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LTC 404-2022 Washington Avenue Business Improvement District Annual Report and Fiscal Year 2023 BudgetMIAMI BEACH OFFICE OF THE CITY MANAGER NO. LTC # 404-2022 LETTER TO COMMISSION TO : FROM: Honorable Mayor Dan Gelber and Members of the City Comm ission Alina T. Hudak, City Manager '2uc, ~4,r DATE: September 22, 2022 SUBJECT: Washington Avenue Business Improvement District Annual Report and Fiscal Year 2023 Budget The purpose of this Letter to Commission ("L TC") is to provide the Mayor and City Commission with the Washington Avenue Business Improvement District annual report and Fiscal Year 2023 budget. Background On October 18, 2017, the Mayor and City Commission adopted Resolution No. 2017-30065, authorizing the creation of the Washington Avenue Business Improvement District (WABID), a special assessment district pursuant to Chapter 170, Florida Statues. The Resolution provides for the levy and collection of special assessments for a term of ten (10) years with the purpose of stabilizing and improving the Washington Avenue retail business district through promotion , marketing, and other similar services. On March 15, 2019, the City and the WABID defined the respective obligations of each party as it relates to the administration of the special assessment district via a Memorandum of Understanding (MOU). Among other provisions, the MOU stipulates that: (1) Annually, on or before August 1, the WABID shall prepare and submit to the City Commission a budget accurately itemizing all estimated revenue and expenses for the succeeding fiscal year beginning October 1; and (2) Annually, on or before August 1, the WABID shall, upon request of the City Manager or the City Manager's designee, provide the City with an annual report detailing the WABID's activities during the preceding fiscal year, along with a copy of the WABID's annual budget. Update Following some challenges with meeting attendance in July and August 2022, the WABID achieved quorum at its September 8, 2022 meeting and approved its annual report and budget. Pursuant to the MOU, the WABID has provided the attached annual report and Fiscal Year 2023 Budget. Any questions about the foregoing may be directed to Rickelle Williams, Economic Development Director, rickellewilliams@miamibeachfl.gov . WASHINGTON AVENUE BUSINESS IMPROVEMENT DISTRICT BUDGET, NARRATIVE, SUMMARY AND SERVICES TO BE PROVIDED 2022-2023 REVENUE 1 Assessment Revenues The assessment represents the total amount of the special assessments to be collected each year of the special assessment district $505,765. Event Revenue • Projected revenue based on event income $25,000 Total Revenue projected $530,765 EXPENSES 2 . Administrative and Office Expenses • Staffing cost, including employment benefits, employment for Executive Director and assistant. $141 , 600. 00 • Office expenses for rent, liability insurance, supplies, postage, printing equipment, leases, annual report, audit, cell phone, accounting, and liability insurance. $97,377.60 3. Street-level Improvements and Programs • The employed a supervisor to coordinate sanitation challenges, improvements, street debris, minor graffiti, and services . The Street supervisor will partner with the Miami Beach Police Department, the City of Miami Beach Sanitation, and Public Works. $15,000 4, Beautification and Marketing Expenses Expenses shall include the following expenditures: • Art Basel • Awkward Music Series • Street Banners • Caribbean Heritage Series • Hallowave • Lighting and Decorations • Juneteenth • re-Discover Washington Avenue • WAVE Fashion Show • WAVE / Mac Duce / Food Network / BBQ • WAVE TV WASHINGTON AVENUE BUSINESS IMPROVEMENT DISTRICT BUDGET, NARRATIVE, SUMMARY AND SERVICES TO BE PROVIDED REVENUE 1. Assessments 2. Event Revenue EXPENSES Administrative and office Expenses. 3. Administrative staff 4 . Office, supplies, utilities, parking, equipment lease, postage, travel, entertainment, phone, printing, rent, insurance, audit, accounting, licenses, meals, maintenance . Street Level Improvement Program 5. Sanitation Team Marketing 6. Beautification 7. Advertising 8. Events TOTAL ANNUAL EXPENSES 2022-2023 $505,765 $25,000 $97,377.60 $15,000 $35,432.16 $18,000 $176,300 $503, 709 . 76 WASHINGTON AVENUE BUSINESS IMPROVEMENT DISTRICT BUDGET, NARRATIVE, SUMMARY AND SERVICES TO BE PROVIDED REVENUE 1. Assessments 2. Event Revenue EXPENSES Administrative and office Expenses. 3. Administrative staff 4 . Office, supplies, utilities, parking, equipment lease, postage, travel, entertainment, phone, printing, rent, insurance, audit, accounting, licenses, meals, maintenance . Street Level Improvement Program 5. Sanitation Team Marketing 6. Beautification 7. Advertising 8. Events TOTAL ANNUAL EXPENSES 2022-2023 $505,765 $25,000 $97,377.60 $15,000 $35,432.16 $18,000 $176,300 $503, 709. 76 AN N U A L RE P O R T - J U L Y 20 2 2 ' CO N T E N T S WA S H I N G T O N AVENUE ANNUAL REPORT 2022 I 2 03 08 39 57 MIS S I O N ST A T E M E N T AC C O M P L I S H M E N T S EX E C U T I V E SU M M A R Y SO C I A L ME D I A COMING SOON 04 1 2 40 59 PR E S I D E N T FIN A N C E S RE -DISCOVER WASHINGTON GO A L OR I E N T A T E D AVENU E 05 1 4 46 BO A R D ME M B E R S CL E A N TH E WA V E NE W BU S I N E S S S 06 20 50 ME S S A G E FR O M EX E C U T I V E DIR E C T O R AC T I V A T I O N S / EV E N T S / ES P A N O L A WA Y EA S T CA R I B B E A N HE R I T A G E FE S T I V A L / HA L L O W E E N / EL E C T R I C A L Wf W ' S / FA S H I O N ~ MIS S I O N ST A T E M E N T WA S H I N G T O N AVENUE BID Annual report 8/2022 I 3 MIS S I O N Th e Wa s h i n g t o n Av e n u e Bu s i n e s s Im p r o v e m e n t Di s t r i c t (B I D ) ' s in t e g r a l mi s s i o n is to pr e s e r v e , st a b i l i z e , and improve Washington Av e n u e re t a i l an d bu s i n e s s di s t r i c t lo c a t e d in s i d e hi s t o r i c Mi a m i Be a c h th r o u g h pr o m o t i o n , ma n a g e m e n t , marketing and other si m i l a r se r v i c e s . OU R VIS I O N It is Wa s h i n g t o n Av e n u e BI D ' S vi s i o n to en c o u r a g e th e co n t i n u e d de v e l o p m e n t of a di v e r s e , vi b r a n t and pedestrian-friendly Wa s h i n g t o n Av e n u e mi x e d us e ne i g h b o r h o o d , th e r e b y pr o v i d i n g a dy n a m i c se t t i n g fo r bu s i n e s s e s , th e visiting public, arts and en t e r t a i n m e n t , un l i k e an y ot h e r pl a c e in th e wo r l d . Th e BI D wi l l pr o v i d e hi g h - q u a l i t y , cu s t o m e r - o r i e n t e d services designed to de f i n e , en h a n c e , an d co n t i n u a l l y im p r o v e Wa s h i n g t o n Av e n u e fo r th o s e wh o wo r k , li v e , vi s i t , an d do business here. • Bo a r d Me m b e r s • Pr e s i d e n t - An d r e w Re s n i c k • Sa u l Gr o s s • Se c r e t a r y - Ma r c La w r e n c e • Mi c h a e l Si m p k i n s • Le s l i e We i l • Er i c Hi n e s • Ro n a l d J Fi n v a r b • Ro b e r t o Da t o r r e Se l e n a Ve n i z e l o s • Ex Of f i c i o Me m b e r s • Ca s e y St e a d m a n • Ri c k e l l e Wi l l i a m s • Co n n o r Gr e a l y • (B o a r d me m b e r s ar e no t co m p e n s a t e d ) ' ' ME S S A G E FR O M EX E C U T I V E DIR E C T O R WA S H I N G T O N AVENUE ANNUAL REPORT 2022 I 8 DE A R WA S H I N G T O N AV E N U E BID PA R T N E R S & FR I E N D S Gr e a t th i n g s ar e ha p p e n i n g on th e WA V E ! La u n c h e d in Ap r i l 20 1 9 th e Wa s h i n g t o n Av e n u e Bu s i n e s s Im p r o v e m e n t Di s t r i c t (B I D ) of f e r s in n o v a t i v e opportunities and services th a t si m u l t a n e o u s l y pr o v i d e a po r t a l fo r lo c a l s an d to u r i s t to li v e th e i r be s t li f e . Ul t i m a t e l y , we wi l l fu r t h e r ec o n o m i c de v e l o p m e n t in th e re g i o n s that we serve by leveraging th e gr o w i n g at t r a c t i o n of Wa s h i n g t o n Av e n u e As a re s o u r c e f u l an d co l l a b o r a t i v e or g a n i z a t i o n , we wo r k in pa r t n e r s h i p wi t h ou r ke y st a k e h o l d e r s an d th e Cit y of Mi a m i Be a c h to cr e a t e a we l c o m i n g , creative, and thriving en v i r o n m e n t th a t su p p o r t s Mia m i Be a c h re s i d e n t s an d a wi d e ra n g e of bu s i n e s s ty p e s fr o m in n o v a t i v e st a r t - u p s ,e n t e r t a i n m e n t , to in t e r n a t i o n a l associations. We are ex c i t e d to ta k e an ac t i v e le a d e r s h i p ro l e in al l th a t we do , se r v i n g as a co l l a b o r a t o r , co m m u n i t y bu i l d e r , an d ag e n t of po s i t i v e ch a n g e . Th e BI D is we l l on ou r wa y to ac h i e v i n g ou r go a l s fo r Wa s h i n g t o n Av e n u e . Wh e n I be g a n , my fi r s t ob j e c t i v e wa s to me e t wi t h ev e r y bu s i n e s s ow n e r to understand their co n c e r n s an d al l o w th e m to vo i c e th e i r op i n i on . I al s o re q u i r e d th a t fo r ea c h co n c e r n we di s c u s s e d a so l u t i o n . Th e bi g g e s t co n c e r n s we r e li g h t i n g , lack of activations and sa f e t y . Wit h i n th e fi r s t 3 ye a r s th e BI D wa s ab l e to in s t a l l li g h t i n g , cr e a t e mu l t i p l e ac t i v i t i e s an d co n n e c t s al l 30 0 bu s i n e s s e s . We ' v e ad d e d mu r a l s , wrap electrical boxes, add ba n n e r s , ho s t ac t i v a t i o n s , fa s h i o n sh o w s , an d mu s i c ev e n t s . In ad d i t i o n , wo r k e d wi t h th e ci t y to cl e a n st r e e t s , pa i n t , st r e e t mo d i f i c a t i on s , re p l a c e trees, add additional li g h t i n g , an d pa r t of it du r i n g a CO V I D - 1 9 . Th e BI D ta k e s pr i d e in wo r k i n g wi t h th e pr o p e r t y an d bu s i n e s s ow n e r s . I ho p e ou r su c c e s s ar e an in d i c a t o r of ou r pa s s i o n an d de s i r e to bu i l d a p l ac e un l i k e an y ot h e r pl a c e in th e wo r l d . We ar e a li s t e n e r an d ex a m p l e to our community to offer a pl a c e to cr e a t e a ne w li f e , dr e a m a ne w fu t u r e an d le a v e a po s i t i v e le g a c y . Si n c e r e l y , Tr o y E . Wr i g h t Ex e c u t iv e Di r e c t o r ' EX E C U T I V E - SU M M A R Y WE AR E ON A CL E A R PA T H Wa s h i n g t o n Av e n u e ha d a go o d ye a r ! Th e st r e e t s lo o k cl e a n e r , th e av e n u e is sa f e r , bu s i n e s s e s ar e op e n i n g an d pr o p e r t y va l u e s ar e ri s i n g . Th e Wa s h i n g t o n Av e n u e Bu s i n e s s Im p r o v e m e n t Di s t r i c t ' s {B I D ) su c c e s s to a la r g e ex t e n t is ba s e d on a vi s i o n , st r a t e g y , pa r t n e r s h i p s , an d po s i t i v e re l a t i o n s h i p s . Ou r ma i n su p p o r t e r s ar e th e Ci t y o f Mi a m i Be a c h , Gr e a t e r Mi a m i Co n v e n t i o n s an d Vi s i t o r s Bu r e a u , Mi a m i Be a c h Po l i c e , an d th e Mi a m i Be a c h Ch a m b e r o f Co m m e r c e . Ho w e v e r , lo c a l s an d to u r i s t s ar e th e on e s mo s t ce l e b r a t i n g th e po s i t i v e ch a n g e s . Th e BI D re p r e s e n t e d pr o p e r t y an d bu s i n e s s ow n e r s be f o r e th e ci t y on mu l t i p l e oc c a s i o n s to ke e p do o r s op e n , ob t a i n pe r m i t s , an d de f u s e or d i n a n c e ch a l l e n g e s Ne w bu s i n e s s e s Th e BI D co n t i n u e d to gr o w . We op e n e d a ne w ho t e l (E s m e ) , 6 ne w re t a i l e r s , 5 ne w re s t a u r a n t s , an d 4 pr o p e r t i e s so l d . Pr o p e r t y va l u e s ar e at an al l - t i m e hi g h . Tr a f f i c Th e st r e e t s re t u r n e d fr o m th e pi l o t pr o g r a m th a t cr e a t e d 1 la n e in ea c h di r e c t i o n , bi k e la n e , pa r k l e t s , an d pa r k i n g . Th e Ci t y mo v e d to re t u r n it to th e pr e v i o u s co n f i g u r a t i o n o f 2 la n e s o f tr a f f i c in ea c h di r e c t i o n , no bi c y c l e la n e , an d li m i t e d pa r k l e t s . In 20 2 2 Pe d e s t r i a n tr a f f i c de c l i n e d sl i g h t l y ho w e v e r th a t is la r g e l y in pa r t du e to th e ma s s cr o w d s du r i n g CO V I D la s t ye a r . WA S H I N G T O N AVENUE BID Annual report 8/2022 I 9 Li q u o r ch a l l e n g e Th e BI D su c c e s s f u l l y fo u g h t to ke e p Wa s h i n g t o n Avenue open to 5:00 AM . Th i s wa s no ea s y ta s k , an d th e ba t t l e is not over. We clearly un d e r s t a n d th a t sh u t t i n g do w n th e en t e r t a i n m e n t district at 2:00 AM wo u l d de s t r o y ou r mo m e n t u m an d re d u c e to u r i s t s an d in t e r e s t fr o m po t e n t i a l in v e s t o r s to Miami Beach. Th i s is th e fo u r t h ye a r in a ro w th a t cr i m e on Washington Avenue dr o p p e d . Th e BI D Ex e c u t i v e Di r e c t o r re c e i v e d re c o g n i t i o n and awards due to ou r ab i l i t y to im p r o v e , th i n k pr o a c t i v e l y , and create activations Th e BI D he l d an Ex e c u t i v e Bo a r d me e t i n g each month to oversee the op e r a t i o n , an d cu r r e n t an d fu t u r e pl a n s fo r the Avenue. Th e Bl D' s ac t i o n s fu l l y re f l e c t th e va r i o u s dimensions of un d e r s t a n d i n g bu s i n e s s an d pr o p e r t y ow n e r s , locals, tourists, se a s o n s , an d th e fu t u r e . Wi t h th a t in mi n d , we listened and re s p o n d e d . Th e BI D cr e a t e d mo n t h l y bu s i n e s s owners' meetings to bu i l d an in v e s t e d in f r a s t r u c t u r e . Hi r e d sa n i t a t i o n ambassadors, cr e a t e d ma r k e t i n g op p o r t u n i t i e s , an d hi s t o r i c monuments. Ma i n t a i n e d a bi - m o n t h l y ne w s l e t t e r in 20 2 2 increased from 15,000 to 15 , 5 4 8 pe o p l e on ou r so c i a l me d i a da t a b a s e , and 6,398 to 6,703 fo l l o w e r s wi t h ou r po s t re a c h i n g an av e r a g e of 632 likes, 3,069 reels, 2, 0 0 1 vi d e o s , an d 47 1 st o r i e s on ln s t a g r a m . The newsletter features bu s i n e s s e s , pr o m o t e s sp e c i a l s , in v o l v e s th e community, attracts to u r i s t s , an d ma r k e t ev e n t s pl a n n e d on Washington Avenue. ' CO N T I N U E D EX E C U T I V E SU M M A R Y Th e BI D in c r e a s e d ou r pa r t n e r s h i p wi t h Mi a m i Be a c h Sa n i t a t i o n , to im p r o v e th e lo o k , an d fe e l o f th e av e n u e . We es t a b l i s h a pa i n t i ng pr o g r a m th a t - re p a i n t e d ye l l o w , wh i t e , an d bl u e li n e s , re p a i r e d st r e e t s , pl a n t s , an d re p l ac e st r e e t po l e s , tr e e s an d li g h t s . Re p a i r ed si g n s , an d di t c h e s . In co n j u n c t i o n wi t h th e Ci t y o f Mi a m i Be a c h , we ex p a n d e d Pa r k l e t s to al l o w re s t a u r a n t s th e ad d i t i o n a l sp a c e to op e r a t e . Re s t a u r a n t s th a t pa r t i c i p a t e d in th e pr o g r a m re v e n u e in c r e a s e d by mo r e th a n 30 % ov e r th o s e th a t di d no t . Ho w e v e r , du e to th e in c r e a s e by th e Ci t y , so m e wi l l el e c t no t to [p a r t i c i p a t e . Th e av e r a g e co s t is ab o u t $1 , 2 0 0 - $1 , 5 0 0 ea c h mo n t h . Es p a n o l a Wa y Ea s t Th e BI D is wo r k i n g w i t h th e ci t y an d co n s u l t a n t s on de v e l o p i n g th e co n c e p t an d ba s i s o f de s i g n fo r th e So u t h Be a c h Pr o m e n a d e . Th e pr o j e c t co n s i s t s o f es t a b l i s h i n g a pr e m i e r pe d e s t r i a n co n n e c t i o n be t w e e n th r e e ma i n co m m e r c i a l ar e a s , Li n c o l n Ro a d , Es p a n o l a Wa y , an d Oc e a n Dr i v e . Th e BI D cr e a t e d an in t e r n a t i on a l l y ac k n o w l e d g e d Fa s h i o n Sh o w . Th e Sh o w fe a t u r e d in t e r n a t i o n a l an d do m e s t i c ta l e n t . 12 de s i g n e r s, 19 3 mo d e l s , sp o r t s st a r s , po l it i c i an s , an 80 ft ru n w a y , re c o r d i ng ar t i s t s Gi n u w i n e an d Jo n B, an d in t e r n a t i o n a l me d i a . WA S H I N G T O N AVENUE BID Annual report 8/2022 I 1 0 Be c a u s e of sp o n s o r s h i p , an d gr e a t pa r t n e r s h i p s with iHeart Media, the BID pr o m o t e d th e fa s h i on sh o w on a bi l l b o a r d in th e middle of times square in Ne w Yo r k Ci t y . Th e B I D ho n o r e d Va l a r i e Na v a r e t t e as the community pe r s o n o f th e ye a r an d Zo r y Ha y o n as th e Bu s i n e s s owner of the year . Both ar e we l l - d e s e r v i n g . At t e n d a n c e 59 8 . Me e t th e ca n d i d a t e s - Th e BI D ho s t e d hi s fo r u m to give residents, bu s i n e s s e s , an d p r o p e r t y ow n e r s an op p o r t u n i t y to commun i cate co n c e r n s an d re c e i v e i ns i g h t in t o th e i r po s i t i on s . In addit i on, it will al l o w ca n d i d a t e s an op p o r t u n i t y to me e t th e co m m u n i t y , stakeholders as we l l as bu s i n e s s an d p r o p e r t y ow n e r s on Washington Avenue . Th e BI D cr e a t e d a Ca r i bb e a n He r i t a g e Mu s i c Series. The event was to be a se r i es of mu s i c fr o m Ca r i b b e a n is l an d ta l e n t i n June. The plan i s to be th e fi r s t fe s t i v a l in Am e r i c a n hi s t o r y to gather a ll 30 Islands at th e sa m e ti m e on US so i l . Ho w e v e r , du e to a decision made by the Ci t y to sh u t do w n th e En t e r t a i n m e n t d i st r i c t after the shooting many co n s u l a t e ge n e r a l s an d to u r i s m di r e c t o r s co n t a c t me concerned that th e y d i d no t fe e l we l c o m e . Th e Se r i e s fe a t u r e d th e cu l t u r e of Ja m a i c a , th e consulate general, cr a f t s , fo o d tr u c k s , a li v e ba n d , an d en t e r t a i n m e n t . Est i mated at t e n d a n c e 80 0 . Th e BI D ho s t e d ou r an n u a l Ha ll ow a v e ev e n t specifically for children an d fa m il i es . Th e ev e n t fe a t u r e d a co s t u m e co n t e s t , dog costume co n t e s t , bo u n c e ho u s e , li v e mu s i c , co t t o n ca n d y , pop corn, and food tr u c k s . At t e n d a n c e 5, 0 0 0 . ' CO N T I N U E D EX E C U T I V E SU M M A R Y Th e BI D wo r k e d wi t h th e Ci t y to re p l a c e 14 mi s s i n g or bl o w n - o u t li g h t s al o n g th e av e n u e . Fo r bu s i n e s s ow n e r s , th e BI D ma n a g e d a Wh a t ' s Ap p an d a qu a r t e r l y me e t i n g to ke e p bu s i n e s s e s in co n s t a n t co n t a c t , an d re c e i v e up - t o - da t e in f o r m a t i o n an d ad v i s o r i e s . Th e BI D as s i s t e d bu s i n e s s an d pr o p e r t y ow n e r s wi t h pe r m i t s , li c e n s e s , ma r k e t i n g , pr o m o t i o n , ma n a g e m e n t , an d sa n i t a t i o n . Co n c e r n s La c k o f pa y m e n t s by ou t s t a n d i n g pr o p e r t y ow n e r s co u l d pr o v e to be ch a l l e n g i n g . If so m e pr o p e r t y ow n e r s co n t i n u e to ig n o r e th e as s e s s m e n t fe e du e ea c h ye a r , it wi l l ev e n t u a l l y cr i p p l e ou r ab i l i t y to co n t i n u e ma x i m i z i n g ou r po t e n t i a l an d in c r e a s e pr o p e r t y va l u e . Af t e r 4 ye a r s , th e cu m u l a t i v e am o u n t ou t s t a n d i n g is ap p r o x i m a t e l y 1 ye a r of as s e s s m e n t s . Th e BI D ne e d s an in c r e a s e in as s e s s m e n t s fr o m pr o p e r t y ow n e r s . Th e cu r r e n t as s e s s m e n t is ba s e d on wh e n th e BI D fo r be i n g fo r m e d in 20 1 8 . Ho m e l e s s Th e Bi d is ex p e r i e n c i n g a ri s e in ho m e l e s s pe o p l e on th e st r e e t . Th i s is no t ju s t a WA V E pr o b l e m bu t a na t i o n w i d e is s u e . Ho w e v e r , we ar e be i n g ag g r e s s i v e in ou r ap p r o a c h to as s i s t in fi n d i n g a pl a c e fo r th e m to li v e ot h e r th a n on Wa s h i n g t o n Av e n u e . WA 5 H I N G T O N AVENUE BIO Annual report 8/2022 I 1 O In f l a t i o n It ' s no t ju s t co n s u m e r s wh o ar e gr a p p l i n g with the worst bout of inflation in 40 ye a r s . Sm a l l bu s i n e s s ow n e r s al s o say surging costs are affecting them. Ne a r l y 90 % o f sm a l l bu s i n e s s ow n e r s sa y current economic trends, including in f l a t i o n , on g o i n g su p p l y - c h a i n sn a r l s , an d staffing challenges, are ha m p e r i n g ho w th e y op e r a t e . 93 % of sm a l l bu s i n e s s e s wo r r y th e U. S . will soon enter a recession, the su r v e y o f mo r e th a n 1, 5 0 0 sm a l l bu s i n e s s e s found. Po l i c e Th e Mi a m i Be a c h po l i c e ha v e wo r k e d ha r d on securing Washington Av e n u e . Ho w e v e r , to ma k e Wa s h i n g t o n Avenue more secure, we need of f i c e r s on fo o t en g a g i n g wi t h to u r i s t s an d locals. This model has proved to be su c c e s s f u l in ci t i e s li k e Se a t t l e an d I believe would work in Miami Beach. ' CO N T I N U E D EX E C U T I V E SU M M A R Y Br i g h t fu t u r e I am op t i m i s t i c an d ex c i t e d ab o u t th e fu t u r e o f Wa s h i n g t o n Av e n u e . We ha v e a we l l - t h o u g h t - o u t pl a n o f ex e c u t i o n th a t wi l l co n t i n u e to bu i l d an d in c r e a s e to u r i s m , su p p o r t th e co m m u n i t y , at t r a c t ne w bu s i n e s s e s an d ra i s e pr o p e r t y va l u e s . We be l i e v e th a t th e gl o b a l tr a v e l an d to u r i s m se c t o r ' s po s t - p a n d e m i c re c o v e r y is ga i n i n g pa c e as th e wo r l d ' s pe n t - u p de s i r e fo r tr a v e l re k i n d l e s . Th e wa y ma n y o f us li v e an d wo r k ha s ch a n g e d be c a u s e o f th e pa n d e m i c an d th e wa y we tr a v e l ha s ch a n g e d as we l l . Ne w ca t e g o r i e s o f tr a v e l ha v e em e r g e d . Th e ri s e o f "b l e i s u r e " tr a v e l is on e ex a m p l e - co m b i n i n g el e m e n t s o f bu s i n e s s an d le i s u r e tr a v e l in t o a si n g l e tr i p . Ne w l y fl e x i b l e wo r k ar r a n g e m e n t s , in c l u d i n g th e op p o r t u n i t y fo r ma n y kn o w l e d g e wo r k e r s to wo r k re m o t e l y , ha v e cr e a t e d op p o r t u n i t i e s fo r ex t e n d e d tr a v e l , no t li m i t e d to a Mo n d a y to Fr i d a y "9 to 5" wo r k w e e k in th e of f i c e . To ca p i t a l i z e on th i s re n e w e d an d gr o w i n g de m a n d fo r ne w tr a v e l ex p e r i e n c e s , Th e BI D pl a n s to pr o v i d e ac t i v a t i o n s to we l c o m e tr a v e l e r s as th e y pr e p a r e to ge t ba c k on th e ro a d ag a i n , pa r t i c u l a r l y th o s e wh o cr o s s in t e r n a t i o n a l bo r d e r s . WA S H I N G T O N AVENUE BID Annual report 8/2022 1 O Th u s fa r , mu c h o f th e re c o v e r y has been led by domestic and le i s u r e tr a v e l . Th e in c r e m e n t a l recovery of business and in t e r n a t i o n a l tr a v e l wi l l ma k e a big difference if we give to u r i s t s wh a t th e y ar e lo o k i n g for. Ba s e d on ou r su c c e s s in ex e c u t i n g the past 4 years, goals al o n g wi t h th e ne w ad d i t i o n s planned, I believe we will co n t i n u e to su c c e e d . WH A T WE DO ' WA S H I N G T O N AVENUE BID Annual report 8/2020 I 6 Th e lo n g - t e r m go a l of th e Wa s h i n g t o n Avenue Business Im p r o v e m e n t Di s t r i c t is to cr e a t e a highly reputable, fi n a n c i a l l y su s t a i n a b l e , an d dy n a m i c Avenue that attracts to u r i s t s fr o m al l ar o u n d th e wo r l d to live, eat, play and in v e s t . In or d e r to do so , we fe e l it ' s important to harness the re a l re a s o n pe o p l e co m e to So u t h Beach. Therefore, we di s c o v e r e d th a t mo s t pe o p l e vi s i t to relax, be entertained, an d fi g u r e ou t wh a t th e y wa n t to do with their future. The BI D cu r r e n t l y fo c u s e s on th r e e ma i n initiatives as i t works to w a r d fi l l i n g va c a n t sp a c e s wi t h hi g h e r - e n d clientele, culture an d qu a l i t y en t e r t a i n m e n t . • Ma r k e t i n g Bu s i n e s s En t r e p r e n e u r s h i p Sa n i t a t i on - Sa f e t y ' WH A T WE DO WA S H I N G T O N AVENUE BID Annual report 8/2020 I 7 MA R K E T I N G Ea c h mo n t h th e Wa s h i n g t o n Av e n u e Bu s i n e s s Im p r o v e m e n t Di s t r i c t wo r k s to st a b i l i z e , im p r o v e an d market the retail business di s t r i c t . On e wa y we do th i s is by pr o v i d i n g a di v e r s i t y of en t e r t a i n m e n t , sa n i t a t i o n an d bu s i n e s s development. BU S I N E S S EN T R E P R E N U R S H I P Th r o u g h th e us e of fa c i l i t i e s , th e Wa s h i n g t o n Av e n u e Bu s i n e s s I mp r o v e m e n t Di s t r i c t pr o v i d e s a pl a t f o r m for business owners to im p l e m e n t so l u t i o n s de v e l o p e d in co n j u n c t i o n wi t h Ex e c u t i v e Bo a r d . We pr o m o t e an d en c o u r a g e continued development by cr e a t i n g un i q u e en t r e p r e n e u r s to en g a g e in de v e l o p i n g wa y s to in c r e a s e vi s i b i l i t y , ma r k e t i n g strategies, safety procedures an d cr e a t e pa r t n e r s h i p s th a t br i n g s un i t y th r o u g h ex e c u t i o n . SA N I T A T I O N Th e Wa s h i n g t o n Av e n u e Bu s i n e s s Im p r o v e m e n t Di s t r i c t th r o u g h ou r sa n i t a t i o n pr o g r a m pr o v i d e d sanitation, directions&. fr i e n d l y se r v i c e s . We ha d ev e r y st r e e t ma r k e r on th e WA V E re p a i n t e d , fi x e d c r ac k e d st r e e t s , re p l a c e d trees, painted and re p l a c e d st r e e t po l e s , cl e a n e d al l e y an d st r e e t s c a p e s . Ou r bi g g e s t ob j e c t i v e is to pr o v i d e a sa f e an d se c u r e en v i r o n m e n t in ou r co m m u n i t y . I- V) M UJ _J ::) 0 UJ I u (./) r-z - ' AC T I V A T I O N S KE E P US RE L E V A N T ' PO S I T I V E YE A R HA L L O W E E N 5, 0 0 0 FA S H I O N SH O W - NA T I O N A L & IN T E R N A T I O N A L Re c o g n i t i o n CA R I B B E A N HE R I T A G E SE R I E S - 80 0 SO C I A L ME D I A UP 33 K ST R E E T IM P R O V E M E N T NE W BU S I N E S E S S LJ.J ~ $ LJ.J I I- Vl 0 Vl I-Vl LJ.J z LJ.J Vl z er;: ....J LJ.J a.. ::, ....J a.. I-~ ~ <t LJ.J ~ I er;: Vl • • • • 0 C cc tl() <( C ...c $ V) +-' QJ > > C U) <( QJ ro QJ I-U) V) 0 cc 4-w V) -0 z w C ...c QJ ~ z 0 0.. V) -> ::J ro U) $ ro 0 -0 I-C I QJ QJ QJ I-::) E > ::J I-QJ +-' 0 0 ro 0 QJ co N u cc z I- ' TA L E N T Bi k i n i Be a c h Australia Bl u Cr o c h e t FL K D No a Ka i & Julie Miles No v a d o s Swim Ko k o n u t Mu r s w a g g Dr e a m Boutique & T2 Collection On a l a j a & Dayverse Ho u s e of Athlete Po r s h i a ' s Designs 19 3 MO D E L S RE S U L T S OF TH E FA S H I O N SH O W ' • IN C R E A S E IN TR A F F I C • PO S I T I V E IM A G E • KE E P WA V E ON PE O P L E S MI N D • OU T S I D E OF WH A T TH E WA V E DO E S - • NO MA J O R EV E N T S ON WA S H I N G T O N II N z z N >- Cl'.) 0 z II -0 ..c 1/) E 0 u E ro !.... +-' +-' ..c II WA V E BU S I N E S S ME E T I N G S • BU S I N E S S OW N E R S ON L Y • ST A Y IN F O R M E D • WH A T ' S AP P • BU S I N E S S AR T I C L E S • QU A R T E R L Y ME E T I N G S ' ~· ., 0 UJ a.. <( a:: s V) UJ X 0 cc u -a:: 1-u UJ _J UJ UJ a:: 0 ~ SO C I A L MEDIA BO A S T ! BI G IN CR E A S E IN SO C I A L ME D I A ; Ac c o u n t s re a c h e d : 5, 8 7 1 {2 .2% from ads) (+78.2% since June 28th-July 11 t h ) Ac c o u n t s en g a g e d : 26 5 (+ 4 6 . 4 % ) To t a l fo l l o w e r s : 6, 6 9 6 (+ 2 . 7 % ) To p Ci t i e s : Mi a m i Be a c h : 28 . 5 % , Miami 14.4%, NY 4.2% Hollywood, FL: 1. 8 % To p Co u n t r i e s : US : 88 . 7 % , Ge r m a n y : 2.3%, Jamaica: 0.9% To p ag e ra n g e : 35 - 4 4 : 33 . 6 % , 25-34: 27.1% Ge n d e r : 61 . 4 % Wo m e n , 38 . 5 % Men Fo l l o w e r s an d no n - f o l l o w e r s based on reach: 495 followers, 5,376 non- fo l l o w e r s Re a c h e d +9 2 . 5 % mo r e ac c o u n t s of non-followers compared to June 28 t h - J u l y 11 t h Co n t e n t re a c h : Re e l s : 3, 0 6 9 Vi d e o s : 2, 0 0 1 St o r i e s : 47 1 Av e r a g e li k e s on po s t s : 39 2 - 632 Av e r a g e st o r y re p o s t s an d en g a g e m e n t : 164-173 AS S E S S M E N T $3 3 2 , 7 8 7 . 2 1 $342,895.40 OT H E R IN C O M E $ 9, 6 3 4 , 3 6 $10,286.41 TO T A L $3 4 2 , 4 2 1 . 5 7 $353,181.81 , ~ 2 0 2 0 - 20 2 1 2 0 2 1 - 2022 GE N E R A L & AD M I N I S T R A T I V E 11 $1 5 7 , 1 5 5 . 8 7 $ 144,547.08 - - - - - - - - - - - - - - - - _ _ _ . _ . . _ _ J ; . - - - - - - - - - - - - . - -- - - - - - - - - - " " ' " " ' - ~ - - - - - - - ~ MA R K E T I N G / SA N I T A T I O N $8 4 , 7 8 8 . 0 7 $ 145,851.27 - - ... . - --- - - - - .- -~ r - ---- LI G H T I N G & DE C O R A T I O N S $2 1 , 2 2 1 . 4 0 $ 32,345.46 -- - - - - - - - - - - - . . - , _ - - . . . , . _ _ _ - - - - ~ - _ - . _ _ . . . I L _ - - - _ _ . . _ . _ . - TO T A L $2 6 3 , 1 6 5 . 3 4 $ 322,743.81 ' As s e s s m e n t Re c e i v e d Fi n a n c e s we r e re c e i v e d vi a se l f - im p o s e d ta x as s e s s m e n t co l l e c t e d by th e Ci t y o f Mi a m i Be a c h Ju l y - Se p t e m b e r 20 2 1 - $4 9 , 8 4 8 . 6 0 . Oc t o b e r - De c e m b e r 2 0 2 1 - O Ja n u a r y - Ma r c h 20 2 2 - $7 , 7 9 5 . 0 0 Ap r i l -J u n e 20 2 2 - $2 8 5 , 25 1 . 8 0 Co l l e c t e d fo r 20 2 1 - 2 0 2 2 - $3 4 2 , 8 9 5 . 4 0 Ye a r l y ex p e c t e d in c o m e $5 0 5 , 0 0 0 . 0 0 pe r ye a r . As s e s s m e n t de f i c i e n t 20 2 1 - 2 0 2 2 - $ 16 2 .10 4 . 6 0 Ex p e n s e s Ge n e r a l & Ad m i n i s t r a t i v e ex p e n s e s , sa l a r i e s , fu r n i t u r e , co m p u t e r s , le a s e , eq u i p m e n t , te m p - em p l o y e e s , pr i n t e r , de s k , ch a i r s sh e l v i n g . Sa n i t a t i o n & Ma r k e t i n g Be a u t i f i c a t i o n , Ca r i b b e a n He r i t a g e Mu s i c Se r i e s , Mu r a l , Fa s h i o n Sh o w , Ha l l o w e e n , El e c t r i c a l bo x wr a p s , ba n n e r s , me e t i n g , so c i a l me d i a , me a l s , am b a s s a d o r s In f l a t i o n ~ ' WA S H I N G T O N AV E N U E BU S I N E S S IM P R O V E M E N T DI S T R I C T BU D G E T , NA R R A T I V E , SU M M A R Y AN D SE R V I C E S TO BE PR O V I D E D 20 2 2 - 2 0 2 3 RE V E N U E As s e s s m e n t Re v e n u e s Th e as s e s s m e n t re p r e s e n t s th e to t a l am o u n t of th e sp e c i a l as s e s s m e n t s to be co l l e c t e d ea c h ye a r of th e sp e c i a l as s e s s m e n t di s t r i c t $5 0 5 ,76 5 . Ev e n t Re v e n u e • Pr o j e c t e d re v e n u e ba s e d on ev e n t i nc o m e $2 5 , 0 0 0 To t a l Re v e n u e pr o j e c t e d $5 3 0 ,76 5 l: ; X P E N _ S E S 2. 3. Ad m i n i s t r a t i v e an d Of f i c e Ex p e n s e s • St a f f i n g co s t , in c l u d i n g em p l o y m e n t be n e f i t s , em p l o y m e n t fo r Ex e c u t i v e Di r e c t o r an d as s i s t a n t . $1 4 1 ,60 0 . 0 0 • Of f i c e ex p e n s e s fo r re n t , li a b i l i t y in s u r a n c e , su p p l i e s , po s t a g e , pr i n t i n g eq u i p m e n t , le a s e s , an n u a l re p o r t , au d i t , ce l l ph o n e , ac c o u n t i n g , an d li a b i l i t y in s u r a n c e . $9 7 ,37 7 .60 St r e e t - l ev e l Im p r o v e m e n t s an d Pr o g r a m s • Th e em p l o y e d a su p e r v i so r to co o r d i n a t e sa n i t a t i o n ch a l l e n g e s , im p r o v e m e n t s , st r e e t de b r i s , mi n o r gr a f f i t i , an d se r v i c e s . Th e St r e e t su p e r v i s o r wi l l pa r t n e r wi t h th e Mi a m i Be a c h Po l i c e De p a r t m e n t , th e Ci t y of Mi a m i Be a c h Sa n i t a t i o n , an d Pu b l i c Wo r k s . $1 5 , 0 0 0 4, Be a u t i f i c a t i o n an d Ma r k e t i n g Ex p e n s e s Ex p e n s e s sh a l l in c l u d e th e fo l l o w i n g ex p e n d i t u r e s : • Ar t Ba s e l • Aw k w a r d Mu s i c Se r i e s • St r e e t Ba n n e r s • Ca r i b b e a n He r i t a g e Se r i e s • Ha l l o w a v e • Li g h t i n g an d De c o r a t i on s • Ju n e t e e n t h • re - D i s c o v e r Wa s h i n g t o n Av e n u e • WA V E Fa s h i o n Sh o w • W A V E / Ma c D u c e / Fo o d Ne t w o r k / BB Q • WA V E TV To t a l Be a u t i f i c a t i o n an d Ma r k e t i n g Ex p e n s e s : $2 2 9 .73 2 .1 6 ' ~ WA S H I N G T O N AV E N U E BU S I NE S S IM P R O V E M E N T DI S T R I CT BU D G E T , NA R R A T I V E , SU M M A R Y AN D SE R V I C E S TO BE PR O V I D E D 20 2 2 - 2 0 2 3 RE V E N U E 1. As s e s s m e n t s 2 . Ev e n t Re v e n u e EX P E N S E S Ad m i n i s t r a t i v e an d 9f f i c e ~ E x p e n s e s . 3 . Ad m i n i s t r a t i v e st a f f 4 . Of f i c e , su p p l i e s , ut i l it i es , pa r k i n g , eq u i p m e n t le a s e , po s t a g e , tr a v e l , en t e r t a i n m e n t , ph o n e , pr i n t i n g , re n t , in s u r a n c e , au d i t , ac c o u n t i n g , li c e n s e s , me a l s , ma i n t e n a n c e . St r e e t Le v e l Im p r o v e m e n t Pr o g r a m 5. Sa n i t a t i o n Te a m Ma r k e t i n g 6. Be a u t i f i c a t i o n 7. Ad v e r t i s i n g 8. Ev e n t s TO T A L AN N U A L EX P E N S E S $5 0 5 , 7 6 5 $2 5 , 0 0 0 $9 7 , 3 7 7 .60 $1 5 ,00 0 $3 5 , 4 3 2 . 1 6 $1 8 ,00 0 $1 7 6 ,30 0 $5 0 3 , 70 9 . 7 6 ~. Ne e d m o r e ch e e s e ! • Ne w li g h t s do w n me d i a n co n t r a c t 3 ye a r s $1 0 0 k • In f l a t i o n • Sa n i t a t i o n • Ev e n t s • 10 % in c r e a s e • Vo t e fo r ne x t ye a r .'4 0 • HO T E L S - ES M E RE S T A R U A N T S RE T A I L NE W - NE W - 5 6 ' • • • PR O P E R T Y SO L D 4 OU T OF FORCED OUT BU S I N E S S - 3 OF BUSINESS 1 BY TH I S TI M E NE X T YE A R - OP E N • PA R I S TH E A T R E • WA S H I N G T O N PA R K HO T E L • AS T O R HO T E L ' 1 1 / 2 YEARS FR O M NOW • TH O M P S O N HOTEL • FI N V A R B GROUP ' ~ ... . . . . . "4 2 1 / 2 YEARS FR O M NOW UR B I N HOTEL • RE A D Y FOR A SHOVEL • LO C A T I O N VENTURES ' <( r- _J V) 0 <( z UJ s~~ LU V) > Z LU > J.33rOUd J.Olld -S3AIJ.VNH3J.1V N91S30 .. • • 31naow g a, > <( en c:: ·---0 c...::> -0 c:: C'tS c:: 0 ......., O') c:: ·-..c:: en C'tS s c:: a, a, s ......., a, co ~ ca 3: ca -0 tC ca Q. w (I) ~ w Ci) z 3 0 (,) Ci) Cl ; 0 ... l.ll z 5ii! 0 9 3 w s: 1:J3f0Hd 1011d -S3Al1VNH311V N91S30 31naow Cl) > c:( Cf) C: 0 c..:> "'O C: C'O C: 0 +-' 0 C: ·-.c:: Cf) C'O s C: Cl) Cl) 3: +-' Cl) cc > c t'Q 3: "' -0 lC "' Q Cl.) w 13:lrOUd .lOlld -S3Al1VNH3.l1V N91S30 31naow g Cl) > <( er., c:: ■---0 (.) -c c:: ~ c:: 0 +-' O') c:: ■-..c: er., ~ s c:: Cl) Cl) ~ Cl) co > ca 3: ca -0 tC ca Q. en w 133r0Ud 1011d -S3Al!VNU311V N91S30 31naow 1 a.:, > <( en c:: ·---0 (_) -c:, c:: ~ c:: 0 +-' C c:: ·-..c:: en ~ $ c:: a.:, a.:, ~ +-' a.:, cc > ca 3: ca -0 ·= ca Q en w .1:J3r0Hd 1011d -S3Al.1\fNH3.11\f N91S30 31000W £ Cl) > c::( en c:: ·---0 (_) -0 c:: C'tS c:: 0 +-' 0) c:: ·-..c:: en C'tS . $ c:: Cl) Cl) ~ +-' Cl) co > ca 3: ca -0 ·= ca Cl. w (I.) 11i w en z 3 0 C,) en Cl a: ; 0 ..... (.'!I z !i2 0 9 SI: w > l33rOHd 1011d -S3AllVNU3llV N91S30 31naow g Cl) > c::( C/) C: ·---0 c...:, "'O C: C'tS C: 0 +-' a, C: ·-..c:: C/) C'tS s C: Cl) Cl) s +-' Cl) C(l > ca 3: ca -0 tC ca CL Cl) w BB Q FE S T I V A L WA V E / MA C CL U B DU C E FO O D NE T O R K WO R K I N G ~ I I I I A W A v u w • ~ ~ ~ V § • 1 sr PA N VI N O - Ca s u a l It a l i a n • 2N D 11 t h St r e e t Di n e r - Ca s u a l co m f o r t r- e - l) I S C O V ~ l 2 W A S t i l ~ 6 T O ~ A V ~ ~ U ~ ' I LI V E MU S I C IS BA C K ! - - - - - - - - - - - - - - - r- e - UI S C O V ~ l ? WA S t - i l ~ 6 T O ~ A V ~ ~ U ~ ~