LTC 106-2017 Goodwill Ambassadors for Spring Break EventsOFFICE OF THE CITY MANAGER
No. LTC# 106 -2017
LETTER TO COMMISSION
TO: Mayor Philip Levine and Members of the Cityr/Commission
FROM: Jimmy L. Morales, City Manager
DATE: February 27, 2017
SUBJECT: GOODWILL AMBASSADO FOR SPRING BREAK EVENTS
This Letter to Commission outlines the plan for deploying the City's Goodwill
Ambassador Teams during the 2017 spring break period and for other High Impact
events. This extremely successful program continues to be an essential component of
the City's Major Event Planning. The Department of Emergency Management and the
Police Department continue their collaboration to coordinate the program and have
presented their requests for the allocation of resources for these events.
The Goodwill Ambassador plan enhances efforts to maintain safety. The Goodwill
Ambassadors are the face of the City during peak periods, representing Miami Beach in
the best possible light to our visitors.
The City of Miami Beach Goodwill Ambassador Teams will deploy approximately ninety
(90) Goodwill Ambassadors during the high impact weekends in March for spring break.
The Goodwill Ambassadors were deployed during last year's spring break and have
shown to be tremendous assets in assisting police, sanitation and code enforcement
officers in a non enforcement capacity. This year, the CMB Goodwill Ambassadors are
scheduled for deployment 3 weekends in March from (9am- 12am).
Spring break takes place concurrent with other major events that bring large crowds to
Miami Beach. The Ultra Music Festival will take place March 24, 25 and 26 and The
Winter Music Conference takes place March 21 — 24. Both of these events impact our
City. More than 300,000 students are expected for beach activities and these music
events also attract the same demographic as spring break, therefore we can expect
capacity crowds and a need for the assistance of the Goodwill Ambassadors.
CMB Goodwill Ambassadors Responsibilities and Assignment:
The CMB Goodwill Ambassadors will be assigned to various locations within the
entertainment district and beach area. They will be divided into teams and posted near
beach access areas. The teams will assist police officers in educating beach -goers on
the City's ordinances and prohibition of glass bottles, coolers, inflatable devices, and
tents on the beach. They will also be tasked with distributing brochures outlining safety
tips, reporting any criminal activity to law enforcement officers, and monitoring overflow
garbage and crowd activities.
The CMB Goodwill Ambassadors are required to wear their City issued ID and City -
approved Goodwill Ambassador shirts. The ID's must be clearly visible at all times.
Staging Location:
10th Street Hard Pack (behind Ocean Rescue)
(305) 673 -7736 (CWP)
Personnel:
Police personnel assigned to the CMB Goodwill Ambassadors will consist of two
uniformed police officers and one civilian employee. The uniformed police officers will
support Goodwill Ambassadors in information dissemination regarding ordinance
enforcement and will take any law enforcement action deemed necessary to ensure
compliance.
The Department of Emergency Management will provide administrative and operational
oversight and will determine functions and assign CMB Goodwill Ambassadors to
designated locations where their assistance is needed. With larger than expected crowds
security assets will be deployed to support the Goodwill Ambassadors operation
enhancing dispatch capacity and resources to meet the needs of the City operation.
Administrative duties will be assigned to an Administrative team made up of civilian
employees. Those administrative duties will include: issuing radios; maintaining a matrix
for each team's location; monitoring radio communications; maintaining and filing
documents needed for recordkeeping; and completing any incident reports. The civilian
employees will also assist Goodwill Ambassadors with distributing brochures outlining
safety tips, reporting any criminal activity to law enforcement officers and educating
beach goers on the City's ordinances and fines pertaining to glass bottles and open
containers on the beach.
All police officers assigned to the Spring Break Enhancement Staffing will assist and
support CMB Goodwill Ambassadors, in support of the two uniformed police (liaison
officers) assigned to the CMB Goodwill Ambassador detail.
In order to participate, all Goodwill Ambassadors must meet the following criteria:
• Have accrued no more than ten (10) sick days (not incidents) in the last 12-
month period prior to request for participation
• Have not been Absent Without Leave (AWOL) in the last 12 -month period
• Have an overall employment evaluation score of no less than 65, and no less
than 7 in the areas of "customer service" and "ability to work with others"
• Have not received discipline in the last 6 months
• Are not currently on active Family and Medical Leave (FML)
All employees must obtain approval from their supervisor and Division Director in order
to participate as Goodwill Ambassadors.
Participating Employees to the Goodwill Ambassador Program for Spring Break events
will receive administrative time for time worked. Administrative time will be calculated
one hour and a half (time and 1/z) for each hour served over 40 hours.
Transportation:
The CMB Goodwill Ambassadors personnel will use gators /golf carts as a source of
transportation. The majority of the Goodwill Ambassadors will be on post within their
assigned area. Three (3) gators /golf carts are to be allocated for administrative and
operational functions of the Goodwill Ambassador Program.
Communications:
The CMB Goodwill Ambassadors will communicate on hand held radios distributed by
the Department of Emergency Management Logistics Section. Police personnel and City
Warning Point (CWP) will monitor the Goodwill Ambassador's radio transmissions to
ensure accountability and safety. CMB Goodwill Ambassadors will receive a daily safety
and operational briefing prior to their deployment.
JM /CT /CF /AV