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100-2000 LTC CITY OF MIAMI BEACH CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH, FLORIDA 33139 http:\\ci,miami-beach,fJ,us L.T.C. No.100-2000 LETTER TO COMMISSION May 9, 2000 1_,.1 TO: Mayor Neisen O. Kasdin and Members of the City Commission c' FROM: Lawrence A. Levy ~ City Manager C) l'l Ul \.:J ~c~.., 1 .. ~ ~'-"j Io...,J i i SUBJECT: CENSUS 2000 UPDATE: ENUMERATION The City achieved the goals set forth during the mail-in campaign of Census 2000 as described in the Status Report on Census 2000 Activities Letter To Commission, dated March 15,2000. The next phase of the Census, the enumeration, extends through June, Census officials have asked the City to prepare residents for Census workers that will go door to door to count people in those residences that did not return a Census form. The attached schedule outlines activities that will prepare residents for the enumeration campaign of Census 2000, by fostering a positive presence within the community, The focus events are on May 13,2000, a county wide census awareness day organized by the Complete Count Committee. The City will host two events, In North Beach, Neighborhoods First volunteers will meet at Biscayne Elementary at 9:00 am to begin canvassing the neighborhood in support of the Census. On Lincoln Road at the intersection of Euclid A venue, volunteers will meet at 10:00 am to do the same for South Beach. There will be complimentary tee shirts for children and teens volunteering in Census activities this day. The attached booklet is the City's "Guide to Encouraging Census Participation in Your Residential Community" developed by the Community Development Division, This is an organizational tool for condo or homeowner's associations in order to increase response rates within designated areas of the City. LAL/~~~ F:\DDHP\SALL \KILROY\AGENDA \L TCCENSU. WPD CENSUS 2000 ENUMERATION CAMPAIGN AWARENESS The City of Miami Beach, May 2000 CITY HALL Strate!.w May 2 Large Posters for all Departments and Satellite facilities May 4 Flyers: Privacy for employee information May 8 Flyers: Five Reasons to Support the Census 2000 May 9 Census Buttons: For employees who greet the public CIVIC & FAITH ORGANIZATIONS May 9 Send letter wi enclosures to 150 organizations . City Guide to the Census for Civic Organizations .:. Area low response results . Official Census Leaflets .:. Sample Text for Community Newsletters . Offer posters that groups can pick up at City Hall, CONDO CORRIDORS (West Ave & Collins Ave up from 23rd) May 3 Compile list of condo associations May 5 Create City Guide to the Census for Condos May 8 Locate high-density problem areas . Create short list of high-density condos May 9 May 9 May 11 Receive Postal Supplies for mailing Send letter wi enclosures to 150 organizations . City Guide to the Census . Official Census Leaflets . Poster and leaflets, Contact condo associations for phone follow up, RESIDENTIAL AREAS Target Areas: Flamingo Park FP North Beach NB April 29 May 5, 6 7 May 10 May 12 May 13 May 17 May 25 FP MBCDC sends Official Census Information in 400 affordable housing letters, FP "SINKO" de Mayo -Water Festival event on South Beach, FP Contact three rental management to allocate space in their rental offices or buildings for flyers (Chrisken, Regatta, Streamline) FP/NB Contact NBDC & MBCDC to put up posters in their locations, North Beach: Neighborhoods First and JASS kids canvas, Kick off 9:00 am Biscayne Elementary, 800 77th Street, Miami Beach South Beach: Explorers/Mentoring kids canvas Flamingo Park. Kick-off 10:00 am Lincoln Road at Euclid Avenue NB UNlOAD Event at the Hispanic Community Center, 7251 Collins Avenue FP Community Action Agency Rally, 833 6th Street MISCELLANEOUS SUPPORT ACTIVITIES April 26 Community Development Week Main Event Decorate with Census posters and with flyers Ongoing Media Publicity (In addition to Nannette) Crawl for City Cable & PSAs on City Cable Web page Promo CENSUS 2000 *' MIAMI BEACH CENSUS 2000 * MIAMI BEACH ------- ---- --~----- ------- ------------------------------- Encouraging Census Participation within your Residential Community a guide prepared by: THE CITY OF MIAMI BEACH Community Development Division INTRODUCING CENSUS 2000 ENUMERATION --------------------~----- - --------- The Founders of the United States of America promised the people fair representation in Congress by guaranteeing a population count every ten years. The Census is a pledge to the people that is written in Article I, Section II of the United States Constitution. Enumeration is the door to door counting that follows the mail-in portion of the Census. The population count and demographic characteristics tabulated during the Census 2000 enumeration campaign will affect our City for the next decade. Federal, State, County and City government services are all determined in some measure by Census statistics. The City of Miami Beach urges residential communities to support the three Citywide g08l51or the Censu52000 enumeration campaign. * Increase A warenelS * Encourage Participation * Anticipate Concerns Disaster relief, emergency fire, medical and law enforcement assistance, education standards, youth and elderly programs, health and housing benefits, business redevelopment, and public and private transportation systems are just a few of the many areas that will be impacted by how Census 2000 defines our Miami Beach community. The City of Miami Beach wants its residents to get their fair share. It is widely believed that our population was vastly under counted in 1990. This effects not only the quantity but the quality of service to our residents. To increase our level of service, we need an accurate' population count, growth rate and demographic picture of Miami Beach. The response rate from the Census 2000 mail-in campaign was extremely low throughout the city. This low response rate may be an indication that residents are not gMng the Census the importance it merits. The City urges residents to support Census 2000, CENSUS 2000 * MIAMI BEACH INCREASE AWARENESS In order to reach the goal of full participation, increasing the community's awareness of the current Census is essential. Residents who did not mail in their forms before April 27, 2000 should expect a visit by a Census employee called an enumemtor. The objective of the Awareness campaign is to foster a positive image of the Census prior to these visits, Your help in facilitating awareness will ensure that both residents and Census employees have a pleasant, gratifying experience, Even though there are other possible methods to respond to the Census, a visit from an enumerator will be the most common way Miami Beach residents respond to this part of the Census. Increasing the visibility c:I Census 2000 will lessen any discomfort or surprise and can help to accommodate special situations ahead of time. Tools to Increase Awareness This packet provides: * Smithsonian Edition Census posters for your lobby, bulletin boards or common areas * Suggested text for community newsletters * A City Contact & Internet address for additional information * Sample announcements for meetings and social events * Proposed insert for mailings * Official informational leaflets to hand out at meetings and social events * ,Short video presentations are available upon request 1 CENSUS 2000 *" MIAMI BEACH Smithsonian Edition Census Posters For the first time in history, the Bureau of the Census negotiated with the Smithsonian Institute for the right to use the images of key American artists on its select poster series. These are an attractive addition to lobby or common areas that will increase the presence of the census in your community with very little effort. Additional posters are available. Suggested Text for Community Newsletters The following is an example of a short news item to include in newsletters and notices that are distributed within your community. Census 2000 Continues During May and June, Census workers will visit those residents that missed the April deadline for mailing in their US Census forms. During this time, be on the look out for Census workers. They carry three forms fA official identification but will usually be dressed in casual street clothes, Sample Announcements for Meetings and Social Events Association President: "I want to remind everyone that the deadline for you to mail in your Census form has passed. For the next few months, Census workers will be going door to door to count those that missed this deadline. The City contacted our association and asked us to mention this because our neighborhood had a very low mail-in response rate. I have more Census information for those who are interested." Contact Information & Internet Address Your City Contact is: Stacy Kilroy The City of Miami Beach CommunitylEconomic Development Office 1700 Convention Center Drive Miami Beach, FL 33139 Phone: 305-673-7000, extension 6192, Email: stacykilroy@ci.miami.beach.fJ.us 2 CENSUS 2000 * MIAMI BEACH The toll free Census Helpline phone number is: 1-800-471-9492 The Census web site is: http:/www.census.gov/ The City's web site is: http://cl.mlaml..beach.fl.us Three Census offices have jurisdiction for Miami Beach. If you have questions, these offices can be very helpful. Miami NationsBank Building 3rd Floor, Suite 300 Miami, 33142-5581 30~33-1857 Miami-Dade NE 1040 71 st Street. Suite 100 Miami Beach, FL 33141 305-864-0358 Miami Springs Eastern Financial Credit Union Building 700 S. Royal Poinciana. Suite 600 Miami Springs, 33166-6668 305-885-7572 VISIT THE CITY OF MIAMI BEACH ON THE WORLD WIDE WEBI ci. miami-beach. fl. us 3 CENSUS 2000 * MIAMI BEACH r-------------------------- SAMPLE MAILING INSERT The insert can be copied three times onto an 8 1/2 x 11 sheet of paper in landscape orientation (horizontal). CENSUS 2000 Don't leave Our Future Blank Miami Beach residents need their fair share of: Landscape Orientation Disaster Relief Emergency Services Law Enforcement Elderly Programs Health and Housing Benefits Business Redevelopment Public Transportation A Census Worker may visit your home soon. Before you let them in, ask to see their three official identifications. ******* The United States Constitution promises 8 Census evety ten years to preserve the American principle of fair representation. I -------------------------. 4 CENSUS 2000 . MIAMI BEACH Official Informational Leaflets The leaflets accompanying this packet may be duplicated and dispersed at public meetings and social events. Short Video Presentations Upon request your City Census contact can temporarily provide a Census information video. ENCOURAGE PARTICIPATION By providing residents with both answers to questions and additional opportunities that promote participation. your community can join together to make an active difference in Miami Beach's Census response rate. Because it has been determined that residential communities in your general area have had a very low response rate in the mail in campaign, several suggestions are offered, Tools to Encourage PartiCipation This packet contains brief summaries on suggested activities to assist with the enumeration within your community. * Identifying Census Liaisons that organize activities in your community. * Organizing a Basic Census Awareness Meeting to provide information * Meeting Your Enumerators * Finding Volunteers to assist your Census Liaison with special needs * Planning a Group Enumeration Session * Creating 8 Phone Tree or other methods to remind residents of activities 5 CENSUS 2000 . MIAMI BEACH ldentifyina Census Uaisons To actively participate in Census 2000, your community should designate a point of contact to distribute information and organize meetings. If the community has an existing homeowner's association, it might be easier to select a willing volunteer from the board. The important criteria to consider are organizational skills, dedication to the Census project and a willingness to work with the Census enumerators and your City Census contact. Oraanizina a Basic Census Awareness Meetina Once a Census Liaison has been selected. it may be helpful to hold a general Census awareness meeting that coincides with either a homeowner's meeting or any existing social event. At this time, general Census information can be given to residents and special concerns can be discussed. Upon request, your City Census contact can also provide a short video to view at this meeting. Because the enumeration happens during May and June 2000, it is best to hold this meeting as soon as possible. Meetina the Enumerator One of the best ways to promote confidence in the Census is to have residents in larger communities meet their enumerators. Your Census Liaison should consult your City Census contact to arrange this meeting immediately in order to accommodate the busy work schedule of your enumerators. Remember many enumerators work two or three jobs so this option may not be possible before the enumerator visits your community for its official enumeration, Findina VOlunteers The best time to seek volunteers is at your Census Awareness meeting. Volunteers can assist the Census liaison in hanging posters and distributing Census leaflets within the community. Volunteers can also be called upon to assist residents with special needs in responding to a visit by the Census enumerator. Because Census answers are confidential. residents who request volunteer assistance from within your community must realize incorporating a another person into an enumeration visit may allow for disclosure of their personal information. This is a voluntary situation. 6 CENSUS 2000 .. MIAMI BEACH Plannina a GrouD Enumeration Session It may also be possible to arrange a voluntary group enumeration session for groups of twenty or more. To utilize this option, your Census Liaison should call your City Cehsus contact as soon as possible in order to integrate the session into the enumerator's existing work schedule. Your City Census contact will discuss your residents' special needs and asses whether a group session is the best choice for the situation. Additionally, it is important to remember that attending a group session does imply that a resident did not mail-in their Census fonn by the deadline. Those attending a voluntary group session choose to implicitly reveal this confidential fact. Creatina a Phone Tree Creating a phone tree is an excellent method to keep residents informed of meetings and scheduled enumeration sessions. The idea is that every person calls and reminds five other people about events. Another option is to post flyers and put information in newsletters. ANTICIPATE THE CONCERNS OF YOUR COMMUNITY Census 2000 is the largest peacetime effort in United States history. Therefore, it is understandable that many residents may have questions about the Census process and the relevance of the Census to their lives. This packet contains official Census leaflets that address many of these issues. Please provide these leaflets to residents by allocating space within your common areas or by posting them on bulletin boards. Additional information can be obtained through your City Census contact. However, the volume of information on the Census is as big as the event itself. Consequently, several key topic categories that may be of interest to your specific community are summarized in this packet. * Why the Census Is Important * How to Participate in the Census * Privacy & Safety * Residence Definitions 7 CENSUS 2000 . MIAMI BEACH WHY THE CENSUS IS IMPORTANT Helo Your Community Thrive. Does your neighborhood have a lot of traffic congestion, elderly people living alone or overcrowded schools? Census numbers can help your community workout public improvement strategies. Non-profit organizations use census numbers to estimate the number of potential volunteers in communities. Get Helo in Times of Need. Many 911 emergency systems are based on maps developed for the last census. Census information helps health providers predict the spread of disease through communities with children or elderly people, When floods, tornadoes or earthquakes hit, the census tells rescuers how many people will need their help. VV17en Hunicane Andrew hit South Florida in 1992, census information aided the rescue effort by providing estimates of the number of people in each block. Make Government Work for You. The Census tells our leaders who we are and what we need. The numbers are used to determine the distribution of hundreds of billions of dollars in federal and state funds for hospitals, highways, stadiums, school lunch programs and more. Senior citizens in one New England community successful argued for a new community center using Census numbers as support. Reduce Risk for American Business, Because census numbers help industry reduce financial risk and locate potential markets, businesses are able to produce the products you want. "All the Basic Facts You Need to Know to Start a New Business," a publication of the Massachusetts Department of Commerce, shows small businesses how to use- census numbers to determine the marketability of new products. Help Yourself and Your Familv. Individual records are held confidential for 72 years, but you can request a certificate from past censuses that can be used as proof to establish your age, residence or relationship, information that could help you qualify for a pension, establish citizenship or obtain an inheritance. In 2072, your great-grandchildren may want to use census information to research family history. Right now, your children may be using census information to do their homework. Because we've had a census every 10 years since 1790, we know how far America has come. The law protects your privacy. Individual answers are edited and summed before they are released to the public, 8 CENSUS 2000 . MIAMI BEACH HOW TO PARTICIPATE IN THE CENSUS The Enumerator Visits Resident Homes If the resident did not respond by the mail-in deadline. an enumerator will still be sent to visit that address. Residents that sent in their form after the deadline should tell this to their enumerator, For five out of every six residents. the enumerator will ask just a few questions that should take no more than fifteen minutes. However, some residents will be asked longer. more detailed questions. This is a particularly important element of the Census as it helps to determine social and emergency services for your area. While these services may not be used by all residents, it is vital to remember those residents currently in need and those who may need help in the Mure. Your Residential Community Schedules a Grouo Session This option is a unique idea developed by the City in partnership with the Miami East office of the Census. Please refer to the Tools for Encouragina Participation Section for suggestions on how to schedule a session, In order for this option to work, groups of at twenty or more residents are preferred and a designated Community Liaison is also needed. However, depending on the circumstances, such as special needs of residents or the availability of the enumerator. many types of arrangements can be accommodated. Te/eohonina in Answel'S to 1-800-471-9424 The Census provides this telephone number for those seeking Census information. It can also be used to phone in your Census answers. Success with this option may vary as this phone service was not originally created for the enumeration. For example. residents may need to have their original Census form when they call. The choice to pursue this option is not necessarily recommended but is available. PRIVACY Census answers are private. This is guaranteed by law. No other organization has access to your Census answers. Not the IRS. Not INS. No one. Even the fact that you may not have filled out a Census form is considered confidential. 9 CENSUS 2000 ;Iff MIAMI BEACH SAFETY * Census enumerators carry three forms cI official identification. * Census enumerators never ask for social security or bank account numbers. It is the goal of the Census to assign enumerators to the communities in which they live. Counting one's own neighbors is far easier than counting strangers in an unfamiliar section of town. However, this circumstance is not always possible and in general the enumerator will be a stranger. The Census has taken several measures to ensure your safety and satisfaction. Potential enumerators must pass a background check and a general skills test before they are rigorously trained in Census procedures and resident concerns. Census enumerators carry three forms of identification at all times. Always ask to see all three forms identification. Census enumerators may not necessarily wear Census clothes. RESIDENCE DEFINITIONS While no formula for determining residency is perfect, it is only fair that all US communities use the same criteria nationwide. The following definitions are provided by the Census: The Canceot af Usual Residence Planners of the first U.S. decennial census in 1790 established the concept of "usual residence" as the main principle in determining where people were to be counted. This concept has been fol/owed in all subsequent censuses and is the guiding principle for Census 2000. Us'ual residence has been defined as the place where the person lives and sleeps most of the time. This place is not necessarily the same as the person's voting residence or legal residence. Noncitizens who are living in the United States are included, regardless of their immigration status. 10 CENSUS 2000 *' MIAMI BEACH People with Multiole Residences Commuter workers living away part of the week while working Counted at the residence where they stay most of the week, Snowbirds (people who live in one state but spend the winter in another state,) Counted at the residence where they live most of the year, Children in joint custody Counted at the residence where they live most of the time, If time is equally divided, they are counted where they are staying on Census Day. People who own more than one residence Counted at the residence where they live most of the time. Peoole Awav on Vacation or Business Trips People temporarily away on vacation or a business trip on Census Day Counted at their usual residence, that is, the place where they live and sleep most of the time, Foreign Citizens Citizens of foreign countries who have established a household or are part of an established U.S. household while working or studying, including family with them, Counted at the household. Citizens of foreign countries who are living in the U.S. at embassies, ministries, legations, or consulates Counted at the embassy, etc. Citizens of foreign countries temporarily traveling or visiting in the U.S. Not included in the census. People Without Housing People without a usual residence Counted where they are staying on Census Day, April 1, 2000. Students Boarding school students Counted at their parental home rather than at the boarding school. College students living away from home while attending college Counted where they are living at college. College students living at their parental home while attending college Counted at their parental home, Live-ins Live-in nannies Counted where they live most of the week. Foster children Counted where they are living. RQomers or boarders Counted where they are living, 11 I .' I'Jl