95-21822 RESO Incomplete
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH FLORIDA 33139
CITY OF
MIAMI BEACH
COMMISSION MEMORANDUM NO. 8~-z.-q.5
TO:
Mayor Seymour Gelber and
Membenorthe City Commission DATE: November 21, 1995
FROM:
Jose Garcia-Pedrosa l
City Manager
SUPERMARKET SECTION COMMITTEE
SUBJECT:
The Supermarket Request for Proposal bid opening is scheduled for
Thursday, November 16, 1995 at 4:00 p.m. The Selection Committee
will be meeting on Friday, November 17, 1995 at 1:00 p.m. The
r€sults of these meetings will be presented by the Administration
to the City Commission at its Tuesday, November 21, 1995 meeting.
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AGENDA ITEM
R1c-'
281
DATE~
CITY OF
MIAMI
BEACH
~e
CITY HALL 1700 CONVENTION CENTER DRIVE MIAMI BEACH FLORIDA 33139
COMMISSION MEMORANDUM NO. ebFV15
TO:
Mayor Seymour Gelber and
Memben oftbe City Commission
DATE: November 21, 1995
SUBJECT:
Jose Garcia-Pedrosa JJ)
City Manager {II
PUBLlX SUPERMARKET PROPOSAL
FROM:
ADMINISTRATION RECOMMENDATION:
The Administration reeommends that the Commission approve the proposal presented by Publix
Supermarkets, Ine. for the development of a supermarket on 20th Street and West Avenue pursuant to RFP
No. 139-4/95, and authorize the Administration and City Attorney's Offiee to proeeed with the negotiation of
a Purehase and Sale Agreement with the sueeessful proposer.
BACKGROUND:
During the past seven years, the Administration has been working with supermarket ehains in the South
Florida area to diseuss the possibility of providing a new supermarket to Miami Beaeh residents. In the most
reeent two years, the Administration met with the following ehains, Winn Dixie, Publix, Sedano, Extra, Hyde
Park, and Woolley's, to further explore this possibility. The only obstaele in making this projeet a reality was
the laek of land available in the City for the eonstruetion of a supermarket. It was with the eoneurrenee of the
supermarket ehains that a new supermarket in the South Beaeh area and a seeond new market in the North
Beaeh area was required to address the basie needs of the community. These two new supermarkets would
be in addition to the existing markets available on the Beaeh today. The Administration also expressed, on
behalf of the residents, a need for a full serviee supermarket that would provide all of the amenities that are
provided in neighboring eommunities. A supermarket sueh as this would require a five-aere site. Since a five-
aere site was not available, the Administration together with the various ehains explored the possibility of
building a multi-level market, whieh would require a smaller pareel of land.
The Administration purehased the site located on West Avenue and 20th Street from Florida Power & Light,
whieh is referred to as the "FPL Site". This site was purehased by the City for $1 ,470,000. The Request for
Proposal was prepared by the Administration and the City Attomey's Office, and reviewed by Cynthia Cohen
Turk, president of Market Plaee 2000, an eeonomie marketing eonsultant firm. The proposal was also
reviewed by the Capital Improvements and Finanee Committee and by the Commission at its Meeting of July
26, 1995. The Request for Proposal was issued on August 11, 1995, and the responses were reeeivecf6ii 7
November 16, 1995. The Seleetion Committee approved by the Commission was eomprislld of Administrative..-
AGENDAITEM~
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DATE
personnel and eommunity representatives reviewed sole proposal submitted by Publix. The Selection
Committee eonsisted of Simon Cruz, Chairperson to the Hispanie Affairs Committee, Tamara Nixon, Member
of the Audit Committee and Direetor of the Finaneiallnstitution Serviees with Keyes Asset Management, Ine.,
Raul Rodriguez, arehiteet with Rodriguez and Quiroga, Sergio Rodriguez, Deputy City Manager, Robert
Naehlinger, Finanee Direetor, and Mayra Diaz Buttaeavoli, Assistant City Manager.
ANALYSIS:
On November 17, 1995, the Seleetion Committee and the City Attorney's Offiee met to review the proposal
submitted by Publix Supermarket. The attaehed Synopsis and Evaluation Matrix was prepared by the
Administration summarizing the Publix proposal. Publix Supermarket, Ine. has proposed the purchase of
the FPL Site for $2.4 million dollars for the development of a 47,995 square foot market providing all the
amenities reeommended in the RFP, and 307 parking spaees. It Is important to note the City requirement
for a supermarket of this size is 200 parking spaees. Publix would normally provide 240 spaees.
Additionally, Publix expressed their desire to make this their showcase market in the United States, and have
eontraeted with Thompson & Wood, Ine. and Carlos Zapata Design Studio, for the exterior design of the
building. Additional eonsultants for parking and traffic are Kimley-Horn & Assoeiates, Ine.; the landseape
eonsultant is Rosenberg Design Group, Ine. Construetion on the projeet is antieipated to eommenee on
August 12,1996 and will be completed on August 6, 1997. The Selection Committee reviewed the proposal
based on the following eriteria refleeted in the RFP:
Project design, quality of faeilities and amenities;
Project development team capability and experienee;
Projeet management plan;
Timing sehedule and eoordination with the City;
Financial plan;
Marketing plan; and
Sueh other eriteria as the City may determine.
The Seleetion Committee unanimously reeommending to the City Manager the Publix proposal. They
eonsidered the projeet design to be an enhaneement to the eommunity. They reeommend that the
Administration work elosely with Publix to ensure proper eonsideration be given to design of the faeility with
partieular emphasis on ingress and egress, traffie flow, loading, and trash reeeptaele areas.
CONCLUSION:
The Administration recommends that the Commission aecept the proposal of Publix Supermarkets, Ine. and
direct the Administration and City Attomey's Offiee to proeeed with the negotiations of a Purehase and Sale
Agreement with the sueeessful proposer.
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8
PROJECT CRITERIA
DeveloperlPrincipalsl
General Partners
Architect( s)
Construction Co.
Consultants
Chain Affiliation
Total Square Footage
Services to be
Provided:
Parking Spaces
Total Project Cost
Proposed Site
Acquisition Offer:
Proposed Financing
Structure:
Estimated Project
Time Frame:
Request For Proposals
New Supermarket Development
Evaluation Matrix
Publix Supermarkets, Ine.
Thompson & Wood, Ine
Carlos Zapata Design Studio
M.K. Roark, Ine.
General Contraetor & Construetion Management
Kimley-Horn & Associates, Inc. - Parking & Traffie Consultants
Rosenberg Design Group, Ine. - Landseape Consultants
Publix Supermarkets, Ine.
47,995 SqFt.
- Full serviee supermarket
- Bakery wi bake-off capabilities
- Fresh fish market
- Ready made food eounter
- Ethnie & specialty foods
- Health foods
- Greeting eard seetion
- Pharmacy
- Creative people & shopping cart moving system
- Flower shop
- A TM machine
- Photo proeessing
- Video rental
- Fruits & produee
- Beer & wine
- Outdoor seating
292 on-site + 15 on-streetloff-site = 307 parking spaces
Note: This represents a correction to number of spaces
identified in proposal document.
$8,237,565 (not ineluding land aequisition)
$2,400,000
Proposer will earry no debt for site acquisition or development.
Company poliey dietates the use of internally generated funds only
for these purposes.
Construetion start: 8/12/96
Construetion finish: 8/6/97
This comparison matrix is in summary form and may be incomplete. No reliance should be place on the 9
in/ormation contained herein. No determination has been made as to compliance with the Request/or Proposals
or as to responsivemss 0/ any proposals. The proposals have been listed in random order and does not indicate
any preference 0/ any kind.
A Resolution Accepting the Proposal ofPublix Supermarkets, Ine., and Authorizing the
Administration to Proeeed with the Negotiation of a Purchase and Sale Agreement.
(In Legal - To Be Submitted)
10