2009-26975 ResoRESOLUTION NO. 2009-26975
A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE
CITY OF MIAMI BEACH, FLORIDA, ACCEPTING AN EIGHTEEN
THOUSAND DOLLARS ($18,000) CASH SPONSORSHIP FROM
COLDWELL BANKER, MADE TO THE CITY FOR THE MIAMI BEACH
FESTIVAL OF THE ARTS; AND FURTHER APPROPRIATING
EIGHTEEN THOUSAND DOLLARS ($18,000) IN CASH FOR THE
MIAMI BEACH FESTIVAL OF THE ARTS; AND ACCEPTING AND
APPROPRIATING FUTURE SPONSORSHIPS FOR THIS PURPOSE,
SUBJECT TO RATIFICATION BY THE MAYOR AND CITY
'COMMISSION; AND AUTHORIZING THE CITY MANAGER OR HIS
DESIGNEE TO MAKE SUCH EXPENDITURES AND/OR
REIMBURSEMENTS FROM THE AFORESTATED SPONSORSHIP, IN
FURTHERANCE OF AND CONSISTENT WITH THE AFORESTATED
EVENT.
WHEREAS, the 35th Annual Miami Beach Festival of the Arts is scheduled to take place
on February 7-8, 2009; and
WHEREAS, the Festival has evolved from a local street show to one of the most
prestigious cultural art festivals on the East Coast, which showcases the juried artwork of over
150 unique artists from across the nation, exhibiting paintings, sculpture, glass, ceramics,
jewelry, and photography; and
WHEREAS, in furtherance of this event, Coldwell Banker has made contribution, in the
amount of $18,000, to become a sponsor of the Miami Beach Festival of the Arts; and
WHEREAS, it is hereby recommended that the Mayor and City Commission accept the
aforestated sponsorship contribution on behalf of the City for the event, and further authorize
the City Manager to accept future sponsorships on behalf of the City, which may be made
following the effective date of this Resolution, in furtherance of the Miami Beach Festival of the
Arts; and
WHEREAS, it is further recommended that the Mayor and City Commission hereby
authorize the City Manager or his designee to make any necessary reimbursements and/or
expenditures of the aforestated sponsorships, as well as future sponsorships, in furtherance of
and consistent with the aforestated event.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY
COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City
Commission authorize the acceptance of an eighteen thousand dollars ($18,000) cash
sponsorship from Coldwell Banker, made to the City for the Miami Beach Festival of the Arts;
and further appropriating eighteen thousand dollars ($18,000) in cash for the Miami Beach
Festival of the Arts; and accepting and appropriating future sponsorships for this purpose,
subject to ratification by the Mayor and City Commission; and authorizing the City Manager or
his designee to make such expenditures and/or reimbursements from the aforestated
sponsorship, in furtherance of and consistent with the aforestated event.
PASSED and ADOPTED this 28th day of January , 2009.
APPROVED AS TO
FORM & LANGUAGE
ATTEST:
1 / M YO
UX ~~~/~~ Matti Herrera Bower
CITY CLERK
Robert Parcher
T:\AGENDA\2009Wanuary 28\Consent\Festival of the Arts Sponsorship Acceptance RESO.doc
FO CUTION
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Ci me Date
COMMISSION ITEM SUMMARY
Condensed Title:
A Resolution authorizing the acceptance of eighteen thousand dollars {$18,000) in cash sponsorships for
the Miami Beach Festival of the Arts; and further appropriating eighteen thousand dollars ($18,000) in cash
and accepting and appropriating future sponsorships for this purpose, subject to ratification by the Mayor
and City Commission; and authorizing the City Manager or his designee to make such expenditures and/or
reimbursements from the aforestated sponsorship, in furtherance of and consistent with the aforestated
event.
Ke Intended Outcome 5u ortea;
Increase community ratings of cultural activities.
Supporting Data (Surveys, Environmental Scan, etc.): According to the 2007 survey, having more
cultural activities is ranked by residents as one of the changes that will make Miami Beach a better place to
live, work, play and visit Guttural tourism appears as a key driver for making Miami Beach a better place
to live and contributes to the overall quality of life.
Issue:
Should the City accept sponsorships for the Miami Beach Festival of the Arts?
First established in 1974, Miami Beach's oldest art festival is as fresh and laid back as North Beach, the
up-and-coming neighborhood where it takes place. This year's festival dates are February 7-8, 2009, from
10:OOa.m. to 6:OOp.m. (bath Saturday 8~ Sunday) and will once again be located on the magnificent Ocean
Terrace (East of Collins Ave between 73rd and 75th Street). This nationally recognized event brings over
50,000 visitors, both young and old, to North Beach's picturesque seaside promenade to browse amongst
the fine art on exhibit while enjoying an array of performing arts and epicurean offerings.
The Miami Beach Festival of the Arts will celebrate its 35"' anniversary in 2009 by continuing its
relationship with ColdweA Banker, title sponsor of the event To date, the City has secured the following
sponsors for the event:
o Caldwell Banker (Title Sponsorship): Coldwell Banker has been the title sponsor since
Board Recommendation:
T'
Financial Information:
Source of Amount Account
Funds: 1 18,000 011.8000.347420
2
3
OBPI Total
Financial Impact Summary:
Theses nsors are rovidin a total of $18 000 in fundin for Festival of the Arts
Ci Clerk's Office Lei
Max Sklar, Tourism and
Si n-0
ent for tent City Manager City Manager
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m MIAMIBEACH
City of Miami Beach, 1700 Convention Center Drive, Miami Beach, Florida 33139, www.miamibeachfl.gov
COMMISSION MEMORANDUM
TO: Mayor Matti Herrera Bower and Members of the City Commission
FROM: Jorge M. Gonzalez, City Manager
DATE: January 28, 2009
SUBJECT: A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI
BEACH, FLORIDA, AUTHORIZING THE ACCEPTANCE OF EIGHTEEN THOUSAND
DOLLARS ($18,000) IN CASH SPONSORSHIPS MADE TO THE CITY FOR THE MIAMI
BEACH FESTIVAL OF THE ARTS; AND FURTHER APPROPRIATING EIGHTEEN
THOUSAND ($ 18,000) IN CASH FOR THE MIAMI BEACH FESTIVAL OF THE ARTS;
AND ACCEPTING AND APPROPRIATING FUTURE SPONSORSHIPS FOR THIS
PURPOSE, SUBJECT TO RATIFICATION BY THE MAYOR AND CITY COMMISSION;
AND AUTHORIZING THE CITY MANAGER OR HIS DESIGNEE TO MAKE SUCH
EXPENDITURES ANDIOR REIMBURSEMENTS FROM THE AFORESTATED
SPONSORSHIP, IN FURTHERANCE OF AND CONSISTENT WITH THE
AFORESTATED EVENT.
ADMINISTRATION RECOMMENDATION
Adopt the resolution.
ANALYSIS
First established in 1974, Miami Beach's oldest art festival is as fresh and laid back as North Beach,
the up-and-coming neighborhood where it takes place. This year's festival dates are February 7-8,
2009, from 10:OOa.m. to 6:OOp.m. (both Saturday & Sunday) and will once again be located on the
magnificent Ocean Terrace (East of Collins Ave between 73rd and 75th Street). The Miami Beach
Festival of the Arts will celebrate its 35th anniversary in 2009 by continuing its relationship with
Coldwell Banker, title sponsor of the event. The Festival has evolved from a local street show to one
of the most prestigious cultural art festivals on the East Coast. This signature community event
showcases the juried artwork of over 150 unique artists from across the nation, exhibiting paintings,
sculpture, glass, ceramics, jewelry, and photography. The artwork is juried and cash prizes are
awarded.
In past years the Festival has invited distinguished artists such as Kenny Schart, Nam June Paik, and
Romero Britto to create the official festival poster artwork. This year will be no exception with Stephen
Gamson whose conceptual and sophisticated art represents the human race. The festival also
features music and entertainment by premiere South Florida performers, an international food court
and plenty of free activities for the kids, including a children's gallery with hands-on arts & crafts.
To date, the City has secured the following sponsors for the event:
o Coldwell Banker (Title Sponsorship): Title sponsor since 2004
These sponsors are providing a total of eighteen thousand ($18,000) in funding for the Festival of the
Arts.
CONCLUSION
The Administration recommends the adoption of the attached Resolution authorizing the acceptance
of these sponsorships.
JMG/HMF/MAS/GF
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