Resolution 2022-32361 RESOLUTION NO. 2022-32361
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF
THE FINANCE AND ECONOMIC RESILIENCY COMMITTEE TO
APPROVE THE FINANCIAL SUPPORT REQUEST FROM THE SOUTH
BEACH WINE AND FOOD FESTIVAL ("SOBEWFF") AND AUTHORIZE
THE CITY MANAGER TO NEGOTIATE AND EXECUTE AMENDMENT
NO. 3 TO THE SPONSORSHIP AGREEMENT BETWEEN THE CITY AND
THE FLORIDA INTERNATIONAL UNIVERSITY BOARD OF TRUSTEES;
SAID AMENDMENT TO INCLUDE A REIMBURSEMENT TO THE
SOBEWFF, IN THE AMOUNT NOT TO EXCEED $125,000, TO COVER
EVENT-RELATED PUBLIC SERVICES, IN ADDITION TO THE WAIVERS
OF CITY PERMIT COSTS ALREADY PROVIDED UNDER THE
AGREEMENT, WITH THE CONTINGENCY THAT NO FUNDS ARE
DISTRIBUTED BEFORE MARCH 15, 2023; AND FURTHER, WAIVING
THE RENTAL FEE IN THE AMOUNT OF $2,500 FOR THE MIAMI BEACH
BANDSHELL ON FEBRUARY 26, 2023, FOR THE PURPOSES OF
SOBEWFF HOSTING A DRAG BRUNCH.
WHEREAS, the Annual Food Network South Beach Wine & Food Festival
("SOBEWFF"), is a national, star-studded, four-day destination event showcasing the talents
of the world's most renowned wine and spirits producers, chefs and culinary personalities;
and
WHEREAS, SOBEWFF has become one of the largest and most well-known festivals
of its kind in the country, attracting visitors worldwide, underlining the reputation of the City
of Miami Beach as a world-class culinary destination, and with the proceeds directly
benefitting the Florida International University (FIU) School of Hospitality and Tourism
Management; and
WHEREAS, for SOBEWFF 2021 and SOBEWFF 2022, the City of Miami Beach
agreed to provide the Festival with financial support totaling $163,333 and $215,849
respectively; and
WHEREAS, at the September 14, 2022 City Commission meeting, at the request of
Mayor Dan Gelber, the City Commission referred to the Finance and Economic Resiliency
Committee ("FERC") a discussion regarding $125,000 financial support request from the
SOBEWFF for its 22nd annual event, scheduled to take place February 23-26, 2023; and
WHEREAS, the current request would be used to cover the costs of select City
services including Fire, Police, EMT, permits and meters; and
WHEREAS, at its September 30, 2022 meeting, FERC discussed and favorably
recommended for the City to allocate $125,000 in financial support for the 22nd annual
SOBEWFF, with the contingency that no funds are distributed before March 15, 2023; and
WHEREAS, the City's sponsorship and support would be memorialized in a second
amendment to the current five (5) year agreement between the City and SOBEWFF, which
expires in September 2023; and
WHEREAS, the proposed amendment would only amend and address sponsorship
terms for the 2023 event; and
WHEREAS, per the current five-year agreement, SOBEWFF will also receive waived
special event permit fees as detailed below:
• Application fees: $534
• Permit fees: $1,064
• Square footage fees: $84,464.80
• Tax: $5,912.54
• Vehicle Beach Access Passes: $12,880
• Light Pole Banners: $4,534
• Total: $109,392.34 (based on CPI increase, fees for 2023 will be approximately
$117,049.80); and
WHEREAS, the SOBEWFF combined 2023 sponsorship request including special
event fee waivers would equal approximately $242,050; and
WHEREAS, in addition, the SOBEWFF is planning to do a Drag Brunch at the Miami
Beach Bandshell on Sunday, February 26, 2023 and is requesting for the City to waive the
rental fees, estimated at $2,500.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission hereby accept the recommendation of the Finance and Economic Resiliency
Committee to approve the financial support request from the South Beach Wine and Food
Festival ("SOBEWFF")and authorize the City Manager to negotiate and execute Amendment
No. 3 to the Sponsorship Agreement between the City and the Florida International University
Board of Trustees; said amendment to include a reimbursement to the SOBEWFF, in the
amount not to exceed $125,000, to cover event-related public services, in addition to the
waivers of City permit costs already provided under the Agreement, with the contingency that
no funds are distributed before March 15, 2023; and further, waiving the rental fee in the
amount of$2,500 for the Miami Beach Bandshell on February 26, 2023, for the purposes of
SOBEWFF hosting a Drag Brunch.
PASSED and ADOPTED this d4 day DGf9i!/,02941
ATTEST: A:22.---31----------1
Dan Gelber, Mayor
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Rafael E ranado, CityClerk "
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City Attomey9 Date
Resolutions C7 R
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Alina T. Hudak, City Manager
DATE: October 26, 2022
SUBJECT:A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF
THE FINANCE AND ECONOMIC RESILIENCY COMMITTEE TO APPROVE
THE FINANCIAL SUPPORT REQUEST FROM THE SOUTH BEACH WINE
AND FOOD FESTIVAL ("SOBEWFF") AND AUTHORIZE THE CITY
MANAGER TO NEGOTIATE AND EXECUTE AMENDMENT NO. 3 TO THE
SPONSORSHIP AGREEMENT BETWEEN THE CITY AND THE FLORIDA
INTERNATIONAL UNIVERSITY BOARD OF TRUSTEES; SAID
AMENDMENT TO INCLUDE A REIMBURSEMENT TO THE SOBEWFF, IN
THE AMOUNT NOT TO EXCEED $125,000, TO COVER EVENT-RELATED
PUBLIC SERVICES, IN ADDITION TO THE WAIVERS OF CITY PERMIT
COSTS ALREADY PROVIDED UNDER THE AGREEMENT, WITH THE
CONTINGENCY THAT NO FUNDS ARE DISTRIBUTED BEFORE MARCH
15, 2023;AND FURTHER, WAIVING THE RENTAL FEE IN THE AMOUNT OF
$2,500 FOR THE MIAMI BEACH BANDSHELL ON FEBRUARY 26, 2023,
FOR THE PURPOSES OF SOBEWFF HOSTING A DRAG BRUNCH.
RECOMMENDATION
The Administration recommends the acceptance of the Finance and Economic Resiliency
Committee recommendation to approve the financial support request from South Beach Wine
and Food Festival (SOBEWFF) in the amount of $125,000,with the contingency that no funds
are distributed before March 15, 2023.
BACKGROUND/HISTORY
At the September 14, 2022 meeting, the City Commission approved a referral by Mayor Dan
Gelber to discuss and take action on the $125,000 financial support request from the Food
Network South Beach Wine and Food Festival (SOBEWFF) for the 22nd annual event,
scheduled to take place February 23-26, 2023.
In May 2021 and February 2022, the City of Miami Beach agreed to provide the Festival with
financial support totaling $163,333 and $215,849 respectively. With the 22nd edition of the
SOBEWFF taking place in February 2023, more than 400 chefs, wine and spirit producers,
Food Network personalities and lifestyle celebrities will come together in Miami Beach.
Page 422 of 1166
Lee Schrager, founder of SOBEWFF, has expressed continued rising costs to produce the
Festival and is requesting $125,000 for the 2023 edition of the event.
The current five-year agreement,with SOBEWFF provides for the following:
• City benefits:
o Recognition as Platinum sponsorship and general festival recognition with tiered
level logo on welcome banners at the Grand Tasting Village;
o Each City Commissioner will receive two (2) tickets to a designated event on
Miami Beach;
o Print and media recognition is the Official Guide to the South Beach Wine &
Food Festival;City logo on thank you advertisement running the weekend of
SOBEWFF; recognition in select print promotional materials distributed locally,
nationally and internationally; and an opportunity to produce press releases
promoting participation;
o Electronic recognition on. SOBEWFF website, Mobile App, Online Auction
website, e-Newsletter, and web banner,
• Gifting opportunities include inclusion in Trade Day and Grand Tasting gift bags;
O SOBEWFF Auctions-an opportunity to donate a mutually-agreed upon auction item
to one of the SOBEWFF Online Auctions;
O Opportunity to invite Miami Beach Senior High School Hospitality
Students to volunteer for the SOBEWFF family event: Fun and Fit as a Family;
o Co-marketing opportunities to promote important City initiatives and ties to
SOBEWFF;
o Four (4) Juicy Tidbits e-Newsletter stories to promote the City - circulation of
380,000;
o Four (4) Facebook or Twitter posts to promote City events. Facebook
circulation of 50k, Twitter circulation of 22k; and
o Opportunity to place City promotional material in the SOBEWFF Official
Hospitality Suite-headquarters for VIPs, chefs and seminar presenters.
• SOBEWFF benefits:
O Waiver of special event application fees, permit fees, vehicle beach access pass
fees, square footage fees, Lummus Park user fees, Police Department off-duty
administrative fees, Fire Department off-duty administrative fees, temporary
occupant content permit fee (if necessary), signage permit fees, banner permit fees,
mini billboard permit fees and the 20% concession fees; and
o A five (5) year commitment, commencing in 2019, to activate SOBEWFF in the
current Miami Beach locations including Main Site (Lummus Park beachfront
between 10th and 13th Streets), the North Venue (at beachfront between Lincoln
Road & 17th Street), Espanola Way, and various hotel venues including the
Fontainebleau, Lowes Miami Beach, SLS Hotel, Surfcomber Hotel, W South
Beach,and 1 South Beach.
• Miami,Beach Public benefits:
o SOBEWFF is offering Miami Beach residents discounted advance (two-
week pre-sale period) ticket sales opportunities, the opportunity will consist of a
15%discount applied to the purchase of a maximum of two (2)tickets of a choice of
one SOBEWFF large-scale event (over 200 guests) taking place in Miami Beach;
Page 423 of 1166
and
0 Five hundred (500)tickets to each day of the Festival's family event: Fun and Fit as
a Family. A total of one thousand (1,000)tickets will be provided. The tickets are
to be distributed to local schools and after-school programs so that Miami Beach
children and their families can attend this event to learn about health and wellness.
ANALYSIS
At the September 30, 2022, Finance and Economic Resiliency Committee, members
discussed the financial support request from SOBEWFF in the amount of $125,000. The
request received favorable support for Commission approval, with the contingency that no funds
are distributed before March 15, 2023.
The Cit 's sponsorship and support would be memorialized in a second amendment to the
current five (5) year agreement between the City and SOBEWFF, which expires in September
2023. The proposed amendment would only amend and address sponsorship terms for the
2023 event.
The current request would be used to cover the costs of select city services including fire,
police, EMT, permits and meters.
In addition, per the current five-year agreement, SOBEWFF will receive waived special event
permit fees. For the 2022 edition of the festival, the following fees were waived:
Application fees: $534
Permit fees: $1,064
Square footage fees: $84,464.80
Tax: $5,912.54
Vehicle Beach Access Passes: $12,880
Light Pole Banners: $4,534
Total: $109,392.34(Based on CPI increase,fees for 2023 will be approximately $117,049.80)
Accordingly, the SOBEWFF combined 2023 sponsorship request would equal approximately
$242,050.
The SOBEWFF is planning to do a Drag Brunch at the Miami Beach Bandshell on Sunday,
February 26, 2023 and would like the City to waive the rental fees, estimated at$2,500.
SUPPORTING SURVEY DATA
In the 2022 City of Miami Beach Resident Survey, 86% of residents agreed that free or City
sponsored art and cultural activities contribute to their quality of life in Miami Beach and 86% of
residents agreed that Miami Beach Cultural Activities (such as art shows, film festivals,
musicals, and live performances)contribute to the quality of life in Miami Beach.
FINANCIAL INFORMATION
The $125,000 financial request will be funded from the 2022 Fiscal Year End Resort Tax
savings.
CONCLUSION
The Administration recommends the City Commission accepts the favorable recommendation
Page 424 of 1166
from the Finance and Economic Resiliency Committee to approve the financial support request
from South Beach Wine and Food Festival in the amount of$125,000,with the contingency that
no funds are distributed before March 15, 2023.
Applicable Area
South Beach
Is this a"Residents Right Does this item utilize G.Q.
to Know" item, pursuant to Bond Funds?
City Code Section 2-14?
Yes No
Strategic Connection
Prosperity - Market and promote Miami Beach as a world class arts, culture, and quality
entertainment destination.
Legislative Tracking
Tourism and Culture
Sponsor
Sponsored by Mayor Dan Gelber
ATTACHMENTS:
Description
o Exhibit A- Referral Memo
o Resolution
Page 425 of 1166
Committee Assignments-C4 Q
MIAMI BEACH
COMMISSION MEMORANDUM
TO: Honorable Mayor and Members of the City Commission
FROM: Mayor Dan Gelber
DATE: September 14,2022
SUBJECT: REFERRAL TO THE FINANCE AND ECONOMIC RESILIENCY COMMITTEE TO DISCUSS AND TAKE ACTION ON
THE$125,000 FINANCIAL SUPPORT REQUEST FROM THE FOOD NETWORK SOUTH BEACH WINE AND FOOD
FESTIVAL(SOBEWFF)FOR THE 22ND ANNUAL SOBEWFF.
ANALYSIS
Financial Support Request:
To begin, I would like to express my sincerest gratitude to the City of Miami Beach for their unwavering support of the Food
Network South Beach Wine& Food Festival presented by Capital One (SOBEWFF®) and our beneficiary, Florida International
University's Chaplin School of Hospitality&Tourism Management. As we embark on planning for the 22nd annual SOBEWFF®this
coming February 23-26,2023,we are requesting your consideration for supplemental financial support.
In May 2021 and February 2022, the City of Miami Beach agreed to provide the Festival with financial support totaling $162,333
and $215,849 respectively. This financial support helped the Festival navigate many of the challenges that were posed by the
COVID-19 pandemic including unexpected rising costs. Over the last two years, the Festival has been able to create policies and
initiatives that support the local hospitality community in a historically difficult period while continuing to attracted tens of thousands
of visitors and locals to Miami Beach.
With the 22nd edition of SOBEWFF®taking place in February 2023, we are continuing to raise the bar on our programming by
bringing together a star-studded lineup of events and talent that will drive extraordinary business to Miami Beach. More than 400
chefs, wine and spirits producers, Food Network personalities and lifestyle celebrities will come together on the sands of Miami
Beach to create an unforgettable epicurean celebration comprised of walk-around tastings, intimate dinners, late-night parties,
brunches, lunches, master classes,wine seminars and more.Additionally,the Festival will continue to prioritize the implementation
of Diversity, Equity& Inclusion within our program to ensure inclusive access for our partners, participants, and the South Florida
community. The media attention garnered for the 2022 Festival was unprecedented and we are confident this will expand
exponentially for the 2023 edition.
Unfortunately, we continue to experience the harsh reality of the rapidly rising costs required to produce such an expansive and
upscale Festival.Over the last year,the costs of some crucial City services have increased by up to 50%. It is our goal to continue
to elevate the quality of the Festival, while maintaining much needed safety and security measures that we know are equally
important to the City.We also wanted to keep our tickets reasonably priced in order to attract foodies from around the globe to our
beautiful city!
We are humbly requesting that the City provide SOBEWFF®with additional financial support in the amount of$125,000,which is a
significant reduction from the previous commitment. This support will be used to cover the costs of select city services including
fire, police, EMT, permits and meters;as well as a rental waiver for the Miami Beach Bandshell where we will be hosting our very
popular and expanded Drag Brunch event on Sunday, February 26,2023.
SOBEWFF®has always strived to provide our consumers, talent, sponsors and the City with an exceptional culinary experience,
unmatched by the multitude of wine and food events that have been established in our wake.We are hopeful that the City of Miami
Beach will agree to this additional support so that we can continue to deliver this one-of-a-kind Festival experience in our beautiful
city.
SUPPORTING SURVEY DATA
N/A
FINANCIAL INFORMATION
N/A
Applicable Area
Not Applicable
Is this a"Residents Right to Does this item utilize G,O,
)(now"iterp,_pursuant to Dond Funds? Page 426 of 1166
cry Code Section 2-14?
No No
Strategic Connection
Non-Applicable
Legislative Tracking
Mayor Dan Gelber
Page 427 of 1166