LTC 177-2004 The Use of Channel 20 to Televise Public Service Annoucements and Other Governmental Programming CITY OF MIAMI BEACH
Office of the City Manager
Letter to Commission No. 177-2004
To:
From:
Subject:
Mayor David Dermer and Date: July 13, 2004
Members of the City Commission
M.
City Manager
THE USE OF CHANNEL 20 TO TELEVISE PUBLIC SERVICE
ANNOUNCEMENTS AND OTHER GOVERNMENTAL PROGRAMMING
The purpose of this LTC is to provide an update on the use of Channel 20 to televise public
service announcements (PSAs) and other governmental programming.
At the May 5, 2004 City Commission meeting, a discussion was held regarding the use of
Channel 20. The Commission agreed that programming on Channel 20 should continue to
only air City produced material and discussed and agreed that materials produced by other
government agencies could also be televised, particularly if the contents dealt with health
and public safety.
Since May 5, the Administration has taken a number of steps to augment programming on
Channel 20. Several government agencies have been contacted to obtain the rights to use
their government-produced videos. To date, we have obtained and televised two different
HIV prevention PSAs from the Centers for Disease Control (CDC); air-quality and water
conservation PSAs from the Department of Environmental Regulation (DERM); and PSAs
from the Florida Department of Agriculture. In addition to the pre-produced videos, the City
is also producing several original programming in an effort to educate our residents on a
number of City projects and services. Some of the programs have included topics on the
City's sand dune restoration efforts and the Beachwalk project; information on our parks
and recreational programs and activities, including a piece on the newly opened North
Shore Park Youth Center; the new building permitting process; and a video on the City's
recent Fourth of July celebration held in South Beach.
The Administration will continue to obtain and produce PSAs and programming that will
positively contribute to the education of our residents and other Channel 20 viewers and will
keep the City Commission informed on upcoming new programming via LTCs,:-~
If you have any questions or need any additional information, please contact m..e.
JMG\ri
C:
Robert Parcher, City Clerk
Vivian Guzman, Neighborhood Services Director
Nannette Rodriguez, Public Information Officer
Ron Francis, Media Specialist
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