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LTC 284-2005 November Travel & Tourism Hotel Occupancy CITY OF MIAMI BEACH Office of the City Manager Letter to Commission No. 284-2005 m From: Mayor David Dermer and Members of the City Commission City Manager's Executive Staff Jorge M. Gonzalez \~Jf~ City Manager 0" -,f November Travel & Tourism Hotel Occupancy Date: November:21,cZ:005 --', (]'I ::m ~ ..~~, t.':J :, \: , ~_ .G () ~ ,.~t1 -- .C rn o . -0 ({') :Jt ti? :2 c...3 ~ To: Subject: NOVEMBER TRAVEL & TOURISM BOASTS STRONG PERFORMANCE IN FIRST TWO WEEKS - At the mid-November point, the most recent Smith Travel Research reports compiling the first two reporting weeks (October 30th through November 12th) show travel and tourism resilience and growth. Hotel Occupancy (October 30 - November 12, 2005) NATIONAL & STATE COMPARISON: % % Change vs.2004 United States 65.0% + 6.3% Florida 71.4% + 0.6% Miami & Beaches 84.8% +14.1% The "Average Daily Room Rate" that our hotels are able to command based on the popularity of the destination and the outstanding hotel and service product we feature continues to be among the highest in the nation not only in terms of rate but also in terms of growth. Average Daily Hotel Room Rate (October 30 - November 12, 2005) NATIONAL & STATE COMPARISON: $ % Change vs.2004 Florida $ 93.52 $101.18 + 6.5% United States +12.0% Miami & Beaches '132.90 +18.2% As it relates to "communities" defined by Smith Travel: Hotel Occupancy COMMUNITIES: % % Change vs.2004 Miami Beach/Bal Harbour 82.3% +14.2% Downtown 83.6% +17.8% Coconut Grove/Coral Gables/South Miami- Dade 89.3% +13.5% Airport Area 88.2% +11.2% Average Daily Hotel Room Rate COMMUNITIES: $ % Change vs.2004 Miami Beach/Bal Harbour $163.86 $124.20 $112.17 +18.8% Downtown +12.8% Coconut Grove/Coral Gables/South Miami- Dade +14.8% Airport Area $ 96.12 + 24.5% JMG\MAllg ", It- F:\cmgr\$ALL\ALLER\L TCs\L TC.TravelOcc.Nov21.doc