99-23320 RESO
RESOLUTION NO.
99-23320
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, APPROVING THE FISCAL YEAR
1999/2000 BUDGET OF THE MIAMI BEACH CULTURAL ARTS
COUNCIL, IN THE AMOUNT OF $1,515,200.
WHEREAS, the Miami Beach Cultural Arts Council (Council) was established by the
Mayor and City Commission on March 5, 1997; and
WHEREAS, the mission of the Council is to develop, coordinate, and promote the visual
and performing arts in the City of Miami Beach for the enjoyment, education, cultural enrichment
and benefit of the residents of, and visitors to, Miami Beach; and
WHEREAS, the Mayor and City Commission adopted the Cultural Arts Masterplan on June
3, 1998, identifying the following program areas for the Council: cultural arts grants, marketing,
facilities, advocacy and planning, and revenue development; and
WHEREAS, pursuant to its enabling City legislation, the Council's budget for each fiscal
year shall be approved by the Mayor and City Commission; and
WHEREAS, accordingly, the Council recommends a $1,515,200 budget allocation for the
Fiscal Year 1999/2000 to continue implementation of its programs.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission approve the Fiscal Year 1999/2000 budget of the Miami Beach Cultural Arts Council,
in the amount of$I,515,200.
PASSED AND ADOPTED TIllS 22nd
DAY OF September , 1999
ATTEST:
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EXHIBIT A
Miami Beach Cultural Arts Council Budget
Fiscal Year 1999/2000
Revenues
$ 520,000
300,000
200,000 "
35,000
460,200
$1,515,200
Expenditures
$ 701,000
200,000
200,000
240,600
20,000
153,600
Cultural Arts Council interest earnings
GMCVB
Visitor & Convention Authority (VCA)
North Beach Development Corporation (NBDC)
Matching Grant from FY 97/98 Quality of Life
Carry forward from FiscalYear 97/98
Total
% of total
46%
13%
13%
17%
1%
10%
$1,515,200 Total
Cultural arts grants *
Marketing
Endowment
Facilities master plan & implementation
Development
Administration * *
* $585,000 in grant awards approved by Commission on July 21, 1999 for FY 1999/2000. Funding for these
grants include $300,000 from the GMCVB, $200,000 from the VCA, $35,000 from the NBDC, and $50,000
from the 97/98 carry forward. Additionally, $116,000 is allocated for joint programs with the VCA and the
Miami-Dade County Cultural Affairs Council's Advancement grants for Miami Beach.
** Administration includes the salaries of the Cultural Arts Council Director and Assistant, City operating
accounts supporting the Council's programs, and City Internal Service charges:
Salaries
Fringe benefits
Operating accounts
Internal service charges
$ 86,000
15,480 (pension, health insurance, etc.)
39,045 (equipment, mailings, supplies, publications, etc.)
13,075 (property management, communications, computers)
Total $153,600
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CITY OF MIAMI BEACH
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139
http:\\cLmiami-beach ".us
COMMISSION MEMORANDUM NO. ~ ~ l- '1~
TO:
Mayor Neisen O. Kasdin and
Members of the City mmission
DATE: September 22,1999
SUBJECT: A RESOLUTI OF THE MAYOR AND CITY COMMISSION OF
THE CITY OF MIAMI BEACH, FLORIDA, APPROVING THE
FISCAL YEAR 1999/2000 BUDGET ALLOCATION OF THE
CULTURAL ARTS COUNCIL IN THE AMOUNT OF $1,515,200.
FROM: Sergio Rpdriguez
City Manager
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
ANALYSIS
The Miami Beach City Commission created the Miami Beach Cultural Arts Council on March 5,
1997. The nine member board works to promote the visual and performing arts in the City of Miami
Beach. On June 3, 1998 the City Commission adopted the Cultural Arts Master plan identifying key
elements crucial to the arts community's long-term success: cultural arts grants, collective
marketing, facilities, revenue development, and advocacy/planning.
1999-2000 Programs
Cultural Arts Grants
The Cultural Arts Grants budget totals $701,000 (Exhibit A): $585,000 in grant awards approved
by Commission on July 21, 1999 for Fiscal Year 1999/2000. Funding for these grants include
$300,000 from the GMCVB (if the bilateral agreement between the City and the Bureau is executed
and finalized), $200,000 from the VCA (if the VCA budget is approved by the City as to form and
legal sufficiency), $35,000 from the North Beach Development Corporation (NBDC), and $50,000
from the 97/98 carry forward. Additionally, $116,000 is allocated for joint programs with the YCA
and the Miami-Dade County Cultural Affairs Council's Advancement grants for Miami Beach.
FUNDING APPROVED
~~
Management and Budget
Agenda Item R LE
Date q -~::t - '14
316
The 1999-2000 cultural arts grants program, totaling $585,000, will assist 56 not-for-profit arts
organizations that provide quality programming in Miami Beach. The Council conducted a peer
review process between May 25 and June 30. The grants review panels consisted of members of the
Council, Visitor & Convention Authority, and the community. These panels strengthened the arts
community's connection to businesses, universities, and the entertainment industries. This
cooperative process has generated tremendous excitement about the 1999-2000 cultural arts season
in Miami Beach.
Marketing "
Through an extensive Request For Qualifications and subsequent Request For Proposals process, the
Council selected The Nixon Group, a marketing/public relations firm, to collectively market Miami
Beach arts groups. The campaign will promote the City as a lively multicultural arts community. A
news bureau, setup and managed by the Nixon Group, will expand media coverage, and a website
will feature Miami Beach arts.
Facilities
During the cultural arts master plan process, the arts community expressed a need for more
performing arts venues. As a result, the Council decided that it should "select key projects and invest
significant resources for capital improvements to help address the pressing needs for accessible and
affordable spaces for the arts and audiences throughout Miami Beach." To address these issues the
Council is now conducting a Facilities Master plan to assess the current physical condition of selected
City facilities: Ocean Front Auditorium, 21st Street Complex (bandshell, little theater, auditorium),
Colony Theater, 71st Street Bandshell, Regional Library, Rotunda, PAN alternative space, and the
future Bass Museum auditorium. The Facilities Master plan will identify possible funding sources
to maximize the facilities. technical capability for the work of artists and arts organizations and
improve the experience for audience members. Additionally, it will make recommendations for
capital improvements.
At its May 27, 1999 board meeting the Council voted to allocate $220,000 for the Colony Theater
State Cultural Facilities grant from its Fiscal Year 1999/2000 Facilities master plan and
implementation budget of $240,600 (Exhibit A). The Council's financial commitment of $220,000
along with the City's $60,000 from the ADA settlement completes a 2:1 match requirement for a
$500,000 grant. The total project cost is $1,500,000. The Colony Theater is one of the City's most
substantial cultural resources and its improvement will make a significant impact in Miami Beach's
cultural development.
Endowment (reverme development)
The Council continues its commitment, for the second year, to allocate $200,000 annually to its
endowment. To coordinate fundraising the Council established the Miami Beach Arts Trust, a not-
for-profit corporation. The Trust will work to create a substantial permanent endowment through
private contributions, grants, and corporate sponsorships.
317
Advocacy and Planning
The Cultural Arts Council staff is in constant contact with the arts community. The cultural arts
grants panels were a significant resource for advocacy and planning. Panelist involvement and
feedback gave further insight into the needs of the arts community. A community forum will be held
in November. Topics to be discussed include grants workshops, community outreach, facilities, and
marketing. Cooperation with the Greater Miami Convention & Visitors Bureau and the Visitor &
Convention Authority increase exposure for Miami Beach arts groups. In the past year these
partnerships facilitated the Council's mission and subsequently strengthened the arts community.
Future partnerships will reach into the entertainment industry, the business community, and other
boards and committees within the City.
Administration
The Cultural Arts Council's staff manages the cultural arts grants program: 56 arts groups producing,
presenting, or programming a multitude of exhibitions and/or perfonnances throughout the year. The
cultural arts grants program is a powerful link in the community among artists, residents, visitors,
and the City. The staff monitors grant recipient programs, maintains a database of all applicants, and
will assist in organization development in the fall.
The staff also oversees the marketing campaign, working closely with the Nixon Group and the arts
community. Coordinating the campaign to establish Miami Beach as a lively multicultural arts
community and to build audiences requires constant attention, communicating with arts groups and
the marketing team.
The staff also is now coordinating the Facilities Master plan and implementation program with
consultants and community advisors.
The Council's staff facilitates the work of the Council in the community by scheduling meetings and
responding to the City and Arts Council constituents. Additionally, the City Commission has charged
the Arts Council with determining a future appropriate use of the Collins Park and recommending
a policy relative to street performances.
Months of town meetings and cooperative efforts among the Council, arts groups, and members of
the community produced the Cultural Arts Master plan. The primary goal of this Master plan is the
long-tenn success of the Miami Beach arts community. The Council's programs exist to accomplish
this objective and, therefore, the Mayor and City Commission should approve the 1999-2000 budget
allocation of the Cultural Arts Council in the amount of$I,515,200.
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