93-20743 Reso
RESOLUTION NO.
93-20743
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY
OF MIAMI BEACH, FLORIDA, PROVIDING FOR: 1) THE CREATION
OF A CAPITAL PROJECT FUND ENTITLED "BASS MUSEUM CAPITAL
PROJECT" AND THE ESTABLISHMENT OF A WORK ORDER WITHIN THE
FUND ENTITLED "BASS MUSEUM EXPANSION AND RENOVATION"~ 2)
THE APPROPRIATION OF $1,265,560 FOR ARCHITECTURAL AND
CONSTRUCTION COSTS, AS CASH MATCH FOR STATE GRANTS
ALREADY RECEIVED, WITH FUNDING OF $627,000 FROM RESORT
TAX REVENUES AND $638,560 FROM UNALLOCATED BOND FUNDS;
AND 3) THE TRANSFER OF PREVIOUSLY APPROPRIATED STATE
GRANT FUNDS IN THE AMOUNT OF $605,322 TO THIS BASS MUSEUM
CAPITAL PROJECT FUND.
WHEREAS, the City of Miami Beach is desirous of expanding and
renovating its Bass Museum and to that end has forged a publici
private partnership with the Friends of the Bass Museum, Inc. to
ensure the success of its phased $17.9 Million capital project,
the first of which is to be funded from City and State grant
resources totaling $9.4 Million and the remaining two phases to be
funded from non-City sources totaling $8.5 Million; and
WHEREAS, the City has received four (4) State grants totaling
$1,232,322 of which $627,000 was for cultural facilities develop-
ment planning and operational support and $605,322 for expansion
and renovation, and as such is required to provide a cash match of
$1,265,560 and a non-cash contribution of $4 million to the
project~ and
WHEREAS, the City has identified $627,000 from Resort Tax
revenues and $638,560 from unallocated bond funds to be used as the
cash match totalling $1,265,560 and $4,000,000 which represents a
portion of the $12.7 million value of the museum site and building
as its non-cash match; and
WHEREAS, on November 18, 1992, the City commission of the city
of Miami Beach, via commission Memorandum 704-92 (contained herein
as "Attachment A"), accepted the report of the joint meeting
between the Board of Trustees of the Bass Museum, the Board of
Directors of the Friends, and the Administration, and further
authorized the administration to proceed with Phase I preparatory
work for the issuance of approximately $8,000,000 in Resort Tax
bonds; and
WHEREAS, on February 17, 1993, for purposes of applying for a
second Grant Change Request, the first having been approved by the
State on November 18, 1991, the City commission adopted Resolution
No. 93-20726 (contained herein as "Attachment B"), reaffirming the
commitment to proceed with the expansion and renovation project for
the Bass Museum, subject to certain contingencies; and
WHEREAS, on February 26, 1993, the State of Florida denied
said Grant Change Request because it did not unequivocally
illustrate a project readiness in that City funds had not been
appropriated for its cash match, State funds had not been
encumbered and expended in a timely manner, and an architect had
not been selected and engaged (contained herein as "Attachment C") ;
and
WHEREAS, in order to correct said deficiencies, it is
necessary to herewith appropriate $1,265,560 for the required cash
match; and
WHEREAS, in order to properly account for total project costs,
it is necessary to transfer in $605,322 from special Revenue Fund
146 previously appropriated which represents prior State Grant
awards (Nos. 91.036 and 92.048) designated for expansion and
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renovation costs to a Capital Project Fund herewith established for
said purpose; and
WHEREAS, both the City and state appropriations identified
herewith totaling $1,870,882 are sufficient to commence work
immediately on Phase I, until the proposed Resort Tax bonds are
sold; and
WHEREAS, the City and the Friends shall simultaneously and
concurrently fulfill their roles and responsibilities as partners
in this capital project by promising each to the other the issuance
of Resort Tax Bonds in a principal amount not to exceed $8.1
Million, with net proceeds estimated at $6.9 Million for Phase I,
and the receipt of pledges in acceptable form or grants of
$2 Million for Phases II & III by March, 1994; and
WHEREAS, to demonstrate project readiness, the City solicited
and received fourteen (14) responses to its RFP from world renowned
architectural firms with experience in museum design and
anticipates awarding a contract for architectural and engineering
services by June 1993, with ground-breaking for Phase I by March,
1994; and
WHEREAS, a Selection Committee comprised of the following
citizens and staff with expertise in museum management and design
has been established to recommend firms to the city Manager and
city commission as required by the competitive Negotiation Act
(1983) and amended (1988) as in accordance with Florida Statute
287.055: Joyce Kaiser, Diane Camber, Dr. Luis Conte-Aguero,
Michael spring, Peggy Loar, Barbara Gothard, Carlos Capote, Arnold
P. Rosen, Bruce Menin, and Jose Valdes-Fauli; and,
WHEREAS, the City commission, after full debate, has committed
to issue no more than $8 Million in Resort Tax Bonds toward
construction of Phase I of the Bass Museum Expansion upon receipt
of pledges or grants in the amount of $2 Million as per
Attachment B.
NOW THEREFORE BE IT DULY RESOLVED BY THE MAYOR AND THE CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA:
section 1: That there is hereby created a capital project
fund entitled "Bass Museum Capital Fund" ("Fund") and accompanying
work order entitled "Bass Museum Expansion and Renovation".
Section 2: That the amount of $1,265,560 is appropriated for
the City's required cash match to the above mentioned Fund with
said funds to be provided from $627,000 from Resort Tax revenues
and $638,560 from unallocated bond funds.
section 3. That there shall be a transfer of $605,322 from
the "Bass Museum Expansion Fund" (Fund 146) to the above mentioned
Fund.
section 4: That such sources and uses of funds shall be as
summarized below sufficient to engage an architect and commence
construction on Phase I:
SOURCES OF FUNDS
Resort Tax
Bond Funds (351)
Subtotal
Transfer
Grant (146.6172)
Grant (146.6173)
Subtotal
Total
USES OF FUNDS
Architecture
Construction
Total
AMOUNT
$ 627,000
638.560
$1,265,560
$ 356,251
249.071
$ 605,322
$1. 870.882
$ 916,536
954.346
$1. 870.882
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section 5: That the balance of funds required to complete
construction of Phase I in the amount of $6,912,460 will be secured
by the City through issuance of Resort Tax Bonds.
PASSED and ADOPTED this 17th
1993.
ATTEST:
~~t.~_
~ It'f C erk
FORM APPROVED:
FUNDING APPROVED:
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JCD s-Il- <:-S
city Attorney
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CITY OF MIAMI BEACH
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH FLORIDA 33139
OFFICE OF THE CITY MANAGER TELEPHONE: (305) 173-7010
. J,"",,, .., FAll: (305) 173-n12
COMMISSION MEMORANDUM NO. ~
DATE: March 17, 1993
TO: Mayor Seymour Gelber and
Members d the CIty Commission
FROM: . Roger M. t"~ .. (;\ . I
CltyMana~
SUBJECT: A RESOLUTION AUTHORIZING: 1) THE CREATION OF THE 'BASS MUSEUM CAPITAL
PROJECr FUND AND ESTABUSHING A 'BASS MUSEUM EXPANSION AND
RENOVATION' WORK ORDER; 2) THE APPROPRIATION OF $1.285.580 FOR
ARCHITECTURAL AND CONSTRUCTION COSTS AS THE REQUIRED CASH MATCH;
AND 3) THE TRANSFERENCE OF $805.322 FROM PREVIOUSLY APPROPRIATED
STATE GRANT FUNDS TO THIS FUND.
ADMINISTRATION RBCOMMBNDATION
The Administration recommends that the City Commission adopt the
attached Resolution which provides for the following:
1. Creation of a capital project fund, entitled "Bass Museum
capital Project" and establish a work order entitled "Bass
Museum Expansion and Renovation".
2. Appropriation of $1,265,560 for architectural and construction
costs as the cash match required by the grants received.
3. Transference of $605,322 from previously appropriated State
grant funds.
BACKGROUND
Aware of the increasing need to improve and increase the cultural
and artistic facilities within our community, the city, since 1988,
applied for and received four (4) Florida Department of state
matching grants totaling $1,232,322 for the expansion and
renovation of the Bass Museum. Two grants, totaling $627,000, were
earmarked for cultural facilities development planning and
operational support; the remaining two (2) grants totaling $605,322
are restricted to architectural design and working drawings. Of
these amounts, $73,000 remains available for planning and
operations while the entire amount of $605,322 for architectural
design and working drawings is unspent.
In order to move the project forward, the City Commission requested
a joint meeting between the Board of Trustees of the Bass Museum,
the Board of Directors of the Friends, and the Administration to
develop among other items a 5-Year Plan for the museum which
entailed expansion and renovation of the facility. The joint
meeting was held on November 7, 1992 and the report of the meeting
was accepted by the Commission on November 18, 1992 (See Attachment
"A") .
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AGI~~:~ =-]- S
DATE
3-/7-9:5
Bass Museum
March 17, 1993
Page - 2 -
In summary, the report provided a commitment to proceed with the
expansion and renovation project divided into three (3) phases,
with the appropriate funding sources identified as follows:
CAPITAL EXPANSION
The expansion and renovation project for the Bass Museum
(provided in the Five Year Plan) adopted by the Board of
Trustees and endorsed by the Board of Friends reconfirmed
the commitment by the City commission that the City would
fund the cost of Phase I and that the Friends of the Bass
Museum would undertake private fund raising for the
completion of Phases II & III.
The aggressive four-year plan for funding all three
phases of construction for the expansion is based on the
earlier Hardy Holtzman Pfeiffer Report issued in 1988.
The project would add 68,378 square feet of new space,
renovate 16,000 square feet of existing space at an
estimated cost of $17,972,016. The cost estimate
consists of: .
PURPOSE
Planning
Architecture
Construction
Renovation
Furniture/Fixtures/Equipment
Contingency
Indirect Cost
TOTAL
AMOUNT
$ 627,000
916,536
10,940,480
1,280,000
3,055,120
647,684
505.196
$17.972 . 016
Funding for the project would be as follows:
FUNDING SOURCE
City
AMOUNT
Resort Tax/Bond Fund 351
Resort Tax Bond (Proposed)
SUbtotal
Grants
State (Existing)
State (Proposed)
Federal (Proposed)
Subtotal
Private/Friends
Donations/Contributions
TOTAL
$ 1,265,560
6.912.460
$ 8,178,020
$ 1,232,322
550,000
500.000
$ 2,282,322
$ 7.511. 674
$17.972.016
1. CITY OBLIGATION - The City'S obligation of
$8,178,020 would be funded as follows: 1)
$627,000 from existing unallocated Resort Tax
Revenues; 2) $638,560 from unallocated bond
funds, Bond Fund 351; and 3) $6,912,460 in net
proceeds from a proposed Resort Tax Revenue
Bond issue.
It is estimated that $8,000,000 in Resort Tax
Revenue Bonds would have to be sold in order
to have net proceeds of $6,912,460. Debt
service payments are estimated at $800,000 per
year for 20 years. This would be funded from
proceeds from the existing Resort Tax and ~
the additional one percent (1%) recently
approved by voter referendum.
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Bass Museum
March 17, 1993
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2. PRIVATE/FRIENDS OBLIGATION The Board of
Directors of the Friends reconfirmed their
commitment to undertake private fund raising
efforts targeted at $7,511,674 for the
completion of Phases II & III. (See Cacital
Camcaian)
GRANT CHANGE REQUEST
On January 14, 1993, the City received fourteen (14) responses to
the RFP from architectural firms and anticipates awarding a
contract for architectural and engineering services by June 1993
with ground-breaking by March 1994.
As a result of this scheduling, it was necessary to apply to the
Department of State for a Grant Change Request that would extend
project schedules including deadlines for expending grant funds.
In support of the Grant Change Request, the City Commission, on
February 17, 1993, adopted Resolution 93-20726 which affirmed the
City'S commitment to proceed with Phase I of the expansion and
renovation project and included a condition related to fund raising
activities for the completion of Phases II & III (See "Attachment
B") .
On February 26, 1993, the Florida Department of State denied the
City's request and cited certain deficiencies relative to the three
(3) currently outstanding grants. The City has thirty (30) days to
review, correct or clarify the issues cited in order to resubmit
the Grant Change Request. (See "Attachment C")
In summary, these deficiencies can be corrected with the following
actions by the City:
1. Immediately appropriate $1,265,560 to the expansion and
renovation project as its required cash match.
2. Expeditiously proceed with the evaluation of responses to the
RFP for architectural and engineering services, and award the
contract so funds may be encumbered by a date certain.
OTHER GRANT PROPOSAL
At this time, the City has a fifth grant application under State
review in the amount of $500,000.
If awarded, this grant has a "$2 for $1" cash match requirement.
This means that the City would be required to provide a $1 Million
cash match. It is proposed that net proceeds from the $8 million
Resort Tax Bonds would provide the required match.
CONCLUSION
The Administration concludes that in order to ensure the viability
of the project and so as not to jeopardize future grant requests,
it is necessary to respond within the thirty (30) day window to the
State with a corrective plan which mitigates cited deficiencies to
ensure that this Grant Change Request is approved.
In order to accomplish this, it is necessary to appropriate
herewith the cash match required and not at a later date as
previously proposed.
PFL:me
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Attachment "A"
BASS MUSEUM OF ART
MIAMI BEACH, FLORIDA
FIVE YEAR PLAN THROUGH 1997
Approved by Board of Trustees
November 7, 1992
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BASS MUSEUM OF ART
FIVE YEAR PLAN THROUGH 1997
Table or Contents
PLAN NARRATIVE
Introduction
Mission Statement
Statement of Need
MAJOR GOALS, COMPLEMENTARY GOALS AND OBJECTIVES
1. Collections, Exhibitions and Education
2. Fund-Raisina and Development
3. Budaet and Finance
4. Marltetina and Audience Development
5. Museum Capital Expansion
6. Trustees and Friends of the Bus Museum
7. Personnel
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INTRODUcnON
The purpose or such a lonl-ranl- plan it to improve perfonnanc:e, IdmuJate forward thinkinl
and clutfy future cSinedonl, and 10 build ....work InCI eapertlIe for all pudciPU"1 in the
plannlnl procell. &enefttl to the pu1icipIRtlln the procell Include: improved knowiedle or
the oraanlzation, better communication across levels and proanms InCIlncreued Investment in
the orpnization.
The Bus Museum of Art created itl fint lonl.ranle plan in 1985 InCI updated it in 1989.
Amonl the loaIs or thIl plan which were achieved in the interVellinl years were: the
publication or a scholarly CIIaloIue of the collection; the complelion of conservaaon surveys of
the entire collection InCI cIevelopmeRt of a propam for treatment; the establishment of a Museum
School and other edUCllion proarunJ which now serves over 8,000 individuals per year; the
creation of internShips for pwluate InCI under&raduate studentl; InCI the development of a lite.
Durinl this time the MUleUm's base of operatinlsupport wu expanded InCI expIRlion IraRtI
in the amount or $1,232,000 were received; international exhibitions were presented and two
exhibitions oraanized by the Bus Museum nveled 10 other museums. The Museum wu
accredited by the American Association or Museums and lIChieved daipation u a M~or
Institution or the State of Florida. Trustees and D1rec:ton can take pride in these
ICCOmplishmentl.
A Planninl Committee includinl TrusteeS, Baud Memben of the Friends and Staff produced
this 1992 plan, in order to determine future loaIs and objectives ror the Museum. This
document will be reviewed each six months and updated on an annual basis. It is anticipated
that the record of put ac:hievementl will be matched or exceeded in ruture years.
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BASS MUSEUM OF ART MISSION STATEMENT
The purpoIe of the Bass Museum of An is to coI\ect. prlIV,.. exhibit and interpret the visual
uti for the residents and villton of MJaml Beach. o.de County and Soutbeut Florida.
Essential to this function is the creation of educational propams related to the exhibitions.
Central to its mission .... the needs of the reaion's ethnic COIIItituencies, students, artistic
community and an international community of 1ChoIan.
The Bus Museum achieves its Purpoll by developinl and mountinl exhibitions from its
permanent collection and praentinlloan exhibitions from naIioaaJ and intemadonal collections,
stimulatinl tourism and providinl an important cultural destination ror the City.
(Approved November 7, 1992)
BASS MUSEUM OF ART STATEMENT OF NEED
1. There is a need for a maJor public c:oIlectinJ an m....m to enhance the quality or lire
ror Miami Beach and Greater Miami residents and to anr.ct visitorl to South Florida and
enhance their experience.
2. Then is a need for the BasI M\IInIII to expind the exhibition and educational
opponanities offered by its unique collection of European Old Masten and other
deve10pinl collection.
3. Then is a need ror the Bass Museum to provide acceu to its architectural and desian
collection ror lrowinl audiences or Miami Beach visitors and residents with an interest
in historic preservation and desiln arts.
4. There is a need ror the Bus Museum to provide pqrams ror the lrowinl ethnic
constituencies or Dade County that relate to lheir histories and cultures.
s. It is necessary to expand Museum facilities in order to better serve these needs.
(Approved November 7,1992)
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BASS MUSEUM OF ART: MAJOR GOALS, COMPLEMENTARY GOALS
AND OBJECflVES THROUGH I'"
1. CoUectloal, Exltlbltloal aad Educatloa
~or Goal:
The Bus Museum or Art win .....tben 111 collections. ahibidonl and educational
proarams in order to become one or the Southeast's ~or mUleUmI.
Complemeatary GoIIII
1.1 The Bus Museum will in..".... the museum'. collection .....th.. and chanlinl
audience needs with flCility expulioll.
1.2 The Bus Museum wiD eapand 111 cumorilllll.ff to achieve this intepalion.
1.3 The Bus Museum will increase ill caplbUity to develop 1Cho1arly research and
publications usoc:iated with 111 collection and exhibitions.
1.4 The Bus Museum will develop educational proarams larJetinlthe needs of ill various
ethnic constituencies and an expanded audience.
ObJectives: The Collectloa
1.5 The expulsion and renovation of the museum's eaistlna historic Art Deco buildina will
be desllned by a world c:1uIarchltect. Toaether. the old buildina and the new will
represent two or the Clty'sareatest works or lit. They will be complemented by related
worla in the Museum's architecture and desian col1ection.
1.6 The Museum will establllh a Collection. Committee to .upport and UIeSI collections
activities and act u an advocate for the accession. and conlerVation budlet berore the
Board. It may usist in raisina funds or help with 5Olicilations or donations of art. The
Committee wi1l bqin to meet by April 1993.
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The MUllUm will Idd works of ut annually to ill collection throu.h donation. or
purcbaa, equal to at lIut $100,000 in value.
The MUllUm will .-It ton..term ut loUIs &om individuals and other museums to
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complement the installation of the permanent coUectIon In u apuded fldUty. ReIeUch
for this win be conducted in 1993 and 1994 and the loUIs will be executed in 1995.
1.7
ObJectl..: Exblbltloal
1.9 The Museum will revise ill Elthibition. Policy by October 1993.
1.10 An Exhibition. Committee will meet by FebnIuy, 1993. It win support and assess the
exhibition proaram of the mu..m and advise on die JIIOIrIIft's development and bud.et.
1.11 Each year in April u exhibition plan whiclllooks Ihead ei.hlllell to twalty-rour months
will be crated.
1.12 In uticipalion or Museum expansion and renovation, a five year plan for ~bitions ror
the new fIcility will be completed by October 1994, with special emphasis on
international exhibition development.
1.13 The Museum win circulate one or more Iou exhibitions drawn from the permanent
collection or Ious on a b*,nual bui..
1.1. 11le Museum will create collectlon interpretive material. and billn.ua1 texll to
ICCOmpany exhibitions by October 1995.
ObJecti..s: Educ:atlon
1.15 The Museum will create a five year plan ror education proaram expansion by October
1993 which includes the Museum School, oulreldl and internships, lectures, films,
concert5 and perfOl'llllllCel.
1.16 The Education Committee will continue to support and assess the educational
proaram or the museum and advise on the proaram'. development and budaet.
1.17 The Museum will provide evenina houn and pqrams to ellpancl audience access by
February 1993.
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1.11 The MUleUm wiD develop ~ computer and video exhibits by 1997 to help visiton
better In"'" an for themI8lva.
abjectl...: a....,.cb..d PubUcadoDl
1.19 1be MIIICUIft win condDue deYeloPinl and Idminiswinl evaluative instrUments for all
upecta of mUleUm operaIionI includinl the public's p&tocpUon, uperience and
involvement in the MUJeUm.
1.20 1be Museum will enhance Its reference library t\uOUIh purctwe and donation and
completion of a caaalotinl system ror slides, periocflca\s, books and publications by
()ctDber 1994.
(Approved November 7, 1992)
2. Fund-RaIsin. and Development
~or Goal:
Tru.... and Friends of The .... Museum wUllncreale thelr capCllltles to tal. support
ror Sllfftnl, proaranls, collections, facilities and endowments.
Complementary Goals
2.1 The Bus Museum Development Committee will spearbeId · plan for upended
endowments to provide stable sources of operatinl funds and incIeUe public and private
fundinl, the \atter to lnc1ude new individual, foundation and ..orpor.re sponsors.
2.2 TIe Museum will maintain a Developcr.ent Office, to be privately funded, for the purpose
or usistina TrusteeS and DirectorS :n their rundraisinl for annual operatinl runds,
exhibition sponsorships, membenhip, endowment, and capitai campaian.
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ObJectW.: Fuad-p_w--a aad DeYtIopaIIDt
2.3 The Bus MUIIUJII's Bauds of TrusteeS ud Friends of the MUllUm will adopt a
campaip plan to nile capital and endowment fundi in the amount of 59,500,000 to
comp.... PIweI n and m or the expanded facility. The City will fund the first phase
(Phue I) of ~ apansion with a lib amounL
2.4 1be Cam)llian steerin. Committee will inau.unte the MUllUm's capital and endowment
fund drive In April 1993.
2.5 Throu.h the Friends of the MUleUm, the Bus MUllUm will review the membership
pIOIfIIll and revise ill solicitation UtenlUIe by April 1993, and estIblish membenhip
lOlls ud objectives ach yar.
2.6 1be Museum will annually seek S2OO,OOO in put support from fedenl, ..te and local
.,encieI to maintain c:umnt, anticiplllld and increued ftnanciaI needs.
2.7 1be Bus MUllUm Development Committee will conduct an operatin. fund drive and
seek ahibidon lpClftIOfShipl annually.
2.8 In addtdon to ill present endowment for MUllUm School scholarships, the Museum will
seeltto increase this amount.
(Approved November 7, 1992)
3. Budlet and Flnance
.
~or Goal:
The Bass Museum of An will continue to implement a buclaetarY system which ensures
the insdtudon's financial stability and provides accountability.
ComplementarJ Goal
3.1 1be Museum will develop a five yar financial projection and ICCOmmodate external and
internal chan.es which affect the institutioft fiscally u put of the annual review of its
five year plan.
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ObJectI.es: Bu..t and Flnaac:e
3.2 A bud.et win be prepued ud proposed by May of adI year for the rollowin. fiscal
year (Octaber 1 . September 30).
3.3 In Much of each year the current bud.et win be reviewed UICI amended u needed.
3.4 An audited staIe1Mnt praentin. the current financial concIttion of the MUleUm win be
issued by April of each year ensurin. I system of intemal controls is in place and
accepted ICCOIIntin. principles are used.
3.5 The Budaet ud Finance Committee win develop a plan ror lIIIIIIIement of endowment
runds to muimize retum on investments by Octaber 1993.
3.6 Increased earned income from admissions, restaurant opendon, flcility rental, UICI
Museum Shop sales win provide additional operatin. fundi to support the expanded
racillty by 199'. Five-year projections win be provided under separate cover.
(Approved November 7, 1992)
4. Markednl and Audience Development
~r Goal:
The Bass Museum or Art will increase local, reaional, national UICI international visibility
and SUpport by desi.nin. UICI implementin. a comprehensive marketin. ud audience
development Proaram.
Complementary Goal
4.1 A five year Marketin. ud Public Relations Plan UICI bud.et wUl be developed to
increase the Museum's ability to meet its expansion objectives.
Objectives: Marketln, and Audience Development
4.2 A Marketina ud Audience Development Committee will be established by May 1993.
4.3 This committee will advise on the development or a marketin. UICI media plan, ready ror
implementation by October 1993.
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4.4 The Museum will establish. Jnphic delian propam to include all printed materials,
donor recoanidon and .enen1Ii.lllle, by July 1993.
4.5 The Museum will establish fundin. ror staff positions or consultlllCies to support the
Museum'. martedn. and public:: reladons pl. by October 1993.
4.6 The Museum will cnate video IIpeI for outreaeh and development purposes by October
1993.
(Approved NoYember 7, 1992)
5. Museum Capital Expe'1s1na
MlUor Goal:
The Bus Museum of Art will succenfully expand from 15,500 square reet to 84,300
square reet and renovate its exiltin. historic stnICtule.
ObJectlv..: Museum Capital Expansion and Renovation
5.1 The Museum and the City of Miami leach will. iuue a request rOt proposals from
architectural and en.ineerin. firm. to desiln the expansion by November 1992.
5.2 The Museum ahd the City will estabUsh . Selection Committee to advise on the selection
or a world-class architect by December 1992.
5.3 An architectural/enllneerinl flrm will be hired to provide phased desian, site
development and constnlCtion documents ror Museum expansion and renovation by April
1993.
5.4 The Museum will establish. Buildinl Committee to provide oversi&ht of expansion and
renovation plannin. and conltnlCtlon be&innin, April 1993.
5.5 The development office will expand by April 1993 to IChieve necenllry additional capital
fundinl ror completion of Pbases 1-111 by 1996.
5.6 The Bass Museum will complete P1we 1 of its capital project and add 36,415 square feel
by 1994.
5.7 The Bass Museum will complete P1we II or its capital project and add 24,456 square feet
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by 1995.
5.8 The Bus Museum will complete Phue m of its capital project in 1996 by renovatinl the
alml historic buildlnl" 15,500 square f_ and Iddinl 7,500 new square feet to
complete the entire 84,300 square root project.
(Approved November 7, 1992)
6. TruItItS and FrIends of the Bass Museum
~or Goal:
The Bus Museum of Art will _Ithen oversilht and volunteer leadership of Trustees
and Friends of the Bus MldlUm to ICItn its capital expulSion and proarammatic aoats.
Comple....DtarJ GolII
6.1 Board, or TruIIeeI and Friends of the MldlUm will exputd their ladership and identify
individuals to serve an a Joint Executive Committee and all other committees necessary
to the achievement of the Museum', objectives. . Participation of diverse community
constituencies win be IOUJht.
6.2 Friends Board members and Committee participants who can provide talenl, leadership
and expertise u well u donate and raise funds for proaram and capital needs will
be IOIIlht.
ObJectives: Ovenllht and Volunteer Leaclenblp
6.3 Board and Staff will mobilize and train volunteers ror participation in Campaian Steerina.
Deve1opment, Buildinl and Marketinl Committees in 1993.
6.4 The Campaian Steerinl Committee will beain to meet monthly IWtinl in January 1993.
6.5 The Budlet and Finance Committee will meet quarterly.
6.6 The Buildinl Committee will meet monthly u 5001\ u expansion worldna drawinas are
available.
6.7 The Development, Marketinl and Membership Committees will meet bi-monthly starting
January 1993.
9
172
. .
6.8 The Collections, Exhibitions, and Nominatinl Committees will meet three times per year.
6.9 The Education Committee wUl meet quarterly.
6.10 Boud of Trustees and the Friend's Boud of Directorl will meet quarterly.
6.11 The Joint Executive Boud will meet monthly except In July and Aupst.
(Approved November 7, 1992)
7. PenonneI
Major Goal:
The Bus Museum of Art will provide additional .mnl 10 support the expuded facilities
and propams anticipated by 1996. Emphuis will be upon stafftnl 10 provide
intenWional exhibition development, innovative educational proaraml and buildinl new
audiences for the expuded facility.
Complementary Goal
7.1 A budlet and timetable win delineate added staft' 10 correspond with the phased
expulsion.
O~~y.:~rea~~StaW
7.2 Additional development and public ,relations positions will be filled between April 1993
throulh 1994.
7.3 An Assistant Director position will be filled by October 1993.
7.4 Additional curatorial positions will be filled beainninl in April 1994.
7.' An Education Coordinator's position will be filled by April 1995.
10
173
Objectives: Support Staff
7.6 Additional clerical. security and maiDtenanee staff will be added to support the expended
facillty and proaraml betinninl Januuy 1995. and candnuillJ tJuoulh the completion or
the expualion In 1996.
Dale
(Approved November 7. 1992)
SllftIlUre of Authorizinl Official
Chairman. Baud of Trustees
11
174
of. '.
Attachment "B"
FUNDING
THE
CAPITAL
EXPANSION AND RENOVATION
PROJECT
CIty 01 Miami Beach
Novembef 7. 1992
175
BASS MUSEUM
EXPANSION AND RENOVATION
THE PROJECT
The expansion and renovation of the Bass Museum is envisioned to create
68.378 SF of new space and renovate 16.000 SF of existing space to be
accomplished in three (3) phases and is expected to take four (4) years. The
phasing and time table are as follows:
PHASE 1 . Construction of 36,415 SF of new exhibition.
concession and suppon space. ArchitectUral and engineering
drawings for the enure project wl\l be completed during the
current fiscal year, FY 1992/93. Coasuuction is expected to be
completed in FY 1993/94.
PHASE 11 . Construction of 24,456 SF of lobby, educational and
administrative space is expected to take one (1) year and wl\l
occur in FY 1994/95.
PHASE III . Construction of 7,507 SF of additional exhibition
space and renovatina 16,000 SF of existina space is expected to
take one (1) year and will occur in FY 1995/96.
The expansion and renovation project is expected to be completed by during
FY 1995/96.
FINANCING THE PROJECT
PRIOR YEARS' EXPENDITURES . The City of Miami Beach received
$627,000 in State grants for .plannina" this project; these funds have been
appropriated and spent. The City also received a State &rant of $605,322 to
be used exclusively for architectural services.
The City's cash match obligation for lrants received to date Is $1,265,560.
This obligation would be paid as follows: $627,000 from unallocated Resort
Tax revenues and 5638.560 from unallocated bond funds, Bond Fund 351.
176
~.
.~
. .
COST ESTIMATE . The project cost (includinl planninl costs) was
developed utilizin. the basic proposal by Hardy Holzman Pfelll'er at 52oo/SF
for new construction and 51oo/SF for renovation (includin. F/F/E@20%);
also Included is architecture (6%), continlency (4%), and indirect COlt
allocation (3%).
PURPOSE
Plannin.
Architecture
Construction
Renovation
F/F/E
Contingency
Indirect Cost
TOTAL .
AMOUNT
5627,000
916~36
10,940,480
1,280,000
3,055,120
647,684
505.196
517.972.016
FUNDING THE 'ROJECT . Exclusive of all prior cash commitments or
future grants, the cost of Phue 1 would be funded entirely by the City Miami
Beach and the COlt of Phues 11 " 111 would be fund from private lOur"s or
grants. Funding for would be:
FUNDING SOURCE
City
Resort Tax
Bond Fund 351
Resort Tax BondI!)
State
State(2)
Federallll
Private I))
TOTAL
AMOUNT
5627,000
638,560
6,912,460
1.232,322
550,000
500,000
7.511.674
1)7.972.016
Notes:
(1) Proposed Resort Tax Revenue Bonds that would result in net
proceeds of 56,912,460.
(2) Anticipated revenues of 51,050,000 from grant applications.
(3) Cash donations and contributions of 57,511,674 is required from
the private sources.
177
/
./'
BASS MUSEUM
EXPANSION AND AENOVATION
FUNDING THE PROJECT
SOURCES ANO USES PAIOR ...... I ...... II r...... III
0' !lUNDa TOTAL VIARS FY I2IU FY 111M FY lMItI FY 11181
SOURCES Of! 'UNDS
City
Reaort Tax 127 .000 127.000
Bond Fund 311 831.580 371.470 211.010
"elOft Tax Bonds 8.1112.410 8.1111.410
State 1.782.322 127.000 101.322 500.000 SO.OOO
Federal 500,000 500.000
Private 7.5tt.874 4.231.454 3.272.220
TOTAL 17,172.018 127.000 1111.712 7.801.550 5.231,454 3.322.220
USES OF FUNDS
Planning 827.000 127.000
Arctlllecture . 8.. 118.131 1118.131
Conlll'uctJon 10.140.410 1...400 3.1112._ 1.101.110
Renovation 1.110.000 1.110.000
F/F/E . 2QlMI 3.055.110 1.451.100 1171.140 120.280
Contingency. 4.. 147..... ..110 111.320 1....... 114,051
Overhead. 3.. SOl. 1 III 11,1111 227.230 152.101 111.7'"
TOTAL 17.171.01' '27.000 111.712 7.101.510 1.231.454 3.322.220
10-Nov-92
178
.. .
Attachment lie"
Bass Museum of Art
Miami Beacb, Florida
Campaign Plan
Approved by tbe Board of Trustees
November 7, 1992
.-
179
. .
lASS MUSEUM OF ART
CAMPAIGN PLAN
Th. B... Mu.eum of Art will Ilunch I rNIlor CIDItI. c.mDllon to ,.I.e I minimum of
.8.484.:118 million to und.rt.k. n.c....ry .xp.n.lon .nd r.novatlon pl.n. which
Includ. .1 million In op.ratlng fund. to h.lp .u.t.ln contlnu.d growth .nd exp.nd the
Mu.eum's s.rvlce to the community.
The City of MI.ml Be.ch will fund the bal.nce of U,477,827 from R.sort Tax, Bond
Fund 351 .nd Resort T.x Rev.nu. Bond..
The camp.ign will be conduct.d over. 3o-month p.rlod, .nd will accept gifts and
pledge. payable over a thr.e-to-flve-y..r period.
The B.ss will continue to oper.t. .s .ggresslve .n ongoing d.velopment program as
possible during the p.riod of the campaign. This will:
1 . reinforce the Importanc. of and need for continued and expanded giving
throughout the c.mp.ign.
2. build an ongoing development program that will extend far beyond the
conclusion of the c.mpaign.
The succe.. of the proposed campaign is dependent on the following factors:
1 . Ceveloping and communicating . strong ca.. fDr 'UDDort that pre.ents the
need and the r.tion.le for the Bas. Museum .nd the proposed campaign
components.
2. Recruiting the stronge.t volunteer oraanlzatlons possible for the capital
campaign to include an expanded base of local and, a. appropriate, regional
volunteer..
3. Obtalnlna Dace..enlna alft. for the campaign from the Board, campaign
leadership, aelected Individuals. femllles, corporations and foundations,. to
provide early endorsement of .nd strong momentum for the campaign.
4. Leunchlng en Intensified Dubllc ,.I.tIDna D'o~'em designed to communicate a
atrong sansa of what the B... Is tod.y and where It Is going and to help
develop a .ense of excitement .bout the Mu.eum .nd the campaign among an
expanded audienca.
The campaign will be conducted in phases over the next thirty months. Here are the
major activities by phase:
180
Prellaratllln and Orllanl2atlon Pha.e-INllw thrllullh Allrll 19931
During thl. period. the Tru.tee. and .... Frlend.eoard. campaign leader., and .t.tt
will conc.ntr.te on the following:
Review. reflne, and .pprove r.commendatlon. for the campaign's
o
operation.
o
R.t.in fund r.,.lng coun..1 .nd r..ld.nt campaign director, recruit
c.mpaign staff .nd org.nlze campaign office.
Mak. flnal deci.ion. with re.pect to campaign compon.nt..
Provide document.tlon for exp.n,'on and .nnual fund n..d., .nd
interpr.t the benefits to the community .nd to the Bass.
o
o
o
Prepare campaign materials.
o
DI.cu" po..lble bond I..u.. with city.
o
Recruit top leadership
o
Begin le.d.rship gift pro.p.ct Identification. .cr..ning, .nd r.ting.
Conduct In-depth r....rch on top-r.t.d'pro.p.cts.
o
Launch. region. I communication .nd cultlv.tlon.
Advanced Gift. Pha.e--INow throuoh March 19941
o
During thla period, the campaign will focus on cultivating and .ollcltlng gift. from
Individual. .nd f.mllle. .nd .el.ct.d corpor.tlon. and found.tlon. which .r. closest
to the Museum .nd which repr...nt the gre.te.t potentl.1 for lead.rshlp gift.. Th...
.ctlvitl.. Includ.:
o Org.nlz. Bo.rd Fund Commlnee and solicit memb.rs of the Fri.nd.
Board .nd Bas. Tru.t....
o Org.nlz. L..dershlp Gift. Committ..: b.gin .ollclt.tlon of I.adershlp gift
pro.p.ct. ('100,000 + I
o B.gln pr.p.ration for the publiC ph... of the c.mp.ign.
Th. ..rly I..d.r.hlp gifts .upport from Bo.rd m.mb.r. and oth.r major gift donor. to
the Bass Mus.um will b. ....ntl.1 to: '
2
181
. .
1 . demonstrate that the Museum has been realistic In establishing its goal for the
campaign;
2. provide elrly tlnglble evidence of the merits of this progrlm: Ind
3. set In exempl.ry level of giving for aubsequent donors to the c.mp.lgn.
Le.dershlp gift .ollclt.tlon will continue throughout the c.mpllgn.
Malor Gift. Pha....IMarch 1994 throuoh Januarv 19951
As soon .. the c.mplign hiS Ichleved I minimum of 40 percent of Its goal (in
outright gifts and pledges), the clmpllgn will be formally announced to the
community at large. By holding back on Iny public announcement until this point, the
. Ba.. will have the flexibilitY to adjust the flnll goal upward or downward. Depending
on the aucce.. of the e.rly phnes of the c.mp.ign .nd the .ddltlonal gift potential
projected at that point. the c.mpalgn announcement could take place a. early a.
October 1993. during the Advanced Gift. Ph.... or during the M.Jor Gifts Ph....
During thia phlse of the camp.lgn. .ctlvltle. will Include:
o Organize Corporate Ind Foundation Dlvl.lon and solicit corporate and
foundation gifts.
o Continue solicitation of all unresolved 'eadershlp gift prospects.
o Begin organizing for the ger.eral solicitation pha.e.
Gen.ral Solicitation Pha....IF.bruarv throuQh Mav 19951
This will be the most visible and active phase of the campaign. During this period. the
Bass will plen and Implement actlvltle. to Involve all of Its constituents In the
Bass and In this campaign throughout the area. A wide range of creative grass.roots
fund raising strategies may be appropriate. All Ba.. members and other friends will
be given an opportunitY to participate In the Clmpaign In response to direct mail or
po..lbly . ,.I.ml,k.tl", 101l01,.tIO". "",I. I."e' eotl"lty In,,"lY.. I OD""bln.tla" of
personellzed mall end tlllphone .ollcltatlon de.lgned to ellalt ""xlmum .uPport from
a large number of people. All other .ollcltatlon. .hould be completed during this
period. The campaign Is projected to reach goal on or before May 31, 1995.
RECOMMENDA TIONS..Case for Support
An essential element of the campaign's success will be the development of a strong
and convincing case for support that addresses the key I..ues raised earlier in this
3
182
. .
report. Ind chlrt. I cl.lr Ind d.llb.rlt. cour'l for the Be.. MU'lum of Art in the
coming y.ar..
Th. BI.. Baird Ind .tlff will ne.d to d.t.rmln. whit will b. Included In the final list
of clmpllgn compon.nt. Ind the r.lltlv. .prlclng. of .Ich of th.... Thi. will. In turn.
d.p.nd on d.cl.lon. r.lltlv. to the conflgurltlon Ind flnlnclng .tructur. of the
building Iddltion. the dl.po.ltlon of the .p.c. for the glll.rl.a Ind oth.r Ictlvlty .r.es
of the building .ddltlon. end docum.ntlng the co.t of ,upporting the B... currently
.nd with It. n.w .dditlon..
The CIS' statement will n..d to refl.ct the Importance of hiving a slanlflcant cultural
resource on Miami Beach that wllls.rve a rapidly changing community and will take
advantage of the arowln9 arlde In the Be.ch. It must point out the opportunity the
Bass has to become a malar art museum th.t could receive realonaland even national
acclaim. Th. c.se should .aDeal to arlvat. collectors who might wish to contribute
their collections now or It some point In the future. and It should point out th.t the
location ne.r the convention center and the Art Deco District off.rs an excellent
attr.ction for MI.ml Beach visitor..
Th. wrltt.n cas. stat.ment will be the b..lc r.sourc. document from which .11 other
c.mp.lgn mat.rl.I, will b. produced. It will 11'0 Includ. . lI.tlng of
commemoretlv. gift opportunltlealn the n.w eddltlon end in the exi.tlng building. In
summ.ry. it will provide the .common '.ngu.g.. to be used by .11 .taff. volunte.rs.
and communication. m.terl.l. In presenting the c.mp.ign to its various publics.
RECOMMENDA TIONS-- Volunteer Organization
To . v.ry larg. extent. the .ucc.s. of thl. c.mpalgn will d.p.nd on the strength of
the oarnpaign 1"~er.hI8 .n~ the vol""t..r org.nl,.tlo". Th". 'he .ampalll"
orglnlzatlon will n..d to Includ. the most Influ.ntlel and per.uaslve members of the
B....s various con.tituencles. Toward thl. .nd. wt makt the following
r.commend.tions with respect to the volunteer organization .. diagrammed on
Appendix A.
Camaalan Executive Committee
This will b. the camp.lgn's prlm.ry op.ratlng commltt... It w1l1lnclud. the C.mpalgn
Chairman. an honor.ry .h.lrrn.n If eppro!)r'a". tha ch.lr,of tha .ampalgn op.ratlng
commltt.... the Ex.cutlv. Dlr.ctor of the B.... and possibly ..v.ral at-large
members. It will b. staffed by the D.velopm.nt Coordinator and the Camp.lgn
Dlr.ctor. This group will s.rv. as the campaign's planning. poliCY m.king. and
oversight committee.
4
183
. .
Th. campllgn will b. h.ld.d by a Chllrman who ha, thl respect .nd confidence of
the ....'. con.tltu.ncl... the IbllltY to Influ.nce malor philanthrOpy. the credibility
to repr..ent the CI" to e verl.tY of pro.p.et group.. end the wllllngne.. to let II a
motivetor to bring .ucce.. to the campaign.
The campaign may al.o have one or more honorary chairmen who.. Involvement in
the campaign ~an enhance It. vlllblllty and providl endor..ment to · larger
con.tltuency.
During the Adv.nced Gift. Pha.. of the campaign. the.. committees will be
organized:
Board Fund Commltt.... Thl, committee will b. charged with the responsibility of
,chl.vlng maximum .uPport and 100 p.rc.nt pertlclpatlon from the Bass's Trustees
.nd Friends Bo.rd. In addition. every member of the Friend. Bo.rd should expect to
pl.y . major rol. In the campaign a. I memb.r of the campaign organization, .. an
advocate for the ea... a. a hOlt for cultivation event.. and cert.lnly al a contributor.
Lead.rahlo Gift. Commltte..The memberl of thl. commltt.. will have the
r..pon.lbllltY of Id.ntlfylng. cultivating and .ollcltlng tho.e Indivldu.I.. f.milles,
corporation., and foundation. which have b..n ludged cap.bl. of making gifts of
"00.000 or more to the B.... eac.use th.larg.r gift prospects for thl. c.mpaign
.r. primarily Individuals and families. the Initl.lfocus of this committee will be the
solicit.tlon of Individual IlIdership giftS. Howev.r. ..Iected corporate .nd foundation
prospects should .Iso b. includ.d .. .pproprl.t..
Staff Fund Committ....Th. st.ff of the CItY and the B..I Ihould con.lder whether or
not they wl.h to p.rtlclp.te .1 active donor. In thl. c.mpaign. If thl. .ppears
epproprl.te, we would recommend IPpolntlng a committee of .t.ff members who
would develop a pl.n to encourlge full IUpPOrt .nd partlclpltlon from the It.ff It .11
level.. Although luch In .ffort .mong .t.ff I. not likely to result In .ub.t.ntial
doll.rs. It could h.ve . very pOlltlve Imp.ct on St.ff mor.le Intern.lly, .nd would
provld. I powerful endorlement of the campelgn to extern.1 constituents.
After the Adv.nced Gift. Ph... I. wen underway. the following c.mpalgn divisions
will be organized In the publiC ph.s.:
Coroorate and Foundation Dlvlslon..Under the chairmenahlpof e prominent corporat.
leeder, thl. committee will concentrate flrat on corporate Ind foundation giftl of
.'0,000 or more from both local and reglon.1 pro.pectl. The re.pon.lblllty for
cultivating and .oilcltlng general purpose (a. oppo.ed to f.mllyl found.tlon. will rest
I.rgely with the executive Director .nd st.ff, .upported by Bo.rd members and other
indlvidu.ls who h.ve .cce.s to the larger local. reglon.l. and perhaps national
foundations judged capable of giving "0,000 or more.
5
134
,.".
. .
Individual Dlvlslon.- Thll dlvlllon will be relponllble for lollcltlng the gifts of Indlvlduall
and famlllelJudged capable of making campaign gifts In addition to glftl to the annual
operating fund. Thll dlvlllon may be organlz.d to funotlon al two commlt1,.1 within
the dlvlllon. One commlt1ee would b. charg.d with lollcltlng major glftl of t25,OOO
or more, Ind Inother committee, which could be rlf.rr.d to II the Select Gifts
Committe. would conc.ntrlt. on glftl of .10,000 or more.
Members and Community Dlvlllon.. Thll dlvlllon would concentrate on organizing to
lollclt mamb.rl of the Ball .nd the g.neral community. Whll. th.r. may b. some
personalized solicitation, the bulk of the work of thll committee would be confined
to direct mall and te'.phon. solicitation. While the projected goal for this division is
only 5 percent of totll, the main mission of thll dlvlllon would be to offer the
opportunity for I large number of peopl. to p.rtlclpat. In the campaign and to begin
to develop among them a l.vel of Involv.ment, a lenle of owner.hlp, and I habit of
annual giving.
Camoalon Marketlno Commltta..-W. are propollng that I committee of the Bass
Friends who .r. In Idv.rtl.lng, publiC r.latlonl Ind marketing fi.lds b. Ippointed.
Thi. commltt.e would 1..lat In dev.loplng .trltegies Ind overleelng activities to
.nhence the vlaiblllty of the Ba.. and the campaign during the period.
More detailed role descriptions for the chairs Ind committees will be developed liS part
of the detailed operating plan for the campaign once the basic concept for the
campaign has been approved.
RECOMMENDA TIONS..Prospects and Campaign Income Sources
Source. of Cemaala" I"cam.--Th. campaign wlll...k gift. pl.dg.d ov.r a thr...ylar
p.rlod and In .om. cas.. a flv..year p.rlod. Although th... gift. may tlke a number
of form., the campaign's primary obJectlv. will be first to I.ek outright gifts, pledges
or other aSletl readily convertibl. to calh, and lecondly to leek planned or deferred
giftl.
6
135
The following are minimum projected target goals by source:
gen.tltu.nev
TrusteeS and Friends Boards
Indlvlduels
Corporations/Foundations
Members/CommunitY
Other grantslexcludlng CMlt
Minimum Praleeted Gaal
. 3.75 million
3.25 million
1 .00 million
O.IS million
1 .00 million
TOTAL CAPITAL 1& ENDOWMENT CAMPAIGN. 9.1S million
, .
These projections are estimates at this point. They will be conformed or revised as
a result of a series of rating sessions to be conducted during the campaign. It should
be pointed out, however, that a number of factors could change these projections
upward or downward. Including the strength of the case for support, Influence of
campaign volunteers, and the earty evidence of pacl-.Ulng gifts. Including the gifts
of the Board members.
Thelmaartence af pec..Settlna Glfts..The challenge Involved In raising a minimum of
$8.5 million In capital gifts Is perhaps best understood by considering the following
gift table. This Indicates the number of donors required It IIch gift level to achieve
the campaign goal.
Teble of Gifts Reoulred ta Achieve $B.! million
Size of Gift
$ 1.500.000
1.000.000
750.000
500.000
250.000
100.000
75.000
50.000
25.000
10.000
Under 10.000
. . of Gift.
1
1
1
2
3
18
8
10
15
30
Ia1I1
.1.500.000
1.000.000
750.000
1.000.000
750.000
1.800,000
600.000
1S00.000
375.000
300.000
175,000
Cumulative Tatal
$1.500.000
2.500.000
3.250.000
4.250.000
5.000.000
6.600.000
7.200.000
7,700.000
8.075.000
8.375.000
B.550.ooo
$8.550.000
. ~ of ,.-.1
18~
29~
38~
50~
58~
77~
84%
90%
94%
98%
100%
AS this propoaed .glft chart makes clllr. the first flve donors of the Clmpalgn will
provide 50 percent of the gOII. The next nlnetlln donors will provide In Iddltlonll
27 percent. for a total of 77 percent of the goal. Thus. It will be particularly
Impo~ant during an early stlge of the campllgn to focus as much time and energy 8S
pOSSible on cultivating and soliciting the leadership gifts of I select group of prospects
7
186
. .
In ord.r to ..t the pac. for the r.malnd.r of the campaign. Should any of the
proj.ct.d 'Ix.and ..v.n.flgur. gift. not materlallz. during the campaign, It will b.
extrem.ly difficult to make u" tho.e dolllr. by Ittreotlng more gift. et lower leve" on
the gift tlbl.. On the other hInd, If thl.e lerger proj.ct.d gift. Ind more do come
through early In the campaign, It may well be po..lble to project In Iven higher
campaign goal for the h.. Mu..um.
Role of Prosoect Reslarch-- To Ichieve the projected number of glftl cllled for in the
Ibove gift table, the Ba'l will neld to Identify at 11111 three or four times the number
of pro.pect. It each gift Ilv.l. In other word., the clmpllgn will ne.d to identify and
cla..lfy approximately 350 prosp.ct. Judg.d clpabl. of making gift. of '10,000 or
mor.. Th. Bas. dlvelopment offlc. Ilready ha. .ome Information on prevlou. donors,
Including their relationships to the Mu.eum and prior giving history. However, this
Information will need to b. lubatantlally .xpanded to Includ. Information on the
pro.pects' specific Inter.sts, r.latlonshlps with people In the Museum, and other
. Information that will b. helpful In designating the cultivation and .ollcltatlon strategies
for them. In addition, this r....rch activity will neld to be extended beyond those
individual., famllle., corporltlon. Ind foundltlon. alr.ady known to the Ba.s to
include background data on other ar'l pro.pect. I' w.1I a. regional Individual.,
corporatlona Ind foundltlon..
Early In the campaign, the campllgn I.ad.rshlp will b. Isked to scr..n lists of name.
to confirm and/or Id.ntify Iddltlonallndlvidull. and famille. as WIll I' corporation.
Ind foundations judged clplble of making gifts of '1,00,000 or more. These names
will be further Ivaluated by the campaign offlc..
Proloect Advllorv Committeel--Durlng the Idvlnced gift. phlse of the campaign, one
Dr more Prospect Advl.ory Committees will b. organized to .creen Ind -ratl-
proapect. Judged capeble of giving '10,000 or more. The.e commltt..s would
consist of campaign volunt.ers alre.dy recruited for the Individuals and the
Corporat./Foundatlon. Divisions.
In addition, we would se.k to Includ. oth.r knowl.dg.able and w.lI-connected people
who would not n.c....rlly b. Ictlv.ly Involv.d in the Olmpelgn. Th. role of this
committ.. would b. to provldl IS much information .bout .Ich prospect II po..lbl.,
and pile. a dollar valu. on the proJ.ctld gift from .ach of those lI.tld. Committll'
may be called together from time to time as additional pro,plcts arl identified and the
procl.. would continue throughout the campaign.
RECOMMENDA TIONS--Marketing the Campaign
The 'ass Mus.um of Art Is not highly visible outside thl community of art lovers and
collectora on Miami Seach. The SlIa la even I.ss visible to those who live In Miami
and Dade County. Thus, the Museum has very Important marketing tasks relatld to
the campaign. .
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Cultivation Actlvltle.- The following activities are designed more specifically to reach
potential campaign leaders and melor donors.
o The Bass should Initiate a program of bringing Individuals Into the
Museum In small and large groups for cater~ luncheon.. receotlon.. and
oeraonallzed tours hosted by the Executive Director. campaign leaders
and staff. Such Ictlvltles are extremely uSlfulln sparking or rekindling
Interest In the Museum.
o A soeclalsllde show or vldeotaoe on the Baas and the camoalan will help
bring the Bass to those Individual and corporate prospects--both locltly
and reglonally..who are not able to visit In person.
o The campllgn will also provide meny oODOrtunltles for .oecial events,
Including I clmpllgn public Innouncement. I birthday party, other
dinners. Ind receptions to recognize melor donors Ind volunteers in the
clmpalgn.
Once the clmpalgn hIS been announced to the general public. there will be mlny
more opportunities for publicity "ound the campllgn Itself. Including announcements
of melor gifts and rellted stories.
Camoalan Materlal--Campllgn print and ludic-visual meterllls will pllY an Important
role In communicating the B..... ml..lon .nd ptln. II well .s the need for and
benefits of the proposed expansion and annual support. In addition to the written
case statement described earlier, the following camplign communications tools will
be required:
o Malar -Imaae- Brochure. This will be the campaign's primary marketing
tool designed to present the case for support In I campelllng and
attractive way.
o Camoalan Folder. This Is designed to be a coordinated Insert for the
-Imege- brochure. It will feature each of the campaign's component.,
and include drawing. and floor pl.ns. ways to make gifts, a lIatlng of
campeign leader.. etc. This approach will provide the Baa. with a
general Information piece In the -Imege- brochure which will have a
longer -shelf IIfa- and will continue to be useful after completion of the
campaign.
o SOBclal Prooosals. Individually tailored presentations outlining particular
needs will be required for selected melor andldvance gift prospects.
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o Audiovisual Presentation. An .Ight. to t.n.mlnut. .lId. .how with .ound
track will b. an .xc.lI.nt tool for pr...ntlng the Ba.. and It. plan. In an
.xcltlng w.y to pro.p.ctlv. donor. both on Miami B.ach and throughout
the ar.a. A .lId. .how .hould b. conv.rt.d to vldeotap. for maximum
.xpo.ur..
o eamoalan Newsletter. A n.wsl.tt.r will be published periodically during
the campeign and will r.port on campaign progr." and d.v.lopments.
The flr.t I..ue would ..rve to announce the campaign to the Bass
m.mb.rs and other friend.. Sub..qu.nt I..ue. would Includ. f.atures
and new. on the campaign to project a ..n.. of momentum and
exclt.ment a. the campaign unfold. and to glv. the campaign continued
visibility among the Mu.eum'. con.tltuency.
o Other Materials. Additional campaign-r.lat.d materials will Include
campaign I.tterh.ad, pl.dg. cards, volunte.rs' notebooks. and a
camp.ign .ymbol end th.m. which could s.rv. as a unifying design
.I.ment In all c.mpalgn mat.rl.I..
RECOMMENDA nONS-Ongoing Dev.lopment During the C.mp.lgn
A c.pltal c.mpalgn provld.. a unlqu. opportunity to activate or .Ignlflc.ntly expand
annual giving, memb.r acqul.ltlon and donor upgrading. Volunt..rs er. focu.ed on
donor end pro.pect cultivation and .ollcltatlon. Campaign merk.tlng actlvltle. cre.te
more vl.lblllty among conatltuencle. and the broad.ba..d, public pha.. of the
o campaign touch.. many who have heretofore not been Involved with the Bass. A
habit of giving I. establl.hed.
Develoomant Proaram.
Personal Sollcltatlon..Always the best way to negotiate the biggest gift Is the face-to-
face. per.onallzed solicitation. It will be important for the Bas. to exp.nd Its prospect
research ectlvlty, take advantage of the pro.p.ct r....rch of the camp.lgn, and
.ncourag. campaign volunteers to urge th.lr pro.p.cts to consider an annual gift and
perhaps a pledge over tlm. when soliciting the capital contribution. Following the
.uccI..ful completIon of the campaign. per.onalllad lolloltatlon for .nnual fundi
.hould contlnu., and .ach mamb.r of the Friend. Icard .hould acclpt the
r.aponllblllty for five annual fund prolp.cts .0 that the p.r.on.llz.d .ollcitatlon
contlnu.. II a regular part of the ongoing development program.
Soeclal Prolect Fund Ralslna..ThI. activity .hould also b. ongoing during and b.yond
the campaign. Th. Ball has a number of .ducatlon projects, sp.cial traveling
exhibitions. research activities. etc. that c.n be pack.ged and .sald. to prospects
11
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Int.r.lt.d In IP.clflc .Ipeetl of the BlII'1 I.rvlc. to the community. Whll. thll is
l.r,lly I Itllff lotlvlty, Frl.ndl Io.rd memb.rl cln be VIIUlbl. In op.nlng doorl.
Dlreet Mall and TelelNlrketlna-. Th.I. .ffortl Ihould eec.l.rlt. during the c.mp.lgn
.nd b.come I v.ry luong p.rt of .n ongoing d.v.lopment progr.m. As the B.ss's
visibility .xplnds, dlr.ct mall Ind phonl lollcltltlon should .Iso .xp.nd. M.mb.rs
b.come donors of pl.nn.d gifts .v.ntu.lly, If prop.rly cultlvlt.d .nd involv.d. (5..
the -Donor Pyrlmld- on App.ndlx B.)
Soeelal Events.. Th.s. .v.ntl will continu. to be both 10urC.I of fundi .nd v.luabl.
public r.l.tions progr.ms. Th. .nnu.1 g'I' .hould d.flnit.ly b. continu.d (It is · .ocial
highlight on the Be.ch), .nd p.rh.ps on. or two more .p.cl.l.v.nts during the year
c.n be .dded to the .ch.dul. following .ucc.ssful compl.tlon of the c.mp.ign.
Planned .Glvlna..Thls Is normally plrt of In ongoing d.v.lopment progr.m. As the
c.mpaign Its.1f will Includ. this v.hicl., how.v.r, pl.nn.d giving n..d not b.
.ddr....d by thl .nnuII d.v.lopment progrlm until Ift.r conclu.lon of the c.mpaign
Communlcatlons..Actlvltl.1 lhould begin on I r.gullr bllll. not only during the
c.mplign through I campllgn n.wII.tt.r. but Ilso following the clmplign to ke.p
clo'l contlct with the BlII'1 constituency Ind prolpecta.
Tr.dltlonllly Clmpaignl havI . positive Influence on .nnuII giving. Institution.
generally experience an Incr.... in annu.1 giving of 10 to 20 p.rc.nt Immediately
following .uccessful compl.tlon of . c.mp.ign.
Role of C:oun..1 .
B.caus. of the d.mands on .Ir.ady IImit.d .t.ff to .xpand the ongoing d.v.lopm.nt
program over the n.xt few y..rs Ind the requir.mentl of the Clmpllgn aa deacribed
in the pr.cedlng Plge.. WI recommend thlt the Mu.eum con.lder r.tllnlng fund
ral.lng coun.el to provide full.tlme re.ld.nt managem.nt of the campaign. The
C:.mp.lgn Director provided by coun.el for the campaign will h.ve the following
r..pon.lbilltle..
A. Work closely with top c.mp.ign lelder.hlp .nd admlni.tr.tlon on m.tters of
polley. planning. .tr.tegy, and .chedullng for the c.mpaign.
B. Define campaign .tr.tegy .nd prepare .peclflc oper.tlng plan..
c:. Along with the Development Coordinator. provide dIrect .ervlce and assistance
to the Bo.rd Fund and le.d.rshlp Gifts Divisions, ch.lrmen and other
committees.
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D. Organize and provide service for the Major Gifts committee and other divisional
committee. In .ub.equent phase. of the campaign.
E. Provide direct asslstlnce to the operation of the campaign, specifically prepare:
o Agenda and minuteS for all meetings
o Solicitation materials
o Volunteer training materials
o StatuS reports and other tracking memoranda on prospects for
campaign volunteers.
F. Provide coun.el on developing the ca.e for support.
G. Participate In developing recruitment strategies for campaign volunteers and
cultivation Ind sollcltltlon strategies for campaign prospects.
H. Orient and guide development office staff In their campaign roles and
coordinate their participation In the campaign In the Major Gifts Division.
I. Prepare campaign update memoranda and reports for volunteers.
J. Monitor campaign progress and recommend revision. In campaign stratagy and
procedures as necessary.
NEXT STEPS
The most Importent stlge of any clmpalgn Is the beginning, for this Is when the
patterns Ire formed which guide the entire effort. The following are the next steps
which we suggest to prepare for and launch the campaign for the Bass Museum of
Art.
1. Review and approve the basic concept of the campaign and the campaign
budget.
2. Recruit the Campaign Chairman and other members of the Campaign Executive
Commltt.. who, in turn, will refine tha clmpalgn operating plan and begin
recruiting volunteers for the Advanced Gifts Pha.e of the campaign.
3. Refine the elements of the case for support. and begin preparation of the Initial
campaign materials.
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4. Recruit and retain campaign .taff. IItabU.h a campaign office. and retain
campaign coun.el to work with .taff and volunteer. in Initiating campaign
activltlel.
CONCLUSION
For nearly twenty.flve year.. the Ball Mu.eum of Art hal exllted relatively quietly.
.omewhat hidden from view. but offering tho.e who found It an exciting vl.ual
adventure within a unique. eclectic collection. In recent year.. under the direction of
Executive Director Diane Camber. a.lllted by a dedicated. hard-working Board of
Friend.. the Ba.1 MUlaum hal achieved greater vlllblllty. acceptance. and IUpport in
It I community. It now .tandl ready to take a major Itep forward with a campaign
dellgned to create an Inltltutlon capable of achieving not only local and regional
importance but national acclaim al well.
The propoaed campaign II but the flrlt .tage of an even larger long-term advancement
program Including IUpport for annual giftl. Ipeclal projectl. and additional capital
facilltlea and equipment.
14
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Attachment "0"
BUDGET AND FINANCE
5 Vear Projections
for
Operatlona
Development and Fund Raising
exhibitions and Special Programs
CIty d Miami Beach
November 7, 1992
13.1
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BUDGET AND FINANCE
The Bass Museum relies on a number of fundina sources to sustain its
operations. While these funds are maintained separately, they are all inter-
r.lated and lorm the buls lor h. operatAn. IUpport and 0..1 vtabl1llY.
Organizationally, the Museum is viewed as three (3) functions: Operations;
Development and Fund Raisinl; and, Exhibitions and Special Programs.
The City has the lead responsibility for suPportinl the operational aspect of
the Museum as described in the governing agreement (as amended) between
the Bass Family and the City. This responsibility includes maintenance of the
facility, adequate staffing. and conservation of the permanent collection.
Currently, the City provides this funding through the General Fund and
revenues derived from admissions. Summary projections for the next five (5)
years are as follows:
Expenditures are projected to increase by almost 300% from
5487.663 in the current year to $1,365,090 by FY 1996/97. This
is primarily due to increased pefSOMel and the utilities and
maintenance of the expanded facility.
Revenues are not expected to keep pace with projected
expenditures. The increase in direct General Fund contribution
is projected to be the same as the property tax base (5%)
increase. Revenues from admissions and facility rental are
expected to significantly increase by FY 1996/97, the first full
year after completion of the project.
The projected deficit is expected to increase to $471,546
annually by FY 96/97.
Historically, 40% of the total cost for the Bass Museum has been supported
through private funding methods instituted by the Friends of the Bass
Museum: their current contribution level for Exhibitions and Special Programs
is approximately $470,000. It is recommended that this formula (40%) be
applied to fund the projected increase in the operatlnl deficit. This would
r.quir. Ih. Fri.ndl o( Ihe S... Mus.um to iner.... their ClIIrr.nt fund r.lllnl
efforts by 10% each year for the next four years and so be able to fund 40%
(or $188,618)) of the $471,546 projected operating deficit. The City of Miami
Beach would be responsible for the remaining 60%.
135
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DEVElDPMENT AND FUND RAISING . This function hu traditionally
be.n suppon.d by non-City fundi throu,h local palltland private donations.
Durin, the next lour Y'an, this funedoa will be r"poaIlbl. for oYIl'M.lnl
fund raisin, activities and the capital campalp for the expansion and
renovation. After fund raisin, and capital campaip. Ibis function will reven
to Development.
It is projected that financin, the "Fund Raisin. Campaip" will
require 5897,262 in arants, donations and contributions.
The City of Miami Beach and Ibe Board or Friends of the Bus Museum will
convene a meetin, to review alternatives for fundlna the Capital Campaip.
EXHIBITIONS AND SPEClAL PROGRAMS. Fundin, for exhibitions and
special prolrams are runded rrom .rants, memberships. donations, and other
revenues ,eneratin, activities or the Museum such u sift shop, catalol sales,
etc. The ability or the Museum to increase the number of exhibitions and
special pro,rams will be dependent on their ability to lenerate revenues from
Museum activities.
136
,.
IAII MUSEUM
I YIAA PROJECTION
OPERATIONS
PI'Ia.. I PM.. II PM.. III
FYIZ1t3 FY 131t4 FlY toUtI FY HIlI FY Hlt7
FlIVENUES
General Fund 447.175 4I1.ss. "13.010 117.111 5<13,544
Admlllion. 25.000 "0.000 "5;000 50.000 200.000
Fac:iIIty Flental. 5.000 30.000 100.000 100.000 150.000
Other
TOTAL "77.171 131.ss. ".010 117.111 113.544
EXPENSES
Plf'aonnel 8IfvIcI. 213.au 321.OZ" ..1..111 .........3 ....,080
Operating Expen... ,... .000 313.750 133.150 511.750 711.000
TOTAL "'7.au 112.77" "'1.388 1.010.113 1.315.010
SUFlPLU8I(OEFICIT) (10.....) (113.1"0) (307.3711 (1"3.0321 (..71....'1
Poahlonl 7.. ,... '1+. ,1+. ,1+.
137
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BASS MUSEUM
1 YEAR PROJECTION
OEYELOPMENT AND FUND AAI8ING
PhaMI PM.. II Ptia.. III
FYI2It3 FY 13114 FY I4It5 FY 151M FY 11117
REVENUES
Friend. of the Ba... Inc 20."32 2".12" 21.210 21.3.... 27 .530
Grant.
Other 0 0 0 0 0
Stala 7O.GOO 0 0 0 0
Local VCA + County IO.GOO IO.GOO IO,GOO IO.GOO IO.GOO
Privata
TOTAL , 10."32 ....12.. 11,210 ".344 17.530
EXPENSES
p.,eonnaI SarvlCa. 217.100 221."1 aH.213 2....21. 1....540
OparatJng ExpanH' IO.GOO IO.GOO IO.GOO IO.GOO eo.GOO
TOTAL 277.'00 2.....' 211.283 30Utl 22".540
.
SURPLUSI(DEFICIT) (12.....) (202.557) (211.073) (211.154) (137.010)
POIItIOnI . . . . 5
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BASS MUSEUM
1 YEAR PROJECTION
IXHIIlTIONS AND .,ECIAL PROGRAMS
PhaUI PtlaM II PtlaM III
f/V .21.3 FY .31t4 FY l41li f/V 111M FY l1li7
IIIIYINUII
FriendS of tile 8a... Inc.
CatalOOUe Sa..a 5.000 10.000 15.000 11.000 15.000
Exhibition F... 1'.000 75.000 71.000 100.000 100.000
Shop Sale. 48.000 100.000 110.000 121.000 125.000
Tuition. F... 37.000 40.000 41.000 10.000 10.000
Memberlhlpl. dOnatlonl 131.821 140.410 143.820 141.321 145.213
Grant.
State 125.000 100.000 100.000 100.000 100.000
Feeler" 27 .000 0 0 0 0
Other 0 0 0 0 0
EndOwment 7.000 7.500 8.000 8.500 1.000
TOTAL .07.821 472.'10 ....820 513.828 514.213
EXPENSES
Personnel Servlce. 13'.253 112.115 211.ln 217.513 221.131
Operating Expen... 288.HI 210.725 308.1.. 310.483 357.814
TOTAL 407.821 472.'10 51'.17' 57..02. 571.500
SURPLUSI(DEFICIT) 0 0 l!!:!!!) (24.118) (!!:!!!l
Polltlon. .+2 1+2 7+2 7+2 7+2
139
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Attachment "E"
BASS MUSEUM OF ART
CODE OFETlDCS
Approved by Board of Trustees
November 7, 1992
200
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.... n... 0' U!'
COD. 0' ftIIIC.
.......lr, Uti
IIl'D0DVC'f10ll
Th. Ba.. Hu..ua of Ar1:'. coll.ction., proqr... and facUni.. ar. a
public tru.t. Thi. .u.t alway. be r.coqni..d by all per.on. a..ociat.d
witb tb. MU..ua, bUt priaarilI by p.r.on. bavint taportant r..pon.ibil-
iti.. in foraulating or adain .t.ring polici.. and proc.dur.. gov.rning
it. p.r.on. bolding .ucb r..pon.ibiliti.. bay. a duty and obligation to
pr...rv. and prot.ct tbi. public tru.t. It i. und.r.tood that .uch duty
may .ntaU th. .ro.ion of right. to per.onal priv.cy and .conomic
activity, it i. the goal of thi. Cod. of Itbic. to pr...rv. th. public
tru.t witb the l.a.t po..ibl. .rodon of per.onal right.. Tho..
individual. aff.cted in varying degr... ar. TrU.t... and ..ploy... of
the .a.. Mu..ua of Ar1:. Dir.ctor. and ..ploy... of th. Fri.nd. of the
Ba.. Mu..ua. volunt..r.. and oth.r. who aay ..rv. on variou. co..itt...
or oth.rwi.. be a..ociated with th. Mu..ua and Fri.nd. of the Ba..
Mu..um fro. ti.. to ti...
GaaaL nIIlCUL..
All p.r.on. a..ociated witb tb. Hu..ua ar. .ntitl.d to .ngag. in the
full rang. of p.r.onal and prof...ional activiti.. of th.ir choic..
limit.d by th. r..traint. i.po..d in thl8 Cod. of Ethic.. and the
following principl..:
Th.y .hall fully and con.ci.ntiou.ly fulfill the duti.. of
th.ir po.ition. in th.Hu..U..
Th.y .hall avoid conflict. of int.r..t.
Th.y .hall not .i.u.. th. Mu..ua'. n.... r.putation, prop.rty,
or ..rvic...
...CI'IC GVIDKLI".
I Tru.t.... Board of Dir.ctor. of Fri.nd. of the Ba.. Hu..ua, Dir.ctor.
Staff, Volunt..r.
A. G.n.ral D.port..nt. R..pon.ibiliti.., Avoidanc. of conflict.
of Int.r..t
1. Gov.rning Board.: TrU.t.... Board of Dir.ctor. of
Fri.nd. of th. Ba.. Mu..ua
Th. TrU.t... and tb. Fri.nd. Board of Dir.ctor. ..rv. the
public int.r..t a. it r.lat.. to tb. MU..u.. and mu.t
con.id.r tb....lv.. accountabl. to tb.public a. w.ll a.
to the Mu..ua. Th. Tru.t..., ..tabU.hed by the contract
dat.d July, 19'3, and continuing in r.vi.ed contract of
Jun.. 1979 and .ub.equ.nt ..end..nt.. act. a. the
ultimate l.gal .ntity of the Mu..ua with authority and
re.pon.ibiliti.. for it. polici.., financ... and g.n.ral
operation..
ill
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"
The Friend.. of the .... MU.e.., Inc. i. . non-profit
corpor.~lon or9.n1.. on o1anu.ry 14, UIO under th.
gener.l corpor.tion .ct. of the It.t. of Florid.
(Ch.n.r Ifwaber 710100) .nd i. .uthoria.d by th. TrU.teee.
to be .n .dvi.ory body .nd to panicip.t. .. th. priv.t.
arll of th. Mu.." to .ffectU.t. th. ultiaate go.l. of the
Mu.." .. . whol..
Tru.tee. .nd rri.nd. Director. will be loyal to the
purpo... of the Mu..". Bach Truat.e .nd Diractor mu.t
davota ti.. .nd .tt.ntion to th. .ff.ir. of the Mu.a..
.nd .n.ura th.t the MU.a.. .nd it. gov.rning bO.rd. .ct
in .ccord.nce with th. city Ch.rt.r .nd tha 90varning
in.trull.nt. of th. Mu.." .nd th. rriand. of tha .... .nd
w1th .pplic.bl. .t.ta .nd fed.r.l l.w..
TrU.t... .nd .oard M.aber. .hould not .tt..pt to .ct in
th.ir individual c.pacitia.. All .ction. .hould be tak.n
.. . bO.rd, co..itta., or .ubCo..itt.., or oth.rwi.. in
conforaanc. with the 90vernineJ contr.ct., .rticl.. of
incorpor.tion .nd byl.w.. TrU.t... .nd so.rd M..ben
mu.t work for tha MU.a.. .. . whol., and not .ct .olely
a. an .dvocat. for paniaul.r activitia. 01' .ubunit. of
tha llUae...
A TrU.taa or soard )lambeI' .hould ande.vor to conduct .11
of hi./her .ctivitie., includineJ tho.e ral.ting to
p.r.on. or or9ania.tion. clo..ly ...coi.t.d with him/her,
in .uch . w.y th.t no conflict will .ri.. between the
other inter..t. .nd th. opolicie., opar.tion., .nd
intera.t. of the MU..",
The Tru.tee. hold the ultiaate fiduci.ry re.pon.ibility
for tha ra.pectiv. part. of th. MU.a.. .nd for the
protaction .nd nurturineJ of it. v.riou. ....t.: th.
coll.ction. and r.l.ted dco...nt.tion, th. bUilding .nd
9round., financi.l ....t., .nd tha .t.ff. Th. Mu.aum ha.
an oblig.tion to d.v.lop and d.Un. it. purpo... .nd
policia. .nd to in.ur. it. ....t. ar. prop.rlY .nd
.U.ctiv.ly u..d for public purpo.... Th. governinq
bOard. .hould provide .d.qu.t. fin.nci.l prot.ction for
all Mu..um offici.l. includin9 th....lv.., .t.ff, .nd
volunt..r. .0 th.t no on. will incur inequitable
financial .acrUic. or 18CJ.l li.bilitia. .rhine) from the
p.rforaanc. of dutia. for th. Mu..".
2 . Th. Dir.ctor
A critic.l r..pon.~bility of the TrU.tee. dariv.. froe
their r.l.tion.hip to the Diractor, th. MU..gat. chief
axacutive. The ..l.ction of th.t .x.cutiv. i. .ad. by
th. Tru.ta.. with the .dvice of the .oard of the Fri.nds
Th. Dir.ctor ..rve. .t the ple..ur. of the TrU.t..... Th.
continuinq .urv.illance of hi./h.r profe..ional activi-
tie. i. a pri.ary re.pon.ibility which cannot be deleqa-
t.d and mu.t be diligentlY .nd thoughtfully fulfill.d.
2
?~.,
,... ..)"'"
f
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Th. Dir."or r.port. to .nd i. .ccount.bl. to the
Tn.t... .. th. ultiaat. .uthority of th. Mu..ua. Slnc.
Frl.nd. of th. .... Mu..ua utt.r. .nd 'h"Ia.t.. r..pon.i-
bl11tl.. are olo..ly ...hed. th. Dir.ctor 1. r..pon.lbl.
to .nd .u.t r.port to both bodi.. .t .gr..d-upon
interv.l. and upon d...nd or n.ed.
3. Th. st.ff
.. R..ponaibiliti..
laplo,..nt by th. MUe.ua i. . public tru.t
involving gr..t r..ponalbl1ity. In .11 ."lvitl..
Mu..ua ..ploy... .u.t .ct with intecJrlty .nd in
.ccord.nc. wlth .tringent .thic.l principl.. ..
w.ll .. with th. hi,b..t .t.nd.rd. of obj.ctivity.
SVery Mu..ua ..ploy.. i. entitled to .ng.,. in the
full r.ng. of prof...ion.l and per.on.l .ctlviti..
with. ....ur. of ~.ona1 ind.pend.nc. .qual to
th.t gr.nted coapar.b1. prof...lona1. in oth.r
dl.olp11n.. and con.i.tent with prof...lonal and
.t.ff r..pon.ibilitl... Whil. 10y.lty to the
Mu..ua .u.t be parUlOunt, th. ..ploy.. .leo ha. the
ri,ht to . priv.t. 1if. ind.p.ndant of the MU..U..
How.ver, .ue.uae .njoy high public vi.lbl1ity and
th.ir ..,loy... . ,.n.rou. ....ur. of public
..t....
To th. pub11c, .U..WI ..ploy... .r. n.v.r wholly
..p.r.t. fro. th.ir inetitution. Any aue.ua-
r.l.t.d .ction by ..ploy... aay r.n.ct on the
In.Utution or be .ttrlbUted to It. 'l'h.I c.n n.v.r
con.id.r th....lv.. or th.lr .ctlvlt.. wbolly
ind.pand.nt of th. au..WI d..plt. diecl.l..r. tbat
aay be off.r.d. 'l'h.y .u.t be oonc.rned not only
wlth th.ir own true par.onal activ.tion. and
int.r..t. .. th.y ... th.., bUt al.o with the way
in which .ucb .ction. .ight be con.trued by tb.
out.id. oba.rv.r.
b. confllct. of Int.r..t
Mu..WI ..p10y... ebould n.v.r abu.. th.ir offlcial
po.ltion. or th.ir contract. within th. au..u.
co_unity. iapair in .ny w.y the padoraanc. of
th.ir offlci.l duti.., coapat. wlth the Mu..US or
bring di.cr.dit or eabatr.....nt to th. Mu..U. or
to the prof...ion in any activity, Mu..us-r.lat.d
or not. Th.y .hould be prapar.d to .cc.pt a.
condition. of ..plo,..nt tha ra.trlction. th.t ar.
n.c....ry to aalnt.in pub11c confid.nc. in the
MU..WI'. goal. and ln tb. .U..WI prof...ion, and
the provi.ion. of tbi. cod. of Ethic.. No .taft
...ber .houid u.. in hi./h.r hoa. or for any oth.r
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st.ff ...,.r. .hould be cir~pect in r.ferring
..--r. of the public to outaid. .upplier. of
.."ic.. .uch .. .ppr.i.er. or r..tor.r.. Wh.n.v.r
po..ibl., aor. than . .iI\91. qu.l1U~ .ourc.
.hould be provid.d .0 th.t no appear.nc. of
p.r.on.l f.voriti.. in ref.rr.l. i. cr..ted.
4. volunt..r.
per.on.l purpo.. .ny obj.ct or it.. th.t i. p.rt of
the MU...'. coll.ction. or und.r the ,u.rdi.n.hip
of the lIU.e., or u.. .ny other property, .uppl1...
or r..ourc.. of ~h. IIU... ..o.p~ for the ottiolal
bu. in... of the Hu....
Th. r.put.t10n .nd naa. of the Hu... ar. v.lu.bl.
....t. .nd .hould not be .xplo1ted .1th.r for
per.on.l adv.nt.,. or the advanta,. of any oth.r
p.r.on or .n~ity. Inforaa~ion about th.
.daini.tr.t1v. .nd non-.chol.rly .otiv1ti.. of th.
in.titution that an eaploye. ..y acqu1r. in th.
cour.. of hi. duti.., .nd that 1. not g.n.rallY
known or availabl. to th. public, .u.t be tr.at.d
.. infonation propri.tary to the Mu.... Such
inforaation .hould not be u.~ for per.onal
.dv.nt.,. or oth.r purpo... d.tr1aent.l to th.
Mu....
volunt..r p.rticipation within the Mu... i. . .trong and
vital tr.dition, ,and the Mu..a proqr." could not
continu. without the contribution. and p.r.onal
involv...nt of d.vot.d volunt..r.. Th. .taff .hould be
.upportiv. of volunt..r., r.c.iv. th.. .. f.llOW work.r.,
.nd w111ingly provide .ppropri.t. training and
opportunity for th.ir int.U.ctual .nr1cbaent. WhU.
volunt..r. participat. in ao.t Hu... activiti... tho..
with acc... to the Hu..a'. coll.ction., pr09r.... and
a..ociat~ privil.,.d inforaation work in .r.a. th.t ar.
..n.itiv..
Ace... to the Hu...'. inn.r .ctiviti.. i. an honor, and
the lack of ..t.rial co.p.n..tion for .ffort .xpend.d on
behalf of the Mu... in no way fr... the volunt..r fro.
adh.r.nc. to .~andard. th.t .pply to pald .~aff. Th.
volunt..r .u.t work toward th. bett.ra.nt of the MU..U.
and not for per.onal ,ain oth.r than th. ,ratification,
knowl.d,., and, .nrichaent to be d.riv.d fro.
participation.
Al~hoU,h the Hu..U. .ay accord .pecial privU.9..'
volunt..r. .hould not .cc.pt ,ift., f.vor.. d1.count.,
lo.n., or oth.r di.pen.ation. of th1n,. of v.lu. that
.ccru. to th.. fro. oth.r p.rti.. 1n conn.ct10n with
carrying out dud.. for th. Mu..UII. confl1ct-of-inter..t
r..triction. plac.d upon th. .taff .u.t be .xplain.d to
volunt..r. and. wh.r. r.l.vant, ob..".d by th...
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... The Mu.eWl encour..e. colle~lft9 on ~e p.rt of it.
e.ploy..., Tru.te.. and Board M.ear.. No Offici.l,
how.v.r, _y co.p.t. wlth ~. Mu..WI In any personal
coll.ctin. activiti... NO.Offici.l .hall us. his/h.r
.ffili.tion wi~ the Mu.eWl to pro.ot. hi./h.r or .ny
.ssoci.te'. p.r.on.l coll.ctift9 activlti... Wh.n an
Offlci.l .cquire., by purch..e or tr.de, .n obj.ct which
r.l.t.. to ~. collection. of ~e Mu..WI, h./.h. wUl
.iv. ~. Mu..WI the fir.t option to .cquir. it, .t the
prlc. h./.he p.id. The Mu..WI h.. ~lrty day. in which
to .x.rci.. it. option. No Official of the Mu..um .ay
acquir. obj.ct. fro. ~e Mu..WI (o~er ~.n ~o.e
purch..ed in the Mu..WI .tor.).
WhU. it 18 .xp.ct.d th.t the forqoin. and other r.quir...nt.
of th18 Code of I~ic. will be eff.ctiv. In .lnl.il1n9 or
.li.in.tin9 conflict. of int.r..t, it i. .u....t.d that wh.r.
..rious doubt .xi.t. a. to the pr..enc. of . conflict,
Offic1al. .hould pr..ent full det.il. orally or by written
.ubll18.ion to the Tru.t... for a d.ter1lin.tion prior to
proc.eding wi~ ~. cont..plat.d tranaaction.
c. Art DeaUng
No Offlci.l .hall act .. .ft artd..l.r. Upgr.dlng a p.r.onal
coll.ctlon by occa.ional trad.. or purch.... i. not con.id.r.d
d..Ung in work. of .rt. Th. acqu18ition and cld.tion of
objects froa a'~ersonal coll.ction aay r.quir. disclosure as
.et forth in this Cod. of Ethics (... X-B).
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Th. .al. of art obj.c~. b prohibUed on MU.._ pr..b..
.xc.p~ wh.r. indica~.d in wri~~an MU.._ policy r.1a~in9 to
th. HU.._ Shop, juried or .,.cial .xhibi~ion. and .v.n~..
D. Ou~.id. zap10Y1l.n~, Con.ul~ill9, T.achill9, I.ec~urill9, wrUill9
MU.._ prote.donal .~aff ..y .n9a9. in ou~.id. ..p10Y1l.nt or
9ainful activi~i.. only und.r th. followill9 9Uid.lin..1
In th. ca.. of ap10yMnt of a prof...ional na~ur., the
Dir.ctor .u.t 9iv. prior con..nt in wri~in9 and the ..ploy..
.u.t co.ply with all City of Hi..i B.ach po1ici.. p.rtainin9
to out.id. ..ployMnt.
Such activUi.. .u.~ no~ 1....n th. abUity of .taff to
parfona th.ir duti.. and r..pon.ibUi~i.. in an acc.ptabl.
aann.r.
Ac~1viti.. for which .taff Mllber. ar. paid .hall be p.rfona.d
on th.ir own t1ae.
Staff Mllber. .ha11 not be required ~o di.elo.. non-Mu..u.
r.lated ac~iviti.. on behalf of voluntary c~nity 9roup. or
oth.r public ..rvic. or9ani.ation., bUt .hall conduct
th....lv.. ao that th.lr activltie. on behalf of auch
or9ani..tion. do not r.flect adver.ely on the r.putation or
int.9ri~y of th. MU....
B. P.r.onal Cif~.
All p.r.onal 9if~. fro. ar~i.t., d.a1.r., and .upp1i.r. with
who. the MU..U. ha. tran.action. to orru.t..., Fri.nda Board of
Dir.ctor., c~itt.. ..aber. and .~aff .ha11 be 1i.it.d to
no.inal value or di.clo..d to the Dir.ctor and th. Tru.t....
P. Loan. of Art Object. by Official. I
WhU. loan. of obj.ct. by Official. or .eabar. of their
fa.l1i.. can be of ben.fi~ to th. Mu..., i~ .hou1d ba
r.cQ9nil.d that .xhibition e.n .nhanc. th. v.1u. of the
.xhibit.d obj.ct .nd c.r. .hould be u.ed to achi.v.
obj.ctivity in .uch c.....
c. St.ff A..iatanc.
Wh.n Tru.t... or .oard H.aber. ...k .~aff a..i.tanc. for
p.r.ona1 n..d., th.y .hould not .xp.ct that .uch h.lp will b.
r.nd.r.d to an .xt.n~ 9r.at.r than that availab1. to a ...bar
of the 9.n.ral public with .i.ilar n..d..r
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II. Gener.l policies
A. Profe..ion.li..
MeUler. of the Mu.eWl'. .dlllni.tration and "overnin" entitie.
.hould re.peat the profe..ional experti.e of the .taff, each
havin" been en"a"ed becau.e of hi./her ...cial knowled". or
abiUty in .0" ....ct of Mu.eWl .ctivity. Govern.nce .hould
be .tructured .0 tb.t the re.olution of i..ue. involvin"
profe..ion.l aatter. incorporate. opinion. and profe..ional
judCJllent. of relev.nt aeaber. of the Mu.eWl .taft.
Re.ponaibUity for the final deciaion. will nonally r..t with
the .dlliniatr.Uon, it i. hOped th.t .11 ..ployee. will
.upport the.e deci.ion..
I. ..r.onnel Pr.ctice. .nd Equal OppOrtunity
In all ..tter. rel.tint to .t.ffint pr.ctice., the at.ndard
.hould be abl1Uy in the r.lev.nt di.cip11ne. In the..
..tter., a. w.ll a. Board Muber .election, ..na"e..nt
practic.., volunteer opportunity, collection uaa"e, and
r.l.tionabip with the public .t lar,., d.ci.ion. .u.t not be
..d. on the be.i. of di.cri.inatory factor. .uch .. race,
color, creed, .ex, a,., bandic.p, or per.on.l orient.tion.
The Mu.eWl .hould cr..t. opportuniti.. whenever po..ible to
.ncour."e po..ibiliti.. for ..ployaant and tb. .cc...ibility
of the in.titution .. . re.ourc. to .11 ..opl..
c. Int.r..r.on.l ..l.tion.hip.
'rof...ion.l .U..WI work.r. .u.t .lw.y. be dedic.t.d to the
hi"h .t.nd.rd. .nd di.ciplin. of their profe..ion, but they
mu.t al.o r...in .indful th.t th.y .re e.ployee. a. w.ll a.
independent .xpert.. While th.y .u.t .triv. for profe..ional
.xcellence in th.ir own .peci.lty, they .u.t .t the .ame time
re..mber that they are part of . t.a. .ffort .nd cooperate
.upportively with their colle.gue..
D. Interin.titution.l coo..ration
Th. Mu..WI in it. ,,0.1 of contributil\9 to the p~.aervation of
.na.en1.,,' e O\Il'&u~el h.~l'&.,. .... the i".I'.... of k"ewled"e
.hould re.pond po.itiv.ly to oPpol'tuniti.. for coop.rative
.ction with rlorid. au.eWl. .nd other .i.Uar inatitution.
n.tion.lly and internation.lly to further the.e "oal..
E. owner.hip of Ichol.rly Materi.l
staff .ellber. .re .ncoura"ed to write and pubU.h both for the
Mu.eWl and on th.ir own.
own.r.hip or copyri"ht re.t. with the Mu.eWl on all m.terial
prepared a. 1) p.rt of the normal dutl.. of the .taff .ember
or 2) .pecially contracted unle.. exceptlonal arran"e.ent ia
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.ad. prior ~o publica~ion. own.r.hip or copyri9ht for work
don. on the .t.U ....-r'. own initiative r..ain. hie/h.r
po.....ion. INt .uob woz-k ..t ..~i.ty the out.id. eaploya.nt
tyid.line. .
r. u.. of h... Property .nd ..rvic..
No per.on uy u.. the h.."'. collaction. facUiti...
p.r.onnal, or ..rvic.. in any non-h.." .att.r or cont.xt
without th. .xpr... prior con..nt of the ao.rd ot Tna.taa. and
in coaplianca with City ot Ni..l ...ch policy.
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I have read and underatand the tore90in9 policy, and to the beat of ay
knowledge, I a. not in conflic~ with the purpoae and a~ted principle.
of the Cod. of Ethic. and will continue to abide by th.. during .y
tenure of aervice.
Date
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Attachment "F"
BASS MUSEUM OF ART .
COLLECTIONS MANAGEMENT POLICY
Approved by Board of Trustees
November 7, 1992
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BASS MUSEUM OF AKT
COLLECTIONS MANAGEMENT POLICY
The pruant 1U'\ICt1I,. of the .... MuMWft of Art wu daiJfted In 1930. Destl_ by Russell
PancoUt, lrandson of John A. CoUlns, the bullcllnl II 1ft outl1allCllnl uample of 1It-decO
architecture located In the historic diStrict of Mlaml Beach placed on the Nltional Rellster in
1978. Opened to the public in 1935, the buildinl orilinaJly served u both 1ft art center and
library .
Wben the buildinl became too small to IeI'Yt its combined arts cencerlUbrary function, I new
library wu built in front of the art-deco stnIctUre. It WU II that time that phillftthropists John
and Johanna Bus offered the city their outstandinl art collection and the funds for renovations
and constrUc~on of an addition that would nnsform the buildinl into an art museum for the
City of Miami Beach.
Durinl his lifetime, Mr. Bus served u Director of the Museum. On his death in 1970 the
Museum's ,overnlnl documents were revised to ensure the Museum's continuity and to provide
for the continuinl care of the Bus collection, the future powth of the collections and the
development of the pubUc proarams of the museum.
TIlE COLLECTIONS:
Today, the Bus Collection serves u die core of lhe museum's holdin,s. One of the few
American museum collections to apeciallze in the lit of Northern Europe, thl collection includes
fine examples of Northllm Rlnaiuance, Baroque and 19th century paintin,s and sculpture,
IUlmented by I small but outs1llldln, collection of Iapestries and textiles. A small representative
collection ofltalian Ilenaissanceworks and I poup ofimponant 18th and 19th century French,
En,lish and American paintinls provide context and contrast to the art of Northern Europe.
There is also I collection of Far Eastern art, primarily ICUlpture. Recent research and
conservation hu documented the imponanc:e of the collection and enhanced its KCeSSibility to
lit historical scholarship, establlshlnl the buls for the Bus Museum of An u I ,eneral lit
museum and I ~or artistic resource for the Slate of Florida.
Donations to the collection and modest purchases over the put ten yean have added sl.niftcanl
works In the areas of modern ,raphlcs, Jlpanese woodblock prints, ceramics and sculpture,
architectural drawin,s, photolraphy and 20th century decorative arts.
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A. pUlU'OSE OF THE MUSEUM:
The obliption of the Bus Museum to ill collection is puamount. The Museum derives its
cenual purpose and III Ute to the 1enera1 public from ill collection, which lIlft euential part
of the collective cultuBl fabric within our rqton, 1tIte, and nation.
The Museum focuses on the usthetic enrichment of Its visiton throulh the presentation and
interpretation of its permanent collection, special exhibitions and educational proarams. The
Museum serves both a local and a national and intemationa1 audience, focusin, its outreaCh and
educational efforts on the bl'Old scope of the population of Dade county with its various ethnic
and nationaJ ,roups. WbUe many visiton and tourists to the area come to the Museum as
sophisticated Museum visiton, for many yGUftl people the Bus Museum of Art serves u an
introduction to the world history of art.
B. BUILDING THE COLLECTIONS:
WbUe the ultimate aim of the collections is the presentation of the broed scope of the history of
ut, the Museum recoanizes that In these days of inflated VIlues in the world art market that it
will have difficulties In achlevin, this aim. The purpose of thil policy il not desI,ned to limit
the scope of Museum acqUilltions, should future pouibl11till of IUbstlntial ,Ifts arise but to ,ive
direction to future purchases of works for the conection and to focus ~ active pursuit and
solicitation of lifts to the collection in . thoulhtful manner.
With this in mind the Museum hu sinlled out the followinl areas for empbasis:
1. The acquisition of works which complement existinl collections in the areas of 16th throulh
19th century European paintinl.
2. Contemporary American and Latin American paintinl, sculpture and photoaraphy, with
special emphasis on works relItin, to the South Florida experience and its multi-ethnic
constituency.
3. Raeo,lIllin. the ImportanCe of till built ..YlronlMllllll IoUtII Plattda, tM "ell uchl~fIJ
tnditlons of Miami Beach Iftd the architectural silnlficance of the Bus Museum ItrUcture, the
Museum is developinl a collection of 20th century architectuBl drawinls, models and
uchitectuBl photolraphy by American, European and Latin .American udlitects.
4. The lrowth of a small but silnificant print collection to emphasize late nineteenth and
Iwentieth century artists and silnif\cant prinunakinl experiments.
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5. Decorative arts and crafts from the tile 19th throulh the present day to reflect the relationship
between the exterior and internal feawres of the livinl environment to complement the
architecture collection.
c. ACQUlSmoNS PROCEDURES:
Wbile the Board of TrusteeS bears responsibility for the collection, works of art are identified
for possible acquisition by the Director and CuralOl'S of the Bus Museum of An. It is their
specialized traininl andexperiellce which enables them to evaluate potential lifts and purchaseS
from the perspective of ....~ and historical value, authenticity and condition, u well u
pertinence to the collection or Museum's proarams. When necesP'Y, outside uslstanee will be
soulht from specialists. in a liven .... of art.
1. RecOmmendations for acquisitionS are praented with aaendant papers (ie: provenance,
scholarly bacqrouncl, problems of condition, bills and special conditions) to the Board of
TrusteeS by the Director of the Museum. The recommendation II considered by the Tru'"
and if approved, II forwarded to the City Commission u a matter of record.
2. Outside appraisals are required if the donor plIfts to deduct the value of a lift from hlslher
income taX and the appraisal is required to meet IRS reaulations. When outside appraisals are
not required to meet lovernmental reaulations, an in-hoIde evaluation !Jy membeR of the
curatorial staff will accompany the paperwork on the object. This evaluation is made only for
insurance records and should in no way be interpreted u an .omcialappraisal.. This evaluation
should not be liven to the donor on Ifty receipts or letterS of acknOwledlement.
3. The Museum will acquire an object only when it can determine with reasonable certainty that
the work hu not been derived from illicit trade and that its acquisition does not contribute to the
continuation of illicit trade in works of lit.
D. DEACCESSIONING:
RCCOlnizinl the responsibilities of the Bus Museum of Art towards the ethical and artistic
manalement of the permanent collection, the followin, luiclelines outline the possible reasons
for the disposal 0' obJaetI from the permanent colleedon. ObJIctI talceft Into the permanent
collection are put of the public trust of the Bass Museum of An. As such, they form the core
of the Museum's artistic and educational misiion and their availability to the public for
exhibition, enjoyment and study are the major responsibilities of the institution.
The Bass Museum of An will deaccession objects only for the followlnl reasons:
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1. Tba object does not fit the collectinl puameterI of the Bus Museum of Art or is of such
Inferior anlstic quality that there II rilr/ apectation that the object wUl nev. be shown in the
Museum or used for study purposes.
2. The object is . duplicate in lesser condition thin another better example in the permanent
collection.
3. The object hu been determined to be a fake based on opinions from three outside consultants.
4. The object is in sucb bad condition that it cannot be conserved or hu been destroyed by
insects or other natural vices.
Wben disposinl of an object, the Tr\IStIleI mUll determine the lepl rilbt to do 10. Wben
mandatory restrictions accompuy the acquisition, they mUll be observed unless it can be clearly
shown that adherence to such restricdonS is Impoaible or substantially detrimental to the
Museum. ResUictions can be modified by 1ft appropriIIe lepl preceedinl or the written consent
of the interested parties.
The followinl procedure must be followed to paoperly doc ~el,ion a work from the permanent
collection:
I. Accession files will be checked for possible Iep1 entailments lovernlnl the disposal of the
object. The information will be presented to the Trustees Ilonl with the Information in the
accession's f\le reprdin, its acquisition to the collection.
2. The objects under consideration for deaccel~oninl mUll be presented to the TrusteeS on the
recommendation of the Curator in charleof the collection, the Chief Curator and the Director
of the Museum.
3. After approval of the proposed action by the Trustees, the ponions of the minutes recordinl
the actions of these bodies will be forwarded to the Relistrar'S ofru:e.
4. After the required approvals have been liven, IIleut two appraisals must be obtained from
independent appraisers.
5. If the oriainaJ donor of the object or blslher hein are still in the community, every effon will
be med. to extend 1M courtIIY of informinl the donor or haln before finaJ disposition is madl.
In most lnswu:es lifts are nonrestricted and the museum is riot leplly bound to olttain
documents from donon or their hein to dispose of objects. If the object wu received u part
or a will, the will of the donor should be consulted in considerin& the final disposition of the
object.
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6. Final disposal of the object will be handled in two ways:
a) Objects will be sold II public auction. Staff, Trustees, former Trustees of the Bus Museum
of Art, members of the acquisition. committee and appnisers who provided appnillls that were
used u put of the disposal procell may DOt purchue museum objects from auctions II which
objects from the collection ue sold.
b) objects of reaional historic or acientiftc value but no lreal ftnanclal value (Ie: below $100.-)
should be offered to reaional museuml. The orialftal donor or their heirs will be informed of
the transfer of these objects.
7. funds received from the sale of objects in the museum collection will be used for new
acquisitions preferably in the same ... u the object which has been deaceasioned. (ie:
decorative arts Illes should be used for decorative arts lCquisitions). The name of the orilinal
donor will be tnnSfernd to the new acquisition. Income from the lIle of museum objects will
be placed in . sepuaIC fund and will be spent accordinl to the acquisition procedures of the
museum.
8. All paperwork coverlnl the disposal of Ifty object from the Bus Museum of An must be
hlftdled throulh the Office of the tteaistrar. All works that ue deaccessioned will be
photolraphed before the)' 1M dllpOled of and the pbotoaraph WUl become put of the Museum'.
record on that object. 1be record will continue to be maintained in the Repstl'lr'S office. In
those cases in which the objects ue transfernd to another museum, a photoCOpy of the orilinal
me will be ,Iven to die receivinl museum.
E. LOANS FROM THE C0LLEC110N:
The Bass Museum or An may 101ft objects from the permanent collection to . reputable non-
profit institution which is oflanizinl an exhibition of inherently scholarly value that will increase
the available lcnowledle about the artist or I particular an historical theme throulh the
publication of a catalOJue or other scholarly document.
CONDmONS FOR LOANS:
1. Loans from the collection will be approved by the Trustees upon the recommendation of the
Director after the host museum has submitted a facilities report that indicates thai the borrowinl
institution observes accepted museum practices and staff has reviewed the condition reports of
the objects beinl requested for ioan.
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2. The Museum will require the borrowinl institution to provide wall-to-wall insurance coveraae
from the time the object leaves the Bus Museum until it II returned and inspected and will
provide the museum with proof of such coverqe. In some cues, the Bus Museum will
continue to carry insurance on the loaned objects and bID the borrowlnl institution.
3. A conservation inspection is required on all objects beinl requested for 101ft to determine if
they are in stable condition and wiD travel .fely. The COlt of tills inspection wiD be billed to
the borrowinl institution reaardleu if the loan is approved by the loud of Trustees.
4. The borrowin. institution may not unftame or remat a work without ftrst securinl permission
from the Bus Museum of Art. Approval must be aiven by the Chief Curator. In the absence of
the Chief Curator, permiuian may be pven by the IteIiSIIV after consultation with the
museum's conservatoR.
F.INCOMlNG LOANS:
The BasI Museum of An will not boIToW objects for exhibition about which there is a question
reaardin. their lepl status to be lent. Thls prohibition applies particularly to objects covered
by the Cultural property laws of foreian countries and Native Patrimony laws in the United
StateS. .
If the borrowed object i~ for sale, an artist or a plery may not insure an object bein, loaned
to the Bus Museum of Art for more than the net sales price.
RECORD KEEPING:
All loans (Incomla. and OUtloinl) will be processed by the Re&iltrV of the Bus Museum of
An. The llealslrar will complcta all till necesIUY form. and kMp IrICk of tile lenlth of time
for which the loan is made. The Re&iltrV will renew loans after discussion with the Director
and Chief Curator. No loans (incominl and outaoinl) wiD be made for lonler.than two years.
Loans may be renewed at the discretion of the museum.
Unless the lender reqllires the Bus Museum of An to pay for Insurance coverqe throulhthe
lcndinl institution, the Bus Museum of An wiD insure the object at the owner's evaluation. If
the evaluation is excessive, the Re&istrar and the CuratOr wUl try to IlIjustthe fi,ure with the
lender or, if necessary, cancel the 101ft.
All objects 11ft for study or possible donation to the Museum will be racelved by the Rellltrar
and t~e appropriate receiplliven. Every effon win be nwIe to return an object to an owner after
the pIece hu been studied and if it hu not been accepted for the permanent collection.
".6
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Cot.... "...tal . hIic1
.... 7
G. CARE OF TIlE COLLECTION:
The care of the permanent collection is of the btpest priority. 'nil Bus Museum of Art will
do everythinl within its power to main1aln stable climate control of the buildinl , 10 monitor the
Intensity of Illumination utilized, 10 protect the objects OIl exhibition and in storq. from
physical harm and to pursue the conservation of the coUectlonS II the hilbest profeulonallevel.
Events In the museum must meet the SIIIIClardS of the profession for protectln, the collections
and exhibitions. Smokinl is not permitted In the buildlnl. food and drink :nay not be served in
close' proKlmity to works of art not protected by...... c""'es and open flames will not be
'Jsed in the Jallerles.
Conservation needs wiD be ...... by the DlreCtor and Chief Curator in consullation with
outside professionals with appropriaIe aperti.. A ruaninlliIt of coaservaIiOll priorities will be
reviewed on . reaular bull.
In cue of damq' to any put of the collectiOll, every effort will be made to locate the Director,
Chief Curator and the Rqistrll' u quickly u possible. Broken objects will not be moved eltcept
under curatorial supervisiOll. PbotoIraphs of any damqed objects will be made by the ReliJtrU.
proressional advice wiD be solicited u needed from the appropriate conservator. In cue of a
dilUter the Museum's disaster plan will be followed.
All paekina and shippinl of objects wiD be UDder the supervision of the Rqistrll'.
PRESBV AnON OF'IBE coLLECTiON
The Bus Museum of Art recoanizes its responsibility Cor professional and ethical collections
man&aement.
1. The Museum will enalle only specialized conservation Cltperts whose qualifications meet the
hilhell Slal\dards of the profession and who are Fellows of the American Institute of
Conservation and who adhere to the conservator's ethics code.
2. Works of art in the Museum's collections will be hlftdled only by trained members of the
curatorial and buildinl staff.
3. Periodic surveys of the permanent collection will be undertakIn by the curatorial department
with specialists in Paintinl, Paper and Objects.
4. Works in the permanent collection will be stabilized and broulht to phibition standards
accordinl to priority lists developed by the curatorial staff and conservation professionals. .
217
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~ M-J . PolIcy
Pap .
5. EmerJency procedures will be implemented under the supervision of the Chief Curator and
appropriate trained conservation specialists will be conllCted u soon u possible.
6. Special events that milht endanler the afety of the collections will be cleared with the Chief
Curator and the Director to ensure the proper JIfOCe'tion of the coUections. Food service will be
limited to desi,nated areas.
RECORD KEEPlNGr
Every object in. the collection wiD be usipIed 1ft acceaion number. A "es receipt or Deed of
Gift will be filed in the ac:cessiOlt folder alonl with a phac.a' DPY of any cbecks issued ia payment
by the Bus Museum of An.
A description sheet wiD be made on every object In the permanent coUection. nus sheet will
include the followin,: Artist or makers name, dates (where available), dimensions, medium,
physical description, condition, provenance, measurements, credit line.
Accession numbers will be marked on all objects In the Ippfopriale medium. No ink or ball
point pen. shall be used and the number wiD be affixed in 1ft inconspicuous pllce.
All objects will have accession number, location, donor, artist, medium, country and subject
files.
At the time that collection records are put onto . compulerized collection record system, a
weekly backup will be made of all computerized records. Backup will be stored in another office
of the museum. Conservation and exhibition recorda will be updated u needed.
If the object needs re-mattinl, tbat will be daDe II the earliest convenience.
A resean:h file wiJl be established on every artist JepreseDted in the collection and every effort
will be made to cata10luc objects in the collection.
Records on newly accessioned objects will be rorwai'ded to the City of Miami Beach.
A notation on the object's location card will be m.. with every move by the Reaistrv.
At the beJinninl of every calendar year . spot check wiD be made of the inventory by choosinl
300 objects from the files It random.
A complete inventory will be made every five years unleu there is lood reason to believe that
there has been a theft, in which case a complete inventory may be made after consultation
between the Chief Curator and the Director.
218
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CoIIIcIiaII N-_ . PoIic1
.... ,
The Bus Museum of Art wiD adben to IRS repI.~ reprdinl the ftlinl of !IX information
related to aiftl to the coUectioD.
curalOrial iliff wiD not supply appraisals acept for the Bus Museum of Art.
H. ACCESS TO THE COLLECl10N:
1. Althoulh the public must bave reasonable access to the c:olJecdons on a non-discriminatory
buis, the Museum uaumes u a primarY respoasiblllty the safeauardinl of materials Md
therefore must replaIe access to tlIIm. Neverthelea, the art ~ Ibould be made aVlilable
to the lenerai public witbia replIrIy ma1nIIined houri of openinI whicb are published
periodically. Some puu of the c:oIIecdon .., be .. uIde lor .... active lChoJarly pursuits of
staff memberS and scboIVI, but aarmallY only for the duradon of Ibe raarcb effort.
Storlie areas where ,ear4C c:oUec:tionS are maintained IhouId be orpnized for Ibe purposes of
conservation and IlCUrity but allO CIIeIorized for lIlY access for raarcb and stUdy.
Eurninllions .y not be made if the visitor II usinl a ball point or ink pen. Workmen in the
storlie... will wort only in tbe ,UU'ICe of curaaorial or IlCUrity staff.
2. Ptovenance of works on loin wiD not be dlwlled acepC with the permisslon of the owner.
Reproduction rilhts to borrOWed works will be II the discretion of the lender. The Museum will
observe ~t copyript laws and will not publish or otherwi- IIlectively alcer i..es of an
artlIt'. work without dearly 1abelln. the reproduction u a deIal1 and in .... cue of livinl artists,
where the Museum does not own the copyriaht, with the written permission of the artlIt. 111 the
cue of urdque works, the Museum will maD every effort to aecure Ibe copyriaht at the time
of aift or purdIUe.
3. ResearCh Information wiD be aiven to scholars and atudeDu upon request except In cues in
which that iafonnation II bein. prepared for publication by the Museum. If resarch is beinl
prepared for'publication, information will be pven II the discretion of the Chief Curator and/or
Dinctor .
4. Valuatiou of works of art will be apt confidential.
5. Reprod1Ietlon rilhU to lmqes from the permanent collection will be authorized by the
curalOrial cSIIJUtInCI'l. For scholarly articleI and cIIalOlUII rilhU wiD be aiVeIl II the cost of
reproduction. For money-nWdnl publicationS the Museum wiD chule a royalty fee. (see
schedule of fees). All scholars who receive free reproduction rilhts must ftle a copy of their
publication with the Bus Museum of Art.
219
~
eoa..... "Ir". ~ PolIc7
'... 10
1. nUTH IN nESENTATlON:
n 1.....-....... ,,- .......~_.....-... - - ~-
ai- -" ".... ..... - · ,... " tOo pri.-y - " ... - .. ......
.......... ~ ...mPaInd lor ... -- n..-.......... - ... abjeCllvkY
In ... __ ,,_It ... ..., ".-, ,.....-. - -'" poMdo ...
_ ... ... .. _ UMI ~ _ "... - hit............ all..........
of'" _ M-" ""UMI- _....~............ -.....
..... wID ....... _ ..........- at .... ... .- .. -"".... oatf.
J. o1Fl'S OF ART oBJECTS nOM DBA' -.s TO THE BASS MUSEUM:
As' ""'"'" ..... _ ".. ... - .. · .... - .. ... - ..- be ...... ...1,
_... ~ _' __ __ of aII-..-..............
pnlposed pft.
t. .-It _ -'" be ........ __ ... _'''''*Y - U... aift
............-....- ".-... n.., be... ,"" Ult - aII...............-
Sipamte of AutboriJinl Official
1"1de of Autborizinl Official
Dale
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..80LUTIOII RO.
93-20726
A ..80LUTIOII or ft. HAYOR UD OI'I'Y COlDU88IOII OJ' 'fB. OITY
OJ' MIMI BUCH, J'LORIDA, .X'U88IH 1'1'8 IIITBftIOII 'f0
'ROO.BD WIft 'ftIII BU8 KU..OII or U'I' CA'I'I'AL J'AOILI'fY
.X.AB8IOII UD UROV&'I'IO. 'ROJIC'I', IDBB'I'IJ'YI.a f088IBL.
rUIID8 I'OR 1'18 RBQUI"D au. HA'ICH I COIl8ID.RIIICI TH.
I88UABO. OJ' .....U. ROHD8 III .,.. aKOUB'l OJ' '..1 KILLIOII
'10 J'UIID 'BU. 1 OJ' 'I'D .ROJ.C'l, UD AU'lIIORIlIlla 'I'D OI'I'Y
ADIIIIIXS'lD'lIOII '1'0 coDatca.'1. '1'88'. AC'lIO.' 'lIIROUCIII ClRAII'l'
OIUUtCl. "QU.8'18 '1'0 'lD D.'U'lIIIIII'l OJ' 8'1A'I..
1IBB"A8, the City of Miami Beach has received four grant
awards during Fiscal Years 1988, 1989, 1991, and 1992, from the
state of Florida/Department of state/Division of Cultural Affairs
under the Cultural Facilities Grants-in-Aid Program totaling
$1,232,322, and
1IBBRBAB, the city was recommended by the'Secretary of state on
January 6, 1992, to receive additional funding during the FY 1993
cycle in the amount of $500,000, Project Number CF93,029, said
application contingent upon appropriation of funds by the state
Legislature, and
1IB.RBA8, the City would have a cash match of $627,000 from
Unallocated Resort Tax Revenues, and $638,560 from.Unallocated Bond
Funds, Fund 1351, for a total of $1,265,560 ~ be appropriated
before October 1, 1993, and
.....U, the city will .eet the balance of its required cash
match by issuing Resort Tax Bonds in the principal amount of $8,1
Million, with net proceed. estimated at $6.9 Million, on or before
October 1, 1993, and
".RBA8, the city believes the in-kind value of the site and
building would be the amount of $12.7 Million as its non-cash
contribution and match toward its project share, and
.....A8, the state of Florida has approved one grant change
request on November 18, 1991, for this capital facility project
extending the project completion date to February 15, 1993, and
1IBBRBA8, the City now seeks another grant change request
extending the project completion date for architectural and
engineering services to December 31, 1993, with a project
completion report to be submitted on or before February 15, 1994,
to the Department of state, and
".RBU, the Museum Trustees, the Friends of the Bass Museum
and the City Administration have adopted a Five-Year Master
Facility and Operating Plan in November, 1992, which confirms its
intent to move forward with the facility expansion and renovation
in three phases, the first of which is to be funded from City
resources and state grant awards totl!ling $9.4 Million and the
remaining two phases totaling $8,5 Million to be funded from non-
city sources, and
WBBRBU, the City received fourteen (14) responses to its RFP
on January 14, 1993, from world renowned architectural firms with
experience in museu. design and anticipates awarding a contract for
architectural and engineering services in April, 1993, with
groundbreaking on January 1, 1994: and
2Z1
ATTACHMENT B
. ... . I
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"BRB~S, approval of this r.solution is pr.dicated upon the
establishm.nt of a t.chnical advi.ory committ.. which will addr.ss
the issues at hand in conjunction with the Bass Board of Trustees
and the Friends of the Bass, r.porting to the City Commission prior
to the issuanc. of any bond.,
IIOW, 'lBBItBJ'OU, .a 1'1 DUL~ RBSOLVBD .~ 'lU IIA~O. &liD CI'I~
COIIIIISSIOII OW 'lU cln OW IItallY .DCII, J'LOUDAI
S.otioD 1, That the City of Miaai B.ach .xpr..... its
int.ntion to proce.d with Phase One of the Bass Mu.eua of Art's
Capital Facility Bxpan.ion .nd R.nov.tion proj.ct,
S.atiaD I. That any final d.t.r.in.tion ~o issu. Resort Tax
Bond. or other for.s of financing after the design .nd bidding
process.. are completed for Ph... 1 ..y be contingent upon the
Friend. of the B.ss Museua having received pl.dge. or grants of not
less th.n $2 Million for Pha.es 2 and 3, . It i. ..tia.t.d that the
coapletion of d..ign and rec.ipt of con.truction bids will r.quire
approximat.ly 15 month. .nd that the $2 M11110n pl.dg.. will b. in
h.nd in .n .cc.pt.bl. for. durillCJ this 15 .onth period.
S.atio. 3, Th.t if the Fri.nd. of the Ba.. .re not able to
rai.e the balance of the $8.5 Million n.c....ry for Pha.e. 2 and 3,
within. tot.l of 36 aonths of the d.te of this reSOlution, then to
the extent allowable under the t.ras of .ny existing pledge., .nd
if the City co_ission h.s det.r.in.d to coaplet. Ph..e 1, the
mon.y r.c.iv.d shall go into . tru.t fund with the .arning. to be
dedic.t.d for oper.ting prograas of the Ph... 1 exp.nsion of the
B... Mu..ua,
s.otio. .. Should.t .ny tiae in the future, sufficient
.dditional funds n.c....ry for the coapletion of Phase. 2 .nd 3 be
made .v.il.bl., .nd the fin.nci.l condition of the city be such
that fund. .re .v.il.ble for oper.tion of the Ba.. Museua, the
balanc. of the fund d.fin.d in S.c~ion 2 .bov. sh.ll be aade
avail.ble for cons~ruction,
PUSBD MID ADOftBD 'IBIS
, 1..3.
ATTaSTI
rz:~~~ ~ .~..~--
CIT~ CURK
STATE OF FLORIDJ\
COUNlY OF DADEJ "__
I, RICHARD E BROWN, CItY Clerk of the
City of Miami Beach, Florida, do hereby c;rtlfY
that the above and foreBolnlls a true a~ :r-
reet copy of the orlalnallhereof on file n s
office. ...
WITtU:SS, my hand and the seal of said City
thl~Y o~D. 19 '.3-. ......_.
RICH"RD E. BROWH....- .
........ of.."'" of......~ """" ~.'Ii
~~~~~J aJJI.~,..,) " :, .::i
by: Deputy .~.!io...r.:
. "!'.... ~ eo. 1 '"._ ~ ~:. "!,..}
WORK ~P"OV8D LBGAL DapU'I1IB1I'l'
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T1\r~<l'~."'(:"rnI=~iY:)
'. .' 'I
,. MAR 2 1993 ! : II
. ;:::;'..:.~~,.. .., L T.:;uL)
FLORIDA DEPARTMENT OF ST ATE
Jim Smith
Secretary of State
DIVISION OF CULTURAL ^FF^IRS
The Capitol. Tallahassee. Florida 32399.0250
(904) 487.2980
8~
CERTIFIED MAIL
26 February 1993
Ms. Diane Camber
Bass Museum of Art
2121 Park Avenue
Miami Beach, FL 33139
RE: 89.076, 91.036, 92.048
Dear Ms. Camber:
Thank you for the visit yesterday while you were in town for the Florida Arts Council
meeting. I appreciate your bringing the three Grant Award Agreement Amendment Requests
to me so that I may review them along with your files to make sure everything is in order.
Upon review, I have made several discoveries in reference to the grant files and I need to
make you aware of these and of the impact they have upon the Amendment Requests which
you just gave to me. Because of the transition between administrators of this program a year
ago, some details of your past grant files have not always been clear. Let me take each
grant file and discuss its particulars separately.
89.076 $375.000
The last action in this file concerns the approval of a Grant Change Request dated 15
November 1991 to extend the date of encumbrance of funds from 6/30/89 to 2/28/92, and a
project completion date of 12/31/92 with a Project Completion Report due 45 days later. No
subsequent correspondence is in the file. Two questions immediately arise: Why were the
funds not encumbered by 2/28/92 (or were they?); if not, why didn't the Bass Museum file
another Grant Change Request in February of 1992 when it became obvious that the
encumbrance could not take place as approved? According to the 15 November 1991 Grant
Change Request, "Grantee plans to phase project. Match is in place through value of land
and cash - 25 % of match is cash." If this was so, why didn't the project for which the grant
was intended then move ahead? The original application for this grant indicates that the
grant money will be used for "development and planning of the Bass Museum Expansion."
It appears that the Bass Museum was going to hire an architect with this grant. If, as of 15
November 1991, the match was in place, why wasn't an architect hired at that point in time
and the state funds ( and match relative to the amount of state funds) expended?
"'~3
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ATTACHMENT C
"""'"' ,......r"'Ii,......'" ("'._.._ _C..L_ ".-.....
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Page Two
26 February 1993
Camber/Bass
Please amend the Grant Award Agreement Amendment Request to extend the encumbrance
(if, indeed, the state funds have not been yet encumbered) date of 2/28/92 to a date that you
believe is realistic. In the Amendment Request, you must address the issue of why this
encumbrance extension was not made prior to February 1992. Moreover, you need to
explain the status of the match. The inclusion of the city's resolution is frne, but please
explain exactly what it means in your own words (the amount of the match itself, is it
contingent on something?) We need to know that this project is indeed going to move
forward, as there is great concern that the state funds have been out so long. You need to
carefully explain in writing the extenuating circumstances surrounding all three of the Grant
Award Agreement Amendment Requests which you will now need to resubmit addressing all
of the above concerns.
91.9036 $356,251
The original application for this grant states that funds will be used toward the "cost of
architectural design and working drawings." Once again, according to a 15 November 1991
Amendment Request, the encumbrance date was approved for extension to 2/28/92 and a
project completion date of 12/31/92 with a Final Report due 2/15/93;it was also indicated
that the match was in place at that time. Therefore, the same questions as those raised in
grant 89.076 above must be answered: why was the encumbrance date not adhered to, and
why was another Amendment Request not made when the encumbrance date did not occur?
Obviously, there are gaps within each of these Amendment Requests and they must be filled
in when you rewrite them.
92.9048 $249,071
For this grant, you not only must request a change in project ending date but also an
encumbrance date. Under the tenns of the Agreement, all funds were to be encumbered by
6/30/92; all funds to be expended by 4/1193. Your Amendment Request must address these
two items, again providing explanation as to why the change in encumbrance date was not
requested prior to 6/30/92. Also, please explain the relationship between the grant and the
recent resolution (same as above). In other words, what is the match, where is the match,
what contingencies exist, etc. in your own words. Also, on 7 July 1992, your organization
was reminded to send an Interim Final Report along with the next interest remittance, and
such a report was not received.
Our biggest concern with these three grants is that they are all hung together in tenns of the
total project, and that the state dollars have long been in your possession. Exactly why this
has occurred, as well as the reasons behind the administration of the dates within each award
agreement, must be explained in a detailed letter that must accompany your resubmission of
all three Amendment Requests. We must have some assurance that this will be the last time
such amendment requests will be made, and that the project will truly move forward now,
and that state funds can be encumbered immediately with both monies and match expended in
a timely manner. ""4
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Page Three
26 February 1993
Camber/Bass
Please understand that the close~ut of each grant is not contingent on completion of the
entire renovation project; instead, each grant fIle may be closed, beginning with 89.076,
when the state money and corresponding match amount (basically 2:1) is spent for that grant,
regardless of the completion of the entire project. Doing so will enable both of us to get
these grant fIles closed out soon.
Please review all of the needed infonnation for resubmission of the three amendment requests
and return them to this office within thirty (30) days of the receipt of this letter. Your ability
to clearly explain all of the concerns outlined in this /ener will have. a direct impact on the
success of the amendment requests that you submit. Believe me, we are as anxious and
excited as you are about your project finally getting underway, but we simply must have
adequate explanation for all of the delays.
Thank you for all of your hard work and dedication. I am certain that the resolution of all of
these issues will provide for a much better understanding between your organization and the
State. I look forward to receiving the revised Grant Award Agreement Amendment Requests
within the next thirty days.
ply
Gaylen Phillips
Arts Administrator
enclosures
""5
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1. To .ub.t.ntl.l1y Incr.... the vl.lblllty .nd the und.r.t.ndlng of the B...'.
mi..lon .nd it. role In the cultur.l/educ.tlonal .ren. 10c.I.ly and r.glon.l1y.
2. To d.velop . grllt.r und.r.t.ndlng of thl roll of philanthrOpic .upport,
..p.cl.l1y Indlvldu.1 .upport, In pr...rvlng .nd .xt.ndlng the work of this
Imporunt .nd .due.tlonll r..ourc..
Eerller In thl. report w. recommend.d th.t . Clmp.lgn Merk.tlng Committee b.
.ppolnt.d to work with .t.ff In d.v.loplng . ""rk.tlng plln Ind In over..eing the
implement.tion of thlt pl.n for thl clmp.lgn. In thl following plregreph. we sugge.t
. number of .p.clflc mark.tlng .ctlvltll' for con.lderltlon.
Promotional Actlvltle.--Among the .ctlvltl.. the Mu..um m.y wl.h to con.ider to
.nh.nce it. vi.lblllty lmong .re. opinion I.ad.,. .nd the g.neral public .r. the
following:
o Mini-exhibits In hlah-tr.fflc .,....round the communitY. BI.. .hould
con.lder crlltlng I .erl.. of m1nl-exhlblts thlt might be Ioc.t.d in
.hopplng .rel., lobbl.. of loc.1 blnk., the .Irport, .nd other .re.s.
Th..1 mlnl-.xhlblt. .hould reinforce the purpo.e .nd go'I' of the S....
Thl co.t. of mounting .uch .xhlblt. could po..ibly b. underwrltt.n by
local companle..
o Medl. covereoe. Th. S... might .Iso .eek opportunities for print and
tel.vi.ion cover.g. of b.hlnd-th...c.nes .ctivity .t the S.ss. On.
.x.mple might be . television mlni.documentary -S.ck St.ge- which
would give .t.home viewers. sen.. of the .xcitlng .nd compl.x work
Involved In hinging. major .xhiblt.
o lobbY OI.DI.v. An .ttrectlve, compelling dlspl.y of the proposed
.ddltlons to the S.ss, .ttend.d by . written de.crlptlon of the prol.ct
.nd p.rh.p. . t.l.vl.lon lit with . rep.ltlng vldeot.p. t.lllng the S...
Itory, Ihould be I.t UP In the m.ln .ntrv foyer ot the ...1. One. the
clmpllgn goe. public, .ddltlon.1 .xhlblts or dl.pl.y. .hould encourage
on-.lte contribution thus raising fund. .nd reinforcing the me...ge .bout
the rol. of philanthropy It the ..me time.
o Buttons. B.nner. Etc. These Items plu. perh.p. commemorative Item.
will be helpful In giving added visibility to the S.ss and the camp.ign.
9
188