99-23354 RESO
RESOLUTION NO.
99-23354
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, APPROVING THE FISCAL YEAR
1999-00 BUDGET OF THE MIDDLE BEACH PARTNERSHIP FOR THE
REVITALIZATION OF 41ST STREET, IN THE AMOUNT OF $77,625,
PLUS $36,500 IN IN-KIND SERVICES, TO BE PROVIDED BY THE
MIDDLE BEACH PARTNERSHIP, FOR A TOTAL OPERATING BUDGET
OF $114,125; AND FURTHER AUTHORIZING THE CITY MANAGER TO
NEGOTIATE AND EXECUTE A LOAN AGREEMENT, IN A FORM
ACCEPTABLE TO THE CITY ATTORNEY, WITH THE MIDDLE BEACH
DISTRICT, WHEN IT IS FORMED, TO PROVIDE FOR REPAYMENT OF
A NON-INTEREST BEARING LOAN.
WHEREAS, the Middle Beach Partnership has assumed a leadership role in the
revitalization of the 41st Street District and the hotels along Collins Avenue and Indian Creek (the
District); and
WHEREAS, the Middle Beach Partnership, a not-for-profit corporation, was formed to
manage the affairs of the District; and
WHEREAS, the approval of the District's Fiscal Year 1999-00 budget is necessary for the
continued administration of the District; and
WHEREAS, the Administration has agreed to loan the District funds to pursue the creation
of a self-sufficient District; and
WHEREAS, the Middle Beach Partnership agrees to repay the City all the funds advanced
to the District for these purposes, said repayment terms and conditions to be memorialized in a loan
agreement between the City and the Partnership; and
WHEREAS, the District's proposed budget for Fiscal Year 1999/00 is $114,125, with an
amount of $77,625 due from the City, and $36,500, to be provided in in-kind services, by the
Middle Beach Partnership.
NOW, THEREFORE, BE IT DUL Y RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission herein approve the Fiscal Year 1999-00 Budget for the Middle Beach Partnership, for
the purpose of revitalizing 41st Street, in the amount of $77,625, plus $36,500 in in-kind services,
to be provided by the Middle Beach Partnership, for a total operating budget of $114,125; and the
City Manager is further authorized to negotiate and execute a loan agreement with the Middle Beach
District, when it is formed, to provide for repayment of a non-interest bearing loan.
day of
October
1999.
PASSED and ADOPTED this 20th
I~ ( €cud<A
~ CITY CLERK
ATTEST:
SR:RS:lwb
APPROVED AS TO
FORM & LANGUAGE
& FOR EXECUTION
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41st Street
MIDDLE BEACH DISTRICT
99-00 OPERATING BUDGET PROPOSAL
ACCOUNT DESCRIPTION AMOUNT IN - KIND
SalariesIFringe
000-111 FT Salary (Director) 30,704
000-160 401 A Pension Plan 3,070
000-162 Insurances 1,000
000-165 Social Security-Medicare 801
TOTAL 35,575
Operating
000-312 Professional Services 5,000 10,000
000-314 Electric 1,500
000-316 Telephone 900 1,500
000-321 Postage 500
000-321 Building & Equip Rent 20,000
000-323 Printing 2,300
000-324 Contracted Maintenance 2,500
000-327 Advertising 8,600
000-341 Office Supplies 1,000
000-343 Other Operating Expense 750 1,000
000-361 Memberships 1,500
000-362 Promotion 18,000
000-363 Travel & Education 3,000
000-364 Local Mileage 500
TOTAL 42,050 36,500
TOTAL OPERATING
BUDGET REQUESTED
$ 77,625
68%
$ 36,500
32%
$114,125
1999-2000
41st Street
Middle Beach Budget Narrative
Salary and Benefits
Total
$30,704
$ 3,070
$ 1,000
$ 801
$35,575
*Middle Beach Director
401(A) PensionPlan
Insurance
Social Security-Medicare
* 50% funded by General Funds
Operating Expenses
Professional Services
.
Professional Services for District
Accounting Services
$ 5,000
Professional Services- Subtotal
$ 5,000
Printin2'
. Printed materials will be used to promote the district both locally, nationally
and intemationally.
Printing Subtotal
$ 1,000
$ 1,300
$ 2,300
-Merchant Directory & Map
- Middle Beach Newsletter
Advertisin2'
Advertising for the 41st Street commercial area will be developed as "shared
advertising campaigns" or "co-ops" enabling the District to leverage advertising
dollars to effectively market the area to two target markets; the tourist/visitor to
Miami Beach, and the local/resident consumer. The following described advertising
campaigns will further enhance a positive image for 41st Street-Middle Beach as a
shopping destination for the traveler and resident alike.
Chamber of Commerce Visitor's Guide
$7,400
Back cover placement (4 color) printed 2x annually
($4,500 District Budget - $4,500 Businesses).
The Chamber's Visitor's guide is published twice a year with 130,000 copies per
printing (260,000 plus 30,000 to the City to be distributed through the office of
Michael Aller). The Guide is distributed to hotels in the tri-county area, visitor
centers, Miami International Airport and at the Chamber of Commerce.
Chamber of Commerce Directory & Program
$ 1,200
Tab placement lx/year-full color.
The Chamber's Directory is distributed to all members of the Chamber and to any
requests for information from businesses as part of their business inquiry package.
There are 5,000 of the directories printed annually.
$8,600
Promotions
.
Christmas Decorations
$ 18,000
Promotions Subtotal:
$18,000
Operating expenses:
Telephone:
-long distance and cellular calls
Posta~e:
-postage for mailing of newsletters to
entire 33140 zip code
Office supplies:
$ 900
$ 500
Other Operatine- Expenses:
$ 1,000
$ 750
Memberships:
-Miami Beach Chamber of Commerce
- Florida Redevelopment Association
- FI Main Street
-Miami Beach TMA
-International Downtown Association
-Miami Design Preservation League
$ 1,500
Travel And Education
-Attendance at professional annual
conference (IDA or FRA)
-Educational seminars/mini conferences
$ 3,000
Local Milea~e
- Local Transportation
$ 500
Total Operating Expense
$ 8,150
$77,625
Total Operating Budget
In-kind to the Middle Beach Partnership
Professional Services:
$ 10,000
-Architectural services of 2 board members
Ira Giller
Martin Hyman
-Computer services hardware and software
Colonial Bank staff
- Professional business assistance
Board members
Electric:
- In-kind, Colonial Bank
$ 1,500
Telephone:
-Telephone equipment, 2 lines
and local calls in-kind, Colonial Bank
Buid1in~ (rent) and Equipment Rental:
-Office space for Middle Beach Director
meeting facilities, office furniture, office
equipment provided by Colonial Bank
$ 1,500
$20,000
Contracted Maintenance:
-Maintenance of office eqiupment
$ 2,500
Other Operatin~ Expenses:
-Meeting refreshments and
office supplies
$ 1,000
TOTAL IN-KIND
$36,500
CITY OF MIAMI BEACH
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139
http:\\ci.miami-beach.fl.us
COMMISSION MEMORANDUM No.lL, ~ 113
TO:
Mayor Neisen O. Kasdin and
Members ofthe City ommission
DATE: October 20,1999
FROM:
Sergio Rodriguez
City Manager
SUBJECT:
A RESOL OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, APPROVING THE FISCAL YEAR
1999-00 BUDGET OF THE MIDDLE BEACH PARTNERSHIP FOR THE
ECONOMIC REVITALIZATION OF 41ST STREET, IN THE AMOUNT OF
$77,625, PLUS $36,500 IN IN-KIND SERVICES, TO BE PROVIDED BY
THE MIDDLE BEACH PARTNERSHIP, FOR A TOTAL OPERATING
BUDGET OF $114,125; AND FURTHER AUTHORIZING THE CITY
MANAGER TO NEGOTIATE AND EXECUTE A LOAN AGREEMENT, IN
A FORM ACCEPT ABLE TO THE CITY ATTORNEY, WITH THE MIDDLE
BEACH DISTRICT, WHEN IT IS FORMED, TO PROVIDE FOR
REPAYMENT OF A NON- INTEREST BEARING LOAN.
ADMINISTRATION RECOMMENDATION
Adopt the Resolution.
BACKGROUND
The Middle Beach Steering Committee was created on July 13, 1994, by the City Commission to
assume a leadership role in the revitalization of the 41 st Street Business District. The Middle Beach
Steering Committee formed the Middle Beach Partnership and the Commission agreed to support
the Partnership by advancing monies to facilitate the development of the District. The Business
District agreed to assess themselves at a later date, to repay the loans, or loaned funds, following
the completion of the 41st Street Beautification Project, to be implemented by the City. The process
for developing a Special Assessment District will be undertaken in Fiscal Year 99/00 and will be
in place for Fiscal Year 00/01. The steps for developing the district are as follows:
1. Define boundaries
2. Develop property list
3. Research property information
4. Create budget for maintenance of physical improvements
5. Develop budget for administrative costs
6. Determine prior years' administrative costs repayment
7. Develop assessment formula
AGENDA ITEM
G/~
ID-'20-CfS
DATE
1
8. Gain support of 41st Street property owners
9. Hold election
10. Approval/confirmation of District by City Commission
In order to initially start up and operate the District, an agreement was reached that the City would
loan funds for some of the administrative costs for the District and the balance would be funded
through in-kind services from the Partnership. The funds will be repaid from the Special Assessment
District scheduled to be in operation for FY 00/01. The amount of the funds to be repaid will be
based on actual operating expenses less the actual amount of in-kind services provided. From 1994
through 1999, the City has provided a total amount of $299,506 to the District. The estimated in-
kind services provided from 1994 through 1999 is $182,500. Therefore, after deducting in-kind
services, the amount to be repaid by the District during FY 94-99 is $117,006, as reflected in the
attached Exhibit A.
ANAL YSIS
The attached budget reflects a lean, hands-on management budget for the Middle Beach Partnership
for the 1999-00 fiscal year. Members of the Middle Beach Partnership will provide in-kind office
space, meeting rooms, office equipment and professional services totaling $36,500 as their
commitment to the success of the District. The Partnership and City Administration support the FY
1999-00 request for funds for administrative and operating expenses of the Partnership, in the
amount of$114,125, consisting of $77,625 from the City, and $36,500 in in-kind services to be
provided by the Partnership (a breakdown of the line item budget is attached). These funds will
ensure the continued momentum and development of the Middle Beach Partnership; $41,125 will
be treated as a loan to the District, to be repaid in full to the City once the district and assessments
have been put in place. Therefore; the total amount to be repaid from fiscal year 1994 through Fiscal
Year 1999 is $117,006. The amount to be repaid for FY 00 is estimated to be $41,125.
CONCLUSION
The Administration recommends that the City Commission adopt the FY 1999-00 Middle Beach
Partnership budget in the amount $114,125, consisting of $77,625 from the City, plus $36,500 In-
kind Services from the Partnership.
~
The Middle Beach Partnership has demonstrated an ability to assist in the development and progress
of the 41st Street area. The Administration recommends that the City Commission continue funding
the Middle Beach Partnership and that the loan for administration and operating expenses be repaid
as agreed.
SR:~~J~b
2