a �t. rE r�, q14.00111111.1" , 7 ,,r4- ,��,ry J+.2>)$oa i � . !si d w .1,y-t,,I-.-.-�4 a" , !:, , "1-11- 1-11 j i v t„...,„:„.„,,...,,,,,,,,,,..,,:,,,,,,, t f yr, `..: , .„ ...-4„,..:,.„........,,:.:,, .....,, , ! f 6 P L t r ' nor a y„ :, l ro y e,.9i ,, s > G mIAABE ACH Page 1322 of 1502 t Yh'4 �#5�`P'�� R I" rv`iaj�r+� ,,, i x'. aw 4 3 a t3^ ly �. ;F� •',.{. Ipr ,,.14 r'r' t , I It,u$ w ,,,'yi. i�,� n -.H1 1°.2 f ,•�yy�.: "?.4 y� 0P ql p Its x.4i'.ti d �, `NFL-'lily `"°`�t"i .YI L a..[�li�t VWiu. t, 4y T+.:F✓"„'�y.. - /_ (. 11' i.3 (Vendor 5widet ines & qtancloirds ��\ % `°, • Specific and strict arrival, set up, and a': vl " ' breakdown times ., . . ', ;fit ,,•,t % , ,N ,,, ; S x1. • Strict&cohesive aesthetic .,. • _ s,�:. 5 expectations U , ' *•" I _ - •a • - • Each vendor is responsible for • ' jr - 4 F .- I " - leaving the area in a perfect and ' , . �' ,`i, ' v''° . clean condition after the market is { S ,ry ••: -i closed. '�. ` , -^N.6' •?,7 - • Strict cancellation policies r c �. • Vendors will be required to maintain e r y '��' all relevant permits and licenses • _ } 0 .n y' r• There will always be a market + ?1 manager on duty to guarantee all !e ,r market guidelines are met , I - ' 0. i 101 - 1 "' v 1.> .. f �. e,,,f ' , �/� f z' :C,'::'mod'*of1 Ii _ r. P n 4 '� It t"r .. ,e 4 Wl ,•r• v 1 m EuO pr I '.1 IO 1 a74';`a .»... \ � 1. 1d jNrrr fip a p tra tl �n 3x ixV, d A spa 14 I .Y'A !' ,I.,, �w1,1%1. 7 . 3a µ,iii 4 a, u 'I It 1,L' 'n + / N rl 3 a E # x is 4V ",P v *rs w ydt} ar d M ! 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'i, y 4 , y1 , P ,, • a. aril h.'y i.. >*#aP'L., s - �"n yu, ^4 �.�, ,Parn�i.''Crksrs >rt_."'il�}",. u ed ,�..'a^x air r ,1. 7 r .. W. • P • � iv; �'. • tilik • ,. = . .. • ,� i _ r 1 nFfIMI .f$ • ,y pee' 9 � r yea ')a''e,'� . , k _ .1 it. .......: ,...__•.— ert.. ;.: ;' 'IlY • -.. i''' 1 4. ate' -C: ,E P • 'Ct :of ' ^— — _ •I - BOARD OF Ocean Drive _ I DIRECTORS association Chairman April 26,2022 Jonathan Plutzik The Betsy Via Electronic Mail Lissette Arrogante-Garcia Secretary Torn Glassie Director Department of Tourism and Culture Avalon Hotel City of Miami Beach Treasurer Alfie Feola Lissette, Altanini Realty Thank you for taking the time to meet with the ODA board on4/19/22 regarding the Eugene Rodriguez proposed "Artisanal Market"for Lummus Park. We are grateful for the open and Ocean Drive Property constructive exchange. I thought that I would share the thoughts of the group as you begin to finalize your approach to this significant installation. I would take note that this Steven Boucher was the first opportunity for the ODA to hear from the vendor or the city about the Boucher Brothers specific plans. Management,Inc. 1. The ODA board was very impressed by the presentation made by the team from Jamil Dib Florida Fresh. They were thorough,well prepared and professional. They seem V&E Restaurant to bring significant relevant experience. Kudos for selecting them, now subject to group final contract negotiations. 2. The ODA board has a significant public safety concern about any installation Rory Greenberg adjacent/near the intersection of(i)the southbound beach walk, (ii)the The Bancroft serpentine walkway,(iii)one of the busiest entrances to the beach, (iv)the robust pedestrian traffic coming east on 14`h Place(especially with a "South Beach Ian Hendry Promenade"connecting Lincoln Road/Drexel/Espanola Way/14`h Place and Ocean Club Management Drive actively being considered)and (iv)the specifically redirected pedestrian and Group bicycle traffic from the Promenade on Ocean Drive. The section of the serpentine walkway being considered for the Artisanal Market is already one of the densest ScottSrebnick locations in Miami Beach(without taking into consideration of the additional Goldman Properties impact of people coming to and shopping in the market!). 3. The ODA board has evolved in last 24 months to share what has traditionally been Orlando Valdes a resident centric view,we need to take particular care about the installation of Cavalier&Henrosa anything new impacting the park. Hotels 4. The ODA board continues to have a significant interest in the nature of the mix of businesses that would be included in the Artisanal Market. Florida Fresh was not David Wallack able to be precise at all about the ultimate composition of the participating Mango's Tropical vendors. We would welcome a much more active dialogue about final vendor selection.The ODA community has a particular interest in the nature and quality Cafe of any contemplated food vendors. 5. There is also awareness that Ocean Drive has,with the creation of the Pedestrian Ceci Velasco Promenade,two somewhat distinct sections. The northern portion (above 12`h Executive Director street) has a more residential centric quiet contemplative feel. The southern portion,with vehicular traffic, has more energy. The ODA board believes that Page 1325 of 1502 Page 2 this is something to keep in mind when contemplating any installation. To be clear,we believe deeply that the whole Drive must be pointed in the direction of a carefully curated and elevated resident and visitor experience.Meticulous setup and cleanup is critical to a successful Market. 6. We would make three specific suggestions: • We would suggest the installation of the"40 tents"(with contemplated Saturday and Sunday until sunset installation every weekend)to the area below 12th street.While further research might be needed to identify the optimal location, between 10th and 12th might be ideal • We would encourage consideration of moving the Artisanal Market installation to the"spoiled sand area"east of the Coral Wall and closer to the dunes and set up the tents facing east. Getting shoppers off the serpentine walkway will promote a much better environment from a public safety point of view. Having the tents facing east will more actively engage passersby on both the serpentine walkway and on Ocean Drive in a safe manner. Moving the tents both further east(away from all the other Serpentine walkway traffic)and further south (away from the very resident rich north Ocean Drive neighborhood) is likely to be more well received by locals and visitors staving in the area. • We understand residents have not been briefed on the market. We share your interest in this being a successful endeavor. We believe connecting with the resident community in advance about your specific plans would also beneficial. Thank you again for ALL you have been doing to promote a culturally rich Miami Beach. We know the burden has been substantial. Respectfully, Jonathan Plutzik Chair ODA Board of Directors cc: Alina Hudak,City Manager Eric Carpenter, Deputy City Manager Lester Sola,Assistant City Manager Marcia Monserrat,Chief of Staff ODA Board of Directors Ceci Velasco,ODA Executive Director Page 1326 of 1502 SOUTH f3f 110-1 Ocean Driveasstion Th(1 f .urnrnu ['Li viz AriiiSMnal UUur►lzet Dear Madame Manager: We, residents and business owners living and working on Ocean Drive, have an important and disappointing development to call to your attention in the hope of prompt redress before matters get out of hand. We have a deep commitment to supporting your efforts to deal with the many challenges the City confronts. As many of us have repeatedly attested, we admire your leadership and that of the Mayor and Commission, the resultant progress that is taking place in the City, and the open way that you interact with the City's various communities. Which brings us to express directly to you a significant concern about a project that continues to unfold in the city's most scrutinized neighborhood -- the "Artisanal Market" (the "Market") contemplated for Lummus Park. We believe that the activation of the Market is a very ill-considered step. Our rationale concerning the (lack of) merits to the project: A. The project must be considered in the context of what is already expected of and planned for this key area: • The ocean, beach, Lummus Park, and historic architecture are the core of South Beach's distinctive brand. They must be protected • Any activation must be viewed through the lens of whether it will bring us closer to our shared vision of the "American Riviera." Page 1327 of 1502 • The view looking east over Lummus Park and toward the dunes has tremendous value for our residents and visitors. It must not be compromised casually. • The "spoiled area" (the hard-packed sand just west of the dunes) is a visually important and environmentally sensitive element in the ADCD. It should not be treated like a parking lot, a storage area, or a back-of-the-house loading zone. • The goal of making this area more family-, resident-, and responsible tourist- friendly does not require a circus-like atmosphere. • Given the importance of Ocean Drive as a destination, given all the existing commitments the City has (e.g. Air and Sea Show, Pride Festival, Formula One Festival, Orange Bowl Festival, Art Basel), our Lummus Park calendar is already very crowded. If we are to take on more, we must do so very carefully, lest existing commitments suffer. B. The plans for the Market contemplate forty tents, installed facing east on the serpentine path every Saturday and Sunday not already committed to these events. • The installation of such a market requires "load in" and "load out" vehicles for each of the forty tents operating in the "spoiled area." Every Saturday and Sunday early morning and late afternoon there will be noisy and environmentally disruptive activity as this occurs. • Given the size of the contemplated Market, the tents will immediately compromise the views looking east from Ocean Drive and the residential buildings and hotels. • This is already a highly congested area, with pedestrians, bicyclists, skateboarders, rollerbladers, and more. The installation of the Market will compromise public safety as it entails tents opening right onto the serpentine walkway, adding substantial congestion to an already crowded space. Saturday and Sunday are, of course, the most challenging days of the week from a crowd management perspective. • The selected operator has not provided any specific information as to the vendors that might be offered space in the Market. Page 1328 of 1502 We should also note that this issue has not enjoyed the same level of timely community involvement that we have seen on most other projects that the Administration undertakes: • No interaction until very late in the planning process; • Only one community meeting; • Only one business briefing; • No feedback on the concerns raised. The City doesn't accept all our recommendations, of course, but we are grateful that it normally takes them seriously and responds openly and constructively. Not in this case. In summary, • You have made great progress in improving conditions on Ocean Drive and in the ADCD. • We know that there is much work yet to do. • We believe, however,that the Artisanal Market is not a constructive step forward for our community, and • Therefore, we ask that you terminate the plans for its launch. (See Signatories Attached) *More Signatures in Progress Page 1329 of 1502 Lummus Park Artisanal Market Petition Letter Date Question 1: Name: Question 2:Address: 1500 Ocean Drive, 1500 Ocean Drive 1 6/14/2022 11:45 Jeff Kindler Miami Beach, Florida 33139 USA 1455 Ocean Drive, BH 406 2 6/14/2022 17:57 George Lindemann Miami Beach, FL 33139 USA 1455 ocean drive,710 3 6/15/2022 0:21 Curtis Slipman miami beach,fl 33139 USA 1455 Ocean Drive,710 4 6/15/2022 0:22 Dianne Slipman miami beach,fl 33139 USA 1455 Ocean Drive, Unit 1011 5 6/15/2022 16:44 David R David Miami Beach, FL 33139 USA 1455 Ocean Dr,Apt 704 6 6/15/2022 16:49 Van Pham Miami Beach, FL 33139 USA 1455 Ocean Dr,704 7 6/15/2022 16:49 Ole Slorer Miami Beach, FL 33139 USA 1455 Ocean Drive 8 6/15/2022 16:50 Robert Lehrman Miami Beach, Fl 33139 USA 1250 Ocean Dr,3F Miami Beach, Miami Beach 32139 9 6/15/2022 16:50 Van Pham USA 1250 Ocean Dr 10 6/15/2022 16:51 Medran Realty Miami Beach, FL 33139 USA 1455 ocean dr.Apt.#1108 11 6/15/2022 16:52 Mollie zweig Miami beach, Fl 33139 USA 1455 Ocean Dr,#1507 12 6/15/2022 16:54 Liz Lehrman Miami Beach, FL 33139 USA 1455 Ocean Drive, II Villaggio 13 6/15/2022 16:58 Ivan Selin Miami Beach, FL 33139 USA 1455 Ocean Drive,#802 14 6/15/2022 17:04 Jim Winston Miami Beach, Florida 33139 USA 1455 Ocean Dr,APT 702 15 6/15/2022 17:08 Rita&Ernesto Grinberg MIAMI BEACH, FL 33139 USA 1455 Ocean Drive,402 16 6/15/2022 17:10 Gary and Enid Goodman Miami Beach, Florida 33139 USA 1455 Ocean Dr., Unit 1109 17 6/15/2022 17:24 Judith Pleasure Wiliner Miami Beach, FL 33139 USA II Villaggio, 1455 Ocean Dr Beach House 404 18 6/15/2022 17:34 David T Kollat Miami Beach, FL 33139 164 1455 Ocean Drive#1205 19 6/15/2022 17:43 John Yee, MD Miami Beach, FL 33139 USA *ODA Member Page 1330 of 1502 Lummus Park Artisanal Market Petition Letter 1455 ocean drive, unit 1401, unit 1401 20 6/15/2022 18:40 myrna feinerman Miami Beach, FL, FL 33139 USA 1455 Ocean Drive 21 6/15/2022 18:58 Stephen Alex Miami Beach, FL 33139 USA 1455 ocean drive 22 6/15/2022 18:59 Christine Menedis Miami Beach, FL 33139 USA 1455 ocean Drive 23 6/15/2022 18:59 Marc Bacal Miami Beach, FL 33139 USA 1455 ocean drive 24 6/15/2022 19:00 Maritza Cuellar Miami Beach, FL 33139 USA 1455 ocean drive 25 6/15/2022 19:00 Naveen Trehan Miami Beach, FL 33139 USA 1455 Ocean Drive#703 26 6/15/2022 19:02 Samuel L Hinson Miami Beach, Fl 33139 USA 1455 Ocean Drive,Apt 1105 27 6/15/2022 19:17 Zave and Celia Aberman Miami Beach, Florida 33139 USA 1500 OCEAN DRIVE#708 MIAMI BEACH, FLORIDA 33139 28 6/15/2022 20:22 ERIC GAVARA USA 1455 Ocean Dr,904 29 6/15/2022 21:32 Murray Bacal Miami Beach, Fl 33139 USA 1455 Ocean Dr 30 6/15/2022 21:41 Lew Cohen Miami Beach, FL 33139 USA 1455 Ocean Dr 31 6/15/2022 21:42 Karon Cohen Miami Beach, FL 33139 USA 1500 Ocean Drive,706 32 6/16/2022 7:55 Seth J Weinberger Miami Beach, Fl 33139 USA 1500 Ocean Drive, PH-08 33 6/16/2022 12:56 Robert Karsunky Miami Beach, FL 33139 USA 1455 Ocean Drive, BH 406 34 6/16/2022 16:46 Ana Paola Ferrari Miami Beach, FL 33139 USA 1455 Ocean Drive, BH 406 35 6/16/2022 16:47 Georgina Lindemann Miami Beach, FL 33139 USA 1455 Ocean Drive, BH 406 36 6/16/2022 16:47 Celina Lindemann Miami Beach, FL 33139 USA 1455 OCEAN DRIVE,APT 1109 37 6/16/2022 19:49 JOSEPH H WILLNER MD Miami Beach, FL 33139 USA 5373 fisher island dr 38 6/17/2022 12:23 rchard robertson kracum MIAMI BEACH, FL 33109 USA 1455 Ocean Drive, Unit 1206 39 6/17/2022 16:00 Jack Frieden Miami Beach, Florida 33139 USA 1455 Ocean Drive, Unit 1206 40 6/17/2022 16:05 Jodie C Frieden Miami Beach, Florida 33139 USA 1455 Ocean Drive, 1609 41 6/20/2022 20:16 Richard Morgan Miami Beach, FL 33139 USA *ODA Member Page 1331 of 1502 Lummus Park Artisanal Market Petition Letter 760 Ocean Dr.,Suite 9 42 6/21/2022 10:51 Alfie Feola* MIAMI BEACH, Florida 33139 USA 1412 ocean drive 43 6/21/2022 11:19 Eugene Rodriguez* Miami Beach, Fla 33139 USA 1320 Ocean drive 44 6/21/2022 11:24 Orlando Valdes* Miami Beach, Florida 33139 164 1390 Ocean Drive,401 45 6/21/2022 12:51 Jane Krupp Miami Beach, FL 33139 USA 1390 ocean drive, 103 46 6/21/2022 12:57. Rona Gheysens _ Miami Beach, Florida 33139 USA 1390 Ocean Drive#207 47 6/21/2022 13:39 Donald Worth Miami Beach, FL 33139 USA 1390 Ocean Dr.#207 49 6/21/2022 13:41 Nina Weber Worth Miami Beach, Fl 33139 USA 1390 Ocean Drive#105 50 6/21/2022 13:46 Bimal Rai/Ocean Drive Gallery Miami Beach, Fl 33139 164 1455 Ocean Drive#1402 52 6/21/2022 14:02 Fernando Di Carlo Miami Beach, Florida 33139 USA 1455 Ocean Drive,#807 53 6/21/2022 15:45 Ken Koppel Miami Beach, FL 33139 USA 1440 Ocean Dr 54 6/21/2022 15:48 Jonathan Plutzik* Miami Beach, FL 33139 USA 1500 Ocean Drive,Apt.605 54 6/21/2022 16:30 Harold&Joyce Rosenbaum Miami Beach, FL 33139 164 *More Signatures in Progress* *ODA Member Page 1332 of 1502 DocuSign Envelope ID:FE9165C0-FF1F-4DDF-99B2-047D3D0A47A4 OFFICE OF THE CITY MANAGER • LTC#315-2021 LETTER TO COMMISSION TO: Honorable Mayor Dan Gelber and Members of the City Commission FROM: Alina T. Hudak, City Manager 34z 4 -or DATE: July 30, 2021 SUBJECT: Status Update on Request for Proposals (RFP) 2021-151-ND for Management and Operation of Artisanal Market in Lummus Park The purpose of this LTC is to update the Mayor and City Commission on the status of Request for Proposals (REP) 2021-151-ND for management and operation of an artisanal market in Lummus Park. On May 12, 2021,the Mayor and City Commission authorized the issuance of the RFP to solicit proposals for the management and operation of an artisanal market in Lummus Park. The RFP was developed for the Lummus Park market specifically as it is likely to be the largest artisanal market within the City. However, the Administration has been working to identify potential artisanal markets in other areas as a way to promote activation within certain neighborhoods or commercial districts. The areas that would potentially benefit from an artisanal market include: the Normandy Fountain area, Collins Park, the 41 Street corridor, and Pride Park, as well as other areas that could be identified in the future.The additional markets could serve as informal social gatherings where residents and visitors can meet and interact with local artists and designers, stimulate community development, and provide family-friendly engagements. Compared to the Lummus Park market, the additional markets referenced would likely be significantly smaller and some could be activated only episodically. The RFP currently does not allow the Administration to work with the awarded operator to establish additional smaller or episodic markets across the City. The Administration believes that amending the RFP to include the ability to negotiate with the selected operator to develop one or more of the smaller or episodic markets will expedite the activation of the relevant neighborhood(s) or commercial district(s) rather than waiting to process a solicitation for each new market. Further, since the additional markets would likely be smaller than the Lummus Park market, negotiating with the selected operator could be more efficient and cost-effective than going-through a selection process each time a potential market was identified and dealing with multiple market operators across the City. Accordingly, the Administration released an addendum to the RFP to allow future additional markets to be added to the resulting agreement by mutual agreement. Additional markets will require City Commission approval. Please do not hesitate to contact me if you have any questions. -- MM/tiZ/l1A `I A /�/��// KB/NO Page 1333 of 1502