96-22108 RESO
RESOLUTION NO. 96-22108
A RESOLUTION OF THE MAYOR AND CITY COMMISSION
OF THE CITY OF MIAMI BEACH, FLORIDA APPROVING
FIFTY (50) TEMPORARY BANNERS ON OCEAN DRIVE
BETWEEN FIFTH STREET AND FIFTEEN STREET AND
FORTY (40) TEMPORARY BANNERS ON FORTY-FIRST
STREET PROMOTING THE "HBO-MIAMI BEACH
WEEKEND" OF SEPTEMBER 20, 21 AND 22, 1996.
WHEREAS, the HBO cable television network ("HBO") is hosting a series oflive television
events from Miami and Miami Beach on the weekend of Friday, September 20 through Sunday,
September 22, 1996; and
WHEREAS, HBO is hosting a free party Saturday night, September 21, 1996 in Lummus
Park with a giant screen television in order for party-goers to view the Gloria Estefan concert
happening simultaneously at the Miami Arena; and
WHEREAS, HBO has requested fifty (50) temporary banners on Ocean Drive between Fifth
Street and forty (40) temporary banners on Forty-First Street to be affixed to light poles located in
the public right-of-way and measuring two feet by six feet with copy reading "HBO-Miami Beach
Weekend" to promote the events for the weekend; and
WHEREAS, HBO will post a performance bond to ensure the removal of the banners within
seven days after the special event and to ensure that any damage to said light poles will be repaired;
and
WHEREAS, pursuant to Section 9-3.C.4 of the Zoning Ordinance, the right to install, as
well as the number, location, and method of installation of banners in the public right-of-way is
subject to approval by the City Commission; and
WHEREAS, the City of Miami Beach will receive positive publicity, nationally and
internationally, as a result of the upcoming "HBO-Miami Beach Weekend".
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA that the application for
temporary banners requested by the HBO cable television network as set forth herein is approved.
PASSED and ADOPTED THIS
day of
1996.
ATTEST:
RO~1- r~
CITY CLERK
rOF?M APPHO\lD
LEGAL DEFT.
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CITY OF
MIAMI BEACH
CITY HALL 1700 CONVENTION CENTERbRIVE MIAMI BEACH FLORIDA 33139
COMMISSION MEMORANDUM NO. ~
TO:
Mayor Seymour Gelber and
Memben of the City Commission
DATE:
September 11, 1996
FROM:
Jose Garcia-Pedrosa
City Manager
SUBJECT:
Request for the ty Commission to Review an Application for Temporary
Banners AffIxed to Light Poles on the Public Right of Way, Pursuant to Section
9-3.C.4. of the Zoning Ordinance
RECOMMENDATION
The Administration recommends that the City Commission approve 50 temporary banners on Ocean
Drive between 5th Street and 15th Street and 40 temporary banners on 41 st Street, promoting a series
of live television events on the weekend of September 20, 21, and 22, 1996. The banners will be
affixed to light poles located in the public right-of-way and measure 2 feet by 6 feet with copy
reading, "HBO - Miami Beach Weekend". A Performance Bond shall be posted to insure their
removal with seven (7) days after the special event and that any damage to said light poles is
repaired.
BACKGROUND
The HBO cable television network is hosting a live series of events from Miami and Miami Beach
on the weekend of Friday September 20, Saturday September 21, and Sunday September 22, 1996.
Comedian Robert Klein will be hosting a free party Saturday night September 21, in Lummus Park,
with a Jumbotron - giant screen television, in order for party goers to view the Gloria Estefan concert
happening simultaneously at the Miami Arena. The purpose of the banners is to promote the entire
series of events for that weekend, with many internationally televised shots throughout Miami Beach
including the areas where the banners are proposed to be located.
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AGENDA ITEM
c.1Y
DATE~
ANALYSIS
The Administration is requesting that the City Commission approve the installation of temporary
banners pursuant to Section 9-3.C.4. of the Zoning Ordinance which reads, in part:
Light Poles Banners: Banners affixed to light poles or other similar structures on the
public right-of-way shall be subject to the following regulations:
a. The right to install, as well as the number, location and method of installation of
banners shall be subject to the Design Review process and approved by the City
Commission and the Public Works Department.
* * *
e. Banners announcing special events either to be held in Miami Beach or to be
associated in some matter with Miami Beach, as determined by the City
Commission, may be erected up to thirty days prior to the event being announced and
must be removed within seven days after said event.
f. A performance bond shall be required to ensure the removal of the banners in case
of advanced deterioration of the banners, or if a dangerous condition presents itself,
the City may at its sole discretion direct the banners to be removed at any time.
If approval is granted, the proposed temporary banners will be installed as soon as possible and
removed within seven days after the end of the "Miami Beach Weekend" which will occur
September 20 through 22, 1996.
Both the Ocean Drive Association and the Mid-Beach Partnership (representing 41st Street) are
aware of the project and have verbally given their support. The national television exposure which
will be given to each area is significant and, therefore, is viewed as positive for their economic
vitality .
CONCLUSION
The Administration has concluded that the City of Miami Beach will receive very positive publicity,
not only nationally, but worldwide with the upcoming "HBO - Miami Beach Weekend" and,
therefore, the City should support this event and approve the "HBO - Miami Beach Weekend"
temporary banners pursuant to Section 9-3CA. of the Zoning Ordinance.
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enc: Banner Design
AGV\F:\PLANlSALLICC_MEMOSIHBOBANER.96
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