140-1998 LTC
ClITY OF MIAMI BEACH
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139
http:\lci.miami-beach.fl.LJS
140-1998
L.T.C. No.
LETTER TO COMMISSION
October 5, 1998
TO: Mayor Neisen O. Kasdin and
Members of the City Commission
FROM: Sergio Rodriguez
City Manager
SUBJECT: REQUEST FOR INFORMATION ON FRIENDS OF THE BASS MUSEUM
OF ART FUND RAISING TECHNIQUES FOR THE CAPITAL CAMPAIGN
Attached is a self-explanatory memorandum from Bass Museum Director Diane W. Camber
answering a request for information on Friends of the Bass Museum of Art fund raising.
If you require further information, please either contact me or Mayra Diaz Buttacavoli.
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Attachment
c: Mayra Diaz Buttacavoli
Diane Camber
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BASS MUSEUM OF ART
MEMORANDUM
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TO: Mayra Diaz-Buttacavoli
Assistant City Manager
FROM: ~~":~~~e;:~~;ector ~ ~
DATE: September 21, 1998
SUBJECT: Request for information on Friends of the BMOA fund-raising techniques for the
Capital Campaign
You questioned fundraising techniques of the Friends of the Bass described in a letter dated July
17. This letter listed various "naming opportunities" at a certain amount, when the item might cost
more or less than the amount listed. (See attached)
As I understood your question, it had to do with naming opportunities reflecting the actual cost of
items or locations listed. I explained they do not. Nowhere in the letter does it say the amounts listed
are the actual cost of the item. The letter clearly states that these are "naming opportunities" and the
contribution will be utilized for the overall capital campaign. This is the standard practice in
philanthropy
There are dozens of analogous examples. For instance, in churches and synagogues naming
opportunities include stain glass windows, prayer books, pews, ect. for a contribution, not
necessarily related to the cost. "Leaves" for a tree-sculpture at Ruth K. Broad Bay Harbor
Elementary and Temple Beth Sholom are offered as a naming opportunity for an amount unrelated
to that part of the sculpture. The actual cost of the plaques on the walls ofMt. Sinai Hospital has no
relationship to the size of the contribution. This also applies to the Miami Science Museum's
"bricks" program.
Friends of the Bass are raising as much money as possible for the capital campaign and to endow
programs they support. This effort is but one of the many professionally-advised techniques they
employ and the technique you question enables people of all means to participate. They have major
naming opportunities as well.
Friends are continuing their strong efforts to raise funds through the period of new construction.
They intend to continue doing so even afterward to further their endowment. This is also standard.
cc: Bass Museum Trustees
Friends of Bass Board of Directors
THE FRIENDS OF THE BASS MUSEUM
SELECTED NAMED GIFT OPPORTUNITIES
The Museum Shop:
Display Racks (6)
Display Cases (10)
Electronic control equipment (3)
$1,500.00 each
$2,500.00 each
$2,000.00 each
The Museum Cafe:
Chairs (40)
Tables (10)
Kitchen Equipment
Dishwasher
Refrigerator
Cooking Utensils
$100.00 each
$250.00 each
$3,000.00
$2,500.00
$25.00 to $100.00 each
The Museum Library:
Tables (5)
Xerox Machines (2)
Display Cases (4)
Listening Stations
Shelves (25)
Archival & Artifact equipment
$2,800.00 each
$1,800.00 each
$1,500.00 each
$1,500.00 each
$1,000.00 each
$1,000.00 each
The Computer Learning Center:
Equipment
monitors (5)
computers (5)
printers (5)
Audiovisual equipment
$800.00 each
$2,000.00 each
$2,000.00 each
$1,000.00 each
Office Suites:
Desks (5)
Chairs (5)
Cabinets
File (5)
Supply (5)
$500.00 each
$150.00 each
$150.00 each
$150.00 each
An attractive plate bearing the donors name will be permanently affixed to any of the above
items. Naming opportunities at higher levels are still available. Call Diane Camber or Carla
Iannacone-Nivard for information.
NAMED GIFT OPPORTUNITIES
BASS MUSEUM OF ART EXPANSION AND RENOVATION
A named gift opportunity is available to donors who contribute $50,000 or more to the Expansion and
Renovation Campaign of the Bass Museum of Art. At this level donor names will be prominently featured
on or near the designated named facility as well as on a Major Donor Wall located in the Museum entrance.
0 The Pavilion (The New Wing) $ 2,000,000.
0 The Grand Gallery $ 1,500,000.
0 The Grand Lobby $ 1,000,000.
0 The Grand Ramp $ 500,000.
0 The Penn anent Collection Gallery $ 500,000.
0 The Grand Entrance (Face!! Park Avenue) $ 50C.OOO.
0 The Sculpture Terrace $ 500,000.
0 Collins Park Entrance (Faces Collins Avenue) $ 250,000.
0 The Multi-Purpose Gallery $ 200,000.
0 The Tournament Tapestry Gallery $ 500,000.
0 The Cafe Garden $ 100,000.
0 Reception Hall $ 100,000.
0 The Video and Media Center $ 100,000.
0 Conference and Board Room $ 100,000.
0 The Museum Shop $ 100,000.
0 The Museum Cafe $ 100,000.
0 The Museum Library $ 100,000.
0 The Administrative Office Suite $ 100,000.
0 The Collection Vault $ 75,000.
0 The Director's Office Suite $ 75,000.
0 The Conservation Laboratory $ 50,000.
0 Curatorial Offices $ 50,000.
0 The Development Office $ 50,000.
Reserved
Reserved
Reserved
Reserved