LTC 273-2007 MBTV 77 Wins Florida Government Communicators' Awardsm MIAMIBEACH
OFFICE OF THE CITY MANAGER
NO. LTC # 273-2007
LETTER TO COMMISSION
TO: Mayor Matti H. Bower and Members of the City C mmission
FROM: Jorge M. Gonzalez, City Manager
SATE: December 7, 2007
SUBJECT: MBN 77 Wins Florida Government Communicators' Awards
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MBN 77, our government access TV station, has won four awards for excellence in government N
programming. The Florida Government Communicators Association (FGCA) announced the awards at
its annual conference in Orlando on December 6, 2007. FGCA is Florida's association of
communications professionals whose sole or major duty is to communicate information about
municipal, county or state government.
MBN won a "Crystal Award," FGCA's highest honor, in the "Video (Occasional)" category for "25/7."
The video introduced Miami Beach's new slogan "25/7, So much to do you need the extra hour" during
the 2007 Super Bowl. MBTV filmed and edited this high energy, fast pace music video that featured
rising Latin music star Jencarlos singing original music written by and donated to the City by Rudy
Perez. Perez writes and produces some of the biggest names in Latin music and lives in Miami Beach.
MBN also won a "Second Place" Award in the "Video (Occasional)" category for "Plan & Prepare," a
30-minute video primer on how to protect life and property against losses from hurricanes. The video
featured City of Miami Beach Emergency Management Coordinator Don Druitt and members of the
National Hurricane Center's staff in Miami. "Plan & Prepare" ran on MBTV throughoutthe entire 2007
hurricane season.
"CityVision," our monthly 30-minute TV news magazine won a "Second Place Award" in the "Video
(Series) category. CityVision is written, filmed and hosted by MBTV staff specifically to illustrate the
City's progress in meeting the goals of our Strategic Plan, and to provide information to our residents
on current events, programs and services that affect them.
"Meet Me In The Parks" won a "Second Place Award" in the "Video (Public Service Announcement)"
category. Parks & Recreation Department staff wrote and produced this Nickelodeon-style music video
that featured boys and girls from our parks, and that was filmed throughout the City. This kids-talking-
to-kids format promoted the City's parks as safe places to learn, exercise and have fun.
In October, 2007, MBN won four awards from The National Association of Telecommunications
Officers and Advisors (NATOA). Among the awards was a Third Place in the overall "Excellence in
Government Programming" category. NATOA is a national association that represents the
communications needs and interests of local governments
If you would like a DVD copy of the winning MBN programs, or any MBN 77 program, please contact
Jay Moore, MBN 77, at extension 6940.