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Resolution 2023-32816RESOLUTION NO. 2023-32816 A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE FINANCE AND ECONOMIC RESILIENCY COMMITTEE, AND APPROVING THE CITY'S SPONSORSHIP OF THE SOUTH FLORIDA COLLEGE FOOTBALL PLAYOFF NATIONAL CHAMPIONSHIP GAME (CFPNCG) HOST COMMITTEE FOR EVENTS RELATED TO THE 2026 COLLEGE FOOTBALL PLAYOFF NATIONAL CHAMPIONSHIP GAME, TO BE HELD ON JANUARY 19, 2026, INCLUDING: (1) A CASH SPONSORSHIP IN AN AMOUNT NOT TO EXCEED $500,000 FOR EVENTS HELD IN MIAMI BEACH; (2) A WAIVER OF THE MIAMI BEACH CONVENTION CENTER FACILITY RENTAL FEES, IN THE AMOUNT NOT TO EXCEED $860,000; (3) A WAIVER OF CITY SPECIAL EVENT PERMIT FEES, IN AN AMOUNT NOT TO EXCEED $260,000; (4) A CITY CONTRIBUTION FOR EVENT RELATED PUBLIC SERVICES (POLICE, FIRE AND SANITATION) IN AN AMOUNT NOT TO EXCEED $300,000; (5) THE CREATION OF A "CLEAN ZONE" WHICH SHALL INCLUDE COMPETING EVENT PROTECTION ON TO BE DETERMINED DATES, WITHIN THE AREA GENERALLY BOUNDED BY 22ND STREET TO THE NORTH, 5TH STREET TO THE SOUTH, JEFFERSON STREET (BETWEEN DADE BLVD AND 15TH STREET) AND WASHINGTON AVENUE (BETWEEN 15TH STREET AND 5TH STREET) TO THE WEST, AND THE ATLANTIC OCEAN TO THE EAST; AND (6) A WAIVER OF EXCLUSIVITY FOR PEPSI BRANDED PRODUCTS; AND FURTHER AUTHORIZING THE MAYOR AND CITY CLERK TO EXECUTE A SPONSORSHIP AGREEMENT. WHEREAS, on October 18 2017, the City Commission adopted Resolution No. 2017-30057, supporting the South Florida College Football Playoff National Championship Game (CFPNCG) Host Committee's bid to secure the championship game to be held in South Florida in January 2021; and WHEREAS, the 2021 CFPNCG was held in and around Miami and Miami Beach from Friday, January 8, 2021, to Monday, January 11, 2021; due to ongoing COVID restrictions, the game was limited to 20% of stadium capacity; and WHEREAS, in previous years, the Event has generated an attendance of approximately 68,311 in Indianapolis, Indiana in 2021; 76,885 in New Orleans, Louisiana in 2019; 74,814 in Santa Clara, California in 2018; and 77,430 in Atlanta, Georgia in 2017; and WHEREAS, the Event is comparable to other Miami Beach large-scale sporting events that have requested similar City support, including the Super Bowl and WrestleMania; and WHEREAS, the Event will be held in Miami and Miami Beach from Friday, January 15, 2026 to Monday, January 18, 2026; and WHEREAS, the Host Committee will generate an estimated economic impact and media value of approximately $265 million for the City exceeding previous BCS and CFP national championship games held in Miami; and WHEREAS, on September 13, 2023, the City Commission referred the CFPNCG Host Committee's sponsorship request to the Finance and Economic Resilience Committee for further discussion; and WHEREAS, on September 22, 2023, the Finance and Economic Resiliency Committee reviewed and unanimously recommended approval of the Event's sponsorship request based on the brand exposure and the financial return via increased Resort Tax revenues due to increased hotel room rates, occupancies, and Food and Beverage spends, which would be in the best economic interest of the City; and WHEREAS, the FERC recommended the following at the September 22, 2023 meeting: A waiver of city special event permit fees (application, park usage fees, square footage, vehicle beach access, etc. in the amount not to exceed $250,000 (specific site plans are not currently known); and 2. A cash sponsorship in the amount of $500,000, in support of Host Committee events taking place in the City of Miami Beach; and 3. A City contribution for Host Committee event -related public services (police, fire, sanitation) in an amount not to exceed $300,000; and 4. A waiver of Miami Beach Convention Center facility rental fees in the amount not to exceed $850,000.00, subject to a Host Committee commitment that this event will be free to the public (residents and non-residents), and provided that this waiver would not include corkage, internet or other applicable fees; and 5. A creation of a "Clean Zone," to provide competing event protection with respect to third -party events requiring a City Special Event permit for dates to be determined, in the area generally bounded by 22nd Street to the north, 5th Street to the south, Jefferson Street (between Dade Blvd and 15th Street) and Washington Avenue (between 15th Street and 5th Street) to the west, and by the Atlantic Ocean to the east; and 6. A waiver of exclusivity for Pepsi branded products; and 7. Sponsorship recognition in favor of the City of Miami Beach, with the City to be recognized on all Host Committee -produced marketing, digital and social collateral as it pertains to any of the foregoing events, and Ten (10) social media posts in support of upcoming events, festivals and / or promotions occurring in Miami Beach outside of Bowl Week (City of Miami Beach to provide the Host Committee with content); and 8. Two (2) tickets for all City of Miami Beach elected officials to all Host Committee initiatives/events taking place within the geographical limits of Miami Beach, and a 25% discount for all Miami Beach residents for initiatives/events that are not free to the public, including the Extra Yard 5K on Sunday, January 18, 2026, and the Taste of the Championship at the Miami Beach Convention Center on Sunday, January 18, 2026; and 2 9. Waiver of only the City's portion of the applicable Boucher Brothers concession displacement fee for any events located within any Boucher Brothers concession area. WHEREAS, the Event is investing $30,000 investment at a Miami Beach elementary school in 2025 through the Media Center Makeover initiative with Miami Dade County Public Schools, and will invite Miami Dade County teachers to participate in the Event Foundation's free Extra Yard for Teachers Summit. NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby accept the recommendation of the Finance and Economic Resiliency Committee, and approve the City's sponsorship of the South Florida College Football Playoff National Championship Game (CFPNCG) Host Committee for events related to the 2026 College Football Playoff National Championship Game, to be held on January 19, 2026, including: (1) a cash sponsorship in an amount not to exceed $500,000; (2) a waiver of the Miami Beach Convention Center facility rental fees in the amount not to exceed $850,000; (3) a waiver of City Special Event permit fees, in an amount not to exceed $250,000; (4) a City contribution for event related public services (Police, Fire and Sanitation) in an amount not to exceed $300,000; (5) the creation of a "Clean Zone" which shall include competing event protection on to be determined dates, within the area generally bounded by 22nd Street to the north, 5th Street to the south, Jefferson Street (between Dade Blvd and 15th Street) and Washington Avenue (between 15th Street and 5th Street) to the west, and the Atlantic Ocean to the east; and (6) a waiver of exclusivity for Pepsi branded products; and further authorize the Mayor and City Clerk to execute a sponsorship agreement. PASSED AND ADOPTED this If ATTEST: OCT 2 0 2023 Rafael E. Granado, City Clerk day of "hey 2023. Dan Gelber, Mayor vA .,APPROVED AS TO FORM & LANGUAGE $., FOR EXECUTION ► o—IZ—Z3 City Attomey �. Date 3 Resolutions - C7 W MIAMI BEACH COMMISSION MEMORANDUM TO: Honorable Mayor and Members of the City Commission FROM: Alina T. Hudak, City Manager DATE: October 18, 2023 SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE FINANCE AND ECONOMIC RESILIENCY COMMITTEE AT THE SEPTEMBER 22, 2023 MEETING, AND APPROVING THE CITY'S SPONSORSHIP OF THE SOUTH FLORIDA COLLEGE FOOTBALL PLAYOFF NATIONAL CHAMPIONSHIP GAME (CFPNCG) HOST COMMITTEE FOR EVENTS RELATED TO THE 2026 COLLEGE FOOTBALL PLAYOFF NATIONAL CHAMPIONSHIP GAME, TO BE HELD ON JANUARY 19, 2026, WHICH SAID SPONSORSHIP INCLUDES: (1) A CASH SPONSORSHIP IN AN AMOUNT NOT TO EXCEED $500,000 FOR EVENTS HELD IN MIAMI BEACH; (2) THE WAIVER OF MIAMI BEACH CONVENTION CENTER FACILITY RENTAL FEES, I N AN AMOUNT NOT TO EXCEED $850,000; (3) A WAIVER OF CITY SPECIAL EVENT PERMIT FEES, IN AN AMOUNT NOT TO EXCEED $250,000; (4) A CITY CONTRIBUTION FOR EVENT -RELATED CITY SERVICES (POLICE, FIRE AND SANITATION) IN AN AMOUNT NOT TO EXCEED $300,000; AND (5) THE CREATION OF A "CLEAN ZONE" WHICH SHALL INCLUDE COMPETING EVENT PROTECTION ON TO BE DETERMINED DATES, WITHIN THE AREA GENERALLY BOUNDED BY 22ND STREET TO THE NORTH, 5TH STREET TO THE SOUTH, JEFFERSON STREET (BETWEEN DADE BLVD AND 15TH STREET)AND WASHINGTON AVENUE (BETWEEN 15TH STREET AND 5TH STREET) TO THE WEST, AND THE ATLANTIC OCEAN TO THE EAST; FURTHER, AUTHORIZING THE ADMINISTRATION TO NEGOTIATE A SPONSORSHIP AGREEMENT WITH THE CFPNCG HOST COMMITTEE, AND FURTHER, AUTHORIZING THE MAYOR AND CITY CLERK TO EXECUTE A SPONSORSHIP AGREEMENT. RECOMMENDATION The Administration recommends acceptance and approval of the Finance and Economic Resiliency Committee's favorable recommendation to approve the city sponsorship of South Florida CFPNCG Host Committe for events related to the 2026 College Football Playoff National Championship to be held on January 19, 2026, which includes (1) cash sponsorship in an amount not to exceed $500,000 for events held in Miami Beach, (2) the waiver of Miami Page 826 of 2240 Beach Convention Center facility rental fees in an amount not to exceed $850,000, (3) a waiver of City Special Event Permit fees in an amount not to exceed $250,000, and (4) a sponsorship of city services (police, fire, sanitation) in an amount not to exceed $300,000, and (5) the creation of a "Clean Zone" which shall include competing event protection within a to be determined designated area, among other terms, and authorize the Administration to negotiate a sponsorship agreement, and further authorize the Mayor and City Cleric to execute a sponsorship agreement. The cash sponsorship funding of $500,000 will be budgeted as follows: $100,000 in FY 2024, $200,000 in FY 2025 and $200,000 in FY 2026, with disbursement in FY 2026, following the events. BACKGROUND/HISTORY The College Football Playoff National Championship is a postseason tournament in American college football for the National Collegiate Athletic Association (NCAA) Division 1 Football Bowl. The CFPNC championship game is played on the first Monday which is six or more days after the CFPNC semifinals, which take place the first week in January, and the game's venue is selected based on bids submitted by cities, similar to the Super Bowl. College Football remains essentially tied with Major League Baseball as the second most popular sport in America. The College Football Playoff era has delivered ESPN the four biggest audiences in cable history and seven of the top 10.College Football Playoff social media engagements grew to 2.5 million in 2022-23 (+56% year -over -year). At the October 28, 2017, City Commission meeting, Resolution 2017-30057 was adopted Mich expressed support for the South Florida College Football Playoff National Championship Game (CFPNCG) Host Committee's bid to secure the championship game to be held in South Florida in January 2021 and subsequent years. The 2021 CFPNCG was held in and around Miami and Miami Beach from Friday, January 8, 2021, to Monday, January 11, 2021. Due to ongoing COVID restrictions, the game was limited to 20% of stadium capacity. Other anticipated activations were also limited, however, the CFPNCG Host Committee did execute "Beachwalk at Lummus Park" which consisted of live shots for national and local media outlets from the venue during Championship weekend, as well as a number of sponsor activations. The overall economic impact of the 2021 games was $69 million to the South Florida community. ANALYSIS The South Florida CFPNCG Host Committee was awarded the 2026 CFP National Championship to be held on Monday, January 19, 2026 — Miami's 22"d National Championship. The estimated impact of the 2026 CFP National Championship (based on previous Semifinal and Championship Game Studies) includes: • Projected economic impact and media value of over $265 million, exceeding previous BCS and CFP national championship games held in Miami • Over $100 million in media exposure anticipated between August 2025 — January 2026 • Approximately 90 percent of attendees are estimated to live outside South Florida, staying an average of 3.8 nights. The College Football Playoff will host Playoff Fan Central at the Miami Beach Convention Center tentatively from Friday, January 16 — Sunday, January 18, 2026. This event will be free Page 827 of 2240 to the general public. The College Football Playoff will host Playoff will host Playoff Playlist Live! at Lummus Park tentatively from Friday, January 16 — Sunday, January 18, 2026. This event will be free to the general public. Potential additional events to take place in Miami Beach include: • The Extra Yard 5K on Sunday, January 18, 2026. Available to the public with an entry fee. Miami Beach residents will receive a 25% discount on entry fees. • Taste of the Championship at the Miami Beach Convention Center on Sunday, January 18, 2026. Proceeds benefit the College Football Playoff Foundation. Available to the public with ticket purchase. Miami Beach residents will receive a 25% discount on tickets. • The Extra Yard for Teachers Summit in Miami Beach Two (2) tickets for all City of Miami Beach elected officials to all Host Committee initiatives/events taking place within the geographical limes of Miami Beach. The City of Miami Beach will be recognized in all Host Committee -produced marketing, digital and social collateral as it pertains to all events in the City of Miami Beach. Ten (10) social media posts in support of upcoming events, festivals and / or promotions occurring in Miami Beach outside of Bowl Week (City of Miami Beach to provide the Host Committee with content). The South Florida CFPNCG Host Committee requests, for the 2026 CFP National Championship the following: A) A cash sponsorship in the amount of $500,000 in support of College Football Playoff and Host Committee events taking place in the City of Miami Beach. B) A city contribution for College Football Playoff and Host Committee event -related public city services (police, fire, sanitation) in an amount not to exceed $300,000. C) A waiver of city special event permit fees (application, park usage fees, square footage, vehicle beach access, etc.) in the amount not to exceed $250,000 (specific site plans are not currently known) a. The Host Committee acknowledges that this amount would not include any Boucher Brothers displacement feed for any events taking place directly on the beachfront. b. The Host Committee is additionally requesting for the City of Miami Beach to waive their portion of the displacement fee. D) A waiver of the Miami Beach Convention Center facility rental fees in the amount not to exceed $850,000, subject to a Host Committee commitment that this event will be free to the public (residents and non-residents). E) The creation of a "Clean Zone", to provide competing event protection with respect to third - party events requiring a city special event permit for dates to be confirmed. The area generally Page 828 of 2240 bounded by 22 Street to the north, by 5 Street to the south, by Jefferson Street (between Dade Boulevard and 15 Street) and Washington Avenue (between 15 Street and 5 Street) to the west, and by the Atlantic Ocean to the east. F) A Pepsi sponsorship waiver during this time. On September 22, 2023, the Finance and Economic Resiliency Committee ("FERC") unanimously motioned a favorable recommendation to accept and approve FERC's favorable recommendation to approve the city sponsorship of South Florida CFPNCG Host Committe for events related to the 2026 College Football Playoff National Championship to be held on January 19, 2026, which includes (1) cash sponsorship in an amount not to exceed $500,000 for events held in Miami Beach, (2) the waiver of Miami Beach Convention Center facility rental fees in an amount not to exceed $850,000, (3) a waiver of City Special Event Permit fees in an amount not to exceed $250,000, and (4) a sponsorship of city services (police, fire, sanitation) in an amount not to exceed $300,000, and (5) the creation of a "Clean Zone" which shall include competing event protection within a to be determined designated area, among other terms, and authorize the Administration to negotiate a sponsorship agreement subject to approval of the Mayor and City Commission. The cash sponsorship funding of $500,000 will be budgeted as follows: $100,000 in FY 2024, $200,000 in FY 2025 and $200,000 in FY 2026, with disbursement in FY 2026, following the events. The Committee requested the event organizer to provide a list of other jurisdictions providing funding to the Host Committee. Below is a list of secured and upcoming funding. Secured Funding_ •-� -•� • bi.-,Ii[Lolgl • The Florida Sports Foundation approved a $1.5MM cash grant to the 2026 Miami Host Committee • melem Iftv a I INKE91K,•� • The Greater Miami Convention & Visitors Bureau signed an agreement with the 2026 Miami Host Committee for $900,000. . . NI AT A. M. -• G • IT •Z•1i1►�i7 • The 2026 Miami Host Committee is seeking a package of support from Miami -Dade County similar to the framework requested for the 2021 CFP National Championship — $4.5MM (cash and in -kind) • The 2026 Miami Host Committee is seeking a package of support from the City of Miami similar to the framework requested for the 2021 CFP National Championship — $1.35MM (cash and in -kind) Page 829 of 2240 MIAMI DOWTOWN DEVELOPMENT AUTHORITY The 2026 Miami Host Committee is seeking a package of support from the Miami Downtown Development Authority similar to the framework requested for the 2021 CFP National Championship — $150,000 grant. SUPPORTING SURVEY DATA N/A The fiscal impact of the 2026 College Football National Championship is an amount of $1.9- Million dollars that includes, $500,000 cash sponsorship, $300,000 city services sponsorship, $250,000 in special event fee waivers and $850,000 a rental waiver for the Miami Beach Convention Center. The cash sponsorship funding will be budgeted as follows: $100,000 in FY 2024, $200,000 in FY 2025 and $200,000 in FY 2026, with disbursement in FY 2026. Note that the funding for this item for FY 2024 will come from the Commission approved allocation in the amount of $606,000 for Large Scale Community Events. This $100,000 allocation will leave $506,000 available for additional FY 2024 Large Scale Community Events sponsorships/costs. Amount(s)/Acount(s): The Administration recommends acceptance and approval of the Finance and Economic Resiliency Committee's favorable recommendation to approve the city sponsorship of South Florida CFPNCG Host Committe for events related to the 2026 College Football Playoff National Championship to be held on January 19, 2026, which includes (1) cash sponsorship in an amount not to exceed $500,000 for events held in Miami Beach, (2) the waiver of Miami Beach Convention Center facility rental fees in an amount not to exceed $850,000, (3) a waiver of City Special Event Permit fees in an amount not to exceed $250,000, and (4) a sponsorship of city services (police, fire, sanitation) in an amount not to exceed $300,000, and (5) the creation of a "Clean Zone" which shall include competing event protection within a to be determined designated area, among other terms, and authorize the Administration to negotiate a sponsorship agreement, and further authorize the Mayor and City Clerk to execute a sponsorship agreement. The cash sponsorship funding of $500,000 will be budgeted as follows: $100,000 in FY 2024, $200,000 in FY 2025 and $200,000 in FY 2026, with disbursement in FY 2026, following the events. Applicable Area South Beach Is this a "Residents Right to Know" item, pursuant to City Code Section 2-14? Yes Does this item utilize G.O. Bond Funds? We Page 830 of 2240 Strategic Connection Prosperity - Market and promote Miami Beach as a world class arts, culture, and quality entertainment destination. Legislative Tracking Tourism and Culture ATTACHMENTS: Description 2026 CFPNCG Host Committee Presentation 2021 CFPNC Economic Impact Study Page 831 of 2240 B EAC H , lom 2(=)26 MIAMI H O S T C O M M I T T E E Page 832 of 224 �,t 160-1 -7i �/� 2026 MIAMI z THE GAME • College football began a four -team playoff in the 2014-15 season • The format features: o The four best teams o Two semifinals played in bowl games among 6 sites ✓ Capital One Orange Bowl (Miami, FL) ✓ Allstate Sugar Bowl (New Orleans, LA) ✓ Chick-fil-A Peach Bowl (Atlanta, GA) ✓ Fiesta Bowl (Glendale, AZ) ✓ Goodyear Cotton Bowl (Arlington, TX) ✓ Rose Bowl presented by Northwestern Mutual (Pasadena, CA) o A championship game played in a different city each year • It's the best of all worlds and the biggest innovation in the sport in decades • Recent evolution of the format: o CFP Board of Managers voted to expand the playoff to 12 teams in 2024 o Quarterfinals and semifinals rotating among the 6 sites listed above Page 834 of 2240 3 COLLEGE FOOTBALL AT LARGE • College Football remains essentially tied with Major League Baseball as the second most popular sport in America • 56% of all Americans ages 12+ are College Football fans - 155 million people • College Football fans are 1.6 times more likely to have incomes higher than $100K compared to the overall US population • 42% of fans are female and make up more than half of social media followings of colleges and universities ✓ Economic spending power of Female Known Fan households is upward of $530 billion per year RECORD -BREAKING RATINGS • The College Football Playoff Era has delivered ESPN the four biggest audiences in cable history and seven of the top 10 • The 2015 title game between Ohio State and Oregon is the most -watched cable broadcast of all time, with more than 33,000,000 viewers. The 2018 game between Alabama and Clemson is the second most -watched broadcast of all time. • The 2022 College Football Playoff National Championship peaked with 25.4 million viewers, making it the top event on cable since the 2020 title game and the most -viewed non -NFL sporting event during that span on any network ✓ The top five non -NFL sports events during that time have been CFP Semifinal and Championship games • College Football Playoff social media engagements grew to 2.5 million in 2022-23 (+56% year -over -year) Page 835 of 2240 E CFP NATIONAL CHAMPIONSHIP GAME HISTORY AND FUTURE HOST SITES 2015 CFPNCG: NORTH TEXAS Ohio State 42, Oregon 20 Attendance: 85,689 - sellout 2016 CFPNCG: ARIZONA Alabama 45, Clemson 40 Attendance: 75,765 - sellout 2017 CFPNCG: TAMPA BAY Clemson 35, Alabama 31 Attendance: 74,512 - sellout & stadium record 2019 CFPNCG: BAY AREA Clemson 44, Alabama 16 Attendance: 74,814 - sellout 2020 CFPNCG: NEW ORLEANS Clemson 25, LSU 42 Attendance: 76,885 - sellout 2023 CFPNCG: LOS ANGELES TCU 7, Georgia 65 Attendance: 72,628 - sellout 2024 CFPNCG: HOUSTON 2025 CFPNCG: ATLANTA 2021 CFPNCG: MIAMI -SOUTH FLA 2026 CFPNCG: MIAMI Ohio State 24, Alabama 52 Attendance: 14,926 - sellout *20% capacity due to Covid-19 restrictions 2018 CFPNCG: ATLANTA 2022 CFPNCG: INDIANAPOLIS Alabama 26, Georgia 23 (OT) Georgia 33, Alabama 18 ttendance: 77,430 - sellout Attendance: 68,311 -sellout Page 836 of 2240 01 MIAMI-SOUTH FLORIDA CFPNCG HOST COMMITTEE BID PROCESS • Not guaranteed but awarded through a bid process (e.g. Super Bowl, Olympics, World Cup and Final Four) LOCAL ORGANIZING GROUP • Bid developed by a local organizing group • Orange Bowl Committee has led all bid efforts • Collaborative community effort, with its Board of Managers populated by a diverse group of South Florida leaders RESULTS • Awarded and successfully hosted the 2021 CFP National Championship, and recently awarded 2026 CFP National Championship to be held Monday, January 79, 2026 • Miami's 22nd National Championship Page 837 of 2240 ECONOMIC BENEFIT OF 2026 CFP NATIONAL CHAMPIONSHIP GAME • Rich tradition of hosting National Championship games delivering a high influx of tourists. • Estimated Impact - 2026 CFP National Championship (based on previous Semifinal and Championship Game Studies) ✓ Projected economic impact and media value of over $265MM will exceed previous BCS and CFP national championship games held in Miami. ✓ Over $100 million in tremendous media exposure anticipated between Aug. 2025 - Jan. 2026. ✓ Approximately 90 percent of attendees are estimated to live outside South Florida, staying an average of 3.8 nights. Page 838 of 2240 20-26 MIAMI BEACH P HOTELS • Miami Beach saw an increase in hotel room rate by 84% during Super Bowl 2020 versus the same week in 2019. • Expect to see comparable increases for the College Football National Championship (second week of January). • The Host Committee anticipates that the following headquarter hotels will be based in Miami Beach: ✓ Team Hotel: The Fontainebleau Miami Beach ✓ CFP Special Guest Hotel: Loews South Beach • Additional sponsor, fan and alumni room nights expected at Miami Beach hotels. ESPN BROADCAST COMPOUND Exclusive broadcast partner of the 2026 College Football Playoff National Championship.. • Lummus Park from Fri, Jan 16 - Sun, Jan 18. • Sports gY0069ege Football Live and College GameDay live from Miami Beach. PLAYOFF FAN CENTRAL • The College Football Playoff will host Playoff Fan Central at the Miami Beach Convention Center from Fri, Jan 16 - Sun, Jan 18, 2026 (tentative dates). • Free to the general public. PLAYOFF PLAYLIST LIVE! The College Football Playoff will host Playoff Playlist Live! at Lummus Park from Fri, Jan 16 - Sun, Jan 1.8, 2026 (tentative dates). • Free to the general public. EXTRA YARD 5K The College Football Playoff Foundation will host the Extra Yard 5K in Miami Beach on Sun, Jan 18, 2026 (tentative). • Available to the general public with an entry fee. 25% discount for all Miami Beach residents on entry fees that are made available for sale t< the general public. TASTE OF THE CHAMPIONSHIP • The College Football Playoff will host Taste of the Championship at the Miami Beach Convention Center on Sun, Jan 18, 2026. All proceeds benefit the College Football Playoff Foundation. • Available to the general public with ticket purchase. • 25% discount for all Miami Beach residents on tickets that are made available for sale to the general public. EXTRA YARD FOR TEACHERS SUMMIT r.: The College Football Playoff Foundation will host the Extra Yard for Teachers Summit in Miami Beach at a venue TBD from Fri, Jan 16 - Sun, Jan 18, 2026 SUMMAIT (tentative). ,=a,«.;�,.�.�.,�,,,r,�: ., \VENT TICKETS FOR CFP EVENTS ON MIAMI BEACH (2) tickets for all City of Miam���fafg��ted officials to all Host Committee initiatives / nts taking place within the geographical limits of Miami Beach. 11 OFFICIAL COMMUNITY SPONSOR "Official" Community Sponsor of the Host Committee for the 2026 CFP National Championship Digital Benefits ✓ Logo recognition and hyperlink on the Host Committee's website under the "Official" Community Sponsor category ✓ Dedicated sponsor web banner and link on the Host Committee's website ✓ Logo recognition in the Host Committee Digital Visitor Guide Promotional Rights ✓ Right to use the Host Committee logo in marketing and promotional materials (with Host Committee approval) PRINT, DIGITAL AND SOCIAL MEDIA SUPPORT • The City of Miami Beach to be recognized on all Host Committee -produced marketing, digital and social collateral as it pertains to all events staged in the City of Miami Beach. • Ten (10) social media posts in support of upcoming events, festivals and/or promotions occurring in Miami and the Beaches outside of Bowl Week (City of Miami Beach to provide the Host Committee with content) ✓ Five (5) tweets ✓ Five (5) Facebook Posts • Opportunity to conduct a "Social Media Promotion" with the above mentioned inventory (promotion and prize provided by City of Miami Beach and approved by Host Committee) 1\ 1. Page 843 of 2240 12 TEACHERS $30,000 investment at a Miami Beach elementary school in 2025 through our Media Center Makeover initiative with M-DCPS. All Miami -Dade County teachers will also be invited to participate in the CFP Foundation's free Extra Yard for Teachers Summit. VOLUNTEER PROGRAM The Host Committee will work with volunteer groups in the City of Miami Beach to ensure opportunities for involvement with Championship events, programs and activities. EXTRA YARD i.j COLLEGE FOOTBALL PLAYOFF ,OUMDATIOM 13 2026 MIAMI BFACH 14 CASH SPONSORSHIP • A cash sponsorship in the amount of $500,000 in support of College Football Playoff and Host Committee events taking place in the City of Miami Beach. CITY SERVICES IN KIND SPONSORSHIP • A city contribution for College Football Playoff and Host Committee event -related public services (police, fire, sanitation) in an amount not to exceed $300,000. SPECIAL EVENT PERMIT FEE WAIVERS • A waiver of city special event permit fees (application, park user, square footage, vehicle beach access, etc.) in the amount not to exceed $250,000 (as specific site plans are not currently known). -'The Host Committee acknowledges that this amount would not include any Boucher Brothers displacement fees for any events taking place directly on the beach front. ✓ The Host Committee is respectfully asking for City of Miami Beach consideration to waive their portion of the displacement fee. • The events taking place in Lummus Park will include Playoff Playlist Live!, ESPN broadcast compound and Host Committee activation footprint. • Host Committee will work directly with City of Miami Beach administration to finalize Lummus Park move -in and move -out dates. Page 846 of 2240 15 RENTAL WAIVER - MIAMI BEACH CONVENTION CENTER • A waiver of MBCC facility rental fees in the amount not to exceed $850,000, subject to a Host Committee commitment that this event will be free to the public (residents and non residents). • Host Committee will work directly with City of Miami Beach administration to finalize Miami Beach Convention Center move -in and move -out dates. CLEAN ZONE • A creation of a "Clean Zone," to provide competing event protection with respect to third -party events requiring a city special event permit for dates to be confirmed. • In the area generally bounded by 22nd Street to the north, by 5th Street to the south, by Jefferson Street (between Dade Boulevard and 15th Street) and Washington Avenue (between 15th Street and 5th Street) to the west, and by the Atlantic Ocean to the east. SPONSORSHIP WAIVER • A Pepsi sponsorship waiver during this time. Page 847 of 2240 16 THANK YOU! The Miami Host Committee is grateful for the City of Miami Beach's past support of championship and playoff college football in South Florida. We look forward to working with the City of Miami Beach on the 2026 College Football Playoff National Championship at Hard Rock Stadium. Z��Z6 NATIONAL CHAMPIONSHIP JANUARY 19 1 MIAMI Page 848 of 2240 17 NATIONAL CHAMPIONSEV M1AM] Executive summery prepared for.• Miami 2021 Host Committee City of Miami Beach MIAMI 2,-)21 I. 10A Prepared by. Kenneth McGill Jon Gray Rockport Analytics Apri12021 infoarockportanalAics.com Page 849 of 240 +1 (610) 213-2558 A ; I R l now i ALRIA tt _�;IMSON TIDE /] How Did the CFP Nationa,I.Champion'shidaP Game BenefitAhe South Florida-?. .441 Ob tr414 s ROCKPORT ANALYTICS • The CFP-NC generated total output or sales of $69 million for South Florida businesses in many different sectors. • The value of all print, broadcast, online and social media reached an estimated $200.6 million, per Cision, Silverman Group, Spero Media and The Richards Group. • The CFP-NC game supported over 560 full & part- time jobs (annual basis) for South Floridians, this at a time when the pandemic had thousands on unemployment assistance. • CFP-NC-initiated tax revenues were $10.2 million (fed, state, & local). • An estimated 12,996 visitors came to South Florida for the CFP-NC (including fans, participants, staff, media and others). • Each of these visitors stayed an average of 4 nights, resulting in nearly 19,260 room nights for South Florida hotels. • Total game attendance was 14,926 at Hard Rock Stadium. About 75% of those holding game tickets were from outside of South Florida. Page 851 of 2240 Copyright © 2021 Rockport Analytics, LLC. All Rights Reserved. M RO C KPO RT ANALYTICS A post -event survey was sent to all ticket purchasers through the mobile application that was used to manage ticketing and entry for the game. A total of 385 completed interviews were collected covering topics such as visitor 0 Post -event surveys —Rockport Analytics Estimate CFP-NC- origin, travel party size, length of stay, spending across an array of 0 Smith Travel Research (STR) initiated Visitor categories, and typical demographics. The survey was supplemented by UberMedia Spending actual hotel data during the period surrounding the Championship game. CFP, ESPN, Miami 2021 Host Finally, actual travel & entertainment data was collected from most of the Committee, Participating Teams and major operational, broadcast, and event hosting organizations. We also others supplemented visitor data with geolocabon data from Uber Media to give us a more robust understanding of visitor origins. Estimate CFP-NC- College Football Playoff initiated South Florida Actual and/or estimated operations, broadcast, and event spending was Miami 2021 Host Committee Game, Broadcast & collected directly from all major hosting organizations. Care was taken to 0 University of Alabama Event Operations eliminate any double counting, as well as material, service, and supply o Ohio State University Universities Spending purchases made with vendors from outside of the South Florida region. 0 ESPN • Other Event Vendors/Partners Translate spending Spending streams for visitors and operations by detailed category were into economic impact entered into the latest IMPLAN economic model of the South Florida on Miami -Fort economy. The model considers the size, location, and interindustry 0 IMPLAN (www.implan.gom) Lauderdale -West relationships among businesses, households, and governments within South Palm Beach, MSA Florida. Contributions to GDP, jobs, wages, and taxes are estimated by the model. Calculate Florida & Taxes directly applicable to visitor & operational transactions are calculated • Florida Department of Revenue • Florida Office of Economic and local taxes using the categorical spending totals described above against appropriate Demographic Research current tax rates less any exemptions (e.g. sales tax on groceries, clothing). • Local taxing authorities Page 852 of 2240 GCopyright © 2021 Rockport Analytics, LLC. All Rights Reserved. N ROC KPORT ANALYTICS Rockport Analytics is a research and analytical consulting firm providing high quality quantitative and qualitative research solutions to business, government, and non- profit organization clients across the globe. We provide fast, nimble service in a completely transparent environment. Capabilities include: • Market Analysis and Forecasting • Economic Impact Assessment, Tourism Satellite Accounting, and Economic Development • Market Modeling and Decision Support Tools • Project Feasibility Assessment • Primary and Secondary Research Synthesis • Stakeholder Surveys — internal & external Recent client examples include: Visit Florida, Minneapolis Final Four Host Committee, Greater Houston Super Bowl Host Committee, the Minnesota Super Bowl Host Committee, U.S. Travel Association, Global Business Travel Association, MPI, Indianapolis Super Bowl Host Committee, Delaware Tourism Office, Indiana Office of Tourism Development, Boeing, Visa, American Express, Visit Indy, Carlson Wagonlit, IHG, Annapolis CVB... Page 853 of 2240 DCopyright © 2021 Rockport Analytics, LLC. All Rights Reserved. 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